Cirrus Tech

What Cirrus Tech does

Cirrus Tech, Inc. is a privately held U.S. warehouse automation integrator founded in 1997 and headquartered in Kearney, Nebraska, with a co-located office in Raleigh/Durham, North Carolina. The company combines proprietary software — a Warehouse Control System (WCS), Warehouse Management System (WMS), and Directed Picking module — with purpose-built hardware, most notably the Cirrus Tech Crane System, an automated storage and retrieval system (ASRS) that delivers dynamic pallet storage, FIFO-compliant rotation, and automatic replenishment. Supporting hardware includes conveyor systems, automated and semi-automated case picking systems, pick-to-light and carousel solutions, and Orion stretch wrappers. The Higher Levels of Automation (HLA) framework packages these components into phased, full-warehouse deployments rather than standalone product sales.

Cirrus's commercial focus is the U.S. beer-wholesaler vertical, where it holds NBWA Associate Member status, BIECC membership, and inclusion in the Anheuser-Busch Wholesaler Strategic Sourcing Vendor Program. As of 2025 the company has signed 18 automation projects in this vertical, including multi-site rollouts at Gulf Distributing (3 projects) and J.J. Taylor (2 projects). Secondary verticals — e-commerce, retail distribution (ULTA, Ollie's, Foot Locker, Buckle, Quick Trip), life sciences (AdvoCare, Herbalife), and meat processing — are served but represent a thinner project book. The company has 11-50 employees and is owned by founder/CEO Darrell Dunham (who took ownership in 2013), with Davis Dunham leading sales and Chris Fonke as EVP of Software, Services & Solutions.

The business model is project-based one-time sales of hardware and software licenses bundled with implementation services, complemented by a 24/7/365 recurring support contract. Pricing is not publicly disclosed; ROI claims range from 2-5 years depending on solution. Go-to-market is direct enterprise field sales with a 6C consultative methodology, supported by industry-event presence (NBWA, BevCap), YouTube case studies, and a website built around customer success stories.

Name

Cirrus Tech

Legal name

Cirrus Tech, Inc.

Website

https://cirrustech.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Cirrus Tech is a private U.S. warehouse automation integrator that combines proprietary WCS/WMS software with Crane System (ASRS) hardware primarily for beer wholesalers, and secondarily for retail, e-commerce, and life-sciences distribution centers, selling turnkey projects plus 24/7 support.

Ownership category

akta.pro rank

Product category

Warehouse Automation Systems

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Warehouse automation systems
• Material handling solutions
• Warehouse management software
• Automated storage retrieval
• Conveyor and picking systems

Headquarters

HQ city

Kearney

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Warehouse Automation Systems: One-time sale of automated warehouse systems including the Cirrus Crane System (AS/RS), conveyor solutions, case picking systems, and related automation hardware. Systems are custom-designed and built for each customer's warehouse environment.
2. Warehouse Software Solutions: Sale of proprietary software including WCS, WMS, Directed Picking Software, and integration services. Software provides real-time control, visibility, and operational insight for warehouse management.
3. 24/7/365 Technical Support and Lifecycle Services: Ongoing technical support services provided across web, email, and voice-enabled channels. Support team handles issues from initial contact through resolution for the entire solution.
4. Implementation and Professional Services: Project management, system installation, configuration, training, and ongoing operational support. Project managers deliver implementations on time and in budget.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Cirrus Tech is a warehouse automation integrator that designs, sells, and implements turnkey material handling and software solutions for distribution centers. The core offering combines proprietary software (Warehouse Control System, Warehouse Management System, and Directed Picking) with custom hardware systems (Crane AS/RS, conveyors, case pickers, sortation, and stretch wrappers), targeting primarily beverage distributors and other distribution-intensive industries. Solutions are custom-engineered per client, including installation, integration with existing ERP/RAS systems, training, and 24/7/365 lifecycle support.

Product overview

Cirrus Tech is a warehouse automation integrator offering a modular portfolio of software and hardware products for distribution centers. The core software platform consists of the Cirrus Warehouse Control System (WCS) and Cirrus Warehouse Management System (WMS), which serve as the central nervous system controlling all automation equipment and managing real-time inventory. These integrate with the flagship Cirrus Tech Crane System (ASRS), an automated storage and replenishment system that provides high-density pallet storage with automatic replenishment. Supporting hardware products include Cirrus Conveyor Solutions, Cirrus Automated Case Picking System, Cirrus Semi-Automated Case Picking System, Vertical Carousel Systems, and Orion Automatic Stretch Wrappers. The software suite is complemented by Cirrus Directed Picking Software for barcode-based order picking, Cirrus Order Fulfillment Systems, and Cirrus Quality Control Stations. The Higher Levels of Automation (HLA) initiative enables phased, scalable automation for distributors. Cirrus also provides PLC Programming and System Integration services as part of its turnkey solution delivery. All products are backed by 24/7/365 lifecycle support.

