Entropico
Entropico is a privately held, multi-disciplinary creative studio with offices in Sydney, Los Angeles, New York, and London, delivering strategy, production, and original content for enterprise clients including Google, Netflix, Disney+, Peloton, and Samsung.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Entropico does
Entropico is a privately held, multi-disciplinary creative studio founded in 2015, operating across four offices in Sydney, Los Angeles, New York, and London with a 40+ full-time team supplemented by a global network of vetted directors, photographers, and practitioners. The company delivers end-to-end work across three interconnected divisions: Creative (strategy, brand development, and campaign design), Production (film, photography, post-production, virtual production, animation, and sound), and Originals (scripted, unscripted, and documentary content developed in-house and licensed to platforms). Notable projects include Netflix's 'ONEFOUR: Against All Odds', Disney+ and ESPN's 'Lane Violation', Google Cloud's 'The Sound of AI', and multi-campaign work for Google, Peloton, Samsung, American Express, Square, and Cartier.
The studio's technical stack centers on Unreal Engine-based virtual production with LED volumes for real-time, camera-responsive environments, alongside AI-augmented sound design using third-party generative models such as Google Lyria 2. Revenue is generated via custom-quoted B2B professional services engagements, original content licensing to streaming platforms, and channel/sonic identity work for broadcasters and brands. The company has no disclosed funding, no parent organization, and no public listing; it is independently owned under Entropico Global INC, operating through subsidiary and affiliate entities.
Commercial traction is evidenced by a marquee enterprise client roster spanning technology (Google, Samsung, Canva, QuickBooks), streaming and entertainment (Netflix, Disney+, Foxtel, ESPN, YouTube), financial services (American Express, Square, UBank), fitness (Peloton), luxury (Cartier), retail (Country Road), and government (NSW Government, ASIS). Industry recognition includes B&T Production Company of the Year 2025, a D&AD Wood Pencil in the Social Impact category, two Webby People's Voice Awards, a Gold Telly, and an Australian Directors Guild nomination, all within a two-year window.
Entropico firmographics
Firmographics- Name
- Entropico
- Legal name
- Entropico Global INC
- Website
- https://entropico.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Entropico is a privately held, multi-disciplinary creative studio with offices in Sydney, Los Angeles, New York, and London, delivering strategy, production, and original content for enterprise clients including Google, Netflix, Disney+, Peloton, and Samsung.
- Ownership category
- akta.pro rank
Entropico industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Industries (5121), Sound Recording Studios (51224)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)
Keywords
Where Entropico is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Entropico business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Creative Services: Full-service creative agency providing strategy, concept development, brand development, and campaign creative for brands and agencies. Services span from concept to execution across multiple mediums.
- Production Services: Film and content production services including photographic, sonic, experiential projects, and world-first experiential work. Full-service production capabilities with Sydney post-production studio.
- Film + TV Originals: Original content development and production including documentaries, scripted features, and unscripted series for streaming platforms like Netflix, Disney+, and ESPN.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Entropico product offering
Product offeringCore offering
Entropico is a multi-disciplinary creative studio that develops and produces advertising campaigns, branded content, original film and TV programming, sonic identity assets, animation, and experiential work for global brands, advertising agencies, streaming platforms, and government clients. Services span from strategy and concept development through production, virtual production, post-production, sound design, and content licensing, delivered by a 40+ in-house team operating across Sydney, Los Angeles, New York, and London.
Product overview
Entropico is a multidisciplinary creative studio operating as a single unified offering with interconnected service divisions: Creative (strategy, brand development, campaign design), Production (film, photography, post-production, virtual production), and Originals (documentary and scripted content development). The studio also provides specialized modules including sound/sonic branding, animation/motion design, and talent representation via their roster. The company functions as an integrated ecosystem where ideas evolve across these disciplines in real time, with a 40+ full-time team and global network of practitioners based in Sydney, Los Angeles, New York, and London.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services
- Production Services
- Originals (Film + TV)
- Virtual Production
- Sound & Sonic Branding
- Animation & Motion Design
Quantifiable outcome
- 230M global social impressions for ONEFOUR documentary; #2 in Australia, #3 in NZ on Netflix
- +7 more outcomes
Companies that use Entropico
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Entropico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature3 records
Entropico partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PelotoncoreEntropico partnered with Peloton to refresh their product shot library for the Next Generation Hardware launch, delivering 400+ social and web assets across a multi-day shoot.
