Carita International

What Carita International does

Carita International is a French heritage professional skincare brand founded in 1945, currently operated as a brand within L'Oréal Group's Prestige et Collections International division. Its legal operating entity, Prestige et Collections International, is headquartered at 62 quai Charles Pasqua, Levallois-Perret, France, with Cyril Chapuy listed as the local representative. The company manufactures and markets cosmetic, skin, and hair care products positioned at the prestige tier of the professional skincare category.

The brand's commercial activity is concentrated in direct-to-consumer e-commerce. Carita operates country-specific online storefronts across five European jurisdictions — France, the United Kingdom, Germany, Spain, and Italy — and does not appear to operate physical retail of its own. Its underlying technology stack is conventional for a consumer brand site: Google Analytics, Facebook Pixel, Google advertising services, the OneTrust consent management platform, and Glassbox for session replay. No mobile applications, public APIs, or proprietary technical platforms are evidenced. Marketing relies on paid social, search, email newsletters, and content on the brand website.

The business model is a one-time sale of prestige skincare products directly to affluent consumers seeking professional-grade formulations. Pricing tiers and per-unit economics are not publicly disclosed. The company has no independent funding history, no public management team listing, no patents or trademarks of its own disclosed, and no certifications; rather, it inherits L'Oréal's corporate governance, privacy, and compliance frameworks. As such, Carita functions less as a standalone enterprise and more as a controlled prestige brand asset operating within a much larger conglomerate.

Name

Carita International

Legal name

Prestige et Collections International

Website

https://carita.com

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Carita International is a French heritage prestige skincare brand founded in 1945, owned by L'Oréal Group, that sells professional cosmetic and hair care products directly to consumers via e-commerce in France, the UK, Germany, Spain, and Italy.

Ownership category

akta.pro rank

Product category

Prestige Professional Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

akta.pro secondary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Professional skincare products
• Prestige beauty products
• Anti-aging skincare
• Cosmetic skin care
• Hair care products

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Skincare Product Sales: Carita generates revenue through the direct sale of professional skincare products to consumers via e-commerce platforms. Products are sold under the prestige positioning of the L'Oréal Group's Prestige et Collections International division.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carita International manufactures and markets cosmetic, skin, and hair care products under the Carita brand. Founded in 1945, the company sells professional-grade prestige skincare formulations through country-specific online storefronts across France, United Kingdom, Germany, Spain, and Italy.

Product overview

Carita International is a professional skincare brand operating as part of Prestige et Collections International within the L'Oréal Group. Founded in 1945, the company offers professional skincare products sold online across five European markets (France, United Kingdom, Germany, Spain, and Italy). The company operates under L'Oréal's privacy and data practices, with headquarters located at 62 quai Charles Pasqua, 92688 Levallois-Perret, France. The brand represents a single product line focused on prestige professional skincare offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Carita Professional Skincare

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• L'Oréal GroupcoreOthersCarita is a brand of Prestige et Collections International, part of the L'Oréal Group. The brand operates under L'Oréal's corporate structure with headquarters at 62 quai Charles Pasqua, Levallois-Perret. L'Oréal provides corporate governance, privacy policy frameworks, and operational oversight for the brand.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Guerlain: Guerlain is an LVMH-owned French luxury beauty house spanning fragrance, skincare, and cosmetics. Comparable to Carita as a French prestige beauty brand owned by a diversified luxury conglomerate, with overlapping prestige skincare ranges and affluent target consumers.
• La Mer: La Mer is a heritage luxury skincare brand owned by Estée Lauder, positioned at the apex of prestige moisturizers and serums — directly comparable to Carita's prestige skincare positioning, French/European heritage, and high price-point skincare focus.
• La Prairie: La Prairie is a Swiss luxury skincare brand now owned by Beiersdorf, known for caviar-based and cellular anti-aging skincare. Closely comparable to Carita as a heritage prestige skincare brand with scientific claims and a focus on affluent anti-aging consumers.
• Sisley Paris: Sisley Paris is a family-owned French prestige skincare and cosmetics house with a strong professional/heritage identity — directly comparable to Carita's French heritage, professional-grade positioning, and prestige skincare focus.
• Erborian: Erborian is a L'Oréal-owned French-Korean prestige skincare brand within the same Prestige et Collections International division as Carita. Comparable as a sister brand — same parent division, French heritage, prestige skincare positioning, and similar DTC emphasis.
• Natura Bissé: Natura Bissé is a Spanish family-owned prestige skincare brand with strong spa and professional-channel heritage. Comparable to Carita in its professional skincare heritage, European ownership, and prestige positioning targeting affluent consumers.
• Helena Rubinstein: Helena Rubinstein is L'Oréal's other heritage prestige skincare brand alongside Carita within Prestige et Collections International. Directly comparable as a sister brand — same parent, same division, similar heritage-prestige positioning, and overlapping distribution channels.
• Dior Prestige: Dior Prestige is LVMH's flagship luxury skincare line, leveraging the Dior fashion-house halo. Comparable to Carita as a French luxury skincare brand owned by a major beauty conglomerate with prestige positioning and global reach.
• Darphin: Darphin is an Estée Lauder-owned prestige skincare brand with strong heritage in French professional skincare and aromatherapy. Closely comparable to Carita in its French heritage, professional skincare positioning, and prestige distribution.

Emerging players

• Augustinus Bader: Augustinus Bader is a science-driven luxury skincare brand that has rapidly scaled in prestige channels. Comparable to Carita as an adjacent prestige skincare brand competing for the same affluent consumer, but with a more recent launch and modern clinical positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carita International