Kegel

What Kegel does

Kegel is a privately held, family-owned bowling solutions company founded in 1981 in Lake Wales, Florida, specializing in bowling lane maintenance equipment, lane care chemicals, pinsetter parts, and ball-tracking technology. The company is wholly owned by the Mitchell family following a 2016 ownership restructuring, led by President and CEO Chris Chartrand, and operates from a 100,000+ sq ft campus comprising a 72,000 sq ft headquarters and a 33,000 sq ft R&D and training facility. Kegel serves bowling centers, pinsetter owners, professional and junior bowlers, and coaches through a product portfolio that spans hardware, consumables, parts, software, training, and media, and has been recognized as a Best Place to Work consecutively since 2012.

Kegel's core offerings are organized into lane machines (ATLAS Smart Lane Machine, IKON/IKON Walker, CROSSFIRE wick machine), a full lane supplies line of conditioners (Glide, Terrain, Current, Fire, Ice, Curve, Infinity, Prodigy) and cleaners (Defense-C, Elixir 19), pinsetter parts compatible with A2, GS, and AMF machines, and coaching products anchored by the Specto ball tracking system. The technical foundation rests on registered/granted patents including Sanction Technology (1988, per-board oil pattern control), Sprayless Cleaning System (2004), DUO Technology (2013, dual-conditioner cartridge architecture), and the variable-viscosity Terrain conditioner (2019). Every machine is hand-built in the USA with premium components and undergoes a 120-item inspection plus a minimum 50-lane test before shipment.

Kegel monetizes across hardware sales (lane machines, pinsetter parts, coaching tools), recurring consumables (conditioners and cleaners), professional services via Lane Maintenance Central (24/7 tech support, seminars, on-site service), and training programs at the 12-lane Kegel Training Center (including the Kegel Coaching Master's Program). Distribution runs through a global network of regional distributors across the Americas, Europe, Asia, Africa, and Australia, supplemented by E-distributor direct sales; since 2021, Kegel is also the exclusive manufacturer and supplier of all QubicaAMF lane care and chemical supply products. The company offers financing (2.6% for 36 months / 5.6% for 60 months on Atlas and IKON), operates the Phantom Radio weekly podcast (1,250+ consecutive episodes since 2002), and maintains the Phantom Radio Jr. Bowling Club, Kegel Mechanics Klub, and the Kegel Smart Ecosystem (Smart ID login, Distributor Portal) as community and software platforms layered on top of the core equipment business.

Name

Kegel

Legal name

Kegel

Website

https://kegel.net

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Kegel manufactures bowling lane maintenance machines, lane conditioners and cleaners, pinsetter parts, and ball-tracking technology for bowling centers, distributing through a global network across the Americas, Europe, Asia, Africa, and Australia, and exclusively supplying QubicaAMF.

Ownership category

akta.pro rank

Product category

Bowling Lane Maintenance Equipment and Supplies

NAICS

Bowling Centers (71395), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Bowling lane machines
• Lane conditioners and cleaners
• Pinsetter replacement parts
• Bowling center maintenance
• Bowling coaching technology

Headquarters

HQ city

Lake Wales

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lane Machines: High-quality lane conditioning machines including ATLAS (Walker, Pro variants), IKON, IKON Walker, and CROSSFIRE. All machines are manufactured in the USA with premium components and undergo rigorous quality control.
2. Lane Supplies (Conditioners & Cleaners): Full line of lane conditioners (Glide, Terrain, Current, Fire, Ice, Curve, Infinity, Prodigy, Crossfire) and lane cleaners (Defense-C, Elixir 19) for bowling lane maintenance.
3. Pinsetter Parts: Innovative designs and high quality materials for parts compatible with A2, GS, and AMF pinsetter machines.
4. Coaching Products: Specto tracking system, Specto Go portable tracking, Torch/Torch-X lane targeting lights, Arrow 3D reference tool, and Kegel Training Center lessons.
5. Fizzion Household Products: Tablet-based cleaning products for household use including pet stain and odor remover, derived from bowling lane cleaning technology.
6. Professional Services & Training: Lane Maintenance Central provides telephone support, email support, educational seminars, workshops, and on-site support to bowling centers and distributors worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kegel manufactures and sells bowling lane conditioning machines (ATLAS, IKON, CROSSFIRE), lane conditioners and cleaners (Glide, Terrain, Current, Fire, Ice, Curve, Infinity, Prodigy, Defense-C, Elixir 19), pinsetter replacement parts for A2, GS, and AMF machines, and bowling coaching technology including the Specto ball tracking system. The company serves commercial bowling centers globally through a network of regional distributors, also offering the Kegel Training Center (12-lane facility in Lake Wales, FL), Pinsetter Parts Plus acquired in 2020, and the Fizzion household cleaning products line.

