Name

Hunter Premium Funding

Legal name

Hunter Premium Funding Limited

Website

https://hpf.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Premium Funding Services: Hunter Premium Funding provides premium funding solutions to businesses, allowing them to pay insurance premiums in regular instalments rather than lump sum payments. The company earns revenue through the interest and fees charged on the funded premium amounts, generating returns over the tenure of each funding agreement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hunter Premium Funding provides specialist insurance premium funding that allows businesses to pay their commercial insurance premiums in regular instalments rather than in one lump sum payment. The company earns revenue through the interest and fees charged on the funded premium amounts over the tenure of each funding agreement, delivering more than 90,000 funding solutions annually across Australia and New Zealand.

Product overview

Hunter Premium Funding offers a single unified premium funding product for businesses in Australia and New Zealand. Their core offering enables businesses to pay insurance premiums in regular instalments rather than in one large lump sum, helping manage cash flow. The company provides over 90,000 funding solutions annually and supports customers through financial hardship guidelines, dedicated credit specialists, and broker portal access.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Funding Solutions

Quantifiable outcome

• Over 90,000 funding solutions provided every year

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Australian Finance Industry Association (AFIA)coreOthersHunter Premium Funding is an accredited member of the AFIA Insurance Premium Funding Code of Practice, demonstrating compliance with industry standards and best practices for premium funding operations in Australia.
• EasyFundcoreTechnology or IntegrationEasyFund provides the broker portal platform used by Hunter Premium Funding for broker login and transaction management. The portal at portal.easyfund.au enables brokers to process funding applications and manage client accounts.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Westpac: One of Australia's largest banks, offering commercial lending and insurance premium financing solutions as part of its broader SMB banking franchise, competing with HPF at scale.
• ANZ Banking Group: Major ANZ bank that can offer premium financing as part of broader commercial banking packages, representing a large-scale incumbent competitor with deeper balance sheet and bundling power.
• Commonwealth Bank of Australia: Australia's largest bank, with commercial finance capabilities that include premium financing for SMBs, posing bundled-product competitive pressure on specialist premium funders like HPF.

Others

• Australian Finance Industry Association (AFIA): Industry body that administers the Insurance Premium Funding Code of Practice under which HPF is accredited; relevant as the standards-setting ecosystem peer rather than a direct competitor.

Direct peers

• Coastline Premium Funding: Australian specialist premium funder focused on commercial insurance premium financing distributed via brokers, competing with HPF in the same niche with similar target SMB customers.
• Attvest Finance: Australian specialist premium funder serving insurance brokers with commercial premium financing products, overlapping directly with HPF's core offering and broker-led GTM.
• Premium Funding Australia (PFA): Specialist premium funding provider in Australia offering installment-based commercial insurance premium financing through brokers, directly comparable to HPF's core product and customer base.
• IQumulate Premium Funding: One of Australia's largest specialist premium funders, directly competing with HPF by offering installment financing of commercial insurance premiums through a broker distribution model in ANZ.
• Mortimer Premium Funding: Long-standing Australian premium funding specialist serving brokers and businesses, directly comparable to HPF in product, customer segment, and broker-led distribution.

Emerging players

• Bespoke Asset Finance (BAF): Australian specialty financier offering premium funding among other commercial finance products, partially overlapping with HPF but with a broader financing portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hunter-premium-funding-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Premium Funding