Differentiator

Problem solved

Functional benefit

Brands

• Cirrus Tech Crane System: High-volume automated storage and replenishment system (ASRS) for warehouses and distribution centers, designed specifically for the beverage industry. Also known as 'The Crane' or 'The Cirrus Crane', it provides dynamic pallet storage, automatic product replenishment, real-time inventory tracking, and FIFO-compliant code date rotation.
• Cirrus Tech ASRS (Automated Storage & Retrieval System)
• Cirrus WMS Software
• Cirrus WCS Software
• Cirrus Directed Picking Software
• Cirrus Automated Case Picking System
• Cirrus Semi-Automated Case Picking System
• Cirrus Conveyor Solutions
• Cirrus Order Fulfillment Systems
• Cirrus Higher Levels of Automation (HLA)

Products and services

• Cirrus Tech Crane System (AS/RS) High-volume automated storage and replenishment system (ASRS) that efficiently receives, stores, retrieves, rotates, and replenishes pallets with up to 60% more pallet storage capacity in existing warehouses. The flagship Cirrus Tech product, designed specifically for the beverage distribution industry.
• Cirrus Warehouse Management System (WMS) Proprietary platform-agnostic warehouse management software providing real-time inventory, real-time receiving, directed put-away, directed replenishment, code date management, and complete reporting. Customizable to each client's requirements and integrates with host systems.
• Cirrus Warehouse Control System (WCS)
• Cirrus Conveyor Solutions Flexible and highly customizable conveyor systems that safely and effectively move hundreds and thousands of packages, controlled by Cirrus WCS Software and complemented by Cirrus WMS for inventory tracking.
• Cirrus Automated Case Picking System Fully automated case picking system designed for distributors with 9+ million case volume size. Includes pick modules, high-speed picking areas, and automated palletizers that eliminate conventional pick path picking with 2-5 year ROI.
• Cirrus Semi-Automated Case Picking System Semi-automated case picking system for distributors with 2 to 8 million annual case volume size. Includes condensed pick path, multi-level pick modules with mezzanines, conveyor, and case flow. ROIs in the 2-3 year range with reduced FTE requirements.
• Cirrus Directed Picking Software Mobile barcode scanning-based picking technology enabling faster pick rates, reduced error rates (99.8%+ accuracy), and safer warehouse environment. ROI expected within two years with real-time visibility into workloads.
• Cirrus Order Fulfillment Systems Cost-effective, fully customized order fulfillment process including directed picking systems, conveyor and sortation systems, and pick/put-to-light systems for streamlined accuracy and productivity. Deployed at retail and e-commerce customers including ULTA Beauty.
• Higher Levels of Automation (HLA) Phased automation approach allowing distributors to automate their entire warehouse at once or phase in automation over time. Includes Case Handling System, automated palletization, stretch wrapping, and Crane System integration with real-time simulation.
• Orion Automatic Stretch Wrappers Automatic stretch wrapper solutions including Flex HPA High Profile, RTA Rotary Tower, MA-DX LoPro, and MA-DX2 LoPro systems designed for high-volume beer and beverage operations.
• Cirrus System Integration Integration of hardware and software from multiple suppliers into a single warehouse control system solution, coordinating automation equipment to optimize productivity and maximize efficiencies. Acts as a bridge between RAS/ERP vendors and Cirrus software.
• Cirrus PLC Programming Programming and integration services for automated solutions and process control equipment including programmable logic controls, motion controllers, and human machine interfaces (HMI). Provides PLCs for crane systems, elevators, conveyors, gantry systems, palletizers, sorters, and transfer cars.
• Cirrus Quality Control (QC) Station Quality control station integrated into warehouse operations to automate the QC and stretch wrapping process, enabling accommodation of order increases while reducing handling and packaging costs.
• 24/7/365 Technical Support and Lifecycle Services Ongoing technical support services provided across web, email, and voice-enabled channels. Support team handles issues from initial contact through resolution for the entire solution, available 24 hours a day, 7 days a week, 365 days a year.

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Beer Wholesaler Association (NBWA)coreGTM or Marketing PartnerCirrus Tech has been a proud Associate Member of NBWA for 10 years. The company attends, exhibits, and speaks at NBWA trade shows and conventions, positioning itself as a thought leader in beverage warehouse automation.
• Beer Industry Electronic Commerce Coalition (BIECC)minorGTM or Marketing PartnerAssociate member of BIECC, participating in industry coalition focused on electronic commerce standards in the beer industry.
• Anheuser-Busch Wholesaler Strategic Sourcing Vendor ProgramcoreChannel Partner/ Reseller/ DistributorCirrus Tech is part of the Anheuser-Busch Wholesaler Strategic Sourcing Vendor Program, enabling them to work with Anheuser-Busch distributors seeking automation solutions.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell Intelligrated:
• Dematic: Global integrator of automated storage, retrieval, and material handling systems including AS/RS, conveyor, and WMS/WCS software. Comparable as a full-scope warehouse automation integrator, but with broader portfolio, larger scale, and diversification across industries beyond beverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cirrustechnology
• LinkedInlinkedin.com/company/cirrus-tech
• Xx.com/cirruswarehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirrus Tech