Product overview

Kegel is a bowling solutions company with a diversified product portfolio organized into several divisions: Manufacturing (lane machines and parts), Kegel Bowling Technologies (lane conditioners and cleaners), Lane Maintenance Central (support and education), Pinsetter Parts, Kegel Machining Services, Kegel Training Center (coaching), and Fizzion (household products). The core product line centers on lane machines including ATLAS (smart/walking models), IKON (walking models), and CROSSFIRE (wick machines), supported by a comprehensive range of lane supplies including conditioners (Glide, Terrain, Current, Fire, Ice, Curve, Infinity, Prodigy) and cleaners (Defense-C, Elixir 19). Center care products include pinsetter parts for A2, GS, and AMF machines, bowling accessories, and lane maintenance tools. Coaching technology includes Specto tracking systems and coaching tools (Torch, Arrow). The company also operates media platforms (Phantom Radio, Phantom Radio Jr. Bowling Club), training facilities, and provides software solutions including the Pattern Library and lane machine software.

Differentiator

Problem solved

Functional benefit

Brands

• KPP (Kegel Pinsetter Parts): Pinsetter parts division for A2 and GS machines with innovative designs and high quality materials
• KegelGear
• Phantom Radio
• Kegel Mechanics Klub (KMK)
• Specto
• Kegel Training Center
• Fizzion

