Nekter Juice Bar

What Nekter Juice Bar does

Nekter Juice Bar is a privately held, franchise-based fast-casual restaurant company founded in 2010 in Costa Mesa, California, and now headquartered at 2488 Newport Blvd., Ste A, Costa Mesa, CA. The company sells freshly prepared juices, smoothies, açaí and pitaya bowls, wellness shots, and ancillary items such as protein waffles and parfaits through a network of 220+ retail locations across 26 U.S. states with 150 locations in development, supported by online ordering and a mobile rewards app (Né«kter Rewards). Core production technology is in-store blending and cold-press juicing using fresh produce, with housemade cashew milk prepared daily and açaí bowls blended to order, distinguishing Nekter from operators using pre-made bases.

The business runs on a franchise model. Systemwide revenue accrues to franchisees at point-of-sale across dine-in, take-out, and digital channels; corporate monetization is derived from franchise royalties, brand fund contributions, product/supply programs, gift cards, and digital sales. Pricing is unit-based: bottled juices and smoothies at $7.95, individual wellness shots at $4.49, and structured cleanse bundles ranging from $25 (Express ½-Day Cleanse) to $70 (7-Day GLP-1 Support Pack and 7-Day Vacation Prep). Distribution is supplemented by Grab N' Go bottled cold-pressed products through a partnership with Pressed Juicery, plus a Protein Cleanse co-branded with Koia. The customer base is principally individual health-conscious consumers, with secondary segments including on-the-go professionals, GLP-1/weight-management users targeted through dedicated bundles, and franchisee operators as a business-side customer cohort.

Leadership is founder-led: Alexis Schulze as Co-founder and Chief Visionary Officer, and Steve Schulze as Founder, President & CEO. The company was recognized as a Nation's Restaurant News 'Next 20 Brand to Watch,' ranked #217 on Entrepreneur's Franchise 500, and #334 on the Inc. 5000. Current stated objectives include scaling to 425 restaurants by 2026 and extending into Atlanta, Chicago, Florida, Louisiana, New Mexico, South Carolina, Ohio, Tennessee, and Washington D.C. metro area.

Name

Nekter Juice Bar

Legal name

Nékter Juice Bar

Website

https://nekterjuicebar.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nekter Juice Bar is a franchise-based fast-casual chain founded in 2010 that sells freshly prepared juices, smoothies, açaí bowls, wellness shots, and structured cleanse bundles through 220+ retail locations across 26 U.S. states, serving health-conscious individual consumers, GLP-1/weight-management users, and busy professionals.

Ownership category

akta.pro rank

Product category

Juice Bar & Smoothie Restaurants

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industries

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Smoothie & Protein Shake Bars (THAFAKAB)

Keywords

• Juice bar services
• Smoothie restaurants
• Acai bowl concepts
• Cleanse programs
• Fast casual dining

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food & Beverage Sales: Point-of-sale revenue from in-store purchases of fresh juices, smoothies, açaí bowls, and snacks at franchise locations. Customers can order in-store or online for pickup.
2. Online Ordering: Revenue from online orders placed through order.nekterjuicebar.com and mobile app for in-store pickup or delivery.
3. Loyalty Program: Nekter Rewards program earns points on purchases that can be redeemed for free items, with special offers for members including birthday treats and exclusive discounts.
4. Gift Cards: Sale of gift cards both in-store and online, which drive future revenue when redeemed.
5. Grab N' Go Bottled Products: Pre-packaged cold-pressed juices, smoothies, and wellness shots available for take-home purchase at locations.
6. Juice Cleanse Programs: Bundled cleanse packages including 1-Day Reset, 7-Day Vacation Prep, 7-Day GLP-1 Support Pack, 1/2 Day Express Cleanse, and Protein Cleanse sold as curated bundles.
7. Fundraising Partnerships: Community fundraising program where organizations host events and receive 20% donation of sales back to their organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Nekter Juice Bar operates fast-casual juice bar restaurants that freshly blend juices, smoothies, açaí bowls, wellness shots, and protein-forward snacks to order from real fruit, vegetables, and housemade cashew milk. The menu is anchored by ingredient transparency (no artificial flavors, fillers, concentrates, or added sugars) and supplemented by bottled grab-and-go cold-pressed products, structured cleanse bundles, and a mobile loyalty app across 220+ U.S. franchise locations.

