TYRES & MORE
- Company typePrivate
- Founded2007
- HeadquartersGauteng, South Africa
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
TYRES & MORE firmographics
Firmographics- Name
- TYRES & MORE
- Website
- https://tyresandmore.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
TYRES & MORE industry classification
Industry- Product category
- Automotive Tyre Retail & Fitment Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industry
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where TYRES & MORE is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
TYRES & MORE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tyre Sales: Retail sale of tyres from multiple brands including Bridgestone, Michelin, Continental, Goodyear, Hankook, Pirelli, Yokohama, and budget options. Revenue generated from direct product sales at various price points ranging from budget to premium.
- Wheel Sales: Sale of alloy wheels from brands including TSW, Racing Hart Concepts, American Outlaw, and Black Rhino Wheels.
- Battery Sales: Automotive batteries sold from brands including AtlasBX, Duracell, and Hankook.
- Fitment and Service Revenue: Professional services including tyre fitting, wheel alignment, balancing, nitrogen inflation, puncture repair, alloy wheel repair, shock absorber replacement, and brake services.
- Corporate Fleet Solutions: B2B sales of tyres, batteries, and services to corporate vehicle fleets with dedicated account management.
- eVouchers: Sale of gift vouchers and promotional vouchers for services like wheel alignment and balancing at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wheel Alignment & Balancing Service Voucher |
| Unit Pricing | Pay-as-you-go | Hankook Tyre Cashback Promotion |
| Unit Pricing | Pay-as-you-go | Pirelli POWERGY Tyres with Gift Set Giveaway |
| Unit Pricing | Pay-as-you-go | General Tyre Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TYRES & MORE product offering
Product offeringCore offering
Tyres & More® sells new tyres, alloy wheels, automotive batteries, brakes, shock absorbers and related components from multiple international brands, and provides professional in-store fitment services including wheel alignment, balancing, tyre rotation, puncture repair, nitrogen inflation, alloy wheel refurbishment and minor vehicle servicing. Products and services are delivered via a nationwide network of physical fitment centres in South Africa combined with an online storefront offering home delivery and in-store pickup.
Product overview
Tyres & More is a South African automotive retail chain offering a comprehensive range of vehicle maintenance products and services. The core offerings include tyres from 17 international brands (Hankook, Michelin, Bridgestone, Pirelli, Yokohama, Continental, Goodyear, BFGoodrich, General Tire, Giti, GT Radial, JK Tyre, Laufenn, Rovelo, Barum, Apollo, Cooper, Dunlop, Firestone, MRF, Velocity), alloy wheels (TSW, American Outlaw, Black Rhino Wheels, Racing Hart Concepts), and batteries (AtlasBX, Duracell, Hankook). The company operates fitment centres offering services including wheel alignment and balancing, tyre rotation, puncture repair, nitrogen inflation, alloy wheel repair, brakes, shocks, and minor car service. Additional products include McGard wheel locks, tow bars, windscreen replacement, and wiper blades. The business model integrates e-commerce with physical store locations and offers payment options through PayJustNow, Mobicred, Float, and Ozow Instant EFT.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Extended tyre lifespan through proper balancing, alignment, and rotation every 10,000 km
- +2 more outcomes
Companies that use TYRES & MORE
Customer profileSegments4 records
Ideal customer profiles3 records
TYRES & MORE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
TYRES & MORE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- FNB eBucksminorRewards programme partnership allowing First National Bank customers to earn and redeem eBucks on tyre purchases and automotive services at Tyres & More® locations.
- WesBank WShopminorBanking rewards partnership enabling WesBank customers to accumulate points on tyre and automotive purchases through the Tyres & More® network.
- PayJustNowcorePayment service partnership offering customers flexible payment options: 3 equal zero-interest installments or 12 installments with 28% interest. Enables higher ticket purchases for budget-conscious consumers.
- MobicredminorFinance partner providing installment payment options for tyre and automotive purchases, expanding accessibility for customers who prefer to pay over time.
- Ozow Instant EFTminorSouth African payment gateway enabling instant EFT bank transfers for online purchases, providing secure and convenient payment alternative to credit cards.
