Booster Juice
Booster Juice is a Canadian smoothie and juice franchise chain serving individual consumers, corporate catering clients, and school lunch programs through franchise retail locations and a Booster Rewards loyalty mobile app.
- Company typePrivate
- Founded1999
- HeadquartersEdmonton, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Booster Juice does
Booster Juice is a Canadian smoothie and juice franchise chain that operates a network of retail locations serving health-conscious consumers with smoothies, fresh juices, Booster Mix'rs, açai bowls, eats, specialty shots, and Grab 'N' Go snacks, including seasonal and trend-driven SKUs such as the Dubai Chocolate Booster Ball and Canadian Colada. Its technology stack includes a Booster Rewards mobile application (iOS and Android) that issues Berry Points loyalty currency, supports digital gift cards, and surfaces personalized offers, alongside a Shopify-powered merchandise e-commerce storefront for branded goods.
The business model is multi-channel: revenue is generated through franchise-operated retail product sales, formalized Corporate & Event Catering and School Lunch Programs targeting institutional and B2B customers, and direct-to-consumer merchandise sales online. Franchise unit economics (royalty streams, franchise fees) and per-ticket consumer pricing are the underlying revenue mechanics, while the mobile app provides a recurring engagement and data-capture layer intended to drive repeat purchase across the franchise network.
Booster Juice firmographics
Firmographics- Name
- Booster Juice
- Legal name
- Booster Juice
- Website
- https://boosterjuice.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Booster Juice is a Canadian smoothie and juice franchise chain serving individual consumers, corporate catering clients, and school lunch programs through franchise retail locations and a Booster Rewards loyalty mobile app.
- Ownership category
- akta.pro rank
Booster Juice industry classification
Industry- Product category
- Specialty Beverage and Health Food Retail
- NAICS
- Specialty Food Retailers (4452)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Smoothie & Protein Shake Bars (THAFAKAB)
- akta.pro secondary industries
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA), Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Booster Juice is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Booster Juice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of smoothies, fresh juices, Booster Mix'rs, açai bowls, specialty shots, grab-and-go snacks, and food items through franchise retail locations across Canada. Revenue is generated through point-of-sale transactions at physical locations and mobile app orders.
- Franchise Fees: Revenue generated from franchise opportunities, where independent operators pay franchise fees to operate Booster Juice retail locations under the brand. The company website explicitly promotes 'Franchise Opportunities' as a business line.
- Merchandise Sales: Sale of branded merchandise through the company's online shop, including apparel items like hoodies and other Booster Juice branded products.
- Catering Services: Corporate & Event catering program and School Lunch program generating revenue through bulk orders for groups and organizations.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Booster Juice product offering
Product offeringCore offering
Booster Juice sells blended-to-order smoothies, fresh juices, açaí bowls, specialty shots, healthy food items, and grab-and-go snacks through a franchise retail network across Canada. The brand supports its retail storefronts with a mobile loyalty application, catering services, a school lunch program, and an online merchandise store offering apparel and gift cards.
Product overview
Booster Juice operates a juice and smoothie restaurant chain offering a unified portfolio of food and beverage products. The core offerings include Smoothies, Fresh Juices, Booster Mix'rs, Eats, Specialty Shots, Grab 'N' Go items, and Açai Bowls. Additional products include Booster Balls (snack items) and seasonal offerings like the Canadian Colada. The company supports its retail operations with a Booster Rewards mobile application for customer loyalty, digital ordering, and personalized promotions. The product lineup is centered on health-focused beverages and foods, with items like the Dubai Chocolate Booster Ball representing recent menu innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Booster Mix'rs: Refrigerated drink combining tea or oat beverage with high-quality fruits
Products and services
- Smoothies
Companies that use Booster Juice
Customer profileSegments3 records
Ideal customer profiles2 records
Booster Juice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Booster Juice partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Booster Juice competitors and assessment
Company assessmentDirect peers
- Nékter Juice Bar: US-based franchise chain offering cold-pressed juices, smoothies, and açai bowls. Comparable to Booster Juice on juice/smoothie/bowl menu, franchise model, and emphasis on clean-label, health-forward positioning.
