Wanadoo SA

What Wanadoo SA does

Orange SA, operating through the historical Wanadoo SA entity, is the leading telecommunications operator in the French residential market. The company provides mobile voice and data plans, fixed-line broadband fibre internet, IPTV and streaming services, home security, and connected devices to individual consumers across France. Its proprietary infrastructure includes a fifth-generation mobile network supporting premium 5G+ plans with up to 250GB of data, a fibre optic network covering more than 15 million eligible homes, and the Livebox 7 router delivering WiFi 7 connectivity with symmetrical 8 Gbit/s speeds. The portfolio is structured as a platform-plus-modules model: Livebox Fibre and Forfait Mobile serve as foundational connectivity subscriptions, onto which Orange TV (200 channels plus streaming platform access), Orange Maison Protégée monitored home alarm, Samsung QLED Smart TV bundles, and partner-distributed BNP Cardif home insurance are attached as add-ons or bundles.

Revenue is generated primarily through recurring monthly subscriptions on mobile and fibre plans, tiered by data allowance, speed, and commitment length (most mobile plans are no-commitment; fibre typically carries 12- to 24-month commitments). Secondary revenue streams include hardware sales of smartphones (Apple, Samsung, Honor) and connected devices with 12/24/36/48-month consumer financing, paid entertainment bouquets (e.g., Divertissement bouquet at €1/month promotional then €15.99/month), subscription-based home security monitoring, and insurance distribution referrals. Pricing is promotional-then-standard across nearly all tiers (e.g., Livebox Up Fibre at €39.99/month for 12 months then €51.99/month).

Go-to-market is direct-to-consumer via a hybrid distribution network: boutique.orange.fr e-commerce storefront, a national chain of physical Orange boutiques for in-person sales and technical support, the assistance.orange.fr self-service portal, and broad digital marketing across orange.fr, news.orange.fr, email and paid promotional campaigns. The company reports no enterprise or B2B segment in the data; the customer base is uniformly individual French consumers, segmented horizontally into standard, youth (18-26), and traveller personas.

Name

Wanadoo SA

Legal name

Orange SA

Website

https://wanadoo.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Orange SA is the leading French residential telecommunications operator, providing 5G mobile, fibre broadband, TV, home security, and connected devices to individual consumers across France via e-commerce, retail boutiques, and self-service portals.

Ownership category

akta.pro rank

Product category

Consumer Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Broadband internet services
• Mobile telecom plans
• Fibre optic internet
• Internet service provider
• Consumer telecommunications

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Voice and Data Plans: Recurring subscription revenue from mobile plans including voice, SMS, MMS, and data allowances. Plans range from entry-level to premium 5G+ offerings with international roaming benefits.
2. Internet Fibre Subscriptions: Monthly subscription revenue from fibre and DSL internet services through Livebox offerings, including bundled TV and call services.
3. Device Sales: Revenue from sales of smartphones, tablets, and connected devices including Apple iPhone, Samsung Galaxy, and Honor devices, with financing options available.
4. Streaming and Entertainment Services: Revenue from bundled entertainment services including TV channels, Eurosport, and video-on-demand offerings.
5. Home Security and Insurance: Orange Maison Protégée home alarm and surveillance service, as well as home insurance partnership with BNP Cardif.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wanadoo SA (operating under the Orange brand) provides consumer telecommunications services in France, including fibre and DSL fixed internet (Livebox), 5G and 4G mobile voice and data plans, IPTV (Orange TV) with up to 200 channels and streaming access, and home security (Orange Maison Protégée). Offerings are sold as recurring monthly subscriptions through the boutique.orange.fr e-commerce platform and a nationwide network of Orange retail stores, with bundled hardware (Apple, Samsung, Honor smartphones; Samsung QLED TVs) and home insurance partnerships.

