GO FAST

What GO FAST does

GO FAST, operating under the registered brand GOFAST!® Energy, is a US-based consumer packaged goods company founded in 2004 in Colorado and rooted in extreme sports culture across the Rocky Mountain and Pacific Northwest regions. The company develops and sells performance-oriented energy and supplement products, anchored by two functional SKUs: the GOFAST! Energy Drink TANGO (a 16 oz 12-pack camouflage special edition priced at $28.99 USD) and the GOFAST! Performance Powder in Lightning Lemonade flavor (30 servings, $34.99 USD), supported by a subscription option that offers 10% on recurring orders. A Signature T-Shirt ($19.99 USD) extends the brand into apparel merchandise under The Society Merch line. Product formulation is the core technical differentiator, featuring two proprietary blends — the GOFAST! Muscle Horsepower Matrix (4,002 mg; Creatine Monohydrate, L-Citrulline Malate, BioPerine) targeting strength and stamina, and the Energy & Focus Complex (1,000 mg; 200 mg Caffeine paired with N-Acetyl L-Tyrosine, Choline Bitartrate, DMAE Bitartrate, L-Theanine, Bacopa Monnieri) targeting sustained energy and mental focus — alongside an energy drink blend of Caffeine, Taurine, Guarana, Panax Ginseng, D-Ribose, B-Vitamins, and Honey.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through the gofast.com Shopify storefront, accepting standard card and wallet payment rails (Visa, Mastercard, American Express, Discover, Diners Club, Shop Pay, PayPal, Amazon Pay, Apple Pay, Google Pay). Wholesale revenue flows through an approval-gated B2B program targeting retailers, gyms, supplement shops, distributors, event vendors, and sports venues, complemented by a public store locator for physical retail discovery. Customer acquisition is driven by organic social channels (Instagram, Facebook, X/Twitter) under the positioning "the Independent Force keeping life moving," targeting extreme-sports athletes, the gym/fitness community, and general active lifestyle consumers.

GO FAST operates as an independent, privately held company with no disclosed funding rounds, institutional investors, parent entity, or management team in the source data, and no public financial disclosures. The company announced worldwide expansion in 2025 and is concurrently developing the GOFAST Society community program. The product portfolio is narrow (three SKUs), the geographic footprint is concentrated in the US, and no AI/ML capabilities, patents, certifications, or regulatory actions are disclosed.

Name

GO FAST

Legal name

GO FAST

Website

https://gofast.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

GOFAST! Energy is a US-based, independent performance supplement brand founded in 2004, selling energy drinks (TANGO), pre-workout powder, and apparel via direct-to-consumer e-commerce and wholesale, targeting extreme-sports athletes and active lifestyle consumers.

Ownership category

akta.pro rank

Product category

Energy Drinks and Sports Nutrition

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro industry

PRIMARYCRADAHAJ

Energy Drinks & Energy Shots

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYAFAFABAG

Energy Drink & Energy Shot Production

Agriculture & Food Production/Beverage Production/Non-Alcoholic Beverage Production (Soft Drinks, Juice, RTD)

Keywords

• Energy drinks
• Performance supplements
• Sports nutrition
• Athletic apparel
• Wholesale distribution

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of energy drinks (TANGO), performance powder (Lightning Lemonade), and merchandise (Signature T-Shirt) through e-commerce storefront. Includes subscription option for recurring purchases.
2. Wholesale/B2B Distribution: Bulk sales to retailers, gyms, supplement shops, distributors, and event vendors through wholesale program with volume pricing.
3. Subscription/Recurring: Performance Powder offered with subscription option allowing customers to save 10% with recurring orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GOFAST!® Energy is a performance lifestyle brand that manufactures and sells energy drinks (notably the limited-edition TANGO 16 oz 12-pack), pre-workout performance powder (Lightning Lemonade flavor with proprietary blends), and branded athletic apparel (Signature T-Shirt). The company sells directly to consumers via its e-commerce storefront gofast.com, with a recurring subscription option, and distributes through a wholesale program to retailers, gyms, supplement shops, distributors, and event vendors.

