Cross Stitch

What Cross Stitch does

Cross Stitch (legal name Cross Stitch Intl) is a privately held, bootstrapped online women's fashion retailer headquartered in Lahore, Pakistan, with operational ties to Sheikhupura Textile Mills Ltd at 45-50 Gulberg III Industrial Area. The company sells Pakistani women's apparel — primarily unstitched fabric (lawn, chiffon, organza, silk, chikankari, khaddar, cotton satin, cambric) and ready-to-wear "pret" collections across budget, exclusive, and luxury tiers — along with accessories (bags, scarves, dupattas, fragrances) and footwear. It operates a hybrid distribution model combining a Shopify-powered e-commerce storefront at crossstitch.pk, a dedicated US storefront at us.crossstitch.pk, physical retail stores, and a wholesale channel for bulk buyers.

The business runs on a standard Shopify commerce platform supporting multi-currency checkout (USD, GBP, EUR, AED) and worldwide shipping, with prices ranging from approximately $4 to $228 per item and discounts of up to 50% via campaigns such as the Azaadi Sale. Order volumes are not disclosed but the catalog depth (759+ products in the sale collection alone) and 101–250 headcount indicate meaningful scale for a sub-$50M Pakistani fashion retailer. Marketing relies on organic social media presence across Facebook, Instagram, TikTok, and YouTube, supported by WhatsApp customer engagement and email newsletters.

The customer base is long-tail and consumer-focused, primarily women seeking Pakistani fashion for daily wear, Eid, weddings, and other occasions, with a secondary wholesale segment. The company is privately held with no disclosed external funding, management team, or financial reporting, suggesting founder- or family-owned operations. Recent activity centers on geographic expansion into the Pakistani diaspora (US, UK, UAE), ongoing seasonal collection launches through 2025–2026, and assortment extension into footwear and lifestyle categories. No AI/ML capabilities, patents, certifications, or strategic acquisitions are documented.

Name

Cross Stitch

Legal name

Cross Stitch Intl

Website

https://crossstitch.pk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Cross Stitch (Cross Stitch Intl) is a privately held Pakistani online women's fashion retailer selling unstitched fabric, ready-to-wear pret collections, and accessories via Shopify-powered e-commerce, physical stores, and wholesale channels to consumers across Pakistan, the US, UK, and UAE.

Ownership category

akta.pro rank

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: The company generates revenue through direct retail sales of women's clothing and accessories via its e-commerce website and physical store locations. Products are sold as one-time purchases with no subscription model. The brand offers products across multiple price points from budget-friendly daily wear to luxury embroidered pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cross Stitch is an online and physical-store retailer of Pakistani women's fashion, offering unstitched fabric by the yard for custom tailoring and ready-to-wear (pret) garments across budget, mid-range, and luxury price tiers. The product portfolio spans premium lawn, chiffon, organza, and silk fabrics with embroidery, alongside accessories such as bags, scarves, dupattas, and fragrances. Seasonal collections (Eid, wedding, monsoon, winter) and a dedicated US storefront support direct-to-consumer sales globally with worldwide shipping.

Product overview

Cross Stitch is an online women's clothing retailer based in Pakistan operating through a Shopify e-commerce platform. The company offers a multi-format fashion portfolio consisting of unstitched fabric (sold by the yard for custom tailoring), ready-to-wear (pre-stitched pret) clothing in various quality tiers, and fashion accessories including bags, scarves, dupattas, and fragrances. The product architecture centers on seasonal collections organized by occasion and fabric type, with key product lines including the Unstitched Collection (Premium Lawn, Chikankari, Daily Wear, Wedding Formals), Ready to Wear Pret (Exclusive Pret, Basic Pret, Luxury Pret, Co-ords), LUXE ATELIER (luxury chiffon/organza/silk), MAHIRI Embroidered Lawn, and a Wedding Collection. Accessories are sold as complementary categories including Bags, Scarves, and Dupattas. The company ships internationally with free shipping on orders above $250 USD.

