Dematic
Dematic is a global warehouse automation and intralogistics company that designs, integrates, and services automated storage, transport, fulfillment, and software systems for retail, grocery, 3PL, manufacturing, healthcare, food and beverage, and parcel enterprises across more than 26 countries.
- Company typePrivate
- Founded1966
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dematic does
Dematic is a global provider of intelligent intralogistics and warehouse automation solutions for enterprise distribution centers, manufacturing facilities, and third-party logistics operators. Its platform combines physical automation (AutoStore, Multishuttle, Pallet Shuttle, RapidPick, conveyors, sortation, AGVs, AMRs, robotic picking) with an integrated software stack spanning warehouse management, execution, and control systems, plus the vendor-agnostic Command Center analytics platform and Sprocket enterprise asset management. The company serves retail and e-commerce, grocery, third-party logistics, manufacturing, healthcare and life sciences, food and beverage, wholesale B2B, and parcel customers across more than 26 countries, supported by 10,000+ employees and 10 manufacturing centers.
Dematic generates revenue through a mix of capital-equipment project sales, software licensing and subscription, and recurring lifecycle services and maintenance contracts. Pricing is custom enterprise project-based, with sales conducted primarily through direct enterprise field sales teams complemented by channel integration partnerships (GreyOrange, Hai Robotics, Mobiledock) for adjacent technologies. The company operates as a wholly owned subsidiary of Germany's KION Group AG, which acquired Dematic in 2016 as the centerpiece of its transformation from forklift manufacturer to integrated intralogistics platform alongside the Linde Material Handling and STILL brands. Dematic traces its origins to Colby Engineering, founded in Sydney in 1966, and reports an installed base of more than 9,000 systems worldwide.
Recent strategic emphasis centers on elevating software and AI as a differentiation layer (the March 2026 Command Center launch and April 2026 GreyOrange GreyMatter integration), expanding AMR and loading-dock capabilities through European and ANZ partnerships, and capturing market share — third-party reporting indicates Dematic grew order intake approximately 50% in 2025 against roughly 7% for the broader market, establishing it as the #2 global warehouse automation vendor by revenue at an estimated US$3.2 billion.
Dematic firmographics
Firmographics- Name
- Dematic
- Legal name
- Dematic Corp.
- Website
- https://dematic.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Dematic is a global warehouse automation and intralogistics company that designs, integrates, and services automated storage, transport, fulfillment, and software systems for retail, grocery, 3PL, manufacturing, healthcare, food and beverage, and parcel enterprises across more than 26 countries.
- Ownership category
- akta.pro rank
Dematic industry classification
Industry- Product category
- Warehouse Automation
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333), Commercial and Service Industry Machinery Manufacturing (333310), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
- akta.pro secondary industries
- Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC), Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Industrial Data Platforms, Historian & MES/MOM Integration (IMAIAMAI)
Keywords
Where Dematic is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Dematic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automation Systems and Equipment: Sale of physical automation equipment including AS/RS, shuttle systems, conveyors, sorters, and robotics. Projects range from component sales to fully integrated warehouse automation systems. Revenue recognized upon project completion and go-live.
- Software Licenses and Subscriptions: Software solutions including warehouse management, execution, and control systems. Includes ongoing software maintenance, updates, and cloud-based analytics platforms like Command Center.
- Lifecycle Services and Maintenance: Ongoing technical support, preventive maintenance, spare parts, remote monitoring, diagnostics, and system modernizations. Available 24/7, 365 days per year with global service network.
- Consulting and Implementation: System design, integration, installation, commissioning, training, and consultative services for automation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise automation solutions with project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Dematic product offering
Product offeringCore offering
Dematic designs, manufactures, and integrates intelligent intralogistics and materials handling solutions for warehouses, distribution centers, and manufacturing facilities. Its offerings span automated storage and retrieval systems (AS/RS), shuttle systems, conveyors, sortation systems, autonomous mobile robots (AMRs), and palletizing equipment, unified by warehouse management, execution, and control software plus a centralized analytics platform (Command Center). The company also provides lifecycle services including consulting, integration, installation, 24/7 maintenance, modernizations, and spare parts.
Product overview
Dematic offers a modular warehouse automation platform organized around five interconnected pillars: Storage (AutoStore, Dematic Multishuttle, Pallet Shuttle), Fulfillment (Dematic RapidPick, Case and Piece Picking, Robotic Picking, Micro-Fulfillment, Mixed Case Fulfillment), Transport (AGV, AMR, Conveyor, Sortation Systems), Software (Dematic Command Center analytics platform, Dematic Sprocket asset management), and Lifecycle Services. The platform architecture allows customers to select and combine solutions based on operational requirements, with software serving as the orchestration layer that connects physical automation systems. Recent additions include the Command Center analytics platform launched in 2026 and the GreyMatter AI integration for unified robot and workflow coordination.
Differentiator
Problem solved
Functional benefit
Brands
- Dematic Command Center: A vendor-agnostic centralized intelligence platform for warehouse operations that unifies real-time monitoring, AI-enhanced decision support, and operational analytics into a single interface.
