Van Gundy Insurance
Van Gundy Insurance is a family-owned independent insurance agency founded in 1946 and headquartered in Normal, Illinois, serving individuals, small-to-mid-size businesses, employers, and the nationwide Standardbred equine community through 25+ carrier relationships across personal, commercial, employee benefits, and specialty lines.
- Company typePrivate
- Founded1946
- HeadquartersNormal, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Van Gundy Insurance does
Van Gundy Insurance, also doing business as Van Gundy Agency, is an independently owned insurance brokerage founded in 1946 by Lander Van Gundy and headquartered in Normal, Illinois, with a second office in Gridley, Illinois. The agency operates as an independent broker distributing insurance products from 25+ insurance carriers including Progressive, Allstate, Chubb, Travelers, Hartford, Markel, and Humana, enabling it to quote and place coverage across multiple carriers on behalf of clients. The product portfolio spans personal lines (home, auto, umbrella, RV, watercraft, individual life, individual health), employee benefits (group health, dental, vision, 401(k), disability), commercial lines (business owners policy, general liability, commercial umbrella, commercial property, business auto, workers' compensation), and industry-specific packages for farms, contractors, non-profits, and restaurants. Its signature specialty is equine insurance for the Standardbred racing community — mortality, property/casualty, workers' compensation, and liability coverage for farms, stables, and racetracks — a national practice the firm has operated since its 1946 founding.
The business model is commission-based: the agency earns carrier commissions on policies placed and does not underwrite risk itself. Go-to-market is sales-led, using licensed insurance advisors who work inbound web quote requests, inbound phone inquiries, and referrals from existing clients; an online service center supports existing policyholders with claims reporting, billing, certificates, and policy changes. The agency is licensed in 21 states (AZ, CA, CO, FL, IN, KS, KY, ME, MI, MN, MO, NC, NE, NJ, NY, OH, PA, TN, TX, VA, WI), with operational reach concentrated in Central Illinois for personal and commercial lines and nationwide for the equine specialty. Family ownership is the structural backbone, with the McGrew and Brent families holding senior leadership and agent positions; Mark Brent has served as President since 2021, succeeding David D. McGrew.
The team's stated count is approximately 13 members combining executive leadership, agents, and operations/back-office roles, with over 150 years of combined insurance industry service across the group. No external private equity, venture, or strategic investors are indicated, and the firm does not disclose revenue or financial results publicly. The underlying technology stack is described as standard website and customer service systems with no proprietary technology disclosed and no app, API, or AI capabilities described.
Van Gundy Insurance firmographics
Firmographics- Name
- Van Gundy Insurance
- Legal name
- Van Gundy Insurance
- Website
- https://vangundy.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Gundy Insurance is a family-owned independent insurance agency founded in 1946 and headquartered in Normal, Illinois, serving individuals, small-to-mid-size businesses, employers, and the nationwide Standardbred equine community through 25+ carrier relationships across personal, commercial, employee benefits, and specialty lines.
- Ownership category
- akta.pro rank
Van Gundy Insurance industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- General Liability Insurance (FSAJAMAE), Hired & Non-Owned Auto (FSAJABAE)
Keywords
Where Van Gundy Insurance is headquartered
LocationHeadquarters
- HQ city
- Normal
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Van Gundy Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: Revenue generated through commissions from insurance carriers for placing business. As an independent agency representing multiple insurance companies, they earn commissions on policies sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Van Gundy Insurance product offering
Product offeringCore offering
Van Gundy Insurance is an independent insurance agency that sells personal, business, employee benefits, and specialty insurance products by brokering coverage from multiple carriers (Progressive, Allstate, Travelers, Chubb, Blue Cross Blue Shield, Humana, and others). It is a licensed insurance agency generating commissions by placing policies on behalf of clients, with a flagship specialty in equine/Standardbred racing insurance dating to its 1946 founding.
Product overview
Van Gundy Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products across personal, business, employee benefits, and specialty lines. The core offering consists of personal insurance products (home, auto, umbrella, RV, watercraft, life, health), employee benefits packages (group health, dental, vision, 401k, disability), business insurance solutions (BOP, general liability, commercial umbrella, commercial property, workers' comp), and industry-specific coverage (farm, contractor, non-profit, restaurant). Their flagship specialty is Equine Insurance, which they have provided since 1946 to the Standardbred racing community nationwide. The agency operates as an independent broker representing multiple insurance carriers to provide tailored solutions for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance
- Auto Insurance
- Umbrella Insurance
- RV Insurance
- Watercraft Insurance
- Individual Life Insurance
- Individual Health Insurance
- Group Health Insurance
- Group Dental Insurance
- Group Vision Insurance
- 401(k) Retirement Plan
- Disability Insurance
- Business Owners Insurance
- General Liability Insurance
- Commercial Umbrella Insurance
- Business Auto Insurance
- Commercial Property Insurance
- Workers' Compensation Insurance
- Farm Insurance
- Contractor Insurance
- Non-Profit Insurance
- Restaurant Insurance
- Equine Insurance
Quantifiable outcome
- Independent agency providing options through multiple carriers - Progressive, Rockford Mutual, Selective, and more
Companies that use Van Gundy Insurance
Customer profileSegments6 records
Ideal customer profiles6 records
Van Gundy Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Van Gundy Insurance partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, major, standard and regional.
