Şölen

What Şölen does

Şölen Çikolata Gıda San. Ve Tic. A.Ş. is a privately held, family-owned (Çoban family) Turkish chocolate and confectionery manufacturer founded in 1989 in Gaziantep. The company produces chocolate, wafer, biscuits, cake, candy, and Turkish delight (lokum) across a portfolio of 9+ consumer brands including Biscolata, Ozmo, Milango, Boombastic, Luppo, Nutymax, Papita, Chocodan's, Greta, and the premium Şölen Boutique line. As of the most recent disclosed operational data, Şölen manufactures 200+ product varieties, employs approximately 2,500 permanent staff plus up to 5,000 seasonal bayram workers, holds an estimated 30% share of the Turkish bulk chocolate market (2022), and exports to 120+ countries.

Name

Şölen

Legal name

ŞÖLEN Çikolata Gıda San. Ve Tic. A.Ş.

Website

https://solen.com.tr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Şölen is a privately held Turkish chocolate and confectionery manufacturer producing 200+ SKUs across brands like Biscolata and Ozmo at an Industry 4.0 facility, exporting to 120+ countries and serving mass and premium consumer gifting segments.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Sugar & Confectionery Products (2060), Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

akta.pro secondary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Chocolate manufacturing
• Confectionery products
• Wafer biscuits
• Premium gifting
• Snack products

Headquarters

HQ city

Silivri

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chocolate and Confectionery Products: Manufacturing and sale of chocolate, biscuits, crackers, cakes, sweets, and lokum (Turkish delight) through retail and wholesale channels in domestic and export markets
2. E-commerce (Şölen Boutique): Direct-to-consumer online sales through solenboutique.com featuring premium and artisanal chocolate products
3. Amazon Marketplace Sales: Biscolata brand products sold through Amazon.com and Amazon Fresh program internationally

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Şölen manufactures and sells chocolate, wafer biscuits, marshmallow products, sandwich cakes, crackers, nut-based snacks, and Turkish delight across 200+ product varieties under multiple brands. The company operates an Industry 4.0 production facility in Gaziantep with 900 tons/day capacity and exports to 120+ countries, supplemented by an e-commerce boutique and marketplace sales on Amazon.

Product overview

Şölen is a Turkish confectionery company operating as a diversified product portfolio spanning multiple chocolate and snack categories. The company offers a unified product ecosystem organized around core brands (Biscolata, Boombastic, Chocodan's, Greta, Luppo, Nutymax, Ozmo, Papita) for mainstream confectionery, premium gifting brands (İkramlık, Milango, Octavia, Vital, Matmazel) for special occasions and holidays, and Şölen Boutique for artisanal and e-commerce sales. The portfolio includes chocolate-coated biscuits (Biscolata, Chocodan's), marshmallow products (Boombastic), sandwich cakes (Luppo), children's chocolates (Ozmo), crackers (Greta), and nut-based snacks (Nutymax). Şölen exports 200+ product varieties to 120+ countries from Belgium to Maldives, from Colombia to Japan, with production facilities in Gaziantep featuring Industry 4.0 technology.

Differentiator

Problem solved

Functional benefit

Brands

• Biscolata: Premium chocolate brand featuring a wide range including Biscolata Mood, Biscolata Stix, Biscolata Pia, Biscolata Nirvana, Biscolata DiscoLata, and limited editions. Known globally and available on Amazon. Awarded for marketing campaigns.
• Boombastic
• Chocodan's
• Greta
• Luppo
• Nutymax
• Ozmo
• Papita
• İkramlık
• Hediyelik
• Şölen Boutique
• Amada

Products and services

• Biscolata Şölen's flagship premium chocolate brand featuring Biscolata Mood (wafer with chocolate), Biscolata Stix (chocolate-coated stick biscuit), Biscolata Nirvana, Biscolata Pia, and Biscolata DiscoLata. Targeted at mainstream consumers globally; Biscolata ranks among Amazon's top 15 best-selling products.
• Boombastic Marshmallow and chocolate snack brand featuring chocolate-coated marshmallow bars in various flavors including coconut, hazelnut, and strawberry. Targeted at mainstream snacking consumers.
• Chocodan's Chocolate brand featuring chocolate-coated hazelnut cream filled products, available in individual pieces and slices. Targeted at mainstream chocolate consumers.
• Greta Cracker brand offering savory crackers in various flavors including thyme and olive, positioned as a savory snack category product for mainstream consumers.
• Luppo Sandwich cake brand featuring soft cakes with marshmallow filling, chocolate coating, and various flavors including original, cocoa, strawberry, and mini variants. Includes Luppo Sufle (soufflé) line. Targeted at children and family snacking consumers.
• Nutymax Pistachio chocolate snack featuring intense pistachio filling, crispy wafer, and chocolate coating. Targeted at consumers seeking premium nut-based confectionery.
• Ozmo Children's chocolate brand featuring various chocolate shapes (rabbit, bear, lion, elephant), egg chocolates, and Fun products with collectible figurines. Composed of 100% chocolate. Targeted at children and parents.
• Papita Snack brand featuring chocolate-coated wafer and biscuit products in various formats, targeted at mainstream snack consumers.
• İkramlık (Gifting) Premium gift and confectionery product line including Milango (designer pistachio chocolate), Octavia (praline with crispy rice), Vital (creamy chocolate), Matmazel (heart-shaped assortment), and Butik Jelly Şeker (boutique jelly candy). Positioned for special occasions and bayram (holiday) gifting.
• Şölen Boutique Premium artisanal chocolate boutique and e-commerce platform offering gourmet flavors and specially prepared chocolates for premium and custom chocolate purchases. Operates as a separate online store at solenboutique.com.
• Hediyelik Gift chocolate line including boutique chocolates and premium packaging for special occasions and bayram holiday gifting. Targeted at premium gifting consumers.
• Amada Chocolate brand positioned for MENA region markets under Şölen's 'global think, local act' strategy, targeting regional consumers with inclusive and authentic positioning. Won Silver Felis award for the 'Amada Mood - Don't Let the Buts Hold You Back' campaign.

