ChooseTexasPower.org
ChooseTexasPower.org is a free, independent online marketplace operated by Save On Energy, LLC (a Red Ventures company) that helps Texas residential and small-business consumers in deregulated markets compare rates and enroll in plans from 15+ electricity providers, monetizing via referral fees.
- Company typePrivate
- Founded-
- HeadquartersFort Mill, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What ChooseTexasPower.org does
ChooseTexasPower.org is a free, independent online marketplace operated by Save On Energy, LLC (PUCT Reg #BR190319), a Red Ventures company headquartered in Fort Mill, South Carolina, with a customer-support office in Austin, Texas. The platform enables Texas residents and small businesses in deregulated electricity markets to search plans by ZIP code, compare rates across 15+ retail electricity providers (including TXU Energy, Reliant Energy, Gexa Energy, Rhythm Energy, Payless Power, and Veteran Energy), and enroll online or by phone. Core product surface includes ZIP code-based plan search, multi-axis filtering (rate type, contract length, green energy, usage tier), daily-updated rates, an AI-powered 'Get Matched' recommendation tool, a dedicated commercial energy section, and an editorial library covering Electricity Facts Labels, deregulation, provider reviews, and moving guides.
The company monetizes exclusively via affiliate/referral fees paid by electricity providers for successfully enrolled customers; consumers use the marketplace at no charge. Go-to-market is product-led and SEO-driven, relying on city- and ZIP-level landing pages, provider directories, content marketing, email rate alerts, and a phone-based enrollment team. Distribution is purely digital self-serve plus inside sales, with no physical retail or reseller channels. The platform maintains a monetization disclosure and editorial guidelines to preserve its stated independence from provider influence on content. The entity is private, a subsidiary of Red Ventures, with no disclosed venture funding or audited revenue.
ChooseTexasPower.org firmographics
Firmographics- Name
- ChooseTexasPower.org
- Legal name
- Save On Energy, LLC
- Website
- https://choosetexaspower.org
- Company type
- Private
- Operating status
- Operating
- Short description
- ChooseTexasPower.org is a free, independent online marketplace operated by Save On Energy, LLC (a Red Ventures company) that helps Texas residential and small-business consumers in deregulated markets compare rates and enroll in plans from 15+ electricity providers, monetizing via referral fees.
- Ownership category
- akta.pro rank
ChooseTexasPower.org industry classification
Industry- Product category
- Energy Comparison Marketplace
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
- akta.pro secondary industries
- Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA), Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)
Keywords
Where ChooseTexasPower.org is headquartered
LocationHeadquarters
- HQ city
- Fort Mill
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ChooseTexasPower.org business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Referral/lead generation fees from electricity providers: ChooseTexasPower.org is a free independent marketplace for consumers. The platform is operated on behalf of Save On Energy, LLC (PUCT Reg #BR190319). Revenue is generated through referral/lead fees paid by electricity providers whose plans are featured on the marketplace. Consumers pay no fee to use the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free marketplace access for consumers — no subscription or listing fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ChooseTexasPower.org product offering
Product offeringCore offering
ChooseTexasPower.org operates a free, independent online marketplace where Texans enter their ZIP code to search, compare, filter, and enroll in electricity plans from over 15 retail energy providers. The platform updates rates daily, surfaces Electricity Facts Labels and contract terms, and supports both online self-serve sign-up and phone-based enrollment through an Austin-based support team.
Product overview
ChooseTexasPower.org operates as a free, independent consumer electricity marketplace connecting Texans with multiple retail energy providers. The core product is a ZIP code-based online marketplace that allows users to search, compare, and enroll in electricity plans. The platform integrates an AI-powered comparison tool (Get Matched) for personalized plan recommendations, along with phone-based enrollment support. The marketplace features filtering by rate type, contract length, and green energy options. Beyond residential plans, the platform includes a dedicated commercial energy section for businesses. Educational resources accompany the marketplace to help consumers understand Texas' deregulated energy market. The platform partners with over 15 Texas energy providers including TXU Energy, Reliant Energy, Gexa Energy, Rhythm Energy, Payless Power, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- ChooseTexasPower.org Marketplace
- Get Matched / Find My Plan (AI-Powered Comparison Tool)
- Commercial Energy Plans Marketplace
Quantifiable outcome
- Helped over 1 million Texans find energy plans
Companies that use ChooseTexasPower.org
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ChooseTexasPower.org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
ChooseTexasPower.org partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and standard.
- Save On Energy, LLCcoreChooseTexasPower.org is operated on behalf of Save On Energy, LLC, a licensed Texas electricity broker (PUCT Reg #BR190319). Save On Energy provides the operational and editorial framework under which the marketplace functions. Red Ventures is the parent company of ChooseTexasPower.org.
- TXU EnergymajorTXU Energy is one of the most well-known energy providers in Texas, serving over 1.7 million residential and business customers. Its plans (Smart Edge, Flex Rewards, Solar Club, Smart Deal, Texas Choice, Smart Break) are featured prominently on the ChooseTexasPower.org marketplace. TXU Energy offers same-day activation and home protection plans.
