Sweetspot

Name

Sweetspot

Legal name

Sweetspot AB

Website

https://sweetspot.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Facility Management Software

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Golf commerce platform
• Golf booking software
• Golf club management
• Membership management software
• Driving range solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction Fee (Sweetspot Pay): Sweetspot earns a transaction fee on payments processed through its platform. Under the Svenska Golfförbundet partnership, Sweetspot Bas charges 0.60 kr + 0.6% per transaction (for amounts below 5,000 kr) or 0.60 kr + 0.5% (for amounts from 5,000 kr). Sweetspot Premium charges a flat 1.69% per transaction. Fees are deducted from facility revenue before remittance.
2. Subscription Fee (Monthly/Yearly): Golf facilities pay a Monthly Fee to Sweetspot for access to the platform. The Monthly Fee is invoiced in advance on a yearly basis (Yearly Fee = Monthly Fee × 12). The specific Monthly Fee amount is set in Appendix 1 of each facility's Main Agreement and not publicly disclosed.
3. POS and Hardware: Sweetspot provides a cloud-based POS system integrated with the platform. While specific pricing is not publicly disclosed, facilities pay for the POS service as part of the platform subscription.
4. Pay & Dispense (Ball Dispenser): Sweetspot Range's Pay & Dispense solution serves driving ranges with walk-in customers, providing payment processing and ball dispensing hardware. Revenue likely derived from transaction fees on payments processed through the dispenser system.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sweetspot is a cloud-based Golf Commerce Platform that provides booking, payment processing, membership management, point-of-sale, and revenue optimization tools for golf facilities including golf clubs, indoor simulators, driving ranges, and academies. The platform serves facility operators through a B2B web interface and reaches individual golfers through a consumer mobile app with over 350,000 registered users across 12 countries. It includes dedicated modules for dynamic pricing, POS, pay-and-dispense ball systems, vouchers, memberships, and federation-integrated payment processing.

Product overview

Sweetspot is a comprehensive Golf Commerce Platform — a unified platform-plus-modules architecture for the golf industry. The core platform provides booking, membership, and payment infrastructure across four distinct business areas: Golf Club (traditional clubs), Simulator (indoor venues), Driving Range (practice facilities), and Academy (coaching). This core is extended through named modules including Pricing (dynamic, time-based, and per-player pricing optimization), POS (cloud-based point-of-sale on iOS with 100+ integrations), Pay & Dispense (hardware/software payment-and-dispensing system for driving ranges), Vouchers (gift/promotional voucher management), Memberships (online membership sales and administration with automated renewals), and Sweetspot Pay (powered by Adyen, integrated into the Swedish Golf Federation's Min Golf platform with Bas and Premium tiers). The platform serves over 500 golf facilities across 12 countries with more than 350K app users, and is fully integrated with Toptracer for simulator venues.

Differentiator

Problem solved

Functional benefit

Brands

• Sweetspot Range: A product line focused on driving range management including Pay & Dispense solutions for walk-in customers.

Products and services

• Sweetspot Platform Core cloud-based Golf Commerce Platform for golf facilities — provides booking, membership administration, payment processing, and business intelligence through a unified web and mobile ecosystem. Serves golf clubs, simulators, driving ranges, and academies with a player-facing mobile app and a facility-facing web portal.
• Pricing Module Revenue optimisation module offering three pricing strategies for golf facilities: dynamic pricing that auto-adjusts green fees based on real-time demand using an algorithm trained on 12 million rounds, time-based pricing that varies rates by time of day, and price-per-player pricing that adjusts by group size.
• POS (Point of Sale) Cloud-based point-of-sale system built specifically for golf facilities, running on iOS devices with full offline functionality. Connects playing behaviour (booking data) with consumption behaviour (in-facility purchases), with membership identification, shared basket data between in-store and online, kitchen display system, Tap to Pay support, and over 100 integrations including Shopify, Fortnox, Xero, Visma, and Adyen.
• Pay & Dispense for Driving Ranges Hardware and software payment and ball-dispensing solution for driving ranges with walk-in customers. Provides a seamless pay-to-dispense flow, built-in QR code scanner for visitor identification, consumption tracking dashboards, flexible bucket sizes with demand-based pricing, and digital cards replacing plastic membership and voucher cards.
• Memberships Module Module for online membership sales and administration on the Sweetspot platform. Supports multiple membership types based on rounds, prime time slots, or prepaid credit play value; offers flexible prepay or monthly payment options, automated renewals, and round-tracking for both players and golf managers.
• Vouchers Module Module for selling and managing golf vouchers — gift certificates, promotional vouchers, and value-loaded cards — through the Sweetspot platform and player mobile app.
• Sweetspot Pay Payment processing solution developed with the Swedish Golf Federation (Svenska Golfförbundet) and powered by Adyen, integrated directly into Min Golf for SGF-affiliated clubs. Offered in Bas and Premium tiers covering transaction-based web payment for annual fees, automatic renewals, monthly payment options, and off-course product packaging (driving range, simulator, training).

