High Roller
- Company typePublic
- Founded2017
- HeadquartersBirkirkara, Malta
- Headcount11–50
- GTM typeB2C
- OfferingServices
High Roller firmographics
Firmographics- Name
- High Roller
- Legal name
- High Roller Technologies, Inc.
- Website
- https://highroller.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
High Roller industry classification
Industry- Product category
- Online Gaming and Prediction Markets
- NAICS
- Gambling Industries (7132), Securities and Commodity Exchanges (523210)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where High Roller is headquartered
LocationHeadquarters
- HQ city
- Birkirkara
- HQ country
- Malta
- HQ region
- Europe
Offices1 record
Markets served
High Roller business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Online Casino Operations: Revenue from operating online casino brands High Roller and Fruta offering digital casino games across international markets. Q1 2026 net revenues of $3.4 million, down 35% year-over-year due to deliberate market exits and reduced customer acquisition spending.
- Prediction Markets Revenue Sharing: Revenue-sharing arrangement tied to customer activity through Crypto.com Derivatives North America partnership. High Roller operates as Introducing Broker under guarantee agreement with OG Markets US, Inc., with Crypto.com serving as exclusive provider of prediction contracts during initial 24 months.
- Sports Betting Platform: Planned expansion into sports betting through partnership with Altenar Software providing managed B2B sportsbook platform including software, API integration, hosting, risk management, and 24/7 support services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-trade prediction platform with $1,000 signup credits |
| Freemium | Pay-as-you-go | $25 Million Grand Prize Challenge |
| Other | Pay-as-you-go | Enterprise/Partner Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
High Roller product offering
Product offeringCore offering
High Roller Technologies operates a multi-brand online casino and digital entertainment portfolio offering 6,000+ games from 90+ providers through brands High Roller, Fruta, Kassuuu, and casinoroom.com across international markets. The company is launching ROLR, a US-regulated event-based prediction markets platform operated as an Introducing Broker through Crypto.com's CFTC-registered infrastructure, complemented by a planned B2B sportsbook via Altenar Software.
Product overview
High Roller Technologies operates a multi-brand digital entertainment portfolio spanning online casino gaming, sports betting, and prediction markets. The core products include the ROLR prediction platform (the company's primary growth vehicle and U.S. market entry vehicle), alongside established online casino sub-brands Fruta.com and Kassuuu.com, and the recently acquired casinoroom.com. The ROLR Prediction Trade Challenge functions as a pre-launch marketing module for the prediction platform. The company is structured as a platform operator working with regulated infrastructure partners (Crypto.com for prediction markets, Altenar for sports betting) rather than building all capabilities in-house.
Differentiator
Problem solved
Functional benefit
Brands
- ROLR Prediction Platform: Free-to-trade prediction platform launched June 2026 featuring $25 million prediction challenge with weekly cash prizes and grand prize opportunity across sports, crypto, and culture markets.
Products and services
- High Roller Online Casino Flagship online casino brand offering 6,000+ games from 90+ providers including slots, table games, and live dealer experiences for international online casino players.
- Fruta Online Casino Premium online casino brand providing access to thousands of digital casino games across multiple international markets including Finland, New Zealand, and Ontario.
- Kassuuu Online Casino Online casino brand offering digital casino gaming content as part of the company's multi-brand iGaming platform serving international markets.
- ROLR Prediction Platform Consumer-facing US-regulated event-based prediction markets platform where users make predictions on real-world outcomes across sports, crypto, and culture, operating as a CFTC-registered Introducing Broker through Crypto.com Derivatives North America infrastructure.
- casinoroom.com Online casino brand acquired through High Roller Technologies' Malta-based subsidiary Deepdive Holdings Ltd., expanding the company's licensed gambling operations under Estonian regulatory oversight.
Quantifiable outcome
- Prediction markets sector projected to grow from $51 billion (2025) to over $240 billion by end of 2026, with $1 trillion opportunity by 2030
- +2 more outcomes
Companies that use High Roller
Customer profileSegments3 records
Ideal customer profiles3 records
High Roller technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
High Roller partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- OG Markets US, Inc. (Crypto.com FCM)coreROLR US LLC approved as member of National Futures Association and registered as introducing broker under guarantee agreement with OG Markets US, Inc., trading as Crypto.com FCM. This regulatory approval completes key step toward US commercial launch of ROLR prediction markets platform.
- Lines.com (Spike Up Media)coreDefinitive strategic marketing agreement with Lines.com, owned by Spike Up Media, to support customer acquisition for US prediction markets rollout. Lines.com operates sports media platform covering 6 major professional and collegiate sports leagues with 2.11M social media followers and nearly 800 AI citations. Note: Spike Up Media is a shareholder of High Roller and two of High Roller's directors hold interests in Spike Up Media.
- Crypto.com | Derivatives North AmericacoreDefinitive agreement with Crypto.com's affiliate CDNA to launch event-based prediction markets in the US. CDNA, a CFTC-registered exchange and clearinghouse, provides infrastructure while High Roller operates as Introducing Broker. CDNA serves as exclusive provider of prediction contracts during initial 24 months. Revenue-sharing arrangement tied to customer activity.
