Watkins Printing

What Watkins Printing does

Watkins Printing, Inc. is a privately held commercial printing company headquartered in Logan, Utah, operating a self-serve online printing platform (printwatkins.com) that serves small and medium-sized businesses, individual consumers, and religious organizations across the United States. The platform enables customers to design, customize, or upload files for a broad catalog of print products including business cards, envelopes, letterheads, brochures, flyers, postcards, banners, yard signs, magnets, labels, stickers, calendars, apparel, and promotional merchandise, with specialty offerings such as missionary plaques and Birchcraft greeting cards delivered through partner storefronts. The underlying technology is a PDF-based online printing workflow with a browser-based design studio supporting file uploads (JPG, JPEG, GIF, PNG, EPS, AI, PDF, PSD), a library of pre-loaded templates, and variable data printing capabilities for personalized output.

Name

Watkins Printing

Legal name

Watkins Printing, Inc.

Website

https://printwatkins.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Watkins Printing is a privately held, Logan, Utah-based online printing company serving small and medium-sized businesses, individual consumers, and religious organizations with a self-serve e-commerce platform for customized business cards, brochures, banners, labels, postcards, apparel, and promotional products.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

akta.pro secondary industries

Printing & Copy Services Retail (CRALABAD), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Commercial printing services
• Online printing platform
• Custom business cards
• Marketing materials printing
• Direct mail services

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Print Product Sales: The company generates revenue through the sale of customized print products including business cards, postcards, banners, labels, stickers, magnets, calendars, apparel, and promotional items. Customers place orders through the online platform with pricing based on quantity, size, and material specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Watkins Printing operates an online printing platform that produces and sells customized commercial print products including business cards, postcards, brochures, flyers, banners, posters, yard signs, envelopes, labels, stickers, magnets, calendars, and promotional apparel. Customers can design in-browser, upload artwork, or select from pre-loaded templates, then order printed materials with quantity-based unit pricing and optional local walk-in proof pickup. The company also offers ancillary services such as EDDM direct mail mailing, variable data printing, graphic design, document scanning, copying, lamination, and equipment rentals.

Product overview

Watkins Printing operates an online printing platform that offers a comprehensive range of print products and services. The offering is organized as a catalog-based e-commerce platform where customers can design, upload, or browse templates for various printed materials. The core product categories include business printing (business cards, letterhead, brochures, flyers, presentation folders, stamps), marketing materials (banners, posters, yard signs, postcards), personalized items (magnets, labels, stickers), photo products (art prints, metal panels, canvas wraps), apparel and promotional merchandise (t-shirts, hoodies, mugs), specialty items (Birchcraft greeting cards through partnership, missionary plaques), and calendars. Services include EDDM mailing, variable data printing, graphic design assistance, copy center, scanning, CD/DVD duplication, lamination, and equipment rentals. The platform supports custom design, template browsing, and file upload workflows, with print production facilities in Logan and Sandy, Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Products Corporate printing lineup including business cards, letterhead, brochures, flyers, rack cards, door hangers, presentation folders, stamps, and embossers for small businesses and commercial buyers.
• Banners Large-format banners including pole banners, mesh banners, fabric banners, and vinyl banners for indoor and outdoor advertising.
• Posters Custom posters available in 1-sided and 2-sided formats for advertising, events, and decorative purposes.
• Postcards Mailing postcards available in 1-sided and 2-sided formats for personal and business correspondence.
• Announcements & Cards Invitation cards and announcements available in various formats including flat, side foldable, top foldable, and specialty folds like center gate and z-fold configurations for personal and business events.
• Photos, Art Prints, Metal Panels, Canvas Wraps Custom photo printing services including art prints, metal photo panels, canvas wraps, and small-quantity giclée printing for portraits and artwork.
• Envelopes & Envelope Liners Custom printed envelopes in black/white or full color, available in 1-sided and 2-sided options, along with decorative envelope liners.
• Labels, Stickers & Clings Custom labels and stickers available in various materials including white premium sticker paper, white BOPP, clear BOPP, silver outdoor BOPP, white outdoor vinyl, and textured papers; includes lip balm tube labels.
• Magnets Full-color digital printed magnets with UV coating, 0.14 inch thickness, suitable for fridge or wall board use, available in sizes from 2x2 to 11x8.5 inches.
• Yard Signs Outdoor yard signs available in 1-sided and 2-sided formats for real estate, events, and political advertising.
• Promotional Items, Apparel & Gifts Custom branded merchandise including hoodies, sweatshirts, t-shirts, zip hoodies, mugs, mouse pads, and aluminum water bottles.
• Custom Calendars Custom printed calendars for personal or business promotional use, including the Custom Calendar 2026.
• Scott Smith Cache Valley Calendar Scott Smith Cache Valley calendars featuring local photography, including the 2026 edition.
• Birchcraft Cards Greeting cards and specialty cards offered through partnership with Birchcraft Studios, available via the 4printing.com platform.
• Missionary Plaques Specialty award plaques for missionaries, available through partner site awards2you.com, targeting churches and missionary organizations.
• Bookmarks 2-sided printed bookmarks for libraries, schools, and promotional use.
• Handouts & Programs Event handouts and programs available in 1-sided and 2-sided formats for ceremonies, conferences, and gatherings.
• Printing & Mailing Services EDDM (Every Door Direct Mail) printing and mailing services for direct marketing campaigns, including variable data printing capabilities.
• Variable Data Printing Variable data printing service that enables personalized content in print materials using merge fields and customer data.
• Graphic Design Services Professional graphic design assistance for creating and customizing print designs.
• Copy Center Document copying services including black and white and color copying.
• Scanning & Printing Document scanning and digital printing services for converting physical documents to digital formats.
• Lamination Document and print lamination services for added durability and protection.
• Rental Services Equipment rental services including retractable banner stands and sail signs for events.
• Photo Kiosk Self-service photo kiosk for printing photos on-site.
• CD/DVD Duplication CD and DVD duplication and copying services.
• Watkins Party Store Party supplies and decorations available through the Watkins Party Store partner site.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights8 records