- Reliant EnergymajorReliant Energy is a Houston-based subsidiary of NRG Energy serving over 1 million homes and businesses across Texas. Its plans (Power Savings, Pure Power, Basic Power, Conservation) are listed on the marketplace. Rated 4.3/5 on ChooseTexasPower.org for customer service (4.9/5) and online accessibility (5/5). Same-day service available by 5pm CST.
- Payless PowerstandardPayless Power is a Fort Worth-based retail electricity provider specializing in prepaid/no-deposit plans across over 400 Texas communities. Its 6-month and 12-month prepaid plans (19.7¢–19.8¢/kWh) are featured on the marketplace. Rated 3.9/5 on ChooseTexasPower.org. No credit check or deposit required.
- Rhythm EnergystandardRhythm Energy is a Houston-headquartered electricity provider offering 100% green plans throughout Texas. Plans include Rhythm Max Saver (8.2¢/kWh for 12 months), Clear Choice, and Watt A Deal. Rated 4.5/5. Offers SimpliSafe home security bundle, surge protection, and $100 Rhythm Rewards for referrals.
- Veteran EnergystandardVeteran Energy is a Dallas-based retail electric provider donating a portion of proceeds to veteran organizations. Offers fixed-rate, variable-rate, and renewable plans (Valor, Secure, Select series) rated 5/5 on ChooseTexasPower.org. Plans include satisfaction guarantee (60 days), online/mobile account management, and $50 referral rewards.
- 15+ Texas electricity providers (aggregated)majorThe marketplace aggregates plans from over 15 Texas electricity providers including 4Change Energy, APG&E Energy, Atlantex Power, Constellation Energy, Direct Energy, Express Energy, Frontier Utilities, Gexa Energy, and others. Each provider's plans are listed with rates, EFLs, contract terms, and enrollment options.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ChooseTexasPower.org competitors and assessment
Company assessmentDirect peers
- Energy Outlet: Texas retail electricity comparison marketplace aggregating multiple REP plans, similar lead-generation and partner-channel model directly competing for the same Texas consumers.
- EnergySage: Online comparison marketplace for rooftop solar, energy storage, and electricity plans; comparable marketplace/affiliate model pairing consumers with energy providers.
- ChooseEnergy.com: Online electricity and natural gas comparison marketplace operating across multiple deregulated US states; identical affiliate/referral model pairing consumers with retail energy providers via ZIP-code search.
- ComparePower: Texas-focused electricity comparison marketplace using a similar ZIP-code, lead-generation model partnering with Texas REPs to surface and enroll residential customers.
- Power to Choose: The official PUCT-operated Texas electricity comparison marketplace. Direct competitor targeting the same Texas deregulated consumers with a free government-backed plan comparison tool; ChooseTexasPower.org even publishes a 'What is Power to Choose?' explainer.
- ElectricityRates.com: Multi-state electricity and gas comparison marketplace with a long-standing Texas presence; uses the same ZIP-code-driven, provider-referral business model.
- Save On Energy: The licensed Texas broker (PUCT Reg #BR190319) under which ChooseTexasPower.org is operated; sister comparison sites operate in other deregulated states using the same brand and operational framework.
- Selectra: International energy and telecom comparison marketplace operating across the US and Europe; runs an analogous provider-comparison/lead-generation model under the same switching-services taxonomy.
Broad incumbents
- Reliant Energy: Houston-based subsidiary of NRG Energy serving 1M+ Texas homes and businesses; operates direct sales channels that compete with comparison marketplaces while simultaneously being a featured partner.
- TXU Energy: Largest Texas retail electricity provider (1.7M+ customers) with its own direct-to-consumer marketing channels; serves both as a key partner AND a competing channel via direct sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ChooseTexasPower.org social profiles
Digital presenceChooseTexasPower.org compliance and trust
Trust signalCompliance2 records
ChooseTexasPower.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChooseTexasPower.org leadership team
Management profileNumber of profiles
ChooseTexasPower.org funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChooseTexasPower.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChooseTexasPower.org
What does ChooseTexasPower.org do?
ChooseTexasPower.org operates a free, independent online marketplace where Texans enter their ZIP code to search, compare, filter, and enroll in electricity plans from over 15 retail energy providers. The platform updates rates daily, surfaces Electricity Facts Labels and contract terms, and supports both online self-serve sign-up and phone-based enrollment through an Austin-based support team.
Is ChooseTexasPower.org a public or private company?
ChooseTexasPower.org is a private company. It is classified as corporate owned and is currently operating.
When was ChooseTexasPower.org founded?
ChooseTexasPower.org was founded in -1.
Where is ChooseTexasPower.org based?
ChooseTexasPower.org is headquartered in Fort Mill, United States, in the North America region.
How does ChooseTexasPower.org make money?
One revenue line is on record: referral/lead generation fees from electricity providers.
Who are ChooseTexasPower.org's main competitors?
Direct peers on record are Energy Outlet, EnergySage, ChooseEnergy.com, ComparePower, Power to Choose, ElectricityRates.com, Save On Energy and Selectra. Broad incumbents are Reliant Energy and TXU Energy.
Does ChooseTexasPower.org have an API?
No public API is recorded for ChooseTexasPower.org.
What industry is ChooseTexasPower.org in?
ChooseTexasPower.org's product category is Energy Comparison Marketplace. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms, with a secondary code of EUAGAEAA, Retail Energy Brokerage (Residential & SMB Switching).