Quantifiable outcome

• Production capacity: 900 tons/day
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TEGV (Türkiye Eğitim Gönüllüleri Vakfı)coreStrategic or Co-development Partner · 23 May 2024Şölen partnered with TEGV for education support. Şölen is the 3-year operations sponsor for TEGV Gaziantep Learning Unit (opened May 2024), which will serve 1,500+ children annually with quality education. Additionally, through the 'İyilik Şöleni' program, Şölen supports earthquake-affected children's education, with each chocolate purchased during bayram converting to educational support for 2,500 children.
• Lloyd's Register FoundationminorStrategic or Co-development Partner · 23 May 2024Construction sponsor for TEGV Gaziantep Learning Unit alongside Turkish Philanthropy Funds. The foundation supports quality education and child development initiatives in earthquake-affected regions.
• Turkish Philanthropy FundsminorStrategic or Co-development Partner · 23 May 2024Construction sponsor for TEGV Gaziantep Learning Unit. TPF focuses on education, children's welfare, gender equality, health, socio-economic development, and disaster relief.
• AmazoncoreChannel Partner/ Reseller/ DistributorBiscolata products sold on Amazon.com. Biscolata is among top 15 best-selling products and is offered through Amazon Fresh program with 1-hour delivery capability.
• Gaziantep Metropolitan MunicipalityminorStrategic or Co-development PartnerGaziantep municipality provided new land allocation for TEGV Gaziantep Learning Unit construction in 2022, enabling the facility's relocation and expansion.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ülker: Turkey's largest domestic confectionery and biscuits manufacturer (Yıldız Holding). Directly comparable to Şölen across chocolate biscuits, wafer cakes, crackers, and children's chocolate in the same Turkish market and across overlapping MENA and export channels.
• ETi: Turkish biscuits, chocolate, and cake manufacturer competing directly with Şölen in chocolate-coated biscuits (similar to Biscolata) and sandwich cakes (similar to Luppo), with significant domestic and regional export presence.
• Barry Callebaut: World's leading bulk chocolate manufacturer. Closest peer to Şölen's industrial-scale chocolate production (30% Turkish bulk chocolate share) and B2B supply operations.

Broad incumbents

• Yıldız Holding: Parent of Ülker, Godiva, and Pladis. Same Turkish origin and adjacent confectionery footprint; competes with Şölen across mass biscuits, premium chocolate, and global export markets via Pladis/Godiva brands.
• Mondelez International: Global confectionery and biscuits incumbent (Oreo, Cadbury, Toblerone, Milka). Comparable to Şölen in chocolate biscuits and export distribution across the same 120+ country footprint Şölen serves.
• Ferrero: Global premium and mass chocolate/spread manufacturer (Ferrero Rocher, Kinder, Nutella). Comparable to Şölen in chocolate-hazelnut confectionery (Nutymax, Chocodan's) and seasonal gifting occasions (similar to Milango).
• Nestlé Confectionery: Largest global confectionery player (KitKat, Smarties, After Eight). Comparable to Şölen in chocolate bars and seasonal gifting chocolate, with overlapping global distribution channels.
• Mars, Incorporated: Global confectionery giant (M&M's, Snickers, Galaxy, Maltesers). Comparable to Şölen in mass-market chocolate bars and seasonal/spiritual-holiday gifting categories.
• Pladis (Godiva, McVitie's): Turkish-origin global biscuits and chocolate company under Yıldız Holding, owning Godiva and McVitie's. Directly comparable to Şölen's premium gifting (Milango) and global biscuits export model.
• The Hershey Company: Major North American chocolate and confectionery manufacturer with global expansion focus. Comparable to Şölen in chocolate bars, seasonal/gifting occasions, and children's chocolate (Ozmo).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ozmoozmoozmo
• Xx.com/solenkurumsal
• Facebookfacebook.com/SolenKurumsal
• LinkedInlinkedin.com/company/solen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Şölen