Shaheen, Ruth, Martin & Fonville

What Shaheen, Ruth, Martin & Fonville does

Shaheen, Ruth, Martin & Fonville is a privately held, full-service real estate brokerage founded in 1986 and headquartered in Richmond, Virginia. The firm operates through three offices — Richmond (headquarters plus two satellite offices), Irvington, and Williamsburg — and employs approximately 200+ licensed agents serving Central and Eastern Virginia, including the Richmond metro, Northern Neck, Middle Peninsula, Williamsburg, and Wintergreen markets. Founded by four Virginia-native brokers — Scott Shaheen, Scott Ruth, John Martin, and Mahood Fonville — the company specializes in luxury estates, waterfront properties, historic homes, equestrian and farm/land transactions, alongside standard residential and commercial brokerage.

The company's service offering spans buyer representation, seller representation, comparative market analysis, home valuation, professional photography, marketing, and transaction coordination. Core products include residential real estate services, commercial properties, an online property search tool, a global luxury search platform, and a free home valuation tool. The technology stack is standard for the brokerage industry: MLS integration, an IDX-enabled website, CRM tools, and digital marketing platforms — there is no proprietary technology platform or AI/ML capability disclosed. Affiliated services through River Title (title insurance and settlement) and Townebank Mortgage (financing referrals) create a vertically integrated transaction offering.

The business model is transaction-based commission revenue on residential and commercial property sales, with commissions typically split between buyer's and seller's agents and the brokerage retaining a portion of each agent's commission. Pricing is negotiated per transaction and not publicly disclosed. Distribution relies on a direct agent sales force, the company website, MLS syndication, and a global luxury network affiliation through Who's Who in Luxury Real Estate that extends reach via LuxuryRealEstate.com. Customer segments are horizontally distributed across luxury residential, farm/land/rural, and commercial clients, with a long tail of individual and SMB buyers and sellers.

Name

Shaheen, Ruth, Martin & Fonville

Legal name

Shaheen, Ruth, Martin & Fonville Real Estate

Website

https://srmfre.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Shaheen, Ruth, Martin & Fonville is a privately held, full-service residential and commercial real estate brokerage founded in 1986, operating through 200+ agents across three Virginia offices serving Richmond, Williamsburg, and surrounding Central and Eastern Virginia markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate
• Luxury property brokerage
• Commercial real estate
• Home buyer representation
• Real estate sales

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: The company earns standard real estate commissions on residential and commercial property transactions. Commissions are typically split between buyer's agent and seller's agent, with the brokerage taking a portion of each agent's commission. Revenue is transaction-based and dependent on property values and sales volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shaheen, Ruth, Martin & Fonville Real Estate is a full-service real estate brokerage operating across Central and Eastern Virginia. The firm provides buyer and seller representation for residential, luxury, commercial, and farm/land properties through a 200+ agent team across three offices in Richmond, Irvington, and Williamsburg. The company also offers affiliated title insurance (River Title) and mortgage lending (Townebank Mortgage) services as part of a vertically integrated real estate offering.

Product overview

Shaheen, Ruth, Martin & Fonville Real Estate is a full-service residential and commercial real estate brokerage operating across Central and Eastern Virginia, with primary markets in Richmond, Williamsburg, Peninsula, Northern Neck, and Middle Peninsula. The company offers core services including residential property sales, commercial real estate, global luxury property search, online property search tools, and home valuation. The firm specializes in luxury estates, waterfront properties, historic homes, and land sales. Affiliated services include River Title (title insurance) and Townebank Mortgage (financing), creating a vertically integrated offering. The company is also known as SRMF Real Estate and operates SRMF II as a secondary brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service residential real estate brokerage providing buying and selling services for single-family homes, condominiums, and townhouses across Central and Eastern Virginia.
• Commercial Real Estate Services

Quantifiable outcome

• Over 11,165 clients served and over $0B+ in sales over the past 8 years

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• River TitlecoreImplementation/ SI/ Consulting PartnerRiver Title is a subsidiary/title company partnership that provides title insurance and settlement services for real estate transactions facilitated by the brokerage. This vertical integration ensures smooth closing processes for clients.
• Townebank MortgagecoreImplementation/ SI/ Consulting PartnerTownebank Mortgage provides mortgage lending services and referrals for buyers working with the brokerage. This partnership helps streamline the home buying process by connecting clients with financing options.
• Who's Who in Luxury Real Estate / LuxuryRealEstate.comflagshipGTM or Marketing PartnerThe company is selected as a Virginia Luxury Broker and part of Who's Who in Luxury Real Estate, extending luxury property marketing reach to the global marketplace through the LuxuryRealEstate.com platform, the No. 1 portal for luxury properties online.
• The Board of Regents (Luxury Real Estate Network)coreGTM or Marketing PartnerThe Board of Regents is an exclusive network of the world's most elite luxury real estate professionals, providing prestige and pedigree among leaders in the luxury real estate industry.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Long & Foster Real Estate: Long & Foster is one of the largest privately held regional residential brokerages in the Mid-Atlantic, with comparable agent count and similar full-service traditional brokerage model covering Virginia and adjacent states — a directly comparable mid-Atlantic peer.

Direct peers

• Howard Hanna Real Estate Services: Howard Hanna is a large independent family-owned brokerage operating across the Mid-Atlantic and Midwest, with similar agent scale, traditional commission model, and vertically integrated title/mortgage services — a structurally comparable peer to SRMF.
• Weichert, Realtors: Weichert is a regional Mid-Atlantic brokerage headquartered in New Jersey with strong Virginia presence and a similar full-service traditional model, agent count in the thousands, and franchise structure — directly comparable in geography and business model.
• Sotheby's International Realty: Sotheby's International Realty is the global leader in luxury residential brokerage, directly comparable to SRMF's luxury vertical (Who's Who in Luxury Real Estate affiliation) and competing for the same high-net-worth Virginia estate, waterfront, and historic property buyers.
• Joyner Fine Properties: Joyner Fine Properties is a Richmond-based independent luxury brokerage — directly comparable as a Virginia-headquartered, luxury-focused competitor operating in the same Richmond and Central Virginia market as SRMF.

Broad incumbents

• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise network with strong Virginia presence offering full-service residential brokerage — a broader incumbent competing in the same markets as SRMF but with national brand recognition and franchise scale.
• Coldwell Banker Realty: Coldwell Banker is a national residential brokerage franchise with significant Mid-Atlantic presence — competes with SRMF on residential and luxury segments in Richmond and Virginia markets but operates at a much larger national scale.
• RE/MAX LLC: RE/MAX is one of the largest global real estate franchise networks with substantial Virginia agent presence — competes in the same residential brokerage markets as SRMF but with a franchise model and global brand reach.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the US with a strong Virginia/Mid-Atlantic presence — directly comparable residential brokerage model, though operating at significantly larger scale than SRMF.

Emerging players

• Compass: Compass is a tech-enabled residential brokerage competing in Mid-Atlantic markets with proprietary technology platform and significant Virginia presence — represents the tech-forward competitive threat to traditional brokerages like SRMF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@srmfrealestate
• Facebookfacebook.com/SRMFREALESTATE
• LinkedInlinkedin.com/company/shaheenruthmartin&fonville
• Instagraminstagram.com/srmf_real_estate
• Xx.com/RealSrmf

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaheen, Ruth, Martin & Fonville