Tiger Wheel & Tyre

What Tiger Wheel & Tyre does

Tiger Wheel & Tyre is the flagship retail brand of South African holding company TiAuto Investments (Pty) Ltd, selling tyres, alloy wheels, automotive batteries, and complementary accessories (Bosch wiper blades, McGard wheel locks) alongside professional in-store services including wheel alignment, balancing, nitrogen inflation, tyre rotation, puncture repairs, alloy wheel refurbishment (via the Wheel Collision sub-brand), and windscreen repair (PG Glass partnership). Founded in 1967 as Tiger Speed Den by Jimmy Joannou, acquired by Eddie Keizan in 1972 for R14,000, and now led at group level by CEO Alex Taplin, the company operates over 100 directly branded stores in South Africa and, together with sister brands Tyres & More® and Treads Unlimited under TiAuto, reaches a combined 161 stores across South Africa, Botswana, Namibia, Zambia, and Zimbabwe.

Revenue is generated through four primary streams: (1) one-time retail sales of tyres across premium (Michelin, Bridgestone, Pirelli, Continental), mid-range (Goodyear, Hankook, Yokohama, BFGoodrich), and budget (Barum, GT Radial, Velocity, Rovelo) tiers; (2) one-time wheel and battery sales (AtlasBX, Duracell, Hankook); (3) professional fitment services at in-store fitment centres equipped with modern alignment, balancing, and nitrogen-inflation systems; and (4) recurring subscription revenue via X-Sure tyre-and-wheel insurance (from R99/month, underwritten by Hollard, administered by Motorite), the Tiger Advantage Plus loyalty programme, and franchise fees from a network of licensed operators. A 4x4 Fitment Centre format layers on accessories and overlanding equipment through partnerships with Front Runner/Dometic, IronMan 4x4, Tough Dog, Warn, RhinoMan, Takla, and DeGraaf.

Customer acquisition is omnichannel: physical stores (often in or near shopping centres) anchor the model, supported by a transactional e-commerce site (twt.co.za) with in-store fitment, multi-bank financing integration (WesBank WShop, Mobicred, PayJustNow, Float, Ozow), insurance partnerships (Discovery Insure up to 20% discount, Momentum Insure 5% off), and Standard Bank UCount Rewards (up to 15% back). The corporate value proposition is reinforced by long-running reader-voted accolades (20 consecutive years as Daily News Best Tyre Retailer, 12 years as Beeld Platinum Tyre Supplier) and Discovery Insure's Best Strategic Partner award for five consecutive years. In June 2026, Japanese trading house Marubeni Corporation agreed to acquire TiAuto Investments for approximately USD 149 million from Old Mutual Private Equity, marking Marubeni's first investment in the African automotive maintenance market.

Name

Tiger Wheel & Tyre

Legal name

TiAuto Investments (Pty) Ltd

Website

https://twt.co.za

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tiger Wheel & Tyre is a Southern African automotive aftermarket retailer (a division of TiAuto Investments) selling tyres, alloy wheels, batteries, and related fitment services through over 100 branded stores across South Africa and 161 group stores spanning five countries, serving millions of individual motorists, fleet customers, and 4x4 enthusiasts.

Ownership category

akta.pro rank

Product category

Automotive Tyre and Wheel Retail

NAICS

Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Automotive tyre retail
• Alloy wheel sales
• Vehicle battery supply
• Wheel alignment services
• Tyre fitment centres

