Crakmedia

What Crakmedia does

Crakmedia is a privately held B2B performance digital marketing company headquartered in Quebec City, Canada, founded in 2006 and operating as legal entity 4355768 Canada Inc. The company delivers performance-based digital advertising, media buying, web development, SEO, business intelligence, content creation, and traffic monetization services to brands and advertisers globally, reaching approximately 1.5 billion daily ad views across 150+ countries and territories via its proprietary Crakmedia Network. Revenue is generated primarily through transaction fees and performance-based commissions tied to traffic quality, conversion types, and customer value delivered for advertisers. The go-to-market is sales-led, with account executives, marketing advisors, and account managers engaging brands and advertisers directly; no public pricing is disclosed and contracts are negotiated per campaign.

The company operates an AI-integrated technology stack centered on the proprietary Media Buy Assistant, which won the Mercure Prize for Productivity Growth in 2024 from the Quebec Federation of Chambers of Commerce for automating web advertising space optimization. Crakmedia has deployed generative AI across multiple modalities: text generation using ChatGPT-4o and LLaMa 3.1; image creation via an internal Stable Diffusion instance trained on owned visual assets, Midjourney for polished output, Adobe Firefly for retouching, and Remini AI for upscaling; audio voiceovers via Revoicer; and structured data analytics using Google Analytics, Facebook Pixel, and internal tools. Approximately one-third of the 183-person workforce (as of June 2025) is dedicated to R&D, IT, data science, and machine learning roles.

Crakmedia reported projected 2025 revenue of $154 million with 5.2% year-over-year headcount growth, ranking 126th among Quebec's Top 300 SMEs (up from 139th in 2024). The company has earned workplace recognition including the Globe and Mail's Canada's Top 100 Small & Medium Employers for 2026 and Great Place to Work certification. Crakmedia is led by CEO Nicolas Chrétien and COO Olivier Bouchard, and has grown organically without disclosed external funding rounds, indicating internally financed expansion.

Name

Crakmedia

Legal name

4355768 Canada Inc.

Website

https://crakmedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Crakmedia is a Quebec-based B2B performance digital marketing company serving global brands and advertisers across 150+ countries. It operates a proprietary ad network delivering 1.5 billion daily views, generating revenue through performance-based commissions on media buying, traffic monetization, and AI-powered campaign optimization.

Ownership category

akta.pro rank

Product category

Performance Digital Marketing Services

NAICS

Advertising Agencies (54181), Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Performance marketing services
• Digital advertising network
• Media buying services
• Web traffic monetization
• AI advertising optimization

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing / Advertising: Crakmedia operates as a performance-based digital marketing company where digital ads and media placements are served across its network. Revenue is generated through commissions based on traffic quality, conversion types, and the value of new customers driven for advertisers. The company serves billions of ad views daily across 150+ countries and territories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crakmedia is an international performance digital marketing company that delivers media buying, web development, business intelligence, marketing, SEO, and creative/design services to brands and advertisers, monetizing web traffic through its proprietary Crakmedia Network that serves up to 1.5 billion daily ad views across 150+ countries. The company also operates proprietary AI tooling (Media Buy Assistant and an internal Stable Diffusion instance) to automate ad space optimization and creative production for client campaigns.

