REA

What REA does

REA Inc. is a Toronto-based custom software development firm founded in 1998 that designs and builds web and mobile applications for private-sector enterprises and Canadian public-sector clients. The company originally developed court case management software and has since broadened into general custom development, producing a portfolio of proprietary products including My Client Schedule, REVIZIT, EntryTracking.ca, and 2FA for Alpha, the last of which it builds as a development partner for Alpha Software. Its customer base spans enterprises such as ZebraHost, Nettwerk Music Group, Woodward Group, American Pool, GIC Wealth Management, and CWT, alongside the Ontario Government under a Vendor of Record arrangement.

The firm operates a hybrid business model: professional services revenue from custom development engagements combined with recurring subscription revenue from its proprietary products. REA holds Ontario Government Vendor of Record (VOR) status, providing structured access to public-sector procurement, and reports a client retention rate of approximately 99%. The company maintains 11-50 employees and operates a native English-speaking Canadian team, supporting cross-border client work with timezone and cultural alignment to North American buyers.

REA's most strategically significant recent move is its October 2025 selection for the Japanese government-backed 'Mile One' project alongside Sumitomo Corporation, an AI-powered on-demand mixed freight and passenger transport initiative that represents the company's first material Asian market entry. The firm also maintains a distributed engineering presence referenced via a Vietnam-based consultancy, indicating capacity expansion beyond the core Toronto headcount. Overall REA functions as a long-tenured boutique software consultancy and product studio rather than a venture-scaled software company.

Name

REA

Legal name

REA Inc.

Website

https://reainc.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

REA Inc. is a Toronto-based custom software development firm founded in 1998 that serves private enterprises and Canadian public-sector clients with custom applications, proprietary products, and Alpha Software development partnerships.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Legacy Application Modernization (Re-platform/Re-host/Re-factor) (BPAEAFAB)

akta.pro secondary industry

CRM Implementation & Customization Services (BPAEAGAC)

Keywords

• Custom software development
• Legacy application modernization
• Appointment scheduling software
• Project management software
• Government IT services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Software Development Services: Professional services revenue from software development, consulting, project management, mentoring, and server support for applications. Services are provided on a contract basis to private and public sector clients.
2. Subscription-based Products: SaaS-style subscription revenue from proprietary products including REVIZIT (timesheet/project tracking) and MyClientSchedule (appointment scheduling CRM), offered on subscription basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

REA Inc. provides custom software development, legacy application redevelopment, database assistance, and programming mentoring services to private sector businesses and Canadian government clients. The company also sells proprietary subscription-based software products including REVIZIT (project management and timesheet tracking), My Client Schedule (appointment scheduling and payment CRM), and a two-factor authentication library for Alpha Anywhere applications.

Product overview

REA offers a portfolio of proprietary software products alongside custom application development services. The core product line includes My Client Schedule (appointment scheduling and payment CRM), REVIZIT (project management, timesheet tracking, and payroll tool), and 2FA for Alpha (security add-on for Alpha Anywhere applications). My Client Schedule and REVIZIT are subscription-based SaaS products, while the 2FA library is a configuration/modification service. REA also provides custom software development, application redevelopment, database assistance, and mentoring services for clients using various development platforms.

Differentiator

Problem solved

Functional benefit

Brands

• My Client Schedule: An online CRM application for businesses to schedule appointments and receive payments from patients or clients.
• REVIZIT
• EntryTracking.ca
• 2FA for Alpha v11 and v12

Products and services

• My Client Schedule My Client Schedule is an online CRM application for businesses to schedule appointments and receive payments from patients or clients. It includes appointment scheduling and payment processing features designed to create operational efficiencies.
• REVIZIT REVIZIT is a high-level project management tool that enables task assignment to employees, progress tracking, timesheet entry against specific tasks, payroll summaries, and vacation/time-off management. It includes both management and employee dashboard views and offers invoicing capabilities.
• 2FA for Alpha v11 and v12 2FA for Alpha v11 and v12 is a two-factor authentication library developed by REA to enable 2FA on Alpha Anywhere logins. It supports SMS-based authentication or QR code scanning through authenticator apps (Authy, Google Authenticator, Microsoft Authenticator), and also supports .NET and ReactJS environments.
• EntryTracking.ca EntryTracking.ca is a COVID-19 application for offices and schools that monitors the entry of staff and students, verifies eligibility for entry, and speeds up entry processing through pre-completion of entry forms.
• Custom Application Development Services REA's custom application development service provides full-stack, multi-platform software development including business/systems analysis, application and database development and design, user acceptance testing, maintenance, and feature development. Offered to private and public sector clients on a contract basis using platforms such as ReactJS, NodeJS, TypeScript, PHP, .NET, SQL, and Alpha Anywhere.
• Application Redevelopment Services Application redevelopment is a REA service focused on converting legacy applications into modern, lightweight applications built with contemporary frameworks. It targets businesses whose legacy systems would cost more to maintain than to modernize.
• Database Assistance Services Database assistance is a REA service providing development and management support for popular database platforms including Microsoft SQL, MySQL, and MariaDB.
• Programming Mentoring Services Programming mentoring is a REA service offered on an hourly basis through one-to-one remote sessions, covering programming and code writing on AlphaSoftware, C#/VB.NET, and the SUSTAIN Case Management System.

Quantifiable outcome

• 99% client retention rate indicating high customer satisfaction
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Ontario GovernmentcoreStrategic or Co-development PartnerREA Inc. is an Ontario Government Vendor of Record authorized to support the needs of Clients who require Vendors to deliver on I&IT Projects from inception to completion. This status was established through the Ontario Ministry of Government and Consumer Services.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Others

• Alpha Software: Rapid application development platform vendor whose technology REA builds on and for whom REA built a 2FA library. Enabling ecosystem partner/dependency rather than direct competitor.

Regional players

• FreshBooks: Toronto-headquartered SaaS firm serving SMBs with financial/operational tools. Comparable as a Canadian SaaS provider serving similar customer profiles but in an adjacent (not identical) product category.

Direct peers

• HubSpot: CRM platform with scheduling and payment tools. Overlaps with REA's My Client Schedule use case and customer segment of small-to-mid businesses.
• TribalScale: Toronto-based digital product engineering firm offering custom application development and modernization, similar in headcount and target market of mid-market and enterprise Canadian clients.
• Asana: Work management platform with task assignment, timesheet/time-tracking, and project-level reporting. Directly comparable to REA's REVIZIT product.
• Calendly: Best-known SaaS for appointment scheduling with payment integrations. Directly competes with REA's My Client Schedule product line for SMB appointment-and-payment workflows.
• Trinidad Consulting: Toronto-based custom software development firm of similar size offering application development, legacy modernization, and multi-platform expertise. Closest direct analog in geography and service mix.

Broad incumbents

• CGI Group: Canada's largest IT services firm with deep public-sector relationships and VOR-style status across provinces. Broad portfolio competitor for Ontario and Canadian government I&IT contracts.
• Accenture: Global IT services and consulting giant with extensive application development and modernization capabilities. Competes for enterprise and government digital transformation deals.
• Thoughtworks: Global IT consulting firm specializing in custom software development and modernization. Competes for the same larger custom dev engagements but at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rea-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REA