What David&Goliath does

David & Goliath (D&G) is an independent, full-service creative advertising agency headquartered in El Segundo, California, with a secondary office in New York City. Founded in 1999, the firm has operated for over 25 years and employs 251-500 staff, serving enterprise clients across automotive (Kia), consumer packaged goods (Smartfood, Jollibee), lottery (California Lottery), consumer electronics (VIZIO), and nonprofit/public service sectors (CRC). Its service offering spans creative campaign development, film production, digital and social marketing, experiential activations, design, and radio/posters, delivered through dedicated account teams on a project and retainer basis. In June 2026 the agency formally launched a Creative Technology department led by Antonio Marcato (formerly of Meta) to integrate AI, machine learning, AR, and VR into its creative workflows.

The agency's business model is classic professional services: revenue is generated through agency-of-record engagements and project work with large brand clients, with pricing typically structured as retainers or per-project fees that are not publicly disclosed. GTM motion is sales-led, relying on reputation, referrals, direct outreach, and a portfolio of high-profile campaign credits (including a Kia Super Bowl LII ad and recent 2026 Radio Mercury and Webby award wins) to drive new business. Underlying technology consists of proprietary creative tools that merge data, creativity, and AR/VR capabilities, though these are described at a high level without disclosed patents or published benchmarks.

Ownership is private and founder-led, with David Angelo serving as Chairman and founder, Nasima Sadeque as CFO and Chief Value Officer, and Antonio Marcato as Managing Director of the Creative Technology division. No parent company, institutional investors, or funding rounds are disclosed. The firm is U.S.-domiciled (Los Angeles and New York), with no claimed global footprint, and operates exclusively in the North American market. Customer concentration leans toward a small set of enterprise clients with Kia as the anchor relationship spanning multiple years and high-visibility campaigns.

Name

David&Goliath

Legal name

David & Goliath

Website

https://dng.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

David & Goliath is an independent, full-service creative advertising agency founded in 1999, serving enterprise clients across automotive, CPG, lottery, and public service sectors with campaign development, film production, and AI/AR/VR-enabled creative services from offices in El Segundo and New York.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Motion Graphics & Animation (BPAFAIAD)

Keywords

• Creative advertising services
• Integrated marketing campaigns
• Brand campaign development
• Experiential marketing agency
• Creative technology services

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: David&Goliath generates revenue through providing creative advertising services, campaign development, digital marketing, social media, film production, and experiential marketing services to brand clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

David & Goliath is a full-service creative advertising agency that develops and executes integrated brand campaigns for enterprise clients across film, digital, social, experiential, radio, poster, and design channels. The agency pairs creative strategy with proprietary creative technology tools integrating AI, machine learning, AR, and VR to deliver campaign work for clients in automotive, food and beverage, lottery, consumer electronics, and public service sectors.

Product overview

David & Goliath (D&G) is a Los Angeles-based advertising agency with over 25 years of experience offering integrated creative services. The agency provides a comprehensive suite of creative offerings including campaign development, film production, social media content, digital experiences, design, experiential marketing, radio, and poster campaigns. D&G serves diverse clients across automotive (Kia), food and beverage (Smartfood, Jollibee, KATSEYE), lottery (California Lottery), non-profit (CRC), and technology (VIZIO) sectors. The agency's proprietary approach merges data, creativity, and technology to solve modern marketing challenges. In June 2026, D&G announced the formation of a Creative Technology department to further advance its integration of AI, machine learning, AR, and VR capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development Full-service advertising campaign creation and execution across film, digital, social, experiential, radio, poster, and design channels for enterprise clients in automotive, food and beverage, lottery, consumer electronics, and public service sectors.
• Creative Technology Department An in-house department offering proprietary creative technology services that integrate AI, machine learning, AR, and VR into campaign development and creative workflows for D&G's brand clients.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• KiacoreStrategic or Co-development Partner · 1 January 2018David&Goliath serves as the creative agency for Kia, producing major advertising campaigns including Super Bowl commercials, brand campaigns for EV vehicles, and experiential marketing activations. The agency has a longstanding relationship producing multiple award-winning campaigns for the automaker.
• KATSEYEminorStrategic or Co-development PartnerDavid&Goliath produced a Jollibee x KATSEYE collaboration campaign featuring KATSEYE Special Korean BBQ content, representing cross-brand partnership work.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• 72andSunny: LA-headquartered, mid-size independent full-service creative agency with comparable size, challenger-brand DNA, and enterprise client roster (Google, Samsung, Activision). Closest direct competitor to D&G in scale, geography, and positioning.
• Wieden+Kennedy: Independent, founder-led creative agency known for large-scale brand campaigns (Nike, Coca-Cola). Comparable as an independent creative-led shop competing for enterprise brand AOR business without holding-company dependency.
• TBWA\Chiat\Day: Los Angeles-based creative agency (part of TBWA network) with overlapping capabilities in campaign development, experiential, and challenger-brand work. Competes head-to-head on LA-based enterprise reviews.
• Mother: Independent creative agency with offices in NY/LA and global footprint. Competes directly with D&G for challenger and enterprise brand briefs on creative-led campaigns.
• Anomaly: Independent creative and brand strategy agency with comparable enterprise client roster (Google, Nike, Hershey). Direct competitor for integrated brand campaign business.
• Droga5: New York-based creative agency (now part of Accenture Song) known for award-winning campaigns for major enterprise brands. Direct competitor on creative AOR pitches and a benchmark for D&G's award momentum.

Emerging players

• GUT: Independent, founder-led creative agency that has rapidly scaled on challenger-brand and entertainment-marketing briefs. Comparable independent positioning and growing enterprise presence.
• Mekanism: Mid-size independent creative agency with strong content/film production capabilities and challenger-brand positioning. Comparable in scale but slightly smaller in enterprise client roster.

Broad incumbents

• The Martin Agency: Established creative agency with strong enterprise client roster (Geico, Ore-Ida). Competes on creative AOR business but operates as a broader incumbent rather than D&G's challenger-only positioning.
• Deutsch Inc. LA-based creative/digital agency (part of Lowe's agency roster historically) with integrated capabilities comparable to D&G's full-service scope but operating at larger network-affiliated scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/defyyourgoliath
• Facebookfacebook.com/youandgoliath
• LinkedInlinkedin.com/company/davidandgoliath
• Instagraminstagram.com/davidandgoliath

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David&Goliath