Product overview

Crakmedia is an international performance digital marketing company based in Quebec City, operating in more than 190 countries. The company offers a comprehensive suite of digital marketing services organized around its core offerings: Media Buying, Web Development, Business Intelligence, Marketing, SEO, Creation/Design, Sales, and Administration. The company also developed proprietary AI technology (Media Buy Assistant) for advertising optimization. Crakmedia's digital advertising network reaches up to 1.5 billion daily ad views across 150+ countries and territories. The service architecture is organized as interconnected departmental offerings rather than a unified software platform, with AI tools integrated across various operations to optimize and automate web advertising space management.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying (Achats Média) Performance-based media buying service that purchases advertising space across digital platforms to drive conversions and maximize ROI for brand and advertiser clients.
• Web Development (Développement Web) Custom web development service including website creation, platform development, and cutting-edge technology development for digital marketing applications.
• Business Intelligence (Intelligence d'affaires) Data analytics and business intelligence service that analyzes web traffic, campaign performance, and consumer behavior to optimize marketing strategies for clients.
• Marketing Services Comprehensive marketing service including campaign personalization, brand management, search engine optimization strategy, and content marketing strategies for brands and advertisers.
• SEO Services Search engine optimization service aimed at improving website visibility and organic search rankings for client websites.
• Creation and Design (Création) Digital content design and visual creation service including graphic design, artwork, and AI-assisted creative production for advertising campaigns.
• Traffic Monetization Web traffic monetization service enabling advertisers to monetize digital advertising space across Crakmedia's proprietary network, reaching up to 1.5 billion daily ad views in 150+ countries and territories.
• AI Advertising Optimization (Media Buy Assistant) Proprietary AI software that assists media buyers in optimizing web advertising space allocation and placement, increasing efficiency and campaign performance. Winner of the 2024 Mercure Prize for Productivity Growth.

Quantifiable outcome

• Projected revenue of $154 million for 2025
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

One partnership is on record.

• Great Place to Work CanadaminorOthersCrakmedia obtained certification from Great Place to Work Canada based on employee surveys, recognizing the company as one of the Best Workplaces in Québec and previously in Canada.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MGID: Global native advertising platform connecting advertisers with performance-driven audiences across owned content properties. Comparable to Crakmedia in monetizing digital traffic through AI-optimized, performance-priced ad placements at global scale.
• QuinStreet: U.S.-listed performance marketing company that buys and optimizes digital media across owned and partner properties to drive measurable client outcomes. Closely comparable to Crakmedia in performance-based media buying model, advertiser client base, and proprietary traffic assets.
• Acceleration Partners: Global performance marketing agency specializing in affiliate and partner-led digital programs for brands. Comparable to Crakmedia in B2B performance marketing services, ROI-focused client engagements, and global advertiser client base.
• PropellerAds: Global multi-channel ad network offering push, pop-under, and interstitial inventory to performance advertisers. Directly comparable to Crakmedia Network in performance ad serving model, global reach, and traffic monetization focus.
• HilltopAds: Multi-format digital ad network serving billions of impressions worldwide to advertisers and publishers. Comparable to Crakmedia's network-based media buying and traffic monetization business across 150+ geographies.
• Adsterra: Global ad network monetizing digital traffic through programmatic and direct deals across display, pop-under, and push formats. Comparable to Crakmedia in operating a proprietary ad network serving billions of impressions globally with a performance-based monetization model.

Broad incumbents

• Outbrain: Public content-discovery and performance advertising platform with global reach across premium publisher inventory. Broad incumbent peer to Crakmedia operating in the same performance-driven native ad space with substantially larger advertiser relationships.
• Cake Marketing (Awin): Affiliate and performance marketing platform (now part of Awin) that tracks, attributes, and optimizes partner-driven digital campaigns globally. Comparable as a broader incumbent offering performance marketing technology infrastructure with which Crakmedia's services compete and could integrate.
• Taboola: Public performance/content-discovery advertising platform serving major brand advertisers globally with billions of impressions. Comparable as a larger, established incumbent in the same performance ad ecosystem where Crakmedia competes, though serving premium brand budgets at much greater scale.

Emerging players

• Mediavine: U.S.-based ad management firm helping publishers monetize website traffic via programmatic and direct ad sales. Comparable to Crakmedia in traffic monetization focus, though specialized on the publisher side of the market rather than direct advertiser relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crakmedia
• Facebookfacebook.com/134004216669155
• LinkedInlinkedin.com/company/1110215
• Instagraminstagram.com/crakmedia
• TikToktiktok.com/@crakmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crakmedia