Product overview

Nékter Juice Bar is a health-focused fast-casual restaurant chain offering a unified portfolio of freshly-made wellness products centered around juices, smoothies, açaí bowls, and healthy snacks. The core offering comprises Handcrafted Bowls (customizable açaí/pitaya bowls blended to order), Superfood Smoothies (fresh-blended with housemade cashew milk), Fresh Juices (pressed to order with ~3 lbs of produce), and Wellness Shots (high-impact functional shots). The product line is extended through a partnership with Pressed Juicery, which provides bottled cold-pressed juices, smoothies, and wellness shots available as Grab N' Go items. Structured cleanse bundles (7-Day GLP-1 Support Pack, 1-Day Reset Cleanse, 7-Day Vacation Prep, Express 1/2 Day Cleanse, Protein Cleanse) combine Nekter's fresh offerings with Pressed Juicery products. Add-on food items include Protein Waffles, Protein Poppers, and Build Your Own Parfait. The ecosystem is supported by the Nékter Rewards App (loyalty platform), Gift Cards, and Fundraising program. Founded in 2010 in Costa Mesa, California, the brand operates over 220 locations across 26 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Bowls Signature and customizable açaí and pitaya bowls blended to order with fresh fruit, housemade cashew milk, and various superfood toppings. Includes iconic bowls (Açaí Banana Berry, Dragon Fruit, Açaí Peanut Butter, Açaí Mango) and supercharged bowls with added protein (Radiant Raspberry 22g, PB&J 20g, Açaí Superfood 12g, Protein Power 32g).
• Superfood Smoothies Freshly blended smoothies featuring energizing and immunity-boosting superfoods with housemade cashew milk or coconut water. Includes iconic smoothies (Berry Banana Burst, Raspberry Riot, Tropical Cooler, Pink Flamingo, Orange Crush, Mango Delight) and supercharged smoothies with protein (Health Nut 27g, Blueberry Almond Butter 40g, PB&J 28g, Strawberry Banana 13g, Chocolate Peanut Butter 23g, Glow Getter 15g).
• Fresh Juices Fresh-pressed juices packed with approximately three pounds of fresh fruit and vegetables, pressed to order. Includes Toxin Flush, The Buzz, The Greenie, and Green Apple Detox varieties.
• Wellness Shots Small but potent freshly-made shots using high-impact natural ingredients loaded with essential vitamins, minerals, antioxidants, immune-boosters and inflammation fighters. Includes Ginger (wellness/energy), Turmeric (inflammation fighter), and Liver Boost (detox/gut health).
• Protein Waffles Hot protein waffles available in sweet and savory varieties including Berry Shortcake (8g protein), Jam Slam, Go Bananas, and Waffacado (+avocado).
• Protein Poppers Protein-packed grab-and-go snacks including Chocolate, Coconut (14g protein), and Crunch Peanut varieties made with peanut butter, pea protein, and superfoods.
• Build Your Own Parfait Customizable DIY parfait with signature bases (Yogurt or Chia Pudding), granola upgrades, and choice of toppings including drizzles, scoops, fruits, superfoods and crunchies.
• Pressed Juicery Bottled Juices & Smoothies (Grab N' Go) Cold-pressed bottled juices and smoothies from the Pressed Juicery partnership including Daily Greens, Simple Cleanse, Daily Citrus, Daily Roots, Probiotic Lemonade, and Protein Smoothies available for grab-and-go purchase at Nekter locations.
• Pressed Juicery Wellness Shots (Grab N' Go) Bottled functional wellness shots from Pressed Juicery including Debloat, Immunity, Unwind, Blue Aura Energy, Wellness, and Multivitamin + Gut Health shots.
• 7-Day GLP-1 Support Pack Seven-day nutrition support bundle pairing High-Protein Dark Chocolate Smoothies with Multivitamin + Gut Health Shots, designed for those on GLP-1 medications or needing nutrient support. Includes insulated Nékter cooler bag. Price: $70.
• 1-Day Reset Cleanse Full-day reset cleanse bundle including Simple Cleanse, Daily Greens + Ginger, Dark Chocolate Protein Smoothie, Probiotic Lemonade, Strawberry Orange Mango Smoothie, Multivitamin Shot, Wellness Shot, Debloat Shot, and Unwind Shot with insulated Nékter cooler bag. Price: $50.
• 7-Day Vacation Prep Seven-day prep bundle pairing Simple Cleanse juices with Debloat Shots, designed to support digestion before travel, events, or post-weekend bloat. Includes insulated Nékter cooler bag. Price: $70.
• Express 1/2 Day Cleanse Half-day juice fast bundle with four blends (Simple Cleanse, Daily Greens + Ginger, Probiotic Lemonade, Wellness Smoothie + Greens) designed for beginners or light refresh. Price: $25.
• Protein Cleanse One-day cleanse program featuring two 12oz Koia x Nekter Vanilla Protein shakes (100% plant-based, 64g total) plus four 12oz cold-pressed juices (The Remedy, The Defense, The Glow, The Full Reset). Partnership with Koia. Price: $35.
• Nékter Rewards App Mobile loyalty application enabling customers to earn points (3 points per $1 on fresh menu items, 1 point per $1 on cleanses), redeem free items, receive birthday treats, skip the line with mobile ordering, and access exclusive discounts. Available on iOS and Android.
• Nékter Gift Cards Digital and physical gift cards for Nekter Juice Bar available for purchase in-store or online.
• Nékter Fundraising Program Community fundraising program where organizations can host fundraisers at local Nekter locations, with 20% of proceeds donated to the participating organization.
• Nut Butter Protein Bowls Protein-forward bowl additions to the January menu expansion, featuring nut butter bases. Introduced as part of the Protein Cleanse partnership with Koia.

