Bouygues Telecom

What Bouygues Telecom does

Bouygues Telecom is a French telecommunications operator founded in 1996 and wholly owned by Bouygues SA, with headquarters in Meudon and ~10,500 employees serving approximately 18.7 million mobile and 5.5 million fixed customers as of March 2026. The company operates a national 4G/5G mobile network covering 87.6% of the population alongside a fibre-to-the-home footprint reaching 42.4 million premises (94% coverage), delivered through consumer brands Bbox (internet/TV, committed plans), B&You (no-contract mobile and fibre), and B.iG (multi-play family bundles), plus enterprise subsidiaries including Bouygues Telecom Business Solutions, Keyyo, and Alleo.

Revenue is generated primarily through recurring mobile and fibre subscriptions, with Internet Protocol Television services layered through the b.tv platform (180+ channels), device financing via Smart Change at an 11.69% annual rate, and managed enterprise services. The June 2026 €20.35 billion consortium MoU to acquire SFR from Altice France (Bouygues taking 42%, including SFR Business) would consolidate France's telecom market from four to three operators and add ~€1.2 billion of B2B revenue plus targeted €1 billion in annual EBITDAaL-Capex synergies upon close in H2 2027.

The company is aggressively embedding AI into both customer experience (Google Gemini on b.tv, real-time on-device subtitle translation across five languages, Salesforce Agentforce in the Be360+ advisor console, Qustodio-powered Mode Enfant parental controls) and network operations (AXON Networks AI-driven service assurance for ~6 million fixed subscribers, Polystar Kalix cloud-native analytics across 60+ core systems). Distribution combines a 500+ store owned/franchise retail network, direct enterprise field sales, and digital channels, with marketing supported by Perion's AI agent for campaign optimization.

Name

Bouygues Telecom

Legal name

Bouygues Telecom

Website

https://corporate.bouyguestelecom.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bouygues Telecom is a French telecommunications operator serving 18.7 million mobile and 5.5 million fixed residential and enterprise customers through its Bbox, B&You, and B.iG brands. A subsidiary of Bouygues SA, it runs 4G/5G and fibre networks covering most of France and is consolidating the market via the €20.35B consortium acquisition of SFR.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812)

akta.pro primary industry

Competitive Local Exchange Carriers (CLECs) (HDAIABAB)

akta.pro secondary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Mobile telecommunications
• Fiber broadband
• IPTV streaming
• Enterprise connectivity
• 5G networks

Headquarters

HQ city

La Forêt

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile subscriptions: Recurring subscription revenue from mobile plans including 4G/5G services, spanning B2C (B&You no-commitment, BIG plans) and B2B segments
2. Fixed broadband subscriptions: Recurring revenue from fibre (FTTH) and DSL internet services through Bbox and B&You Pure Fibre offerings
3. IPTV/TV services: Television services through Bbox TV platform with over 180 channels including premium content from Warner Bros Discovery
4. Device financing (Smart Change): Smartphone financing program allowing device upgrades every 2 years, structured as consumer credit with 11.69% annual rate
5. B2B enterprise services: Business solutions including managed network services, SFR Business acquisition target generating around EUR 1.2 billion in revenue
6. Advertising: AI-optimized advertising campaigns using Perion's AI agent for marketing operations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bouygues Telecom is a French telecommunications operator providing mobile telephony, fixed broadband (fiber and ADSL), and digital TV services to residential and business customers. The company operates its own mobile and fixed networks across France and sells branded consumer offers (B&You, Bbox) and enterprise solutions (Bouygues Telecom Business Solutions, Keyyo, Alleo).

Product overview

Bouygues Telecom is a French telecommunications operator offering a multi-product portfolio centered around its Bbox fiber/DSL internet services and mobile plans. The company operates under two main consumer brands: Bbox (committed plans with premium features) and B&You (no-commitment, value-oriented plans). The B.iG multi-play platform bundles internet and mobile services for families. TV services are delivered through the b.tv platform via decoder, app, and streaming dongle hardware. Key recent AI-powered additions include Gemini AI assistant, real-time subtitle translation, and the Mode Enfant parental control service powered by Qustodio. The company also serves B2B enterprise markets through Bouygues Telecom Business and operates subsidiary brands including Keyyo, Alleo, and Réseau Clubs Bouygues Telecom.

Differentiator

Problem solved

Functional benefit

Brands

• B&You: No-contract mobile brand offering affordable 5G mobile plans without commitment
• Bbox
• B.iG
• Mode Enfant
• b.tv
• B.Young

Products and services

• Bbox Must
• Bbox Ultym
• Bbox Fit
• B&You Pure Fibre
• B&You Mobile Plans
• Sensation Mobile Plans
• b.tv
• b.tv streaming key
• Mode Enfant
• Bouygues Telecom Business Solutions
• Keyyo
• Alleo

