Supreme Golf
- Company typePrivate
- Founded2011
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Supreme Golf firmographics
Firmographics- Name
- Supreme Golf
- Legal name
- Supreme Golf, Inc.
- Website
- https://supremegolf.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Supreme Golf industry classification
Industry- Product category
- Golf Tee Time Booking Platform
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where Supreme Golf is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Supreme Golf business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales
Revenue model
- Transaction/Booking Fees: When tee times are booked through Supreme Golf's services from third-party providers, booking fees may be charged. For direct course listings, a small booking fee covers technology connection costs. Supreme Golf is the merchant of record for several providers including TeeOff, GolfNow, and GolfBook.
- Supreme Golf Club Membership: Subscription-based membership program offering exclusive discounts, perks, and benefits at participating golf courses. Membership fees are charged monthly or annually with automatic recurring billing. Benefits include Perks rewards for booking at certain courses through Supreme Golf's distribution channels.
- Affiliate/Referral Revenue: Revenue generated from partner tee time providers when users are referred to book tee times through the platform. Providers include GolfNow, TeeOff, GolfBook, and various deal sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free search and compare tier |
| Subscription | Monthly | Supreme Golf Club membership with exclusive deals |
| Subscription | Annual | Annual Supreme Golf Club membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Supreme Golf product offering
Product offeringCore offering
Supreme Golf operates a tee time search engine and booking platform that aggregates inventory from over 13,000 golf courses and multiple online tee time providers (GolfNow, TeeOff, GolfBook) into a unified interface. Its proprietary Instant Booking technology allows users to complete reservations and payments without being redirected to third-party provider sites, with Supreme Golf serving as merchant of record for several integrated providers. The company also offers a subscription-based Supreme Golf Club membership with exclusive deals and rewards, available via web, iOS, and Android applications.
Product overview
Supreme Golf operates as a tee time search engine and booking aggregator platform that connects golfers with tee times across thousands of golf courses. The core product includes a web platform and mobile apps (iOS and Android) that allow users to search millions of tee times at over 13,000 golf courses and compare prices from multiple providers including GolfNow, TeeOff, and GolfBook. The platform features Instant Booking technology, which enables users to complete reservations without leaving Supreme Golf's ecosystem. Additional offerings include the Supreme Golf Club membership program (offering Perks rewards and exclusive discounts), a rewards program for booking bonuses, SG For Courses (a course management and distribution platform for golf course operators), and gift cards. The company has evolved from a search aggregator to a merchant of record for several major tee time providers, consolidating multiple booking experiences into a unified account system.
Differentiator
Problem solved
Functional benefit
Products and services
- Supreme Golf Platform A comprehensive web-based tee time search engine and booking platform that aggregates inventory from over 13,000 golf courses and multiple tee time providers, allowing users to search, compare prices side-by-side, and book tee times from a single interface. Targeted at individual golfers seeking the best available rates.
- Supreme Golf Mobile App iOS and Android mobile applications enabling users to find and book tee times on the go, featuring the same Instant Booking functionality and unified account access as the web platform.
- Supreme Golf Club Membership Premium subscription membership program offering exclusive discounts, Perks rewards earned on bookings at participating courses, special deals, and a network of golf courses with member-only benefits. Membership fees start at $9.99 and are charged monthly or annually.
- Supreme Golf Rewards Program
Quantifiable outcome
- Users can search millions of tee times at over 13,000 golf courses from a single search
- +1 more outcomes
Companies that use Supreme Golf
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Supreme Golf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Supreme Golf partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- GolfNowcoreGolfNow is one of the primary tee time providers integrated into Supreme Golf's Instant Booking platform. Previously, users booked GolfNow rounds through their GolfNow account on Supreme Golf; now they create a Supreme Golf account for these transactions. GolfNow is among the providers for which Supreme Golf is merchant of record.
- TeeOffcoreTeeOff is integrated into Supreme Golf's Instant Booking feature. Supreme Golf is the merchant of record for TeeOff bookings. Users can book TeeOff tee times directly through Supreme Golf without being redirected.
- GolfBookcoreGolfBook is one of the tee time providers participating in Supreme Golf's Instant Booking feature. Supreme Golf handles customer service inquiries and refunds for GolfBook rounds booked via Instant Booking.
