Pekin Insurance

What Pekin Insurance does

Pekin Insurance is a privately held regional insurance carrier headquartered in Pekin, Illinois, founded in 1921, with a workforce of 501-1,000 employees. The company operates as the Pekin Insurance Group, a constellation of affiliated entities including Pekin Insurance Company, Pekin Select Insurance Company, The Farmers Automobile Insurance Association, Pekin Life Insurance Company, and PAC, Inc. It provides personal lines (auto, home, life, Medicare supplement, specialty products such as renters, condo, manufactured home, motorcycle, boat, and annuities), commercial lines (business owner's policies, workers compensation, commercial auto, commercial umbrella, contractors E&O, equipment breakdown, EPLI, inland marine, and cyber), and pre-need funeral planning products through its Pekin Pathway brand.

The underlying technology is a conventional insurance policy administration and claims processing platform with limited distinctive digital capabilities. The most notable technology-adjacent feature is the Nurse On Call 24/7 workers compensation triage program, delivered in partnership with CorVel, which provides occupational nurse assessment, telehealth routing, and preferred provider network access. Customer-facing technology is limited to a website-based agent locator and quote-routing tool; the company does not operate a mobile app or public API. Marketing is supported by content (blog, social), traditional media (radio, newspaper), direct mail, and a co-op advertising program for agents, with a social content platform called The Social Collective (via Sprout Social) feeding agent marketing.

Pekin's business model is built on recurring premium revenue across P&C, life, health, and pre-need funeral products, with pricing conducted on a per-quote, risk-based basis through independent insurance agents and funeral home partner agents (Pekin Pathway). Products are distributed exclusively through the independent agent channel — there is no captive agent force or direct-to-consumer online binding — and the company targets individual consumers, small business owners, trade contractors, and Medicare beneficiaries across at least 16 U.S. states. Growth is supported by multi-policy bundling discounts, product line extensions (e.g., Autocare BOP, Cyber Shield for Contractors), and geographic expansion, with AM Best having revised its outlook to stable in October 2025.

Name

Pekin Insurance

Legal name

Pekin Insurance

Website

https://pekininsurance.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pekin Insurance is a privately held, 100-plus-year-old regional insurance carrier headquartered in Pekin, Illinois, offering personal, commercial, life, health, and pre-need funeral products distributed exclusively through independent agents across 16-plus U.S. states.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)

akta.pro secondary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

Keywords

• Property and casualty insurance
• Independent insurance agents
• Workers compensation coverage
• Medicare supplement insurance
• Small business insurance

Headquarters

HQ city

Pekin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property and Casualty Insurance Premiums: Recurring premiums from auto, home, motorcycle, renters, condo, manufactured home, and business insurance policies. Revenue collected through periodic premium payments (monthly or annual).
2. Life Insurance Premiums: Premiums from term life, whole life, universal life, simplified issue whole life, graded whole life, single premium whole life, preferred whole life, and transitional life insurance products.
3. Health Insurance Products: Medicare supplement insurance products and health claim administration services.
4. Funeral Pre-Planning Products: Pre-need funeral planning insurance products through funeral home partner agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pekin Insurance underwrites and distributes a comprehensive suite of personal and commercial insurance products—including auto, home, life, health (Medicare supplement), and business insurance (commercial auto, workers compensation, umbrella, contractors E&O, cyber)—exclusively through independent insurance agents. Recurring premiums are collected for these policies, with an integrated 24/7 Nurse On Call workers' comp triage service and pre-need funeral planning products sold through funeral home partner agents.