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tyre Sales: Retail sales of tyres across multiple price tiers from premium brands (Michelin, Bridgestone, Pirelli) to mid-range and budget options. Tyres cover passenger, 4x4, SUV, commercial, and truck applications.
2. Wheel Sales: Retail sales of alloy wheels from brands including TSW, Racing Hart Concepts, Black Rhino, PDW, American Outlaw.
3. Battery Sales: Sales of automotive batteries including AtlasBX, Duracell, and Hankook brands.
4. Fitment Services: In-store services including tyre fitting, wheel alignment, balancing, rotation, puncture repairs, nitrogen fill-ups, and wheel repairs. These services are performed by trained technicians at fitment centres.
5. X-Sure Insurance: Tyre and wheel insurance product underwritten by Hollard Insurance, administered by Motorite. Provides accidental damage coverage for tyres and wheels with monthly premium payments starting from R99.
6. Accessories and Consumables: Sales of wiper blades (Bosch), McGard wheel locks, and other automotive accessories.
7. Franchise Fees: Franchise opportunities for entrepreneurs to open Tiger Wheel & Tyre stores. Franchisees receive HR assistance, IT support, marketing support, and purchasing benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Tiger Wheel & Tyre is a specialty retailer that sells automotive tyres, alloy wheels, and batteries alongside in-store fitment services including wheel alignment, balancing, tyre rotation, puncture repairs, and alloy wheel repair. The company operates more than 100 stores in South Africa plus additional locations in Botswana, Namibia, Zambia, and Zimbabwe, and serves individual motorists and corporate/fleet customers through both physical retail and a transactional e-commerce site (twt.co.za).

Product overview

Tiger Wheel & Tyre operates a retail platform for automotive tyres, wheels, batteries, and related products and services across Southern Africa. The core offering consists of physical retail stores with in-store fitment services, complemented by an e-commerce website. The product portfolio is organized around three main pillars: (1) Core Products — tyres (passenger, 4×4, SUV, commercial, truck), alloy wheels (PDW, Racing Hart Concepts, TSW, American Outlaw, Black Rhino Wheels), and batteries (AtlasBX, Duracell, Hankook, Jump); (2) Add-on Services and Accessories — professional fitment services (wheel alignment, balancing, tyre rotation, puncture repairs, alloy wheel repair via Wheel Collision, nitrogen inflation, PG Glass windscreen repair), 4×4 Fitment Centres (partnering with DeGraaf, Front Runner, IronMan 4×4, RhinoMan, Takla, Tough Dog, Warn), insurance products (X-Sure tyre and wheel insurance underwritten by Hollard), and tyre-related tools (Battery Box, Indeflate device); and (3) Loyalty and Financing Programs — Tiger Advantage Plus (free tiered loyalty program with service and product discounts), Discovery Insure and Momentum Insure partnerships, Ucount Rewards (Standard Bank), and WesBank WShop financing integration. The company also provides corporate fleet sales solutions and an eVoucher gift card product. All products are sold alongside in-store fitment and safety check services at over 100 stores across South Africa, Botswana, Namibia, Zambia, and Zimbabwe.

Differentiator

Problem solved

Functional benefit

Brands

• Tyres & More®: One of the group brands alongside Tiger Wheel & Tyre, providing automotive retail and services
• Treads Unlimited
• X-Sure®
• Tiger Advantage Plus
• Wheel Collision