- The Weather ChannelflagshipSupreme Golf and The Weather Channel App collaborated to help golfers plan and tee off with confidence. This integration helps golfers make informed decisions about booking tee times based on weather conditions at their desired course location.
- StripeminorThird-party payment processor used by Supreme Golf for secure payment processing. Supreme Golf does not store credit card numbers; transactions are processed through Stripe.
- AWS (Amazon Web Services)minorCloud infrastructure provider used by Supreme Golf for server infrastructure and storage.
- SpreedlyminorPayment orchestration platform used by Supreme Golf for managing payment methods securely within the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Supreme Golf competitors and assessment
Company assessmentBroad incumbents
- GolfNow: Operated by NBC Sports Next, GolfNow is the largest U.S. tee time marketplace and simultaneously a core inventory supplier to Supreme Golf. Both serve individual golfers searching and booking tee times, but GolfNow owns primary inventory and a far larger marketing footprint.
- PGA.com: Official site of the PGA of America, featuring course directories, tee time booking partnerships, and golf content. Adjacent competitor for golfer attention and tee time transactions at affiliated courses.
Direct peers
- TeeOff.com: Tee time booking platform owned by NBC Sports Next and integrated into Supreme Golf's Instant Booking. Competes directly in tee time search and booking for individual golfers while also supplying Supreme Golf inventory.
- Lightspeed Golf (formerly EZLinks Golf): Golf course management software and tee time booking platform serving both individual golfers and course operators. Directly overlaps Supreme Golf's SG For Courses and marketplace functionality.
- Chronogolf: Cloud-based tee time booking and course management software with strong presence in North America and Europe. Comparable to Supreme Golf in offering both consumer booking and B2B course operator tools.
- GolfBook: Tee time booking platform integrated into Supreme Golf's Instant Booking. Both target individual golfers with comparable online booking experiences and overlapping course inventory.
Emerging players
- Golf Genius: Tournament management and golf event software used by clubs and tournament organizers. Adjacent to Supreme Golf's course-side offerings rather than direct tee time search.
- ForeUP: Golf course management and tee time software platform serving course operators with booking websites. Comparable to Supreme Golf's SG For Courses program on the B2B side.
Others
- Golf Pipeline: Tee time aggregator acquired by Supreme Golf in January 2019. Historically competed directly with Supreme Golf; now absorbed into Supreme Golf's network.
- Golfler: Tee time booking platform acquired by Supreme Golf in May 2018. Was a direct competitor in golf booking aggregation before being absorbed into Supreme Golf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Supreme Golf social profiles
Digital presenceSupreme Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supreme Golf leadership team
Management profileNumber of profiles
Profiles3 records
Supreme Golf funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supreme Golf M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supreme Golf
What does Supreme Golf do?
Supreme Golf operates a tee time search engine and booking platform that aggregates inventory from over 13,000 golf courses and multiple online tee time providers (GolfNow, TeeOff, GolfBook) into a unified interface. Its proprietary Instant Booking technology allows users to complete reservations and payments without being redirected to third-party provider sites, with Supreme Golf serving as merchant of record for several integrated providers. The company also offers a subscription-based Supreme Golf Club membership with exclusive deals and rewards, available via web, iOS, and Android applications.
Is Supreme Golf a public or private company?
Supreme Golf is a private company. It is classified as venture growth investor backed and is currently operating.
When was Supreme Golf founded?
Supreme Golf was founded in 2011. It employs 101 to 250 people.
Where is Supreme Golf based?
Supreme Golf is headquartered in Dallas, United States, in the North America region.
How does Supreme Golf make money?
Three revenue lines are on record. Transaction/Booking Fees are the primary driver. The others are supreme Golf Club Membership and affiliate/Referral Revenue.
Who are Supreme Golf's main competitors?
Broad incumbents on record are GolfNow and PGA.com. Direct peers are TeeOff.com, Lightspeed Golf (formerly EZLinks Golf), Chronogolf and GolfBook. Emerging players are Golf Genius and ForeUP. Others are Golf Pipeline and Golfler.
Does Supreme Golf have an API?
No public API is recorded for Supreme Golf.
What industry is Supreme Golf in?
Supreme Golf's product category is Golf Tee Time Booking Platform. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 713910 and its SIC code is 7990.