- FloatminorBusiness cash flow management tool potentially used by the company for internal financial operations or offered as a customer payment solution.
- Wheel CollisionminorWarranty service provider for alloy wheel repairs, operatingWheel Collision Centres and Wheel Collision Xpress Rim Repair Centres. Provides lifetime warranty on workmanship and manufacturer warranty on paintwork for refurbished wheels.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
TYRES & MORE competitors and assessment
Company assessmentDirect peers
- Tiger Wheel & Tyre: The largest dedicated tyre and wheel retailer in South Africa, operating a multi-brand franchise and corporate store network. It is the most directly comparable peer given the explicit Tiger Wheel & Tyre parent branding referenced in Tyres & More's own value proposition.
- Les Schwab Tire Centers: Large regional US tyre retailer with owned + franchised fitment centres selling multi-brand tyres and related services; an internationally comparable peer for Tyres & More's hybrid retail + franchise + service model.
- Supa Quick: South African franchise tyre, battery, and fitment centre network competing head-to-head with Tyres & More in mid-market consumer tyre replacement, wheel alignment, and battery services.
- Hi-Q: Franchise-based South African tyre and fitment retailer offering multi-brand tyres, alignment, brakes, and batteries through a national store network — directly comparable in GTM and product mix to Tyres & More.
- Point S: Global cooperative of independent tyre retailers operating a similar franchise-style multi-brand retail and fitment model; comparable in unit economics, supplier relationships, and franchise GTM outside Africa.
- Dunlop Zone: Dunlop's branded retail and fitment network in South Africa combining proprietary-brand tyres with multi-brand offerings and professional fitment services, structurally similar to Tyres & More's model.
- Bridgestone Retail Network (South Africa): Manufacturer-affiliated fitment centres selling Bridgestone and partner-brand tyres along with related services, directly competing in the same South African retail tyre and fitment segment.
Emerging players
- Tire Rack: US online tyre and wheel retailer with strong e-commerce, vehicle fitment data, and shipping logistics; representative of the online pure-play channel that pressures traditional fitment-centre retailers like Tyres & More.
Broad incumbents
- Continental Tyre South Africa: Global tyre manufacturer with established South African distribution and aligned retail/dealer footprint; competes both as a Tyres & More supplier and as a competing branded retail channel for premium tyres.
- Goodyear South Africa: Major global tyre manufacturer with South African manufacturing and a national dealer/retail network; comparable as a multi-brand retail competitor and supplier of premium tyres sold by Tyres & More.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TYRES & MORE social profiles
Digital presenceTYRES & MORE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TYRES & MORE leadership team
Management profileNumber of profiles
TYRES & MORE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TYRES & MORE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TYRES & MORE
What does TYRES & MORE do?
Tyres & More® sells new tyres, alloy wheels, automotive batteries, brakes, shock absorbers and related components from multiple international brands, and provides professional in-store fitment services including wheel alignment, balancing, tyre rotation, puncture repair, nitrogen inflation, alloy wheel refurbishment and minor vehicle servicing. Products and services are delivered via a nationwide network of physical fitment centres in South Africa combined with an online storefront offering home delivery and in-store pickup.
When was TYRES & MORE founded?
TYRES & MORE was founded in 2007. It employs 1,001 to 5,000 people.
Where is TYRES & MORE based?
TYRES & MORE is headquartered in Gauteng, South Africa, in the Africa region.
How does TYRES & MORE make money?
Six revenue lines are on record. Tyre Sales are the primary driver. The others are wheel Sales, battery Sales, fitment and Service Revenue, corporate Fleet Solutions and eVouchers.
Who are TYRES & MORE's main competitors?
Direct peers on record are Tiger Wheel & Tyre, Les Schwab Tire Centers, Supa Quick, Hi-Q, Point S, Dunlop Zone and Bridgestone Retail Network (South Africa). Tire Rack is listed as an emerging player. Broad incumbents are Continental Tyre South Africa and Goodyear South Africa.
Does TYRES & MORE have an API?
No public API is recorded for TYRES & MORE.
What industry is TYRES & MORE in?
TYRES & MORE's product category is Automotive Tyre Retail & Fitment Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 441340.