- Total Sports EntertainmentcoreProduced Lane Violation documentary in association with Total Sports Entertainment for ESPN and Hahn. TSE crafted the longform documentary concept with Entropico handling production.
- GARUWAminorPartnered with GARUWA on documentary Revive and Resist profiling the creative partnership between Biennale of Sydney and Fondation Cartier pour l'art contemporain to promote First Nations art.
- M&C SaatchiminorAgency partner for client campaign work
- OgilvyminorAgency partner for client campaign work including Laser Clinics Australia creative campaign
- DentsuminorAgency partner for American Express Plan It campaign
- R/GAminorAgency partner for QuickBooks The Re-Review campaign
- SpecialminorAgency partner for various campaigns
- DDBminorAgency partner for various campaigns
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Entropico competitors and assessment
Company assessmentDirect peers
- Prettybird: Prettybird is a US/UK-based creative production company spanning commercials, film, music videos, and branded content with global offices. It is a direct peer as a multi-disciplinary creative production studio serving enterprise brands with integrated creative + production services.
- Pulse Films: Pulse Films is a UK-rooted, now global integrated content studio producing commercials, documentaries, music videos, and feature films. Direct peer due to similar integrated model combining commercials, original content, and post-production across music/culture verticals.
- Anonymous Content: Anonymous Content is a global production company producing commercials, feature films, TV, and documentaries. It is a direct peer given its mix of A-list director representation, entertainment IP development, and brand commercial work similar to Entropico.
- RSA Films: RSA Films is Ridley Scott's global production company producing commercials, feature films, and longform content with a deep director roster. Direct peer due to its global scale, integration of commercials with IP development, and similar premium-brand client base.
- Somesuch: Somesuch is a UK-based creative production company known for commercials, branded content, and feature films, often working with cultural and music-driven brands. Direct peer given parallel positioning in culture-led creative work and similar client mix.
- Smuggler: Smuggler is a global commercial and content production company with offices in LA, NYC, London, and other markets. Direct peer due to multi-office footprint, premium directorial roster, and integration of commercials with longform content.
- Tool of North America: Tool of North America is a North-American production company representing directors and producing commercials, branded content, and experiential work. Comparable as a regional creative production studio serving global brand clients on integrated briefs.
Regional players
- Final Cut London: Final Cut is a London-based post-production house with a New York office providing editing, VFX, and finishing services to the advertising and entertainment industries. Comparable as a peer in the post-production ecosystem in which Entropico operates through its Sydney post-production studio.
Broad incumbents
- Dentsu Creative: Dentsu Creative is the global creative network of Dentsu International spanning advertising, experience, and content production at massive scale. Comparable as a holding-company-affiliated creative+production incumbent that Entropico partners with and competes against on integrated briefs.
- R/GA: R/GA is a global digital and creative agency with strong production capability, part of IPG. Comparable as both a channel partner (Entropico has produced campaigns via R/GA) and a competitor for integrated creative+production work at enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Entropico social profiles
Digital presenceEntropico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entropico leadership team
Management profileNumber of profiles
Profiles4 records
Entropico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entropico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entropico
What does Entropico do?
Entropico is a multi-disciplinary creative studio that develops and produces advertising campaigns, branded content, original film and TV programming, sonic identity assets, animation, and experiential work for global brands, advertising agencies, streaming platforms, and government clients. Services span from strategy and concept development through production, virtual production, post-production, sound design, and content licensing, delivered by a 40+ in-house team operating across Sydney, Los Angeles, New York, and London.
Is Entropico a public or private company?
Entropico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Entropico founded?
Entropico was founded in 2015. It employs 51 to 100 people.
Where is Entropico based?
Entropico is headquartered in Los Angeles, United States, in the North America region.
How does Entropico make money?
Three revenue lines are on record. Creative Services are the primary driver. The others are production Services and film + TV Originals.
Who are Entropico's main competitors?
Direct peers on record are Prettybird, Pulse Films, Anonymous Content, RSA Films, Somesuch, Smuggler and Tool of North America. Final Cut London is listed as a regional player. Broad incumbents are Dentsu Creative and R/GA.
Does Entropico have an API?
No public API is recorded for Entropico.
What industry is Entropico in?
Entropico's product category is Creative Production Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAHAEAE, Sound Design (Creative/Design-Heavy FX, World-Building). Its NAICS code is 5121 and its SIC code is 7311.