Eloquent - Digital Marketing Agency

What Eloquent - Digital Marketing Agency does

Eloquent is a Sydney-headquartered digital marketing agency that delivers an integrated suite of B2B marketing services to mid-market and enterprise clients across Australia. Its service portfolio is organized around three phases—Understand (Customer Insights, Branding), Engage (Content Marketing, Video Production, Email Marketing, EVP & Employer Branding), and Convert (Google Ads, LinkedIn Ads, Facebook Ads, Instagram Ads, YouTube Ads)—allowing the agency to operate as a full-funnel marketing partner rather than a single-channel vendor. The agency is registered as Eloquent Holdings Pty Ltd, operates from a premium CBD office at Tower One Barangaroo, and is privately held with no disclosed external funding.

The agency's core technical positioning rests on a behavioral-psychology-grounded methodology combined with neuromarketing testing technology, developed in collaboration with a behavioral psychologist. Proprietary processes include Customer Mindset Mapping (audience and buyer-journey research), Employee Mindset Mapping (employer value proposition research), and a Content Framework that informs messaging and creative development. These methodologies are applied across service lines—from branding concept testing through to ad creative evaluation—with the stated intent of measuring emotional response prior to campaign deployment.

Eloquent operates a professional-services revenue model on a project/contract basis, with dedicated account managers who are all former in-house marketers. The go-to-market motion is consultative and sales-led: prospective clients are offered initial consultations and the agency explicitly states it only partners with companies it believes it can help. Distribution is direct (no disclosed channel partners), and the agency's own marketing dogfoods the channels it sells—maintaining an active blog, certified platform partnerships with Google and Facebook, and organic presence across LinkedIn, Twitter, Facebook, and Instagram.

Name

Eloquent - Digital Marketing Agency

Legal name

Eloquent Holdings Pty Ltd

Website

https://eloquent.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Eloquent is a Sydney-based B2B digital marketing agency that applies behavioral psychology and neuromarketing methodology to deliver integrated services—customer insights, branding, content, video, email, and paid advertising—to mid-market and enterprise clients across Australia.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Digital marketing services
• B2b marketing agency
• Content marketing services
• Paid advertising management
• Employer branding services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategic marketing services including customer insights, branding, content marketing, video production, email marketing, and paid advertising across multiple platforms. Services are delivered through dedicated account managers with in-house marketing experience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Eloquent is a Sydney-based B2B digital marketing agency delivering an integrated suite of strategic marketing services — customer insights research, branding, content marketing, video production, email marketing, employer branding, and paid advertising management across Google, LinkedIn, Facebook, Instagram, and YouTube. All services are delivered through dedicated account managers and informed by behavioural psychology principles and neuromarketing testing methodologies developed with a behavioural psychologist. The agency serves mid-market to enterprise B2B organizations and professional services firms in Australia on a project/contract basis.

Product overview

Eloquent is a digital marketing agency offering a comprehensive suite of services organized around three phases: Understand (Customer Insights Agency, Branding Services), Engage (Content Marketing, Video Production, Email Marketing Services, EVP & Employer Branding), and Convert (Google Ads Services, LinkedIn Ads Services, Facebook Ads Management, Instagram Ad Services, YouTube Ads Agency). The agency differentiates itself by combining behavioral psychology and neuromarketing technology across all service offerings to create emotionally resonant marketing campaigns that drive measurable business results for B2B and professional services clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Insights Agency Conducts in-depth customer research combining behavioral psychology and neuromarketing technology to provide audience insights, buyer journey mapping, and persona development for smarter marketing decisions for B2B organizations.
• Branding Services Develops brands using neuromarketing and persuasive messaging to create emotional connections with audiences, including logo design, visual identity, brand messaging, and concept testing.
• Content Marketing Produces content that engages and converts using a behavioral psychology-informed framework, including blogs, social posts, videos, case studies, eBooks, webinars, and lead magnets.
• Video Production Creates video content including thought leadership videos, landing page videos, customer testimonials, product explainers, and social media content for brand storytelling and engagement.
• Email Marketing Services Provides email marketing with behavioral psychology and neuromarketing approaches, including newsletters, promotional emails, automation setup, and nurture sequences to build trust and drive conversions.
• EVP & Employer Branding Develops employer value propositions and employer branding campaigns using neuromarketing to attract and retain top talent through engaging content and targeted messaging.
• Google Ads Services Manages Google Ads campaigns including account audits, keyword research, shopping ads, remarketing, and landing page optimization using data science and neuromarketing testing.
• LinkedIn Ads Services Manages LinkedIn advertising campaigns for B2B lead generation including account audits, ABM targeting, audience mapping, and campaign optimization.
• Facebook Ads Management Manages Facebook advertising using neuromarketing to create persuasive ads including account setup, copywriting, retargeting, and custom audience campaigns.
• Instagram Ad Services Provides Instagram advertising using neuromarketing technology to identify high-performing imagery and capture audience attention for brand awareness and lead generation.
• YouTube Ads Agency Creates and manages YouTube advertising campaigns including strategy, scriptwriting, video production, and campaign management to reach target audiences effectively.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Concentric B2B: B2B marketing agency specialised in technology and manufacturing firms, offering content, demand generation and marketing strategy. Comparable to Eloquent in B2B-only positioning and full-funnel digital services.
• Curve (formerly B2B Marketing Agency): Australian B2B-focused digital marketing agency offering strategy, content, paid media and ABM services to mid-market and enterprise clients. Directly comparable to Eloquent in target customer (B2B decision makers), service mix, and geographic focus.
• Six & Flow: B2B growth marketing agency specialising in HubSpot, paid media, content and ABM for B2B technology and professional services firms. Comparable to Eloquent in offering B2B-specific full-funnel digital marketing services with a strategic/consultative positioning.
• Walker Sands: US-based B2B marketing agency providing brand, content, digital and ABM services to technology and professional services clients. Highly comparable strategic positioning to Eloquent's B2B focus and full-funnel digital offering.
• Ironpaper: B2B marketing and sales agency offering demand generation, ABM, content and branding services with an emphasis on measurable ROI. Comparable to Eloquent in target market (mid-market/enterprise B2B), data-driven approach, and full-service delivery model.
• Velocity Partners: B2B marketing agency focused exclusively on technology and SaaS firms, offering ABM, content, PR and digital services. Comparable to Eloquent in B2B specialisation, ABM capability and consultative sales motion.
• Stein IAS: Global B2B marketing agency providing brand, content, digital and ABM services to enterprise clients across technology and industrial sectors. Comparable to Eloquent in B2B specialisation, strategic-led positioning and global service delivery model.
• Thinker.actually: Australian creative and strategic marketing agency focused on brand, content and campaigns for mid-market and enterprise clients. Comparable to Eloquent in Australian geographic focus, consultative sales approach and full-service offering.
• Salt Marketing: Australian B2B marketing agency specialising in content, SEO and lead generation for technology and professional services firms. Comparable to Eloquent in B2B target market, Australian footprint and demand-generation service mix.

Regional players

• King Kong: Australian digital marketing agency offering paid ads, SEO, content and CRO services primarily to SMEs, though with growing mid-market presence. Regional peer operating in the same Australian market with overlapping paid-media and content service lines as Eloquent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AgencyEloquent
• Facebookfacebook.com/eloquentAU
• LinkedInlinkedin.com/company/eloquent-social
• Instagraminstagram.com/eloquent_au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eloquent - Digital Marketing Agency