Samuel B.

What Samuel B. does

Samuel B. is a privately held, handcrafted artisan jewelry company that designs and distributes 925 sterling silver jewelry accented with genuine gemstones and 18K gold, with manufacturing rooted in traditional Balinese artisan techniques. Its catalog spans women's collections (Bali Prive, Royal Bali, Thai Tribal, Diamanti, Gems Of The Sea, Birthstone), men's jewelry under the Imperial Bali Mens brand, and complementary accessories including cufflinks, pens, mask holders, and home decor. Products are organized across multiple vectors — collection, product type, color, and gemstone — enabling segmented merchandising at price points ranging from under $100 to $500+.

The company operates a hybrid B2B and direct-to-consumer model. Its primary channel is wholesale distribution to independent jewelry retailers across the United States, with a named footprint in at least nine states and a dedicated retailer login portal, trade show participation, and virtual B2B appointments. A direct e-commerce storefront (samuelb.com) supports in-store pickup routed through local retailer partners, complemented by an active Collector's Club loyalty program offering registration, complimentary resizing, repairs, warranty, rewards, and gift cards. Brand-building investments include a Feeding America charitable partnership (10 meals donated per purchase) and a presence on Facebook, Pinterest, Instagram, and YouTube.

Samuel B. is a micro-cap operation, with a headcount of 1-10 and a Great Neck, NY contact footprint. It generates revenue through one-time unit sales of finished jewelry pieces at both wholesale and retail price tiers. No financial disclosures, funding events, or management team details are available in the source material, and revenue, ownership structure, and exact founding year are not explicitly confirmed despite a 2007 reference in firmographic metadata.

Name

Samuel B.

Legal name

Samuel B.

Website

https://samuelb.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Samuel B. is a privately held artisan jewelry brand that designs and distributes handcrafted 925 sterling silver jewelry with genuine gemstones, selling primarily through independent U.S. jewelry retailers and a direct e-commerce site, targeting women and men gift buyers.

Ownership category

akta.pro rank

Product category

Handcrafted Artisan Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Handcrafted jewelry
• Sterling silver jewelry
• Gemstone jewelry
• Artisan jewelry
• Wholesale jewelry

Headquarters

HQ city

Great Neck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Jewelry Sales: One-time purchase of handcrafted jewelry pieces including bangles, bracelets, chains, earrings, necklaces, pendants, and rings made from 925 sterling silver with genuine gemstones and 18K gold accents.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Samuel B. designs and sells handcrafted artisan jewelry from Bali, including bangles, bracelets, earrings, necklaces, pendants, rings, chains, cufflinks, pens, and mask holders crafted in 925 sterling silver with genuine gemstones and 18K gold accents. The company distributes through independent jewelry retailers across the United States and via its own e-commerce website with in-store pickup, and operates a Collector's Club loyalty program offering complimentary sizing, repairs, warranty, and rewards. A charitable partnership with Feeding America donates 10 meals per purchase.

Product overview

Samuel B. is a handcrafted artisan jewelry company specializing in Bali-inspired jewelry. The product portfolio consists of multiple named collections (Bali Prive, Royal Bali, Thai Tribal, Diamanti, Gems Of The Sea) plus birthstone-themed offerings, organized by product type (bangles, bracelets, earrings, rings, necklaces, pendants, chains) and target demographic (women's and men's lines). The company also offers mask holders, pens, and a Collector's Club loyalty program. All pieces are crafted in 925 sterling silver with genuine gemstones and 18K gold accents. Products are sold through a network of retail partners across the United States with in-store pickup, complimentary sizing, and branded packaging (cleaning cloth and Samuel B. pouch) included.

Differentiator

Problem solved

Functional benefit

Brands

• Diamanti: Premium jewelry collection featuring diamonds
• Gems Of The Sea
• Royal Bali
• Bali Prive
• Thai Tribal
• Birthstone Collection
• Imperial Bali Mens

