Energy Ogre

What Energy Ogre does

Energy Ogre, LLC is a Houston-based subscription electricity management service founded in 2013 that operates exclusively in Texas deregulated electricity markets. The company acts as an independent broker-agent on behalf of residential and commercial consumers, evaluating over 1,000 plans from more than 100 retail electricity providers and matching them against each member's historical usage patterns. Core technology includes proprietary plan-matching algorithms, continuous 15-minute market monitoring, a 'blend-and-extend' contract restructuring method that avoids early termination fees, and access to exclusive off-market rates unavailable on public comparison tools such as Power to Choose. Members enroll through a direct-to-consumer digital flow (website, savings calculator, mobile app, and referral program) and pay a flat $12/month or $130/year fee, with Energy Ogre explicitly disclaiming any commissions or kickbacks from retail electricity providers.

The company has served 446,218+ Texas homes and businesses since founding and reports $779M+ in cumulative member electricity bill savings since 2018, with an average of $974 saved per member per year. The GTM motion is entirely direct-to-consumer — no resellers or third-party intermediaries — and is supplemented by content marketing (blog, YouTube), earned media coverage (WFAA, KDFW, FOX 26), and an Ogre Points referral program. Energy Ogre is PUCT-registered as a broker-agent (registration BR190761), has appeared on the Inc. 5000 list for four consecutive years (2019-2022), maintains a 4.8-star Google rating, and is led by Co-CEOs Taylor Mattingly and John Watson, CEO Jesson Bradshaw, and COO David Kinchen.

Name

Energy Ogre

Legal name

Energy Ogre, LLC

Website

https://energyogre.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Energy Ogre is a Houston-based, subscription-driven electricity broker founded in 2013 that serves Texas residential and commercial consumers in deregulated markets, evaluating 1,000+ plans from 100+ providers to deliver an average of $974 in annual savings per member.

Ownership category

akta.pro rank

Product category

Electricity Brokerage Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

akta.pro secondary industry

Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)

Keywords

• Electricity plan brokerage
• Energy management services
• Retail electricity providers
• Deregulated energy markets
• Electricity bill savings

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Fee: Energy Ogre charges members a flat monthly or annual fee for full-service electricity management. The company does NOT accept commissions, kickbacks, or any compensation from retail electricity providers. This ensures full alignment between Energy Ogre's incentives and member interests. Average member savings of $974 per year far exceed the $144 annual membership cost.
2. Referral Program Revenue: Energy Ogre operates a Refer-a-Friend program where members earn Ogre Points (1 point = $1) for qualified referrals. The program incentivizes organic member growth without traditional marketing spend. Points are redeemable for Energy Ogre membership credits or e-gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Energy Ogre is a subscription-based electricity plan brokerage and management service for Texas residents and businesses. For a flat monthly or annual membership fee, it evaluates over 1,000 plans from 100+ retail electricity providers against a member's historical usage, enrolls the member, continuously monitors the market every 15 minutes, and proactively handles renewals, switches, and blend-and-extend contract restructurings to maximize savings.

Product overview

Energy Ogre operates as a single unified subscription-based electricity management service. The core product is the Energy Ogre Electricity Management Service ($12/month or $130/year), which encompasses plan comparison, enrollment, and ongoing account management. This is supported by the Energy Ogre Mobile App (iOS/Android) and the Energy Ogre Member Portal for account access. The product portfolio also includes supporting tools: a Savings Calculator for estimating potential savings, an ESID Lookup Tool for finding property identifiers, and a Refer-a-Friend Program for member rewards. The company leverages proprietary technology and adaptive algorithms to continuously monitor the Texas electricity market and match members with optimal plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Ogre Electricity Management Service A subscription-based electricity management service for Texas residents and businesses that evaluates over 1,000 plans from 100+ retail electricity providers, matches them to the member's historical usage, handles enrollment and contract switching, and continuously monitors the market every 15 minutes to renew or re-shop members into better plans. Priced at $12/month or $130/year.
• Energy Ogre Mobile App Mobile application for members to manage their electricity account, view current and past plans, upload bills, update payment methods, contact member care, and request service transfers or move-outs. Available on iOS (App Store) and Android (Google Play).
• Energy Ogre Member Portal (Energy Ogre Connect)
• Refer-a-Friend Program

