Wilmington Gastroenterology

What Wilmington Gastroenterology does

Wilmington Gastroenterology Associates is an independent, physician-owned gastroenterology practice headquartered at 5115 Oleander Drive, Wilmington, North Carolina, serving patients across New Hanover County and surrounding Brunswick, Columbus, Onslow, and Pender counties. Its core clinical product is colon cancer screening via colonoscopy, supported by a full spectrum of diagnostic and therapeutic endoscopic procedures (EGD, ERCP, EUS, flexible sigmoidoscopy, video capsule endoscopy) and a depth of ancillary services including FibroScan liver assessment, anorectal manometry, hemorrhoid banding, and sacral nerve stimulation for fecal incontinence. Patients include self-referred adults age 45+ and physician referrals across southeastern North Carolina.

The practice operates from a 15,000+ sq ft facility that houses a state-of-the-art, AAAHC-accredited, ASGE-recognized, and Medicare-certified endoscopy center — described as the only local recipient of the ASGE Endoscopy Unit Recognition — staffed by seven board-certified gastroenterologists alongside a team of physician assistants. Technology stack centers on flexible fiberoptic endoscopic instruments with computer-generated imaging, propofol anesthesia for painless procedures, artificial intelligence-assisted polyp detection software integrated into colonoscopy, and FibroScan elastography; additional channels include telemedicine appointments and an online self-serve appointment request form.

The revenue model is fee-for-service clinical care. Professional collections are generated from office consultations, diagnostic evaluations, and therapeutic endoscopic procedures billed to patients and a broad payer mix (Medicare, Medicaid, Blue Cross Blue Shield, United Healthcare, Cigna, MedCost, Health Care Savings, and Tricare); facility fees flow from endoscopic procedures performed at the accredited ambulatory endoscopy center, where the practice markets lower cost versus hospital settings and offers a substantial self-pay discount with upfront payment required. Ancillary revenue includes $20 procedure prep kit sales and an emerging clinical trials revenue stream via the Innovo Research partnership focused on IBD, colon cancer screening, liver disease, and MASH. Distant growth vectors include expansion into Columbus County through the Columbus Regional Hospital partnership and direct service-line additions (Liver Health Screening, fecal incontinence treatment).

Name

Wilmington Gastroenterology

Legal name

Wilmington Gastroenterology Associates

Website

https://wilmingtongi.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Wilmington Gastroenterology Associates is an independent gastroenterology practice in Wilmington, NC, delivering colon cancer screening, endoscopic procedures, and digestive disease care through an AAAHC-accredited endoscopy center, seven board-certified gastroenterologists, AI-assisted polyp detection, and partnerships with regional hospitals in southeastern North Carolina.

Ownership category

akta.pro rank

Product category

Gastroenterology Services

NAICS

Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC), Endoscopy & GI Procedure Centers (HLAFAIAE), Digestive Oncology (GI Cancer Care) (HLAKAEAF)

Keywords

• Gastroenterology services
• Colon cancer screening
• Endoscopic procedures
• Digestive disorder treatment
• Ambulatory endoscopy center

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Professional Services: The practice generates revenue through office consultations, diagnostic evaluations, and therapeutic endoscopic procedures billed to patients and insurance carriers. They participate with most major insurance carriers including Medicare, Medicaid, Blue Cross Blue Shield, United Healthcare, Cigna, MedCost, Health Care Savings, and Tricare.
2. Procedure and Facility Fees: Revenue is generated from endoscopic procedures performed at their AAAHC-accredited ambulatory endoscopy center. Procedures performed at the endoscopy center typically cost less than hospital settings. Self-pay patients receive a substantial discount with upfront payment required.
3. Procedure Prep Kit Sales: Patients purchase procedure prep kits from the office for $20 at the pre-procedure prep visit.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wilmington Gastroenterology Associates is a private gastroenterology practice providing colon cancer screening, diagnosis, and treatment of digestive disorders through a state-of-the-art AAAHC-accredited endoscopy center. The practice delivers a full spectrum of diagnostic and therapeutic endoscopic procedures (colonoscopy, EGD, ERCP, EUS, flexible sigmoidoscopy, video capsule endoscopy) enhanced with AI-assisted polyp detection, alongside specialty services including FibroScan liver diagnostics, hemorrhoid banding, anorectal manometry, and sacral nerve stimulation for fecal incontinence.