Product overview

Orange operates a comprehensive telecommunications platform offering fixed internet (Livebox Fibre), mobile plans (Forfait Mobile), and television services (Orange TV). The product portfolio includes core internet connectivity products (Livebox, Livebox Up), mobile plans targeting various segments (standard, youth-oriented Cheat_Code, and travel-focused Voyage), bundled offerings with smart TV hardware, and supplementary services like home security (Orange Maison Protégée). The architecture is a platform-plus-modules model where base connectivity services serve as the foundation for add-on features including TV, security, and device purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Livebox: Orange's fiber internet service offering
• Forfait Mobile
• Orange TV

Products and services

• Livebox Fibre (Fixed Internet) Fibre and DSL fixed-line internet service for French households, delivered via Livebox 5/7 routers with WiFi 5/7, Orange TV, and unlimited calls to fixed lines. Available in Lite, Up, and Max configurations with various speed tiers and bundling options.
• Livebox Up Fibre Premium fibre internet tier offering fibre up to 8 Gbit/s download and 8 Gbit/s upload, WiFi 7 with Livebox 7, Orange TV, and Eurosport 1 included. Priced at 39.99€ per month for 12 months then 51.99€ per month with 12-month commitment.
• Forfait Mobile (Mobile Plans) Mobile voice, SMS, MMS, and data plans on Orange's 5G/4G network with data allowances ranging from 130GB to 250GB, targeting different segments including general consumers, youth, and travelers. Available with or without commitment.
• Cheat_Code 200Go 5G (Youth Mobile Plan) Youth-targeted mobile plan for ages 18-26 offering 200GB in France and 40GB from 135 international destinations, plus L'Équipe sports subscription for 2 months. Priced at 15.99€ per month for eligible age group (regular price 34.99€ per month). No commitment required.
• Forfait Voyage 250Go 5G+ Travel-focused 5G+ mobile plan offering 250GB in France and Europe plus 40GB from 78 international destinations. No commitment required. Priced at 24.99€ per month for first 12 months then 33.99€ per month.
• Orange TV IPTV service included with internet packages, offering up to 200 channels and access to major streaming platforms. Additional bouquets can be purchased. Service is integrated as part of Livebox internet bundles.
• Orange Maison Protégée (Home Security) Home security and remote surveillance service for residential customers, providing 24/7 monitoring with alarm systems and professional monitoring. Sold as a subscription add-on to telecom customers.
• Livebox + Smart TV Bundle Bundle combining Livebox Fibre internet subscriptions with Samsung QLED 4K 55-inch smart TVs at promotional pricing. Subscription from 37.99€ per month with 24-month commitment; TV from 49€ within the bundle.

Quantifiable outcome

• 15+ million homes eligible to fibre connection
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BNP Cardif Groupe ParibasminorGTM or Marketing PartnerPartnership for home insurance offerings. Orange offers up to 15% discount on the first year of multi-risk home insurance through BNP Cardif Groupe Paribas partnership, providing additional revenue stream and customer benefits.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bouygues Telecom: French mobile network operator and ISP competing directly with Orange in mobile plans, fiber internet, and B2C bundles. Closest direct competitor in the same French consumer telecom market.
• Free (Iliad Group): French MNO and fiber ISP (Freebox) competing head-to-head with Orange's Livebox and Forfait Mobile offers. Known for aggressive pricing that pressures the entire French telecom market.
• SFR (Altice France): Major French MNO and fiber ISP offering mobile, internet, and TV services. Directly comparable in product mix and target market to Orange's consumer offerings.

Broad incumbents

• Deutsche Telekom: European telecom incumbent with mobile, fixed, and IPTV operations. Orange is historically linked to DT (DT held a stake in Orange), making it a closely-related European telecom peer at scale.
• Vodafone Group: Large European telecom operator offering mobile, fixed broadband, and TV services across multiple countries. Comparable as a pan-European incumbent with similar converged product mix.
• BT Group: UK incumbent offering fixed broadband, mobile (EE), and IPTV (BT TV). Comparable in business model — converged fixed/mobile/TV with strong incumbent position in a single market.
• Telefónica: Major European telecom incumbent operating Movistar mobile/fiber/TV in Spain and other markets. Comparable as a large-scale European converged telecom operator.

Regional players

• Proximus: Belgian incumbent providing mobile, fiber, and TV services. Comparable in product portfolio and incumbent positioning, though serving a different national market.
• KPN: Dutch incumbent with mobile, fixed broadband, and TV offerings. Comparable in business model and converged product strategy, though focused on the Netherlands market.
• Swisscom: Swiss telecom incumbent offering mobile, fiber, and TV. Comparable as a high-quality European incumbent with similar converged offerings, though in a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roeze-sur-sarthe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanadoo SA