- Vitality Bowls: US-based franchise chain focused on açai bowls, smoothies, and juices with a clean, allergy-friendly menu. Comparable to Booster Juice on açai bowls and smoothie menu, franchise model, and health-led positioning.
- Smoothie King: Largest US-based smoothie franchise chain with a network of company-owned and franchised stores. Directly comparable to Booster Juice on product category (smoothies, juices, health-forward beverages), franchise business model, and target customer (health-conscious, on-the-go consumers).
- Playa Bowls: US-based franchise specializing in açai bowls, smoothies, and juices with strong East Coast presence. Comparable to Booster Juice on açai bowls and smoothie product line, franchise growth model, and social media-driven brand building.
- Robeks: US-based smoothie and juice franchise chain specializing in fresh smoothies, açai bowls, and juices. Directly comparable on product mix (smoothies, juices, açai), franchise expansion model, and health-conscious consumer positioning.
- Tropical Smoothie Cafe: US-based franchise chain offering smoothies, juices, wraps, and healthy eats. Comparable to Booster Juice on franchise-led expansion, broad healthy menu beyond beverages, and catering/loyalty programs targeting repeat consumers.
- Jamba: US-based smoothie and juice chain operating primarily through franchised stores, with a Canadian presence. Closely comparable on core menu (smoothies, juices, bowls), franchise model, and digital ordering/loyalty strategy via its mobile app.
- Boost Juice: Australian-origin smoothie and juice franchise chain with international footprint. Highly comparable to Booster Juice on smoothie-led menu, franchise model, loyalty program (Boost Club), and health-positioned brand targeting younger consumers.
Broad incumbents
- Starbucks: Global coffee chain with a broader beverage menu that includes smoothies, refreshers, and food. Comparable to Booster Juice on beverage retail, mobile ordering and loyalty (Starbucks Rewards), and Canadian presence, but with a much larger and more diversified portfolio.
- Orange Julius: Classic smoothie and juice brand now operating primarily as a concept within Dairy Queen (Wimpy in some markets). Comparable to Booster Juice on smoothie and juice product category and quick-service foodservice format, though it is a smaller sub-brand within a broader QSR parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Booster Juice social profiles
Digital presenceBooster Juice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booster Juice leadership team
Management profileNumber of profiles
Booster Juice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booster Juice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booster Juice
What does Booster Juice do?
Booster Juice sells blended-to-order smoothies, fresh juices, açaí bowls, specialty shots, healthy food items, and grab-and-go snacks through a franchise retail network across Canada. The brand supports its retail storefronts with a mobile loyalty application, catering services, a school lunch program, and an online merchandise store offering apparel and gift cards.
Is Booster Juice a public or private company?
Booster Juice is a private company. It is classified as unknown and is currently operating.
When was Booster Juice founded?
Booster Juice was founded in 1999. It employs 501 to 1,000 people.
Where is Booster Juice based?
Booster Juice is headquartered in Edmonton, Canada, in the North America region.
How does Booster Juice make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are franchise Fees, merchandise Sales and catering Services.
Who are Booster Juice's main competitors?
Direct peers on record are Nékter Juice Bar, Vitality Bowls, Smoothie King, Playa Bowls, Robeks, Tropical Smoothie Cafe, Jamba and Boost Juice. Broad incumbents are Starbucks and Orange Julius.
Does Booster Juice have an API?
No public API is recorded for Booster Juice.
What industry is Booster Juice in?
Booster Juice's product category is Specialty Beverage and Health Food Retail. Its primary akta.pro industry code is THAFAKAB, Smoothie & Protein Shake Bars, with a secondary code of THAFAKAA, Juice Bars & Cold-Pressed Juice Shops. Its NAICS code is 4452 and its SIC code is 2080.