Differentiator

Problem solved

Functional benefit

Products and services

• Unstitched Collection Fabric by the yard sold as unstitched material, allowing customers to customize their own garments through local tailors. Includes Premium Lawn, Chikankari, Daily Wear, and Wedding Formals sub-collections. Targeted at women seeking Pakistani fashion with bespoke tailoring options.
• Ready to Wear (Pret) Pre-stitched clothing ready for immediate wear, offered in categories including Exclusive Pret, Basic Pret, Luxury Pret, Co-ords, and Wedding Pret. Targeted at women who want ready-to-wear Pakistani fashion without custom tailoring.
• Accessories Fashion accessories including Bags, Scarves, Dupattas/Shawls, and Fragrances. Targeted at women seeking complementary items for outfits.
• Footwear Shoes and related foot accessories offered as part of the women's fashion catalog.
• Luxe Atelier Collection Premium unstitched luxury collection featuring Chiffon, Organza, and Silk fabrics with elaborate embroidery. Targeted at women seeking high-end formal Pakistani fashion.
• Wedding Collection Formal bridal and festive wear including both unstitched and ready-to-wear options in luxurious fabrics. Targeted at brides and women attending weddings and festive occasions.
• Sale Collection Discounted merchandise across all product lines with markdowns up to 50% off.
• Mahiri Embroidered Lawn Collection Embroidered lawn fabric collection featuring 3-piece suits with intricate embroidery work. Targeted at women seeking embroidered lawn suits.
• Monsoon Edit Premium Collection Seasonal premium collection designed for monsoon weather with printed and embroidered fabric options.
• Dupatta/Shawls Complementary scarves and shawls available in various fabrics to accompany outfits.
• Bags Handbags, clutches, and fashion bags as accessories.
• Wholesale Bulk purchasing option available for retailers and bulk buyers seeking wholesale rates for resale.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationCross Stitch uses Shopify as its e-commerce platform powering both its Pakistani (crossstitch.pk) and US (us.crossstitch.pk) online stores. The platform provides secure payment processing, inventory management, and multi-currency support for international sales.
• Sheikhupura Textile Mills LtdcoreOthersThe company is associated with Sheikhupura Textile Mills Ltd for manufacturing and production of textile products. This vertical integration supports the brand's fabric and garment production capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Khaadi: Khaadi is one of Pakistan's leading women's fashion brands offering unstitched fabric, ready-to-wear, and accessories through physical stores and e-commerce. It directly competes with Cross Stitch across price tiers, seasonal collections, and the same hybrid retail/online model.
• Alkaram Studio: Alkaram Studio is a Pakistani textile company selling unstitched fabrics, ready-to-wear, and home textiles. Its unstitched collection directly overlaps with Cross Stitch's Premium Lawn and daily wear lines.
• Sapphire (Pakistan): Sapphire is a vertically integrated Pakistani textile and fashion brand offering unstitched fabric, pret, and accessories. It competes with Cross Stitch across mid-tier price points and Eid/wedding seasonal collections.
• Nishat Linen: Nishat Linen is a major Pakistani unstitched fabric and ready-to-wear retailer with a strong seasonal lawn collection calendar. It mirrors Cross Stitch's unstitched + pret model and targets the same mid-market Pakistani women demographic.
• Bareeze: Bareeze is a Pakistani women's fashion brand known for embroidered unstitched and ready-to-wear collections. It competes with Cross Stitch in the embroidered lawn and formal occasion categories.
• Sana Safinaz: Sana Safinaz is a premium Pakistani fashion house selling unstitched lawn, ready-to-wear pret, and accessories to women. It overlaps almost entirely with Cross Stitch's product mix and targets the same Eid, wedding, and festive occasions.
• Gul Ahmed: Gul Ahmed is a vertically integrated Pakistani textile and apparel company offering unstitched fabric (Ideas by Gul Ahmed), ready-to-wear, and home textiles. It competes with Cross Stitch across both the piece-goods and ready-to-wear categories.
• Junaid Jamshed: Junaid Jamshed is a heritage Pakistani fashion brand offering unstitched, pret, and fragrance lines. It competes with Cross Stitch across occasion wear and the unstitched fabric category, with similar export reach into diaspora markets.
• Maria B: Maria B is a Pakistani luxury fashion brand spanning unstitched fabric, pret, and bridal/formal wear. It competes in the same upper-tier price band as Cross Stitch's LUXE ATELIER and Wedding collections.
• Limelight (Pakistan): Limelight is a Pakistani fashion retailer offering unstitched fabric, ready-to-wear, and accessories at accessible price points. It targets a similar mid-market demographic with overlapping seasonal collection cycles.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNBNOA-ULqQOqO2qMSZfZPA
• Facebookfacebook.com/crossstitchpakistan
• Instagraminstagram.com/crossstitch_official
• TikToktiktok.com/@crossstitchofficial
• LinkedInlinkedin.com/company/cross-stitch-pk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Stitch