Amero
Amero is a Danish point-of-sale software and hardware vendor that sells the FlexPOS platform — with stationary, mobile, tablet, and self-service variants — plus 30+ integrations to webshops, accounting, and ERP systems, serving Danish SMB and mid-market retail, restaurant, thrift, and attraction customers.
- Company typePrivate
- Founded2011
- HeadquartersÅbyhøj, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Amero does
Amero is a Danish point-of-sale (POS) software and hardware vendor founded in 2011 and headquartered in Viby J (Aarhus), Denmark. The company builds and sells the FlexPOS platform — a modular POS system offered in four deployment formats (stationary touchscreen, mobile, tablet, and self-service) and backed by a browser-based BackOffice for product, inventory, campaign, and reporting management. The platform is extended with vertical-specific modules: FlexOrder and Cafémodul for restaurants and cafes, Loppemodul for flea markets and thrift stores, FlexGO for mobile inventory, an Attraction module for museums and ticketing, and a Lagerstyring inventory module. Amero integrates its POS with more than 30 third-party systems spanning e-commerce (Shopify, Magento, WooCommerce, DanDomain, Shopware, PrestaShop), accounting (e-conomic, Dinero, Visma, Uniconta, Microsoft Business Central), ERP, shipping, loyalty, and access-control platforms.
Amero monetises through three primary revenue streams: one-time hardware sales (touchscreens, payment terminals, scanners, label printers, cash drawers) starting from 10,999 DKK; recurring software subscriptions starting from 399 DKK per month; and transaction-fee take-rate on card payments, averaging 0.67% across card types (0.41% on Dankort), processed via a partnership with Nets. A smaller consumables revenue stream (receipt rolls, labels) supplements the core model. The go-to-market is direct-to-customer sales led by an in-house Danish sales team using a four-step consultative process (free consultation, solution proposal, on-site installation and training, ongoing support), with no disclosed reseller or channel-partner model.
Amero serves a Danish customer base spanning SMB retail (Golfshoppen.com, MATHstore, Clara H, Jyllinge Ure & Guldcenter, Fredensborg Boghandel), chain retail (Silvan — 45 stores / 160 POS; GEjSER — 49+ stores), HoReCa (Aarhus Street Food, Sushi Daily, Kant By K), second-hand/thrift (Blå Kors — 53 stores), institutional (VIA University College, Nationalmuseet), fashion (Hørlyck), and jewellery (Guldsmed Boye). The company operates with 11-50 employees, holds a Trustpilot rating of 4.8/5, a Bisnode AAA credit rating, and SKAT compliance for Danish cash-register regulations. In April 2026, Amero was acquired by Everfield, a European B2B software growth investor, taking the company into PE-backed ownership.
Amero firmographics
Firmographics- Name
- Amero
- Legal name
- Amero ApS
- Website
- https://amero.dk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amero is a Danish point-of-sale software and hardware vendor that sells the FlexPOS platform — with stationary, mobile, tablet, and self-service variants — plus 30+ integrations to webshops, accounting, and ERP systems, serving Danish SMB and mid-market retail, restaurant, thrift, and attraction customers.
- Ownership category
- akta.pro rank
Amero industry classification
Industry- Product category
- Point-of-Sale Software
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), POS Terminals & All-in-One Retail Computers (HDACAKAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where Amero is headquartered
LocationHeadquarters
- HQ city
- Åbyhøj
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Amero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Hardware Sales: One-time purchase of POS hardware including touchscreens, mobile devices, payment terminals, scanners, receipt printers, label printers, cash drawers. Hardware prices start from 10,999 kr.
- Software Subscription: Monthly software license fee covering FlexPOS system, ongoing updates, and access to Danish technical support. Priced from 399 kr./month.
- Payment Processing / Transaction Fees: Percentage fee on each card transaction processed through the POS system. Average fee of 0.67% across all card types, 0.41% specifically for Dankort. Lower than typical market rates of 0.99%-1.79%.
- Consumables: Sale of consumable supplies including receipt rolls (499 kr. for 30), labels in various sizes (1,099-1,999 kr.), shelf edge labels, and other POS supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardware package - starting price |
| Subscription | Monthly | Software license - monthly subscription |
| Transaction based/ take rate | Pay-as-you-go | Transaction fees - card payment processing |
| Unit Pricing | Pay-as-you-go | Consumables - receipt rolls and labels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Amero product offering
Product offeringCore offering
Amero provides a modular point-of-sale (POS) ecosystem built on its proprietary FlexPOS software, deployed via stationary, mobile, tablet, and self-service variants. The offering bundles POS hardware (touchscreens, payment terminals, scanners, printers, cash drawers), a monthly software license, payment processing with market-low transaction fees via Nets, and pre-built integrations with 30+ webshop, accounting, ERP, and loyalty systems primarily for Danish retailers, restaurants, cafes, museums, and flea markets.