Direct peers

• 4over: 4over is a wholesale online printing marketplace offering commercial printing products to print brokers, resellers, and businesses. It directly overlaps Watkins Printing's commercial printing categories (postcards, flyers, banners, labels) and serves SMB print buyers through an online platform.
• GotPrint: GotPrint is an online commercial printing company offering business cards, postcards, brochures, banners, and labels at volume-discounted prices. It is a direct competitor to Watkins in the SMB online printing space with similar product breadth.
• UPrinting: UPrinting is an online printing service offering business cards, brochures, postcards, banners, and other commercial print products to SMBs and consumers. It overlaps Watkins Printing's product catalog and SMB self-serve model.
• PrintingForLess: PrintingForLess is an online commercial printer specializing in short-run custom printing for SMBs, including brochures, business cards, and direct mail pieces. Comparable to Watkins in product mix and SMB/self-serve orientation.
• Vistaprint (Cimpress): Vistaprint is the dominant online printing platform serving SMBs with business cards, marketing materials, signage, and promotional products. It directly competes with Watkins Printing in the same product categories (business cards, postcards, banners, labels) and serves a similar self-serve SMB buyer.
• PrintPlace: PrintPlace is an online commercial printing service offering business cards, brochures, flyers, postcards, and banners to SMBs. It serves the same SMB customer with the same online ordering and short-run variable capability that Watkins offers.
• MOO: MOO is an online printing company specializing in premium business cards, postcards, and marketing materials for SMBs and creative professionals. It competes head-on with Watkins in business cards and print products, targeting similar SMB customers with a design-forward online ordering experience.

Emerging players

• Sticker Mule: Sticker Mule is an online custom sticker and label printer serving SMBs, creators, and consumers. While narrower in product scope than Watkins, it directly competes for the labels/stickers business that Watkins highlights as a differentiated category.

Broad incumbents

• Canva: Canva is a broad design platform that has expanded into print-on-demand and commercial printing services, including business cards, flyers, and marketing materials. As a design-first incumbent, it competes with Watkins' online design studio and captures SMB printing demand upstream.
• Shutterfly: Shutterfly is a large-scale online photo and personalized printing platform offering photo books, cards, calendars, and gifts. It competes with Watkins in photo prints, calendars, and personalized products but operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/watkinsprinting
• LinkedInlinkedin.com/company/watkins-printing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watkins Printing