- Dematic Sprocket
- RapidPick
- Dematic Multishuttle
Products and services
- AutoStore
Quantifiable outcome
- 25-500% productivity improvement depending on automation type and implementation scope
- +5 more outcomes
Companies that use Dematic
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles6 records
Dematic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Dematic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- GreyOrangecoreDematic announced a strategic partnership with GreyOrange to integrate GreyOrange's AI-powered GreyMatter platform into Dematic's software ecosystem. The integration enables unified coordination of fixed automation, autonomous mobile robots, and human workflows within a single orchestration platform. The partnership establishes a foundation for future network-level orchestration extending beyond individual warehouses to distributed fulfillment nodes including in-store environments.
- MobiledockstrategicDematic partnered with Mobiledock, a loading dock and yard management technology provider, to serve the Australia and New Zealand market. The partnership combines Dematic's end-to-end supply chain optimization capabilities with Mobiledock's automated loading dock scheduling platform to help businesses reduce congestion, improve labor efficiency, and gain operational insights amid rising costs and labor constraints.
- Hai RoboticscoreDematic and Hai Robotics signed a Europe-wide partnership agreement as integration partners for warehouse automation. Dematic serves as the preferred integrator for Hai Robotics' AMR systems, combining Dematic's supply chain automation expertise with Hai Robotics' AMR technology. The partnership covers training programs, quality standards, technical cooperation, and joint project development for flexible automation solutions across Europe.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Dematic competitors and assessment
Company assessmentDirect peers
- Daifuku: Largest global warehouse and material handling automation company, directly competing with Dematic across AS/RS, conveyors, sortation and AGVs in retail, e-commerce, automotive and manufacturing end markets.
- Vanderlande: Warehouse and parcel automation specialist (now part of Toyota Industries), competing head-to-head with Dematic in AS/RS, sortation and integrated distribution center solutions for retail, parcel and airports.
- KNAPP: Austrian warehouse logistics automation provider with comparable offerings in shuttle systems, goods-to-person picking, software and lifecycle services, serving retail, healthcare and 3PL customers globally.
- TGW Logistics Group: European intralogistics specialist offering AS/RS, shuttle, conveyor and picking solutions with comparable target verticals (grocery, apparel, 3PL, industrial) and similar engineering-led delivery model.
- Murata Machinery (Muratec): Japanese material handling and automation manufacturer with overlapping AS/RS, conveyor and cleanroom storage offerings, serving logistics, manufacturing and semiconductor customers globally.
Broad incumbents
- Honeywell Intelligrated: Honeywell's warehouse automation division offering conveyors, sortation, AS/RS and robotic picking as part of a much broader industrial and building technologies portfolio; competes for similar enterprise distribution center RFPs.
- Swisslog: Warehouse automation and healthcare logistics provider; sister company to Dematic within KION Group AG, serving overlapping retail, grocery and intralogistics customers with comparable AS/RS and shuttle products.
Emerging players
- Symbotic: AI-enabled warehouse robotics company with significant Walmart and SoftBank backing, focused on fully automated distribution centers; emerging competitor to Dematic in retail grocery and wholesale automation.
- Geek+: Global AMR specialist offering goods-to-person, sorting and moving robots, increasingly competing with Dematic's AMR/AMR-integrated solutions in e-commerce, retail and 3PL fulfillment.
Others
- AutoStore: Technology licensor and direct seller of the cube-based AS/RS system that Dematic integrates and resells; an upstream supplier/partner relationship that is also a partial channel competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dematic social profiles
Digital presenceDematic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dematic leadership team
Management profileNumber of profiles
Profiles1 record
Dematic subsidiaries and ownership
Company hierarchySubsidiaries5 records
Dematic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dematic M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dematic
What does Dematic do?
Dematic designs, manufactures, and integrates intelligent intralogistics and materials handling solutions for warehouses, distribution centers, and manufacturing facilities. Its offerings span automated storage and retrieval systems (AS/RS), shuttle systems, conveyors, sortation systems, autonomous mobile robots (AMRs), and palletizing equipment, unified by warehouse management, execution, and control software plus a centralized analytics platform (Command Center). The company also provides lifecycle services including consulting, integration, installation, 24/7 maintenance, modernizations, and spare parts.
Is Dematic a public or private company?
Dematic is a private company. It is classified as corporate owned and is currently operating.
When was Dematic founded?
Dematic was founded in 1966. It employs 5,001 to 10,000 people.
Where is Dematic based?
Dematic is headquartered in Atlanta, United States, in the North America region.
How does Dematic make money?
Four revenue lines are on record. Automation Systems and Equipment is the primary driver. The others are software Licenses and Subscriptions, lifecycle Services and Maintenance and consulting and Implementation.
Who are Dematic's main competitors?
Direct peers on record are Daifuku, Vanderlande, KNAPP, TGW Logistics Group and Murata Machinery (Muratec). Broad incumbents are Honeywell Intelligrated and Swisslog. Emerging players are Symbotic and Geek+. AutoStore is listed as an others.
Does Dematic have an API?
No public API is recorded for Dematic.
What industry is Dematic in?
Dematic's product category is Warehouse Automation. Its primary akta.pro industry code is IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls), with a secondary code of IMAHABAC, Conveyors & Sortation Systems (Warehouse & Parcel). Its NAICS code is 3333 and its SIC code is 3560.