Quantifiable outcome

• Members save an average of $974 per year on electricity (per March 2026 internal report)
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Retail Electricity Providers (REPs)coreOthersEnergy Ogre partners with over 100 retail electricity providers in Texas to access their plans for member evaluation. These include providers such as Reliant, TXU Energy, Gexa Energy, Frontier Utilities, Amigo Energy, 4Change Energy, Tara Energy, Pulse Power, and many others. Energy Ogre is independent and does not receive commissions from REPs, but maintains working relationships to negotiate exclusive off-market rates for members.
• TDSPs (Transmission and Distribution Service Providers)coreOthersEnergy Ogre interfaces with Texas TDSPs including Oncor Electric Delivery, CenterPoint Energy, AEP Texas, Texas-New Mexico Power (TNMP), and Lubbock Power & Light to retrieve member usage data, establish accounts, and manage service transfers and disconnections on behalf of members.
• Smart Meter Texas (SMT)coreTechnology or IntegrationEnergy Ogre establishes accounts with Smart Meter Texas on behalf of members to retrieve electricity usage information when necessary. Members' SMT credentials are made available to them upon request. Energy Ogre members agree to abide by SMT Terms and Conditions.
• Tango Card / Rewards GeniusminorOthersEnergy Ogre's Refer-a-Friend program uses Tango Card via Rewards Genius as the platform for issuing e-gift cards to members who redeem their Ogre Points. Hundreds of gift card options are available through this partnership.
• FRED (Federal Reserve Economic Data)minorOthersEnergy Ogre uses FRED (Federal Reserve Economic Data) as one of the government data sources for calculating member savings comparisons against market rates.
• EIA (U.S. Energy Information Administration)minorOthersEnergy Ogre uses EIA (U.S. Energy Information Administration) data as one of the government sources for calculating member savings comparisons against electricity rates.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compare Power: Compare Power is a Texas-based electricity comparison and enrollment platform that helps residential and commercial shoppers evaluate plans from Texas REPs. It competes head-to-head with Energy Ogre in the same Texas deregulated market and similar direct-to-consumer funnel.
• Power Wizard: Power Wizard is a Texas electricity broker that shops, switches, and monitors electricity plans on behalf of customers. It offers a similar managed-service approach to Energy Ogre in the Texas deregulated market, including renewal management and customer support.
• WattBuy: WattBuy is a digital electricity rate comparison and switching platform serving multiple US deregulated markets. Like Energy Ogre, it positions itself as an independent consumer-facing broker using usage data to match households with optimal plans, making it the closest direct competitor outside Texas.
• TruEnergy (formerly Griddy): TruEnergy is a Texas retail electricity provider serving residential customers in the deregulated market. While it sells plans directly rather than brokering, it competes for the same Texas electricity shopper and overlaps with Energy Ogre's addressable member base.
• ChooseTexasPower.org: ChooseTexasPower.org is a Texas electricity shopping and enrollment site listing plans from major REPs. It operates in the same Texas deregulated market with a similar lead-generation and signup flow, though its brand is more of a lead-gen site than a full-service subscription broker.

Broad incumbents

• TXU Energy: TXU Energy is one of the largest Texas retail electricity providers, with a broad residential and commercial customer base. It is a key REP partner inside Energy Ogre's plan universe and a large incumbent competing for the same Texas consumer.
• Reliant Energy: Reliant Energy is a major Texas retail electricity provider serving hundreds of thousands of residential and business customers. It is one of the largest REP partners in Energy Ogre's network and a dominant incumbent in the same shopping journey Energy Ogre optimizes for consumers.
• Direct Energy: Direct Energy is one of the largest North American retail electricity providers, operating across multiple US states and Canada. As a major REP whose plans appear in Energy Ogre's comparison universe, it is a broad incumbent on the supply side that influences the broker's rate landscape.

Regional players

• Public Power (Power to Choose): Power to Choose is the Public Utility Commission of Texas's official residential electricity comparison site. It is a free public alternative that competes for the same shopping intent as Energy Ogre, though it lacks continuous monitoring, enrollment, and off-market rates.

Emerging players

• Treehouse: Treehouse is a residential energy advisory and home electrification platform helping homeowners evaluate solar, storage, EV charging, and electricity plans. It overlaps with Energy Ogre on the electricity shopping journey while expanding into adjacent home energy decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@energyogre1407
• Facebookfacebook.com/energyogre
• Xx.com/EnergyOgre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Ogre