Product overview

Pekin Insurance is an insurance company offering a comprehensive portfolio of personal and commercial insurance products distributed through independent agents. The product portfolio consists of Personal Lines (Auto, Home, Life, Health/Medicare Supplement, and specialty products like Renters, Condo, Motorcycle, and Boat insurance) and Commercial Lines (Business Insurance, Workers Compensation, Commercial Auto, Commercial Umbrella, and various coverage enhancements). Life insurance offerings include Term Life Insurance to 95, Whole Life variants (Simplified Issue, Graded, Preferred, Single Premium), Universal Life, and Transitional Life Insurance. Business-focused products include Key Person Life Insurance, Contractors E&O, Equipment Breakdown Coverage, Cyber Shield, and specialized contractor programs. The company operates through independent insurance agencies and funeral home partners (Pathway Pre-need program), with products available across multiple states including Arizona, Alabama, Texas, Louisiana, Kentucky, Ohio, Tennessee, Wisconsin, Missouri, Georgia, Nevada, Kansas, Indiana, Michigan, Mississippi, Iowa, and Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• Pekin Pathway: Funeral pre-planning product offered through funeral home agents.
• Beyond the Expected
• Inner Circle Club
• Cyber Shield
• VIP Home Guard Deluxe
• Auto Guard
• Roadside Rescue