- Kindbridge Behavioral HealthsupportingNon-binding Letter of Intent to provide responsible gambling support services in Ontario. Partnership would offer eligible players confidential pathway including education, guided triage, peer support, and access to licensed Canadian clinicians through stepped-care model. CEO Seth Young is a current shareholder and advisor at Kindbridge.
- Forever NetworkcoreNon-binding Letter of Intent with Sydney-based Forever Network to serve as strategic media and distribution partner for US prediction markets launch. Forever Network is a social-first sports media company with flagship brand Basketball Forever, reaching over 450 million people with more than 20 billion impressions in 2025.
- Leverage Game MediasupportingNon-binding Letter of Intent with Leverage Game Media to form strategic marketing partnership supporting US prediction markets entry. LGM leverages social media platforms and digital audience of over 5 million followers and 1 billion annual views to drive customer acquisition.
- Power ProtocolsupportingStrategic collaboration to explore Web3-enabled engagement models for online casino platforms. Initiative will assess mission-based rewards, behavioral incentives, and how incentive-based mechanics can be responsibly deployed within regulated digital entertainment markets.
- Altenar Software LimitedsupportingNon-binding Letter of Intent for fully managed B2B sports betting software solution. Altenar would provide sportsbook software, API integration, hosting, risk management, and 24/7 support services for High Roller's licensed sports betting websites.
Scale indicators9 records
Recent moves8 records
Expansion highlights8 records
High Roller competitors and assessment
Company assessmentDirect peers
- DraftKings: Publicly traded US online sportsbook and iGaming operator with similar multi-product, multi-state regulated structure — the most direct comparable for a US-listed gaming operator entering event contracts.
- Super Group (SGHC): Owner of Betway and Spin multi-brand online casino/sportsbook. Directly comparable on multi-brand iGaming operators across international markets with a US-facing strategic posture.
- Rush Street Interactive: NYSE-listed US online casino and sportsbook operator (BetRivers). Closely comparable in scale, multi-product approach, and strategy of stacking differentiated products on regulated US infrastructure.
Emerging players
- Polymarket: Leading crypto-based prediction markets platform. Comparable prediction-market category leader with a different regulatory and infrastructure footprint, serving as the volume benchmark for the space.
- Robinhood Markets: Public brokerage that has launched event contract / prediction markets product. Comparable as a retail-facing, US-regulated entry into prediction markets that leverages an existing customer base.
- Kalshi: CFTC-regulated US event contracts exchange. The most direct head-to-head competitor in regulated US prediction markets, providing a benchmark for category economics and regulatory template.
Others
- Better Collective: Public sports media and affiliate marketing group. Comparable on the customer acquisition and sports-content distribution side that High Roller is replicating via Forever Network, Lines.com, and Leverage Game Media.
- Sportradar: Public sports data and content provider. Comparable as a publicly-traded sports-tech ecosystem supplier that sportsbook and prediction-market operators depend on for league data, pricing, and integrity services.
Broad incumbents
- Flutter Entertainment (FanDuel): Global online gaming leader running FanDuel in the US. Sets the competitive benchmark for product breadth, marketing scale, and US market positioning that High Roller is positioning against.
- Entain: Large-cap global online gaming and sportsbook operator (BetMGM JV). Comparable in multi-jurisdiction licensed gaming footprint and product portfolio scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
High Roller financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Roller leadership team
Management profileNumber of profiles
Profiles6 records
High Roller subsidiaries and ownership
Company hierarchySubsidiaries2 records
High Roller funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Roller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Roller
What does High Roller do?
High Roller Technologies operates a multi-brand online casino and digital entertainment portfolio offering 6,000+ games from 90+ providers through brands High Roller, Fruta, Kassuuu, and casinoroom.com across international markets. The company is launching ROLR, a US-regulated event-based prediction markets platform operated as an Introducing Broker through Crypto.com's CFTC-registered infrastructure, complemented by a planned B2B sportsbook via Altenar Software.
Is High Roller a public or private company?
High Roller is a public company. It is classified as public and is currently operating.
When was High Roller founded?
High Roller was founded in 2017. It employs 11 to 50 people.
Where is High Roller based?
High Roller is headquartered in Birkirkara, Malta, in the Europe region.
How does High Roller make money?
Three revenue lines are on record. Online Casino Operations are the primary driver. The others are prediction Markets Revenue Sharing and sports Betting Platform.
Who are High Roller's main competitors?
Direct peers on record are DraftKings, Super Group (SGHC) and Rush Street Interactive. Emerging players are Polymarket, Robinhood Markets and Kalshi. Others are Better Collective and Sportradar. Broad incumbents are Flutter Entertainment (FanDuel) and Entain.
Does High Roller have an API?
No public API is recorded for High Roller.
What industry is High Roller in?
High Roller's product category is Online Gaming and Prediction Markets. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 7132 and its SIC code is 6221.