Product overview

GO FAST is an energy and performance lifestyle brand offering a focused product portfolio centered on energy drinks and supplements. The core offerings include the GOFAST! ENERGY DRINK — TANGO (a limited-edition camouflage energy drink), GOFAST! PERFORMANCE POWDER (a pre-workout powdered supplement), and GOFAST! SIGNATURE T-SHIRT (apparel merchandise). The brand targets athletes, fitness enthusiasts, and active individuals with products designed for energy, focus, and performance.

Differentiator

Problem solved

Functional benefit

Brands

• The Society Merch: Merchandise line including the GOFAST! Signature T-Shirt and other branded apparel.

Products and services

• GOFAST! ENERGY DRINK — TANGO A special edition ready-to-drink energy beverage in camouflage design, formulated with Caffeine, Taurine, Guarana, Panax Ginseng, D-Ribose, B-Vitamins (B5, B6, B12), and Honey for clean energy, endurance, and focus. Packaged as 16 oz cans in a 12-pack format, sold at $28.99 USD, targeted at active lifestyle consumers and extreme sports athletes.
• GOFAST! PERFORMANCE POWDER A Lightning Lemonade flavored pre-workout powdered performance supplement providing 30 servings per container. Contains the proprietary GOFAST! Muscle Horsepower Matrix (4,002 mg: Creatine Monohydrate, L-Citrulline Malate, BioPerine) for strength and stamina, plus the GOFAST! Energy & Focus Complex (1,000 mg: 200 mg Caffeine, N-Acetyl L-Tyrosine, Choline Bitartrate, DMAE Bitartrate, L-Theanine, Bacopa Monnieri) for sustained energy and mental focus. Available with a 10% subscription discount.
• GOFAST! SIGNATURE T-SHIRT An athletic apparel item from The Society Merch sub-brand, featuring a performance-blend fabric with unisex fit, available in sizes M through 2XL, designed for gym, street, or track wear and sold at $19.99 USD.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Alani Nu: Alani Nu is a comparable energy drink and supplement brand targeting active-lifestyle and gym consumers, sold via DTC and wholesale into supplement shops — overlapping strongly with GO FAST's performance powder and extreme-sports positioning.
• GHOST Lifestyle: GHOST is a lifestyle-branded supplement and energy company selling powders, RTDs, and apparel through DTC and gym/wholesale channels, with a comparable brand-led, community-driven marketing approach.
• Bucked Up: Bucked Up is a directly comparable performance energy and supplement brand combining RTD energy drinks with pre-workout powders (creatine, beta-alanine, stimulants), sold through DTC and supplement-shop wholesale, mirroring GO FAST's product mix.
• Reign Total Body Fuel: Reign is a performance-positioned RTD energy drink (BCAAs, CoQ10, caffeine) targeting gym and fitness consumers — directly comparable to GO FAST's TANGO energy drink in format and target market.
• Celsius Holdings: Celsius is the most directly comparable peer — a fitness- and performance-positioned energy drink brand sold through DTC, wholesale, and mass retail channels, with similar ingredient-stacking differentiators (green tea caffeine, B-vitamins, no crash) and a global expansion footprint.

Broad incumbents

• Red Bull: Red Bull is the global incumbent in energy drinks and extreme-sports marketing/sponsorship, occupying the same 'extreme/active lifestyle' cultural lane that GO FAST positions within, but at vastly greater scale.
• C4 Energy (Nutrabolt): C4 (Nutrabolt) is a major incumbent in the performance-energy and pre-workout category, with both RTD and powder formats sold through the same supplement-shop and fitness-channel wholesale that GO FAST targets.
• Monster Energy: Monster is the broad incumbent in energy drinks with massive SKU breadth, global distribution, and substantially larger marketing budgets, occupying the same shelf and consumption occasion as GO FAST's RTD energy drink.

Emerging players

• 5-hour Energy: 5-hour Energy is a comparable functional energy product in the caffeine-and-B-vitamin lane, sold through convenience and mass retail — useful as a benchmark for energy-shot/functional-beverage scale economics.
• RYSE Supplements: RYSE is a comparable emerging DTC+wholesale supplement and energy brand with stacked pre-workout and lifestyle formulations targeting gym culture, similar in size and channel mix to GO FAST.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gofastenergy
• Facebookfacebook.com/gofastenergydrinks
• Instagraminstagram.com/gofastenergyofficial
• LinkedInlinkedin.com/company/go-fast-sports-and-beverage-company-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO FAST