Products and services

• ATLAS Lane Machine Smart lane machine featuring advanced technology with worldwide live data tracking. Includes ATLAS WALKER (walking version) and ATLAS PRO variants. Designed for commercial bowling centers requiring modern lane maintenance equipment.
• IKON Lane Machine Walking lane machine available in standard and WALKER versions for commercial bowling centers. Released in 2016 with partnership from Strike Maker.
• CROSSFIRE Wick Lane Machine Wick lane machine for applying lane conditioner using wick technology to commercial bowling centers.
• Glide Lane Conditioner Lane conditioner known for predictable transitions. Similar ball motion to Curve Lane Conditioner, ideal for medium to high friction lanes. Released in 2025.
• Terrain Lane Conditioner First variable-viscosity lane conditioner scientifically designed to adapt to a bowler's playing style. Released in 2019.
• Current Lane Conditioner Lane conditioner released in 2017 as part of Kegel's conditioner lineup for commercial bowling centers.
• Fire Lane Conditioner Pinsetter and house ball friendly lane conditioner with high durability. Released 2013.
• Ice Lane Conditioner Pinsetter and house ball friendly lane conditioner with high durability. Released 2013.
• Curve Lane Conditioner High friction lane conditioner for patterns with less sensitive pattern adjustments. Released in 2015.
• Infinity Lane Conditioner Next generation Sanction Technology only lane conditioner. Released in 2005.
• Prodigy Lane Conditioner Part of Kegel's lane conditioner lineup used by commercial bowling centers for lane maintenance.
• Crossfire Lane Conditioner Lane conditioner designed for use with Crossfire wick lane machines in commercial bowling centers.
• Defense-C Lane Cleaner Lane cleaner from Kegel's product line for commercial bowling center maintenance.
• Elixir 19 Lane Cleaner Super Concentrated Lane Cleaner replacing Defense-Cx4 and Defense Cx4S. Features a dilution ratio of 19:1. Released in 2025.
• Kegel Pinsetter Parts for A2 Machines Innovative designs and high quality materials for parts compatible with A2 pinsetter machines, used by bowling center mechanics.
• Kegel Pinsetter Parts for GS Machines Innovative designs and high quality materials for parts compatible with GS pinsetter machines, used by bowling center mechanics.
• Kegel Pinsetter Parts for AMF Machines Innovative designs and high quality materials for parts compatible with AMF pinsetter machines, used by bowling center mechanics.
• Specto Tracking System Most advanced camera-based ball tracking and practice system in the world. Used on every lane at Kegel Training Center. First used on televised PBA Event in 2018. Targets bowling centers, bowlers, and coaches.
• Specto Go Portable Tracking System Portable version of the Specto tracking and practice system for centers, bowlers, and coaches. Released in 2020.
• Torch/Torch-X Lane Targeting Light Lane targeting light for bowling centers and coaching. Torch launched in 2017, Torch-X launched in 2018.
• Arrow 3D Reference Tool 3D reference tool for bowlers and coaches. Launched in 2018.
• Kegel Pattern Library Pattern library featuring patterns from Kegel, PWBA, USBC, and more. Searchable by length, difficulty, and other details. Rebuilt from scratch in 2022.
• Kegel Lane Machine Software Lane machine software products for Kegel equipment including the ATLAS Smart Lane Machine.
• Kegel Training Center World-renowned 12-lane bowling training facility with adjustable topography lanes, Specto tracking on every lane, and advanced coaching tools. Located in Lake Wales, Florida. Offers lessons, coaching programs, and on-site training.
• Kegel Coaching Master's Program (KCMP) Unique coaching course designed for coaches to focus more intensely on very specific topics of the game. Inaugural program hosted in 2020 at the Kegel Training Center.
• Fizzion Household Cleaning Products Eco-friendly tablet cleaning products including pet stain and odor remover, derived from bowling lane cleaning technology. Won Editor's Choice Award for Pet Product News, Modern Dog's Best Pick for Under $20, and Modern Dog's Green Pick Award in 2009.
• Pin Shine Pin Cleaning Machine Machine for cleaning bowling pins, used by commercial bowling centers for pin deck maintenance.
• KegelGear Branded Merchandise Official Kegel branded merchandise including hats, bags, water bottles, and more, sold via the KegelGear.com e-commerce storefront.

Quantifiable outcome

• 120 items inspected per machine during quality control
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• QubicaAMFcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2021In 2021, QubicaAMF Worldwide and Kegel entered into a new licensing and manufacturing agreement making Kegel the exclusive manufacturer and supplier for all QubicaAMF lane care and supplies products. Additionally, QubicaAMF partners with Kegel as their exclusive manufacturer for their chemical lane care supplies.
• Strike MakerminorStrategic or Co-development Partner · 1 January 2016Partnership formed in 2016 for IKON Lane Machine release and related products
• Mechanics GuildminorStrategic or Co-development Partner · 1 January 2012Group of high level mechanics founded in 2012. Each member brings skills from their individual background to advance their trade through education and mentoring.
• Storm BowlingminorGTM or Marketing PartnerPhantom Radio sponsor - Storm Bowling supports the Phantom Radio weekly podcast show
• High RollerminorGTM or Marketing PartnerPhantom Radio sponsor - High Roller supports the Phantom Radio weekly podcast show. Also awards High Roller Bowler of the Year to top bowlers in 3 different categories since 2002
• PBA (Professional Bowlers Association)coreStrategic or Co-development PartnerKegel has worked with PBA for decades. Specto used on televised PBA events including PBA Clash. Kegel hosted PBA King of the Hill Competition (won by Wes Malott) and PBA Women's Series Showdown (won by Carolyn Dorin-Ballard). Kegel helped develop PBA Lane Maintenance Program in 1971.

Scale indicators7 records

Recent moves9 records

Expansion highlights8 records

Market position

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL1HaRemgOvxQXyGzVtGjBggiEpz4v-oVl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kegel