Quantifiable outcome

• Up to 3 pounds of fresh produce per item consumed
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Pressed JuiceryflagshipStrategic or Co-development Partner · 16 June 2026Strategic partnership to bring Pressed Juicery's functional wellness products to participating Nekter locations across the United States. The assortment includes Pressed's signature Wellness Shots, Daily Juices, and Probiotic Lemonade, available in branded coolers alongside Nekter's existing menu. Launch supported by integrated marketing including in-store signage, digital menu integration, and joint social media activations nationwide.
• KoiacoreStrategic or Co-development Partner · 5 January 2026Partnership to launch a Protein Cleanse program featuring Koia's plant-based protein products. The one-day cleanse includes six beverages with two Koia Elite Vanilla Protein shakes providing 64 grams of plant-based protein alongside Nekter's cold-pressed juices. Also includes two new Nut Butter Protein Bowls as part of January protein-forward menu expansion.
• BuildZoomminorImplementation/ SI/ Consulting Partner · 8 May 2025BuildZoom provides preconstruction management tools for franchise brands including scoping, contractor sourcing, and permit/bid oversight. Helps Nekter franchise locations reduce delays and open faster and more cost-effectively.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Jamba (Jamba Juice): One of the longest-running juice and smoothie franchise chains in the US, offering smoothies, juices, and bowls through a primarily franchised model. Closely comparable to Nekter in category, customer base (health-conscious consumers), and franchise-led national footprint.
• Tropical Smoothie Cafe: US franchise chain with 1,000+ locations serving smoothies, wraps, sandwiches and bowls. Directly comparable franchise model, health-focused positioning, and expansion strategy targeting health-conscious consumers in similar geographies.
• Smoothie King: Long-established smoothie franchise with 1,200+ US locations focused on functional, fitness-oriented smoothies. Comparable product category (smoothies, wellness shots) and franchise scale targeting the same health-conscious consumer segment as Nekter.
• Clean Juice: Certified-organic juice and smoothie franchise with locations across the US, focused on transparency, organic ingredients, and bowls. Closely comparable to Nekter in ingredient-transparency positioning and franchise model.
• Robeks: US smoothie and juice franchise chain with a long operating history, offering fresh juices, smoothies, and bowls. Comparable product mix and franchise-driven national distribution to Nekter.
• Vitality Bowls: US franchise specializing in açai bowls, smoothies, and superfood-focused menus. Closely comparable in açai bowl pioneering, ingredient-quality positioning, and franchise expansion approach to Nekter.
• Playa Bowls: East Coast-based açai bowl and smoothie franchise rapidly expanding across the US. Directly comparable in açai-led menu, health-focused positioning, and franchise-led national growth strategy to Nekter.

Emerging players

• Frutta Bowls: Emerging açai and smoothie bowl franchise with growing US footprint, focused on healthier fast-casual concepts. Comparable in product category and franchise model to Nekter, though smaller in scale.

Broad incumbents

• Pressed Juicery: Premium cold-pressed juice brand that operates its own retail stores and is also Nekter's flagship partner for bottled juices, wellness shots, and cleanses. Comparable in cold-pressed, functional-beverage positioning; broader in retail real estate.

Regional players

• Juice Generation: New York City-based juice bar and smoothie chain with strong urban, on-the-go consumer base. Comparable in juice and smoothie offerings and ingredient-transparency positioning, though primarily a regional operator relative to Nekter's national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nekterjuicebar
• Facebookfacebook.com/nekterjuicebar
• Instagraminstagram.com/nekterjuicebar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nekter Juice Bar