Quantifiable outcome

• Average 17% increase in green fee revenue for customers using Dynamic Pricing
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• ToptracercoreTechnology or IntegrationSweetspot is fully integrated with Toptracer Range, providing a seamless planned player journey for drop-in and bay bookings at Toptracer-equipped facilities. The partnership is positioned as a key integration with a senior Toptracer executive publicly endorsing the combined offering.
• Svenska Golfförbundet (SGF)coreChannel Partner/ Reseller/ DistributorSweetspot and the Swedish Golf Federation (Svenska Golfförbundet) signed a long-term cooperation agreement integrating Sweetspot's booking and payment solutions directly into Min Golf — the platform used by all SGF-affiliated clubs. This is a flagship channel partnership covering the entire Swedish golf club market.
• AdyencoreTechnology or IntegrationAdyen N.V. serves as the Payment System Provider for Sweetspot's platform, processing all payments including those through Sweetspot Pay. Both facility-side and player-side payments are handled through Adyen. Adyen's privacy policy governs payment data processing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Club Prophet Systems: Club Prophet Systems provides integrated POS, tee sheet, member management, and online booking software for golf clubs and country clubs. It competes with Sweetspot on the full-suite club management proposition for traditional golf facilities.
• ForeTees: ForeTees is a widely-used tee time and member management platform for private and semi-private golf clubs, now part of ForeUp. It directly competes with Sweetspot in the booking and membership management layer for golf clubs, particularly in the US.
• Gallus Golf: Gallus Golf provides cloud-based golf course management software including tee sheets, POS, member management, and online booking, with a focus on public and resort courses. It is a directly comparable point solution competing for the same golf facility customers.
• Jonas Club Software: Jonas Club Software offers club management software — including member accounting, tee sheets, POS, and online booking — to private golf, country, athletic, and yacht clubs. It is a long-standing incumbent in the club management software space and overlaps directly with Sweetspot's golf club module.
• ForeUp: ForeUp is a cloud-based golf course management platform offering tee time scheduling, online booking, POS, and league management for golf courses. It serves public, private, and semi-private facilities and is a direct competitor in the golf commerce software market.
• Lightspeed Golf (Chronogolf): Lightspeed Golf (formerly Chronogolf, acquired by Lightspeed Commerce) provides tee time management, online booking, and golf course operations software to golf facilities globally. It is the most direct head-to-head competitor in cloud-based golf facility commerce, with broader parent company resources.

Others

• Min Golf (Svenska Golfförbundet): Min Golf is the booking and club management platform operated by the Swedish Golf Federation (Svenska Golfförbundet) for all SGF-affiliated clubs. Sweetspot is integrated into Min Golf via its Sweetspot Pay solution, making Min Golf both a channel partner and an adjacent platform in the Swedish market.

Broad incumbents

• Mindbody (Glofox): Mindbody (including Glofox, acquired by Mindbody) provides vertical SaaS for fitness, wellness, and now golf academies. While primarily fitness-focused, its golf academy module and broader platform strategy make it a comparable horizontal vertical-SaaS player with much greater scale.
• NBC Sports Next (GolfNow): GolfNow, part of NBC Sports Next (a Comcast/NBCUniversal subsidiary), is the dominant online tee time marketplace and golf management software provider in the US. It is a broader incumbent with significantly more scale, competing on both booking and facility management.

Emerging players

• Supreme Golf: Supreme Golf operates a tee time booking marketplace and software platform for golf courses, with overlapping booking and pricing tools. It is comparable as a booking/commerce layer, though its marketplace orientation differs from Sweetspot's full-stack facility management approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sweetspotgolfer
• LinkedInlinkedin.com/company/sweetspotgolfer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetspot