TAC Informationstechnologie

What TAC Informationstechnologie does

TAC Informationstechnologie GmbH ("TAC | The Assistant Company") is an Austrian vertical-software company founded in 2001 and headquartered in Hartberg, Austria, with a second office in Vienna. It sells an all-in-one modular business software platform purpose-built for spa, thermal-bath, fitness-club and resort operators, organized around three core products — Reservation Assistant (spa & activity management), Club Assistant (membership management for fitness clubs), and Entry Assistant (access control / guest management for pools and thermal baths) — plus a fourth AI pillar, the AI Spa Assistant, and add-on modules including the TAC|Sense mobile/web companion, TAC|Pay integrated payments, and TAC|BI business intelligence built on Microsoft Power BI. The platform is delivered as either an on-premise license (Buy) or cloud subscription (Rent), exposes more than 200 real-time IT interfaces to PMS, ERP, payment, accounting, locker and access-control systems, and is bundled with proprietary hardware (TAC|Wrist 900, payment/kiosk/vending/towel machines) for fully automated guest journeys. TAC sits within a corporate group led by Sappho achtundneunzigste Holding GmbH, alongside operational sister companies based-on IT GmbH, n-tree solutions Ticketsysteme GmbH and Neogate GmbH, with consolidated customer-service, CRM and ERP (Odoo, LEA) operations under a Joint Controller Agreement.

TAC's revenue model combines one-time license fees, recurring cloud subscriptions, hardware sales, tiered support contracts (Basic, Premium with 24/7/365 service, Superior with on-site visits), paid training through TAC University, ticketed events such as the new TAC|Connect flagship industry event launching in 2026, and transaction-based payment processing through TAC|Pay. The company serves 1,300 customers predominantly across Austria, Germany, Switzerland, the Netherlands and Italy, with named reference customers spanning premium hotel/resort groups (Robinson Club, Rogner Bad Blumau, TAUERN SPA, Tamina Therme, Badrutts Palace, Hubertus Alpin Lodge & Spa, Limmathof Baden), fitness chains (Aspria, Fitness Park Migros, well come fit AG), municipal and public leisure facilities (H2O Herford, Bernaqua, Vitasol Therme), and thermal-spa destinations (Spa Resort Therme Geinberg, Splash and Spa). GTM is sales-led via a gated online-demo funnel, supplemented by an international partner/reseller network, a multi-channel marketing program (localized DE/EN/NL website, Brevo and MailChimp newsletters, Microsoft Teams webinars, Google AdWords, social channels on Facebook/Instagram/LinkedIn/XING), and an active trade-show presence at interbad, SpaCamp, EquipHotel and the Global Wellness Summit. Managed by a four-person leadership team (Thomas Rössler, Managing Director; Günther Pöllabauer, VP Marketing & Sales; Mathias Friesenbichler, VP Engineering; Gernot Tobisch, Director of Operations), TAC is privately held, GDPR-compliant, and uses AI in production for the AI Spa Assistant (voice/chat) and for capacity-aware dynamic pricing across more than 10 control dimensions, leveraging up to 5 years of historical customer access data.

Name

TAC Informationstechnologie

Legal name

TAC Informationstechnologie GmbH

Website

https://tac.eu.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

TAC Informationstechnologie is an Austrian vertical-software vendor founded in 2001 that provides an all-in-one modular platform (Reservation, Club and Entry Assistant, plus AI Spa Assistant and TAC|Sense/TAC|Pay/TAC|BI modules) with 200+ integrations to spa, thermal-bath, fitness-club and resort operators across 1,300 customers in DACH and broader Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Hartberg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software license (Buy model): License Purchase Model for customers who want to integrate the software into their own local IT infrastructure. Modular — customers buy only the modules they need. One-time license revenue with associated upgrade/maintenance streams.
2. Cloud subscription (Rent model): Cloud-based rental of the TAC software used over the Internet, including TAC|Sense web/mobile access. Recurring revenue with modular feature selection.
3. Self-service hardware sales (TAC|Wrist 900, payment machines, kiosks, vending machines, towel machines): Sale and integration of proprietary and partner hardware for automated medium issuance, payment, vending and access — creating both upfront hardware revenue and downstream consumables/services.
4. Training and education services (TAC University): Fee-based user trainings (Basic and Advanced, e.g., Reservation Assistant Advanced, Zutrittsverwaltung Advanced) at the Hartberg HQ; also custom on-site trainings and two-day management workshops with partner consultants. Example: €90 per person / €135 multi-person package for pre-event trainings.
5. Tiered support contracts (Basic / Premium / Superior): Multi-level support contracts: Basic (Mon–Fri 9–17), Premium (24/7, 365 days, shorter response times, 1 server move/year, quarterly webinars), Superior (free choice of remote maintenance, on-site visit 1/year, customization of guest-related reports). Recurring service revenue.
6. Events and conferences (TAC|Connect and trade show participation): Ticketed flagship event TAC|Connect (launching 2026 alongside 25-year anniversary) plus paid pre-event trainings, factory tours and partner-led workshops. Trade-show participation at interbad, SpaCamp, EquipHotel, Global Wellness Summit.
7. Payment processing via TAC|Pay: Integrated payment processing for contactless single, recurring and refund transactions across the TAC ecosystem — generating transaction-based fees.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

TAC develops and sells a modular all-in-one business software platform for the spa, thermal bath, fitness club and resort industry, organised around three core products — Reservation Assistant (spa and activity management), Club Assistant (membership management), and Entry Assistant (access control) — plus a new AI Spa Assistant. The suite is extended by TAC|Sense (mobile/web app), TAC|Pay (integrated payment), TAC|BI (Power BI-based analytics), the TAC Webshop, and a hardware line including the TAC|Wrist 900 wristband dispenser, payment machines and kiosks. The software is delivered on-premise as a perpetual license (Buy) or as a cloud subscription (Rent) and exposes more than 200 real-time IT interfaces to PMS, ERP, payment, accounting, locker and access-control systems.

Product overview

TAC Informationstechnologie (TAC | The Assistant Company) sells an All-In-One modular business software platform for the spa, thermal spa, fitness club, and resort industry. The platform is organized around three core products — Reservation Assistant (spa & activity software), Club Assistant (membership software for fitness clubs), and Entry Assistant (access control / guest management) — with a fourth AI product, the AI Spa Assistant, promoted alongside them. These core products are extended by a modular layer of add-ons, including TAC|Sense (cloud-based mobile/web app), TAC|Pay (integrated payment), TAC|Business Intelligence (analytics), the TAC Webshop, Digital Signage, Kiosk, and a hardware line of self-service machines (e.g., TAC|Wrist 900). The suite is delivered modularly so customers pick only the modules they need, is available as on-premise licensed software or cloud rental, and exposes more than 200 interfaces to existing IT infrastructure (PMS, payment providers, accounting, Microsoft Power BI, etc.).

Differentiator

Problem solved

Functional benefit

Brands

• Reservation Assistant: Spa & Activity Software for reservation, scheduling, guest and resource management in spas, thermal spas, and resorts.
• Club Assistant
• Entry Assistant
• TAC|Sense
• TAC|Pay
• TAC|Business Intelligence
• TAC|Connect

Products and services

• Reservation Assistant Spa and activity management software for spas, thermal spas, resorts and hotels. Handles spa reservations, course reservations (including multi-day courses), packages, staff scheduling, gift certificates, webshop, CRM, and reports/dashboards for spa and activity operations.
• Club Assistant Membership management software for single- and multi-property fitness clubs. Modular suite covering membership management, lead/CRM, rental management, accounts receivables, POS/retail, gift certificates, stock control, webshop, kiosk, digital signage, and TAC|Sense / TAC|Pay integration.
• Entry Assistant All-in-one access control and guest management software for pools, thermal spas and resorts. Includes swimming-lesson reservation, more than 200 IT interfaces, point-of-sale/bistro, guest pager, lounger booking, staff scheduling, webshop, digital signage, CRM, online/offline lockers, kiosks, gift certificates, value cards, online tickets, health-insurance invoicing, stock control, access-control rules, and self-service vending/drinks/towel machines.
• AI Spa Assistant AI-powered voice and chat assistant for spa operations, promoted on the TAC homepage as a fourth pillar product alongside Reservation Assistant, Club Assistant, and Entry Assistant. Listed as "AI Assistant | Voice or Chat" in the online demo request form.
• TAC|Sense Cloud-based mobile and web software for appointment booking, member-information updates, mobile POS, and on-the-go access to reservation plans (swimming lanes, etc.) across smartphone, tablet, or laptop. Used as check-in monitor / cloud companion to Club Assistant, Reservation Assistant, and Entry Assistant.
• TAC|Pay Modern all-in-one payment solution with a fully integrated payment interface that processes single and recurring payments as well as refunds quickly and securely throughout the TAC software suite.
• TAC|Business Intelligence (TAC|BI) Dedicated business intelligence / analytics product built on top of TAC data using Microsoft Power BI for reports, dashboards, dynamic-pricing and PLZ analyses.
• TAC Webshop Responsive-design web shop for gift certificate sales, product sales, appointment bookings, course reservation, lounger reservation, ticket sales, contract management, table reservation, children's birthday packages, and partner-area bookings. Deployed across hundreds of TAC customers.
• Self-Service Machines (TAC|Wrist 900 and related hardware) Hardware portfolio including the TAC|Wrist 900 wristband-dispensing machine, drinks machines, automatic towel machines, payment machines, and return machines — all linked via RFID to the TAC software for automated check-in, top-up, vending, and check-out.
• TAC University Training Services Fee-based user trainings (Basic and Advanced, e.g. Reservation Assistant Advanced, Zutrittsverwaltung Advanced) at the Hartberg HQ; also custom on-site trainings and two-day management workshops with partner consultants.
• Tiered Support Contracts (Basic / Premium / Superior) Multi-level support contracts: Basic (Mon-Fri 9-17), Premium (24/7, 365 days, shorter response times, 1 server move/year, quarterly webinars), Superior (free choice of remote maintenance, on-site visit 1/year, customization of guest-related reports).

Quantifiable outcome

• 1,300 customers served (as referenced on Online Demo page)
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Sappho achtundneunzigste Holding GmbHflagshipStrategic or Co-development PartnerHolding/parent company of TAC Informationstechnologie GmbH. Per the joint-controller agreement disclosed in TAC's privacy policy, Sappho achtundneunzigste Holding GmbH is the holding entity of an enterprise group that also includes operational subsidiaries TAC Informationstechnologie GmbH, based-on IT GmbH, n-tree solutions Ticketsysteme GmbH and Neogate GmbH, with joint customer-service processing (CRM/ERP Odoo, LEA) and shared webinars/events.
• based-on IT GmbHcoreStrategic or Co-development PartnerSister company within the same enterprise group (Sappho achtundneunzigste Holding GmbH). Joint processing of customer-service operations under a Joint Controller Agreement (JCA).
• n-tree solutions Ticketsysteme GmbHcoreStrategic or Co-development PartnerSister company within the same enterprise group (Sappho achtundneunzigste Holding GmbH). Joint customer-service and ticketing operations under a Joint Controller Agreement.
• Neogate GmbHcoreStrategic or Co-development PartnerSister company within the same enterprise group (Sappho achtundneunzigste Holding GmbH). Joint customer-service operations under a Joint Controller Agreement.
• OdooflagshipTechnology or IntegrationERP system used by TAC and shared within the enterprise group; TAC operates Odoo in an on-premises environment and implements role/access rights. Odoo vendor has no access to customer data except for support/maintenance under article-28 processor agreements.
• LEAcoreTechnology or IntegrationCRM system used alongside Odoo for documentation of customer-related processes in the ERP/CRM landscape.
• Microsoft Power BI (TAC|BI)coreTechnology or IntegrationTAC|BI is TAC's branded Business Intelligence module powered by Microsoft Power BI; powers reports, dashboards and analytics (departments, sales, employees) and is referenced alongside Dynamic Pricing and PLZ analyses in advanced training.
• TAC|Sense (sense.eu.com)flagshipOEM/ Whitelabel/ Licensing PartnerTAC|Sense is TAC's mobile/web-based software operating under its own sense.eu.com domain; functions as the mobile companion to Reservation Assistant, Club Assistant and Entry Assistant for reservations, packages, POS, gift certificates and reports.
• TeamViewercoreTechnology or IntegrationTeamViewer is offered as the standard remote-maintenance tool for TAC support (link on every page: get.teamviewer.com/tv_qs_tac). Used under Superior support contract for free-choice remote maintenance. Privacy policy references TeamViewer GmbH (Jahnstr. 30, 73037 Göppingen, Germany).
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationEmail marketing platform used for the German and English TAC Newsletter (twice-yearly). Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin. ISO 27001:2013 certified; data centers in the EU.
• Microsoft (Microsoft Teams)coreTechnology or IntegrationWebinars (e.g., Q3 and Q4 2026 sessions on Capacity/Dynamic Pricing and TAC|Sense) are hosted on Microsoft Teams with registration via events.teams.microsoft.com.
• Google (Google Analytics & Google AdWords)coreTechnology or IntegrationWebsite analytics (Google Analytics) with IP anonymization and conversion tracking via Google AdWords (30-day cookies); TAC discloses data transfer to Google servers in the USA under standard contractual clauses.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindbody: Mindbody is a vertical SaaS platform for fitness, spa and wellness businesses, offering membership management, booking, payments and marketing — the closest large-scale direct competitor to TAC's Club Assistant and Reservation Assistant modules in the fitness/spa overlap.
• Book4Time: Book4Time provides spa, hotel spa and wellness management software including booking, POS, membership and gift cards — directly comparable to TAC's Reservation Assistant for hotel and resort spa operations.
• ClubReady: ClubReady is a membership management and billing platform for fitness clubs and studios with lead management, automated billing and member apps — directly comparable to TAC's Club Assistant for single- and multi-property fitness operators.
• SpaSoft (Springer-Miller Systems): SpaSoft is a guest management and booking platform for hotel and resort spas, tightly integrated with property management systems — directly comparable to TAC's Reservation Assistant for hotel spa environments.
• PerfectGym: PerfectGym (now part of Clubessential) provides club management software for fitness chains, including memberships, access control, billing and mobile apps — comparable to TAC's Club Assistant for multi-property fitness operators.
• Daxko: Daxko offers operations, membership and payments software for fitness and wellness centers, including member portals and access control — a broad competitor to TAC's Club Assistant, especially for multi-location operators.

Regional players

• Resamania (Hexagone): Resamania is a French fitness club management platform covering memberships, billing, access control and member engagement — a regional European peer to TAC's Club Assistant with comparable functionality for the fitness vertical.

Emerging players

• Vagaro: Vagaro is a booking, membership and POS platform for salons, spas and fitness studios with a strong SMB focus — overlapping with TAC's Reservation and Club Assistant offerings but skewed toward smaller customers in North America.

Broad incumbents

• Oracle OPERA Cloud (Hospitality PMS): Oracle OPERA is the dominant hotel property management system used by large hotel groups, integrating with spa modules like TAC's Reservation Assistant — a broad incumbent whose PMS ecosystem can displace or surround vertical spa software vendors.
• Protel Hotelsoftware: Protel is a European hotel PMS provider with spa and F&B modules that overlap TAC's hotel-spa integrations — a broad incumbent competing for the same hotel group IT budgets that TAC accesses through its PMS interfaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TACTheAssistantCompany
• LinkedInlinkedin.com/company/tac-gmbh
• Instagraminstagram.com/theassistantcompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAC Informationstechnologie