What Khaadi does

Khaadi is a Pakistani ethnic fashion retailer that designs, produces, and sells ready-to-wear and tailored clothing through both owned physical retail stores and a direct-to-consumer e-commerce platform. Founded in 1998 and headquartered in Karachi, the brand operates under the legal entity Weaves Corporation Limited and targets consumers seeking authentic Pakistani ethnic wear, including diaspora and international customers in Pakistan, the United Kingdom, the United Arab Emirates, and the United States. Its core product platform is organized around a Ready To Wear line segmented into Essentials, Signature, and Casuals collections, complemented by a custom-made Tailored offering and seasonal collections such as Bloom; product types include Kurtas, Pants, Shalwar, Dupattas, Shirts, Blouses, Tunics, and Trousers in fabrics such as Lawn, Cambric, Cotton Dobby, Blended Crinkle, and Mesuri, priced between USD 30 and USD 45 on the US storefront.

The underlying technology is a Demandware-based (Salesforce Commerce Cloud) e-commerce platform supporting the dedicated US storefront, with integrated inventory management, order tracking, and customer account systems. International shipping options (Express at USD 20 and Standard at USD 9) and a separate customer support contact channel ([email protected]) complete the digital infrastructure, while marketing is driven by organic social media, an email newsletter, and content marketing via blogs and cloth care guides.

Khaadi's business model is direct-to-consumer retail of one-time-purchase fashion items, with revenue generated through individual unit sales across owned physical stores and its online channels. The customer base is horizontally segmented as individual consumers of Pakistani ethnic fashion, and the company does not disclose enterprise or wholesale contracts. Ownership sits entirely with Weaves Corporation Limited as a private Pakistani holding entity, with no external PE/VC investors identified in the available data.

Name

Khaadi

Legal name

Weaves Corporation Limited

Website

https://pk.khaadi.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Khaadi is a Pakistani ethnic fashion retailer founded in 1998, selling ready-to-wear and tailored clothing through owned retail stores and e-commerce in Pakistan, the UK, the UAE, and the US.

Ownership category

akta.pro rank

Product category

Ethnic Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

Keywords

• Pakistani ethnic fashion
• Ready-to-wear apparel
• Traditional clothing
• Women's ethnic wear
• Fashion retail

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fashion Sales: Khaadi generates revenue through direct retail sales of Pakistani ethnic clothing and fashion apparel. Products are sold through owned e-commerce platforms and physical retail stores across Pakistan, UK, UAE, and US markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Khaadi designs, produces, and retails its own branded Pakistani ethnic ready-to-wear and tailored clothing, including kurtas, pants, shalwars, dupattas, shirts, blouses, tunics, and trousers across fabrics such as Lawn, Cambric, Cotton Dobby, Blended Crinkle, and Mesuri. The brand sells directly to consumers through owned e-commerce storefronts and physical retail stores across Pakistan, the UK, the UAE, and the US, with individual items typically priced between USD 30 and USD 45.

Product overview

Khaadi is a Pakistani ethnic fashion retailer offering ready-to-wear and tailored clothing. The product portfolio centers on the Ready To Wear platform comprising three collections: Essentials (foundational styles in 2-piece, 3-piece, Kurta, Pants, Shalwar, Dupatta), Signature (premium distinctive designs), and Casuals (Shirts, Blouses, Tunics, Trousers). Additionally, the company offers Tailored custom-fit garments and a Sale section. Core product types include embroidered and dyed Kurtas in various fabrics such as Lawn, Cambric, Cotton Dobby, Blended Crinkle, and Mesuri, with prices ranging from USD 30.00 to USD 45.00. The Bloom Collection represents a seasonal release within the ready-to-wear line.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready To Wear - Essentials Foundational ready-to-wear ethnic wear collection offered to consumers, including 2-piece and 3-piece outfits, Kurtas, Pants, Shalwar, and Dupattas in essential everyday styles.
• Ready To Wear - Signature Premium ready-to-wear ethnic wear line featuring distinctive embroidered and designed 2-piece and 3-piece configurations, Kurtas, Pants, Shalwar, and Dupattas.
• Ready To Wear - Casuals Casual everyday ethnic wear offering for relaxed, informal settings, comprising Shirts, Blouses, Tunics, and Trousers.
• Tailored Custom-tailored ethnic clothing service allowing customers to order made-to-measure garments from Khaadi.
• Bloom Collection Seasonal ready-to-wear collection featuring blooming solid designs within the ready-to-wear line.
• Lawn Kurta Embroidered Lawn fabric kurta available in longline and short styles, priced at USD 40.00, sold as a standalone ready-to-wear product.
• Cambric Kurta Embroidered Cambric fabric kurta available in floral longline, sleeveless, and standard lengths, priced from USD 30.00.
• Cotton Dobby Kurta Embroidered Cotton Dobby fabric kurta featuring a v-neck design, priced at USD 30.00.
• Blended Crinkle Kurta Dyed Blended Crinkle fabric kurta available in solid long and v-neck short styles, priced at USD 35.00.
• Mesuri Kurta Embroidered Mesuri fabric longline kurta, priced at USD 45.00.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gul Ahmed: One of Pakistan's largest and oldest textile and fashion retailers, offering unstitched fabric, ready-to-wear, and home textiles across Pakistan and international markets. Directly comparable to Khaadi as a Pakistani heritage fashion brand with similar product mix and multi-country retail footprint.
• Alkaram Studios: Pakistani ethnic fashion retailer offering ready-to-wear, fabrics, and home textiles with both physical and e-commerce presence. Closely comparable in product categories (kurtas, suits, dupattas) and target diaspora customer base.
• Sapphire (Clothing): Pakistani fashion brand with dedicated ready-to-wear, unstitched, and western lines sold through owned stores and online channels. Directly competes with Khaadi in the affordable-to-mid Pakistani ethnic wear segment.
• Sana Safinaz: Premium Pakistani fashion house with retail stores across Pakistan, UAE, UK, and US offering ready-to-wear and unstitched collections. Comparable multi-geography footprint and overlapping customer segments in the Pakistani ethnic wear category.
• Cross Stitch: Pakistani women's ethnic wear and pret brand operating physical stores and e-commerce. Competes with Khaadi Essentials and Casuals lines in the women's ready-to-wear segment.
• Limelight: Pakistani fashion retailer specializing in women's ready-to-wear ethnic and fusion clothing, with physical and online presence. Overlaps with Khaadi's women-focused kurtas, shirts, and tunics assortment.
• Edenrobe: Pakistani fashion retailer with ready-to-wear and unstitched lines for men and women across multiple domestic stores. Competes with Khaadi in affordable ethnic apparel for the Pakistani mass market.

Regional players

• Outfitters: Pakistani casual and youth-focused fashion retailer with owned retail in Pakistan and limited international presence. Comparable as a Pakistani multi-brand apparel retailer, though more Western/casual in positioning versus Khaadi's ethnic focus.

Broad incumbents

• Mango: Global fashion retailer with broad apparel and accessories portfolio including seasonal collections that occasionally feature modest and ethnic-influenced pieces. Comparable as a multi-geography apparel operator, though not specializing in Pakistani ethnic wear.
• H&M: Global mass-market fashion retailer with multi-country store and e-commerce footprint. Relevant as a scale benchmark for multi-geography DTC apparel retail operations reaching similar international consumer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/khaadi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khaadi