Product overview
Amero offers a modular POS (point-of-sale) ecosystem centered around FlexPOS software with four deployment variants: FlexPOS Stationær (stationary touchscreen), FlexPOS Mobil (mobile), FlexPOS Tablet, and FlexPOS Selvbetjening (self-service). The platform includes BackOffice for online administration and integrates with 30+ third-party systems including webshops (Shopify, Magento, WooCommerce), accounting software (e-conomic, Dinero, Visma), ERP systems, and specialized modules for restaurants (Cafémodul, FlexOrder), flea markets (Loppemodul), and inventory management (FlexGO). The system supports all payment types including Dankort, MobilePay, Apple Pay, and Google Pay with competitive transaction fees averaging 0.67%.
Differentiator
Problem solved
Functional benefit
Brands
- FlexPOS: Amero's POS (point-of-sale) software platform that includes touch-based cash register systems with various form factors (stationary, mobile, tablet, self-service). FlexPOS serves as the core technology powering Amero's cash register solutions.
- FlexPOS BackOffice
- FlexGO
- FlexOrder
- FlexPOS Cafémodul
- Loppemodul
Products and services
- FlexPOS Stationær Stationary touch-screen POS terminal solution with customizable hardware, software accessories, color schemes, functions, and integrations, designed for high-volume retail environments behind the counter.
- FlexPOS Mobil Mobile POS solution that enables businesses to accept orders and process payments from any location, maintaining connection to inventory, webshop, and accounting systems while mobile.
- FlexPOS Tablet Tablet-based POS solution that combines portability with full sales and payment functionality, enabling more personalized and efficient customer service.
- FlexPOS Selvbetjening Self-service checkout solution that allows customers to find, scan, and pay for items themselves, suitable for unmanned stores and reducing checkout wait times.
- FlexPOS BackOffice Browser-based online administration platform for managing products, inventory, customers, campaigns, pricing, and generating reports, accessible from any internet-connected browser.
- FlexGO Multi-functional Android-based mobile device that combines mobile inventory management, status counting module, and ticket scanning capabilities into one portable device.
- FlexOrder Three-in-one module combining POS cash register, kitchen display for staff, and customer display, managing the full order lifecycle in restaurant environments.
- Cafémodul (Cafe Module) Table management module providing digital overview of restaurant tables, table status tracking (available, occupied, reserved), order linking to tables, and bill splitting capabilities for restaurants and cafés.
- Loppemodul (Flea Market Module) Specialized platform for flea markets and second-hand shops that manages stall tenant information, sales data, commission calculations, vendor payouts, and self-service product entry by booth renters.
- Lagerstyring (Inventory Management) Web-based inventory management system with barcode scanning, stock level monitoring, automatic reorder suggestions, variant-based tracking, and multi-location support.
- Forbrugsstoffer (POS Consumables) POS consumables sold as standalone products, including receipt rolls, white removable and permanent adhesive labels in various sizes, jewelry labels, shelf edge labels, and shelf front strips.
- Payment Terminal Integration Integrated payment terminal offering built around the Ingenico LANE 3000, supporting Dankort, Visa, Mastercard, Apple Pay, Google Pay, and MobilePay with market-low transaction fees.
- Statusscanner (Status Scanner) Handheld barcode scanner compatible with FlexPOS software and Zebex devices, used for efficient inventory stocktaking and status updates.
- Labelprinter Label printer used for in-store price marking, shelf labels, and intelligent exchange tags, supporting multiple label formats including jewelry and shelf edge labels.
- Pengeskuffe (Cash Drawer) Cash drawer that connects to the POS system and automatically opens at the point of purchase, keeping cash sorted and secured.
Quantifiable outcome
- Transaction fee savings of 34,800 kr./year at 500,000 kr./month turnover (comparing 0.67% to 0.99%)
- +3 more outcomes
Companies that use Amero
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
Amero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
Feature11 records
Amero partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- NetscoreNets provides the payment processing infrastructure for Amero's POS systems. Through this partnership, Amero offers one of the market's lowest transaction fees (0.67% average, 0.41% for Dankort). Nets handles all card processing including Dankort, Visa, Mastercard, and international cards.
- DanDomaincoreDanDomain is a Danish e-commerce platform with full integration to Amero's FlexPOS system. Enables synchronized inventory, product data, and orders between webshop and POS.
- ShopifycoreIntegration between Shopify webshops and FlexPOS for real-time inventory sync, product management, and order processing.
- Magento 2coreIntegration with Magento 2 e-commerce platform enabling automatic product sync, inventory updates, and order management between online store and POS.
- e-conomiccoreIntegration with e-conomic accounting software for automatic bookkeeping, daily reconciliation, and financial reporting. Popular among flea markets and retailers.
- WooCommercecoreIntegration with WooCommerce WordPress e-commerce plugin for product and inventory synchronization.
- Microsoft Business CentralcoreIntegration with Microsoft's ERP system for larger chain operations requiring comprehensive business management.
- VismacoreIntegration with Visma accounting software for bookkeeping automation and financial sync.
- DinerocoreIntegration with Dinero accounting system for automatic bookkeeping and transaction sync.
- UnicontacoreIntegration with Uniconta ERP/accounting system for comprehensive business management.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Amero competitors and assessment
Company assessmentDirect peers
- Zettle by PayPal: Mobile-first POS and card-reader solution now under PayPal, with strong Nordic and European presence. Competes most directly with Amero's FlexPOS Mobil and bundled payment processing, leveraging PayPal's brand and cross-border merchant base.
- SumUp: European mobile POS and card-reader provider competing directly for the same Danish SMB checkout wallet. SumUp's mPOS hardware and bundled payment processing overlap with Amero's FlexPOS Mobil and transaction-fee business, though Amero retains an advantage in integrated modular software for retail/restaurant verticals.
- Lightspeed Commerce: Retail and restaurant POS platform serving multi-location SMB and mid-market merchants. Comparable to Amero in vertical focus (retail + F&B), modular architecture, and integration with e-commerce and accounting systems; more international footprint but higher price point.
- Shopify POS: Retail POS extension of the Shopify commerce platform, integrated with Shopify e-commerce, payments, and inventory. Amero already integrates with Shopify, but Shopify POS is a direct competitor for any Danish merchant already on or moving to Shopify's commerce stack.
- PensoPay: Danish payment-solution provider offering online checkout, payment terminals, and POS-adjacent services to Danish merchants. Comparable target market (Danish SMBs) and overlapping payment-processing economics, though focused more on online acquiring than full POS suites.
- Flatpay: Danish POS and payment-processing challenger explicitly marketing low transaction fees to Danish merchants, mirroring Amero's pricing positioning. Direct head-to-head competitor in the Danish SMB checkout market with overlapping target customers and value proposition.
Broad incumbents
- Square (Block): Global POS and payments incumbent expanding across Europe with hardware, software subscriptions, and integrated payments. Targets the same SMB merchants as Amero but with broader product breadth (invoices, banking, payroll) and substantially larger R&D and marketing resources.
- Visma Retail: Nordic enterprise software group offering accounting, ERP, and retail/POS solutions across multiple verticals. Comparable to Amero in targeting Nordic retail merchants and integrating with e-conomic/Visma accounting, but as part of a much broader portfolio rather than a specialized POS specialist.
Others
- Nets (Nexi Group): Amero's payment-processing partner providing acquiring infrastructure (Dankort, Visa, Mastercard) that underpins Amero's low transaction-fee proposition. Not a direct POS competitor, but a strategic dependency — and a potential disintermediation risk if Nets/Worldline bundles POS into its merchant stack.
Emerging players
- myPOS: European mobile POS and payment-acceptance provider targeting SMBs with bundled card readers and merchant accounts. Comparable to Amero in serving smaller merchants with combined hardware + payments, though with less depth in retail/restaurant-specific software modules like Cafémodul or Loppemodul.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Amero social profiles
Digital presenceAmero compliance and trust
Trust signalCompliance4 records
Amero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amero leadership team
Management profileNumber of profiles
Amero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amero
What does Amero do?
Amero provides a modular point-of-sale (POS) ecosystem built on its proprietary FlexPOS software, deployed via stationary, mobile, tablet, and self-service variants. The offering bundles POS hardware (touchscreens, payment terminals, scanners, printers, cash drawers), a monthly software license, payment processing with market-low transaction fees via Nets, and pre-built integrations with 30+ webshop, accounting, ERP, and loyalty systems primarily for Danish retailers, restaurants, cafes, museums, and flea markets.
Is Amero a public or private company?
Amero is a private company. It is classified as private equity controlled and is currently operating.
When was Amero founded?
Amero was founded in 2011. It employs 11 to 50 people.
Where is Amero based?
Amero is headquartered in Åbyhøj, Denmark, in the Europe region.
How does Amero make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscription, payment Processing / Transaction Fees and consumables.
Who are Amero's main competitors?
Direct peers on record are Zettle by PayPal, SumUp, Lightspeed Commerce, Shopify POS, PensoPay and Flatpay. Broad incumbents are Square (Block) and Visma Retail. Nets (Nexi Group) is listed as an others. myPOS is listed as an emerging player.
Does Amero have an API?
No public API is recorded for Amero.
What industry is Amero in?
Amero's product category is Point-of-Sale Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its SIC code is 5045.