- ProgressivecoreInsurance carrier represented by Van Gundy Insurance for property and casualty insurance products including auto and home coverage.
- Rockford MutualcoreRegional insurance carrier represented by Van Gundy Insurance for property and casualty insurance products.
- Selective InsurancecoreInsurance carrier represented by Van Gundy Insurance for commercial and personal insurance products.
- AllstatemajorNational insurance carrier available through Van Gundy Insurance for auto, home, and other personal insurance products.
- Auto Owners InsurancemajorRegional insurance carrier available through Van Gundy Insurance for auto, home, and property coverage.
- ChubbmajorLarge commercial and personal insurance carrier available through Van Gundy Insurance for high-value property and casualty coverage.
- Cincinnati Insurance CompaniesmajorRegional insurance carrier available through Van Gundy Insurance for commercial and personal insurance products.
- Farmers InsurancemajorNational insurance carrier available through Van Gundy Insurance for auto, home, and business insurance products.
- ForemoststandardInsurance carrier available through Van Gundy Insurance for specialty products including mobile home and landlord insurance.
- HartfordmajorLarge insurance carrier available through Van Gundy Insurance for business and employee benefits products.
- Illinois Casualty CompanyregionalIllinois-based insurance carrier available through Van Gundy Insurance for regional coverage.
- IMT InsurancestandardRegional insurance carrier available through Van Gundy Insurance for auto and property coverage.
- MarkelstandardInsurance carrier available through Van Gundy Insurance for specialty and equine insurance products.
- Pekin InsuranceregionalIllinois-based insurance carrier available through Van Gundy Insurance for regional coverage.
- TravelersmajorLarge national insurance carrier available through Van Gundy Insurance for commercial and personal insurance products.
- West BendstandardInsurance carrier available through Van Gundy Insurance for home and property coverage.
- AetnamajorHealth insurance carrier available through Van Gundy Insurance for group and individual health insurance products.
- Blue Cross Blue ShieldmajorNational health insurance carrier available through Van Gundy Insurance for group and individual health coverage.
- HumanamajorHealth insurance carrier available through Van Gundy Insurance for Medicare and group health products.
- MetLifemajorInsurance carrier available through Van Gundy Insurance for dental, vision, life, and employee benefits products.
- PrincipalmajorFinancial services and insurance carrier available through Van Gundy Insurance for retirement and employee benefits products.
- The StandardstandardInsurance carrier available through Van Gundy Insurance for life, disability, and employee benefits products.
- United HealthcaremajorLarge national health insurance carrier available through Van Gundy Insurance for group and individual health coverage.
- AmeritasstandardInsurance carrier available through Van Gundy Insurance for dental, vision, and life insurance products.
- Delta Dental of IllinoisregionalRegional dental insurance carrier available through Van Gundy Insurance for group and individual dental coverage in Illinois.
- SynergystandardInsurance carrier available through Van Gundy Insurance for various property and casualty insurance products.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Van Gundy Insurance competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Gundy Insurance social profiles
Digital presenceVan Gundy Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Gundy Insurance leadership team
Management profileNumber of profiles
Profiles5 records
Van Gundy Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Gundy Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Gundy Insurance
What does Van Gundy Insurance do?
Van Gundy Insurance is an independent insurance agency that sells personal, business, employee benefits, and specialty insurance products by brokering coverage from multiple carriers (Progressive, Allstate, Travelers, Chubb, Blue Cross Blue Shield, Humana, and others). It is a licensed insurance agency generating commissions by placing policies on behalf of clients, with a flagship specialty in equine/Standardbred racing insurance dating to its 1946 founding.
Is Van Gundy Insurance a public or private company?
Van Gundy Insurance is a private company. It is classified as family owned and is currently operating.
When was Van Gundy Insurance founded?
Van Gundy Insurance was founded in 1946. It employs 11 to 50 people.
Where is Van Gundy Insurance based?
Van Gundy Insurance is headquartered in Normal, United States, in the North America region.
How does Van Gundy Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Does Van Gundy Insurance have an API?
No public API is recorded for Van Gundy Insurance.
What industry is Van Gundy Insurance in?
Van Gundy Insurance's product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAMAE, General Liability Insurance. Its NAICS code is 524210 and its SIC code is 6411.