Quantifiable outcome

• Ranked #1 in France for fixed and mobile internet performance per nPerf 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 9 July 2026Partnership to integrate Google Gemini AI assistant into b.tv streaming key, accessible via remote control microphone for questions, personalized recommendations, and smart home device control. Partnership traces back to 2015 with first box integrating Google's ecosystem.
• AdunacoreTechnology or Integration · 30 June 2026Strategic partnership with network API aggregator Aduna to provide secure network data APIs to sectors including finance, e-commerce, and social media platforms, focusing on digital authentication and fraud prevention for B2B clients.
• Warner Bros DiscoveryminorChannel Partner/ Reseller/ Distributor · 29 June 2026Added Warner TV channel (channel 63 in HD with multi-screen support) to Bbox TV IPTV platform at no additional cost for subscribers. Offers films and TV series from Warner Bros studios without replay feature.
• Axon NetworkscoreTechnology or Integration · 23 June 2026Expansion of AI-driven Expresse Access Network Assurance solution to cover DSL and PON environments, replacing legacy SNMP-based monitoring platform with real-time multi-vendor visibility for approximately 6 million fixed broadband subscribers.
• WhispeakminorStrategic or Co-development Partner · 18 June 2026Partnership at Vivatech 2026 where Whispeak (French deepfake detection startup) partnered with Bouygues for call screening services.
• QustodiocoreTechnology or Integration · 17 June 2026Partnership to power 'Mode Enfant' (Child Mode) parental control service offering geolocation, web filtering, and screen time monitoring across multiple devices. Standard version free for B.iG subscribers; advanced tier at EUR 4.99/month.
• Altice France (SFR acquisition consortium)coreStrategic or Co-development Partner · 17 April 2026Bouygues-led consortium (with Orange and Free-iliad Group) agreed to acquire SFR from Altice France for EUR 20.35 billion. Bouygues to take 42% of assets including SFR Business (EUR 1.2bn revenue), 3.8M mobile and 2.6M fixed B2C customers.
• Polystar (Elisa Industriq)coreTechnology or Integration · 16 March 2026Implemented cloud-native Analytics and Performance Management solution (Kalix suite) replacing legacy performance management platform, consolidating data from 60+ core systems across RAN, core, and transport domains.
• EricssoncoreTechnology or Integration · 19 January 2026Partnership for standalone 5G infrastructure deployment at Bordeaux University Hospital under EU-funded 5MART HO5PITAL project, supporting remote medical expertise for connected ambulances and 3D surgical modeling.
• SUEZminorStrategic or Co-development Partner · 21 October 2025Corporate PPA (Power Purchase Agreement) partnership where Bouygues Telecom sources energy from SUEZ's waste-to-energy facilities as part of sustainability initiatives.
• SalesforcecoreTechnology or Integration · 22 May 2025Deployed Agentforce AI platform within Bouygues Telecom's CRM system, starting with Be360+ augmented console used by 6,000 customer advisors to optimize inquiry resolution and improve linguistic accuracy of written communications.

Scale indicators20 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Orange: France's incumbent telecom operator and the country's largest mobile and fixed broadband provider. Direct competitor across consumer mobile, fibre, B2B enterprise, and IPTV, and a co-bidder with Bouygues in the SFR acquisition consortium.
• Proximus: Bel incumbent operator offering mobile, fixed, IPTV, and B2B services in Belgium. Comparable as a similarly sized integrated operator with consumer/bundled offerings, IPTV, and B2B managed services.
• KPN: Dutch incumbent operator with mobile, fixed broadband, and B2B services. Comparable in integrated national operator profile, fibre rollout, and B2B/enterprise services portfolio.
• Free (Iliad Group): France's fourth major mobile and fixed operator and the principal price-aggressor in the French market, with Free Mobile and Freebox. Direct competitor across consumer mobile/fibre and co-bidder with Bouygues and Orange in the SFR acquisition.
• Swisscom: Swiss incumbent operator with mobile, fixed, IPTV, and B2B services. Comparable in integrated consumer/enterprise mix, network quality leadership (similar to Bouygues' nPerf #1 ranking), and digital/AI investments.
• SFR (Altice France): France's third major mobile and fixed operator currently owned by Altice France and being acquired (in part) by a Bouygues-led consortium for EUR 20.35B. Direct head-to-head competitor across consumer, enterprise, and wholesale.

Broad incumbents

• Telefónica: Major Spanish-headquartered European telecom with mobile, fibre, and B2B services across Spain, the UK (O2), and Latin America. Comparable in scale, fibre rollout, and AI/digital transformation investments similar to Bouygues' b.tv AI roadmap.
• Deutsche Telekom: Europe's largest telecom operator with mobile, fixed, and B2B services across multiple European markets. Comparable in scale, network operations, and B2B managed services portfolio; less direct overlap in France specifically.
• Vodafone: Major European and global telecom operator with mobile, fixed broadband, and enterprise services. Comparable in consumer/business mix and pan-European network operations; Bouygues is a potential partner or counterparty in roaming and wholesale.
• Verizon: Large North American telecom operator with mobile, fixed broadband (Fios), and enterprise services. Comparable in scale, network quality leadership positioning, and 5G/fibre investment programs, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ByTel_Corporate
• LinkedInlinkedin.com/company/bouygues-telecom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouygues Telecom