Products and services

• Auto Insurance Comprehensive auto insurance coverage for personal vehicles, with add-ons, discounts, and protection enhancements. Sold through independent agents to individual consumers.
• Home Insurance Homeowners insurance covering property, liability, and additional living expenses, with customizable coverage enhancements. Sold to individual homeowners through independent agents.
• Life Insurance Life insurance products including term, whole life, universal life, and specialized policies for various health and financial situations. Sold to individual consumers through independent agents.
• Medicare Supplement Insurance Supplemental health insurance for Medicare beneficiaries to help cover out-of-pocket costs, available in multiple states. Sold to Medicare-eligible individuals.
• Business Insurance (Business Owner's Policy) Commercial insurance protecting businesses including general liability, property, and business owner's policies, including specialized contractor and Autocare Service Businessowner's Policy packages. Sold to small business owners through independent agents.
• Workers Compensation Insurance Workers compensation insurance providing benefits for medical bills, lost wages, and rehabilitation for work-related injuries, integrated with a 24/7 Nurse On Call triage program. Sold to small and mid-sized employers.
• Commercial Umbrella Policy Excess liability coverage providing protection beyond general liability and commercial auto insurance limits for businesses.
• Equipment Breakdown Coverage Coverage for physical damage to business equipment caused by mechanical and electrical breakdown, including computers, HVAC, and refrigeration systems.
• Commercial Auto Insurance Insurance for business vehicles including delivery vans, utility trucks, refrigerated vehicles, and private passenger cars used for business.
• Contractors Errors and Omissions (E&O) Professional liability coverage for contractors protecting against faulty work and defective products, tailored to trade contractors (plumbers, electricians, HVAC, landscapers, painters, flooring, carpenters, masons, janitors, flatwork, homebuilders).
• Funeral Pre-Planning Insurance (Pekin Pathway)
• Annuities Retirement income products providing guaranteed or variable payment streams to individual consumers.
• Key Person Life Insurance Coverage helping businesses survive the loss of an owner or top manager with funds for replacement hiring.
• 24/7 Nurse On Call Program Occupational nurse availability 24/7 for injured employees assessment via partnership with CorVel, providing telehealth triage and preferred provider network access for workers' compensation claims.
• Cyber Insurance (Cyber Shield) Coverage for data breaches and cyber attacks, particularly targeted at small businesses and contractors, including the Cyber Shield for Contractors sub-brand.
• Auto Guard Coverage Enhancements Package including roadside rescue, additional rental car insurance, accidental airbag deployment coverage, additional towing, and trip interruption coverage. Priced at $20 or less per vehicle per year.
• Roadside Rescue 24/7 roadside assistance including jump starts, towing, and tire changes for personal auto policyholders.
• Term Life Insurance to 95 Simple, affordable term coverage that remains in force until age 95.
• Simplified Issue Whole Life Insurance Whole life coverage available without medical exam, based on three health questions.
• Graded Whole Life Insurance Life insurance for individuals with less-than-perfect health, with reduced benefit during the first two years.
• Preferred Whole Life Insurance Whole life coverage with guaranteed cash values and optional Long Term Care Rider.
• Single Premium Whole Life Insurance One-time premium payment with immediate cash value significantly above premium amount.
• Universal Life Insurance Flexible coverage with accumulated cash value and competitive interest rates.
• Transitional Life Insurance Coverage starting as high-benefit term that converts to a smaller paid-up permanent policy at the end of the chosen period.
• Renters Insurance Coverage for tenants protecting personal belongings, liability, and additional living expenses.
• Condo Insurance Condominium unit owners insurance covering personal property and liability.
• Manufactured Home Insurance Specialized insurance coverage for manufactured or mobile homes.
• Motorcycle & Off-Road Insurance Coverage for motorcycles, ATVs, and other off-road vehicles.
• Boat Insurance Boatowners coverage for watercraft and associated liabilities.
• Personal Umbrella Policy Excess liability coverage supplementing homeowners, auto, and boat insurance for individuals.
• Employment Practices Liability Insurance (EPLI) Protection against claims from employees regarding wrongful termination, discrimination, and harassment for businesses.
• Inland Marine Coverage (IMPAC) Coverage for portable equipment and tools, including rented or leased equipment, particularly for contractors.
• Group Plan Solutions (Employer-Sponsored Benefits) Employer-sponsored health and insurance benefit plans offered to small and mid-sized businesses.
• Loss Control Program Risk assessment and workplace safety program services for businesses, supporting workers' compensation and general liability accounts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CorVelcoreTechnology or IntegrationPekin Insurance partners with CorVel for the Nurse On Call program, which provides 24/7 occupational nurse triage services for workers compensation claims. CorVel enables nurse access to the preferred provider network for injured employees and manages telehealth connections for non-emergency medical assessments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Erie Insurance: Mid-Atlantic/Midwest super-regional P&C and life insurer distributed through independent agents across 12+ states. Closest comparable in terms of independent-agent distribution model, regional concentration, and multi-line P&C plus life portfolio.
• Farm Bureau Financial Group: Multi-state P&C and life insurer affiliated with the Farm Bureau system, operating across the Midwest, South, and West. Mutual/cooperative structure and independent-agent-style distribution mirror Pekin's group structure.
• Selective Insurance Group: New Jersey-headquartered super-regional P&C insurer with standard and excess lines distributed through independent agents across 20+ states. Comparable commercial focus and agent channel.
• COUNTRY Financial: Midwest-headquartered mutual holding company offering P&C, life, and retirement products distributed through captive financial representatives across 19 states. Strong overlap with Pekin's geographic and product scope.
• Auto-Owners Insurance: Midwest-headquartered mutual P&C and life insurer distributed exclusively through independent agents in 26 states. Closely matches Pekin's independent-agent model, multi-line offering, and super-regional footprint.
• Westfield Insurance: Ohio-based super-regional P&C carrier distributed through independent agents in 20+ states. Operates a similar multi-line personal and commercial book with comparable AM Best ratings and Midwest/Ohio Valley concentration.
• Grinnell Mutual: Iowa-based mutual P&C insurer operating in 17+ Midwestern and Mid-Atlantic states exclusively through independent agents. Closely comparable size, regional concentration, and independent-agent distribution.
• Donegal Group: Pennsylvania-based regional P&C and life insurer with personal and commercial lines sold through independent agents in the Mid-Atlantic, Midwest, and Southeast. Match for multi-line, multi-state, agent-distributed model.
• Central Insurance: Ohio-based regional mutual P&C insurer distributed through independent agents in the Northeast and Midwest. Comparable size, regional Midwest concentration, and standard commercial and personal lines mix.

Broad incumbents

• State Farm: Largest U.S. P&C and life insurer with captive agent distribution. While distribution model differs, it competes for the same personal and small commercial insurance buyers across Pekin's footprint and sets the benchmark for AM Best ratings, scale, and claims service quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pekininsurance
• Facebookfacebook.com/pekininsurance
• LinkedInlinkedin.com/company/pekin-insurance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pekin Insurance