Products and services

• Bali Prive Collection Handcrafted modern and contemporary Bali-inspired jewelry featuring rings, pendants, bracelets, and earrings crafted in 925 sterling silver with gold combinations and genuine gemstones. Targeted at women seeking distinctive artisan pieces.
• Royal Bali Collection Colorful statement jewelry with bold gemstone pieces including onyx, malachite, lapis, labradorite, white topaz, and black spinel in bangle, ring, necklace, and pendant designs. Targeted at women seeking vibrant, bold pieces.
• Thai Tribal Collection Jewelry inspired by Thai tribal artistry featuring distinctive cuff, bracelet, earring, and necklace designs with silver craftsmanship. Targeted at women seeking tribal-aesthetic pieces.
• Diamanti Collection Diamond-focused jewelry collection featuring pieces set with diamonds and black diamonds across bangles, rings, earrings, bracelets, and pendants. Targeted at women seeking diamond jewelry from a handcrafted artisan brand.
• Gems Of The Sea Collection Marine-inspired jewelry featuring mother of pearl, paua, coral, pearl, and abalone in pendant, earring, bracelet, and ring designs. Targeted at women seeking ocean-themed gemstone pieces.
• Imperial Bali Mens Collection Men's jewelry collection including cufflinks, bangles, bracelets, necklaces, pens, pendants, and rings crafted in 925 sterling silver with 18K gold accents and a range of gemstones, available in multiple color and metal combinations. Targeted at men seeking handcrafted artisan men's jewelry.
• Birthstone Jewelry Birthstone-themed jewelry organized across all twelve months: January (Garnet), February (Amethyst), March (Aquamarine), April (Diamond/White Topaz), May (Emerald), June (Pearl/Moonstone), July (Ruby), August (Peridot/Black Spinel), September (Sapphire), October (Opal), November (Citrine), December (Blue Topaz/Sleeping Beauty Turquoise). Targeted at gift-givers and individuals seeking personalized jewelry.
• Mask Holders Decorative mask holders and mask accessories featuring gemstones including lapis, labradorite, garnet, blue sapphire, black spinel, turquoise, smokey quartz, and amethyst. Targeted at consumers seeking gemstone-accented accessory items.
• Collector's Club Customer loyalty membership program providing jewelry care guidance, product registration, repairs and warranty service, complimentary resizing, rewards, sizing information, wishlist functionality, and gift cards. Targeted at repeat customers and dedicated collectors of Samuel B. jewelry.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Feeding AmericaminorOthersFor every piece of jewelry purchased, Samuel B. donates 10 meals to Feeding America. This is a charitable giving program aligned with the company's corporate social responsibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pandora: Global mass-market sterling silver and gold jewelry brand with deep US wholesale presence and DTC. Sets the competitive ceiling in sterling silver gifting jewelry against which Samuel B. must differentiate through artisan storytelling.
• Tiffany & Co. Iconic fine jewelry brand with broad men's and women's sterling silver and gemstone collections and a global wholesale/retail network. Functions as the upper-bound reference point for branded sterling silver jewelry in the US market.
• David Yurman: Established designer jewelry brand spanning men's and women's collections using sterling silver and gold with gemstones, sold wholesale and DTC. Comparable product overlap (men's cufflinks/pendants, women's gemstone pieces) at a higher price tier.

Direct peers

• Gorjana: California-based independent jewelry brand operating through DTC and wholesale in specialty and independent retailers, with layered gold and sterling silver product lines at accessible price points — analogous in scale and channel mix to Samuel B.
• Kendra Scott: Independent designer jewelry brand with multi-channel wholesale and DTC, broad collection portfolio, and a strong loyalty/gifting play — closely analogous in operating model even though positioned as fashion rather than artisan silver jewelry.
• John Hardy: Luxury jewelry brand with deep Bali artisan heritage, handcrafted collections, and a multi-channel wholesale/DTC model. Most directly comparable to Samuel B. given shared Balinese craft, sterling silver base, and design-led positioning.
• Silpada Designs: Sterling silver-based jewelry brand historically sold through independent representatives and DTC, with multi-collection portfolios and gift-friendly price points. Directly comparable on materials, channel mix, and target occasion-based purchase.
• Mejuri: DTC-first fine and demi-fine jewelry brand using sterling silver and gold with genuine gemstones, targeting the same gifting and self-purchase customer. Directly comparable on materials, price band architecture, and omnichannel strategy.
• Alexis Bittar: Independent designer jewelry brand with handcrafted and artisan-inspired collections sold through department stores, boutiques, and DTC. Comparable as a design-led, narrative-driven independent brand in the fashion/fine jewelry overlap.

Emerging players

• Brilliant Earth: DTC-first fine jewelry brand built on ethically sourced materials and a strong cause-driven brand narrative. Comparable to Samuel B. in the use of ethical/values-led positioning as a purchase driver, though higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/samuelbehnam
• Facebookfacebook.com/samuelbjewelry
• Instagraminstagram.com/samuelbjewelry
• Pinterestpinterest.com/samuelbehnam/samuel-b
• LinkedInlinkedin.com/company/the-samuel-b.-collection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samuel B.