Products and services

• Tyres Retail of automotive tyres covering passenger, 4x4, off-road, SUV, commercial, and truck applications, sold across premium (Michelin, Bridgestone, Pirelli, Continental), mid-range (Goodyear, Hankook, Yokohama, BFGoodrich), and value (Barum, GT Radial, Velocity, Rovelo) brand tiers.
• Alloy Wheels Retail of alloy wheels from brands including TSW, Racing Hart Concepts, Black Rhino, PDW, American Outlaw, and Connoisseur, covering passenger, SUV, and 4x4 applications.
• Automotive Batteries Retail of automotive batteries from leading brands including AtlasBX, Duracell, Hankook, and Jump, covering passenger vehicles and commercial applications, sold alongside battery testing and warranty services.
• Wheel Alignment and Balancing Service Professional wheel alignment and balancing service to ensure even tyre wear, optimal handling, and extended tyre life, with a 7-day warranty on service.
• Tyre Puncture Repair Service Professional puncture assessment and repair service for tyres that can be safely repaired, performed at Tiger Wheel & Tyre fitment centres.
• Nitrogen Tyre Inflation Service Nitrogen tyre inflation service to improve tyre longevity, maintain consistent pressure, and reduce moisture-related degradation compared to compressed air.
• Alloy Wheel Repair Service (Wheel Collision) Alloy wheel repair and refurbishment service including refurbishment and customisation performed by the Wheel Collision Centre with lifetime warranty on workmanship and paintwork.
• Tyre Rotation Service Tyre rotation service to promote even tread wear across all tyres and extend tyre lifespan, performed at fitment centres.
• Free Vehicle Safety Check Complimentary safety inspection of tyres, alignment, balancing, and brakes performed by trained technicians to assess vehicle readiness.
• PG Glass Windscreen Repair Service Windscreen chip and repair services available in-store at participating Tiger Wheel & Tyre stores via PG Glass partnership.
• X-Sure Tyre and Wheel Insurance Tyre and wheel insurance product underwritten by Hollard Insurance, providing accidental damage coverage from road hazards (potholes, kerbs, debris) with monthly premiums from R99, no excess, up to two tyre claims per 12-month cycle, and one wheel claim per 12-month cycle, plus 10% off battery purchases and windscreen chip repairs after 3 months.
• Tiger Advantage Plus Loyalty Programme Free loyalty membership program offering discounts on services (wheel alignment 10% off, wheel balancing, nitrogen, puncture repair 25% off, wheel repair) and products (wheels 2.5% off, batteries, 4x4 accessories), with Silver and Gold tier upgrades and a mobile app for member management.
• 4x4 Fitment Centres Specialised retail and fitment centres offering 4x4 products and services including suspension upgrades, bull bars, roof racks, canopies, shocks, and accessories from partner brands DeGraaf, Front Runner, IronMan 4x4, RhinoMan, Takla, Tough Dog, and Warn.
• McGard Wheel Locks Security wheel locks available as an accessory purchase to protect alloy wheels from theft.
• Bosch Wiper Blades Automotive wiper blades from Bosch available as an accessory for purchase and fitment at Tiger Wheel & Tyre stores.
• Tiger Wheel & Tyre eVoucher Digital gift voucher available for purchase and redemption at any Tiger Wheel & Tyre store in South Africa, valid for 36 months from the last transaction.
• Corporate and Fleet Sales Solutions Dedicated corporate and fleet sales services offering tailored automotive products and fitment services for business customers with multiple vehicles, including volume pricing and account management.
• Tiger Wheel & Tyre Battery Box Portable power solution for overlanding and remote travel, powering fridges, lights, and essential gear, featuring plug-and-play functionality, multiple outlet ports, and robust protection systems.
• Indeflate Tyre Inflation Device Device that inflates or deflates two tyres simultaneously and automatically equalises pressure between them, designed for off-road and overland use.