Product overview

Wilmington Gastroenterology Associates is a gastroenterology practice providing specialized digestive care through a state-of-the-art, AAAHC-accredited endoscopy center. The core offering centers on colonoscopy as the gold-standard colon cancer screening procedure, enhanced with AI-assisted polyp detection technology. The practice provides a full spectrum of endoscopic procedures including EGD, ERCP, EUS, flexible sigmoidoscopy, and video capsule endoscopy. Additional services include diagnostic testing (FibroScan for liver health, anorectal manometry), therapeutic treatments (hemorrhoid banding, sacral nerve stimulation for incontinence), and clinical trials. Services are delivered via in-office procedures and telemedicine appointments, with seven board-certified gastroenterologists and a team of physician assistants.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Columbus Regional HospitalcoreStrategic or Co-development Partner · 1 April 2025Following the decision to no longer provide services at Novant New Hanover Regional Medical Center as of April 1, 2025, Wilmington Gastroenterology established a new partnership with Columbus Regional Hospital in Whiteville to continue providing hospital-based outpatient care through this new partnership.
• Innovo ResearchcoreStrategic or Co-development PartnerWilmington Gastroenterology partners with Innovo Research to conduct clinical trials focusing on inflammatory bowel disease, colon cancer screening, liver disease, and other conditions. The partnership enables patients to access novel treatments and helps advance the development of new therapies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GI Alliance: Largest U.S. PE-backed gastroenterology platform consolidating independent practices nationally. Represents the most relevant strategic/investor counterparty and the dominant competitive roll-up trend Wilmington GI faces.
• United Digestive: Large PE-backed GI management services organization operating practices and ASCs across multiple states. A logical partner or acquirer and a structural competitor for talent and referral flow.
• Atrium Health Gastroenterology: Hospital-system-owned gastroenterology program in the Charlotte/NC region. Competes with independent groups for referrals, employed physicians, and ASC volumes; relevant as the incumbent Wilmington GI may eventually need to partner with or compete against.
• US Digestive Health: PE-backed platform of affiliated GI practices in the Mid-Atlantic/Southeast. Direct regional consolidator that competes for independent practices and referral networks in the same geographies Wilmington GI serves.

Direct peers

• Tryon Medical Partners: Large independent physician-owned specialty practice in Charlotte, NC. Comparable governance model (physician-owned, multi-specialty/multi-subspecialty independent group) and an illustration of a potential partnership or roll-up path for Wilmington GI.
• Digestive Health Partners: Independent GI group in Asheville/Western NC providing full-service gastroenterology including endoscopy, advanced procedures, and infusions. Same independent specialty-practice model as Wilmington GI.
• Charlotte Gastroenterology: Large independent GI specialty practice in Charlotte, NC with multiple physicians, endoscopy center, and a similar full-spectrum GI service mix. Closest direct analog to Wilmington GI in size, scope, and North Carolina footprint.
• Charleston GI: Independent gastroenterology practice in Charleston, SC with physician group and endoscopy center. Highly comparable in operating model, scale, and service breadth to a regional single-market GI group.
• Carolina Digestive Health Associates: Multi-physician independent GI practice in the Charlotte region operating endoscopy centers and offering a comparable spectrum of diagnostic and therapeutic GI services. Directly comparable independent specialty group in the Carolinas.

Regional players

• ECU Health Gastroenterology: Academic health system GI program serving eastern North Carolina. Functions as a regional referral center for complex GI cases that Wilmington GI may not retain after the Novant affiliation change, and is a relevant peer for tertiary GI care delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wilmingtongi
• Instagraminstagram.com/wilmingtongastro
• LinkedInlinkedin.com/company/wilmington-gastroenterology-associates-p.a

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilmington Gastroenterology