Quantifiable outcome

• Daily News Best Tyre Retailer for 20 consecutive years
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Discovery InsurecoreStrategic or Co-development PartnerDiscovery Insure offers up to 20% discount on Tiger Wheel & Tyre purchases for Vitality Drive members. Includes up to 100% tyre funding through Insure Funder Account (IFA) based on Vitality Drive status. Discovery Insure Partner Awards named Tiger Wheel & Tyre Best Strategic Partner for 5 consecutive years.
• Momentum InsureminorGTM or Marketing PartnerMomentum Insure clients receive 5% discount on Tiger Wheel & Tyre in-store purchases up to R5000 maximum (R250 discount). Qualify twice per month for the lifetime of the policy.
• WesBankcoreGTM or Marketing PartnerWesBank WShop integration allows vehicle finance customers to add tyre and wheel purchases to their existing finance contract at the same interest rate. Customers login to WesBank account, select Tiger Wheel & Tyre voucher, and receive 10-digit voucher number via SMS.
• Standard Bank (UCount Rewards)coreGTM or Marketing PartnerStandard Bank UCount Rewards and UCount Rewards for Business members collect up to 15% back in rewards points on Tiger Wheel & Tyre purchases. Members can also redeem rewards points for purchases.
• Hollard InsurancecoreStrategic or Co-development PartnerHollard Insurance underwrites X-Sure tyre and wheel insurance product sold at Tiger Wheel & Tyre. Policy provides accidental damage coverage starting from R99/month with no excess.
• Motorite AdministratorsminorImplementation/ SI/ Consulting PartnerInsurance administrator (FSP 9140) managing X-Sure insurance policy administration and claims for Tiger Wheel & Tyre's tyre and wheel insurance product.
• InfrasonicminorStrategic or Co-development PartnerTechnology partner behind Tiger Advantage Plus mobile app and Tiger Wheel & Tyre digital services including X-Sure policy management.
• Road ProtectminorStrategic or Co-development PartnerInsurance partner for Tiger Advantage Plus policy offerings at Tiger Wheel & Tyre stores.
• PG GlassminorStrategic or Co-development PartnerIn-store glass repair service partner offering windscreen chip repairs at participating Tiger Wheel & Tyre locations.
• DeGraafminorStrategic or Co-development PartnerExhaust systems partner for 4x4 Fitment Centres, epitomizing excellence in crafting exhaust systems.
• Front Runner (Dometic)minorStrategic or Co-development PartnerAdventure gear partner supplying roof racks, water tanks, tents, awnings, drawer systems and camping accessories for 4x4 Fitment Centres.
• IronMan 4x4minorStrategic or Co-development PartnerOff-road parts, accessories, camp gear, and equipment supplier built for serious adventure, featured in 4x4 Fitment Centres.
• RhinoManminorStrategic or Co-development PartnerQuality aluminium canopy supplier offering style, strength and durability for 4x4 vehicles through Tiger Wheel & Tyre 4x4 Fitment Centres.
• TaklaminorStrategic or Co-development Partner4x4 accessories supplier providing seat covers, Takmats and load liners for Tiger Wheel & Tyre 4x4 Fitment Centres.
• Tough DogminorStrategic or Co-development PartnerIndustry leader in innovative and quality suspension systems for 4WD applications, featured in 4x4 Fitment Centres.
• WarnminorStrategic or Co-development PartnerWinches, bumpers, and accessories designed, engineered and tested for reliability and durability, offered through 4x4 Fitment Centres.

Scale indicators13 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Goodyear South Africa: South African operations of global tyre manufacturer running both branded retail/Dunlop outlets and wholesale distribution — competes in tyre sales while also serving as a Tiger Wheel & Tyre supplier.
• Continental Tyre South Africa: Local arm of global premium tyre manufacturer operating a dealer network and brand-led retail presence — competes in premium tyre segment and adjacent dealer/fitment infrastructure.
• Michelin South Africa: South African subsidiary of premium global tyre brand — both a key Tiger Wheel & Tyre supplier and a competitor via its own authorised dealer and online retail network.
• Midas South Africa: International automotive service franchise operating in South Africa focused on exhaust, brakes, suspension and general repairs — adjacent competitor for vehicle service wallet share outside tyres.

Direct peers

• Hi-Q: Bridgestone-owned South African tyre fitment and retail franchise chain with comparable multi-store footprint offering tyres, wheels, alignment and batteries — directly comparable in product mix, customer segment, and franchise service model.
• Supa Quick: Major South African tyre fitment and auto-service franchise network selling tyres, brakes, exhaust, batteries, and wheel alignment across a national footprint — competing head-to-head in retail fitment and franchise structure.
• Tyres & More: Wholly-owned sub-brand of TiAuto Investments (the same parent as Tiger Wheel & Tyre) operating parallel tyre and fitment retail stores in Southern Africa — directly comparable in product mix and target customer, sharing group-level procurement and scale.
• AutoZone South Africa: South African automotive aftermarket parts retailer selling replacement parts, accessories, batteries, and tools — directly comparable in parts/accessories retail category that Tiger Wheel & Tyre competes in.
• Speedy: South African franchise-based automotive service network offering tyres, exhaust, brakes, batteries, and fitment services across a multi-store footprint — directly comparable in service offering and franchise structure.
• Battery Centre: South African specialist battery retailer with a national footprint — directly comparable in battery retail, an adjacent product line that Tiger Wheel & Tyre also sells in its stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TigerWheelnTyre
• YouTubeyoutube.com/user/tigerwheelandtyre
• Facebookfacebook.com/TigerWheelnTyre
• LinkedInlinkedin.com/company/tiger-wheel-&-tyre/?originalSubdomain=za
• Instagraminstagram.com/tigerwheelntyre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger Wheel & Tyre