What NMC Cat does

NMC Cat is a family-owned, authorized Caterpillar dealer headquartered in Omaha, Nebraska, operating since 1938 and serving the state of Nebraska plus Pottawattamie County, Iowa through seven full-service locations. The company distributes Cat's full heavy equipment line (over 300 product options), including excavators, wheel loaders, dozers, compact track loaders, telehandlers, motor graders, articulated trucks, backhoes, and power generation systems ranging from 8 kW to large industrial capacities. It supports this equipment base with genuine parts (new, used, remanufactured, and Yellowmark), Cat Certified Rebuilds, an ISO 17025 accredited fluid analysis laboratory (the only one in Nebraska and the third Cat dealer in North America with this accreditation), and 24/7 field service. Technology offerings include Cat Connect fleet telematics and VisionLink fleet monitoring, both delivered as Cat platform integrations, plus SITECH Trimble construction technology through its partnership with SITECH Mid-Plains.

The business operates a diversified revenue model combining one-time equipment sales (new and used), usage-based rentals through NMC The Cat Rental Store, parts and consumables sales (over 1.4 million SKUs accessible via Parts.Cat.com and the Cat Central app), professional service and maintenance contracts including the recurring Cat Customer Value Agreement (CVA), power systems sales and service, heavy hauling via the NMC Transport subsidiary, and financing programs (0% down, 0% for up to 60 months; Cat Card; Cat Rewards credit program). Customer segmentation is vertical-based, with Construction, Agriculture, and Electric Power Generation as primary segments, and Industrial Engines, Landscaping, Truck & Trailer Repair, and Waste Management as secondary verticals. GTM combines enterprise field sales teams at each of seven locations, inside sales for parts ordering, and direct-to-consumer digital ordering through Parts.Cat.com, the Cat Central app, and rental portals (rakarentals.com, nmcrental.com).

Demand generation relies on trade association partnerships (Nebraska Farm Bureau, AGC Nebraska, ASCC, NUCA, and others), regional events (Husker Harvest Days, Nebraska Power Farming Show, Buffalo Bill Farm & Ranch Expo), content marketing through the company blog, Google Reviews, and Caterpillar co-marketing. The company has been referenced as a customer of Koch Excavating since 1974, illustrating deep multi-decade customer relationships within its territory.

Name

NMC Cat

Legal name

NMC Cat

Website

https://nmccat.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NMC Cat is a family-owned authorized Caterpillar dealer operating since 1938 across Nebraska and Pottawattamie County, Iowa. It sells, rents, services, and finances Cat heavy equipment, power systems, and parts for construction, agriculture, and industrial customers via seven full-service locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new Caterpillar heavy construction equipment including excavators, wheel loaders, dozers, compact track loaders, skid steers, telehandlers, motor graders, articulated trucks, and backhoes. Product line of over 300 equipment options. Quote-driven pricing model.
2. Used Equipment Sales: Sale of inspected and maintained pre-owned Cat equipment including wheel loaders, skid steers, tractors, excavators, and power systems. Also includes Cat Certified Used Equipment with refurbishment and warranties.
3. Equipment Rentals: Short- and long-term rental of Cat construction equipment through NMC The Cat Rental Store. Rental services also include power generation equipment, temperature control, and compressed air equipment.
4. Parts Sales: Sales of genuine Cat parts including new, used, remanufactured (reman), and Yellowmark parts. Online ordering via Parts.Cat.com and Cat Central app with over 1.4 million products. Periodic promotional codes for online discounts (20-35% off).
5. Service and Maintenance: Comprehensive equipment service including preventative maintenance, field services (on-site), shop services, fluid analysis, hydraulics testing, engine repair, transmission repair, and diesel engine repair for all makes and models of trucks.
6. Power Generation Systems: Sales, rental, and service of Cat diesel and gas generators ranging from 8 kW to large industrial capacities. Services include generator overhauls, rewinds, fuel system cleaning, load bank testing, and painting. Also includes uninterruptible power supply (UPS), switchgear, and power generation system design.
7. Financing and Financial Services: 0% down, 0% financing for up to 60 months on new equipment purchases. 0% financing on parts and service via Cat Card. Cat Commercial and Cat Rewards credit card programs. Consignment services.
8. Transportation / Heavy Hauling: NMC Transport heavy machinery and construction equipment hauling services throughout Nebraska and the Midwest. Includes truckload and heavy haul services with lowboys, RGNs, specialized tractors and trailers, dispatch, permitting, and routing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

NMC Cat is an authorized Caterpillar dealer that sells, rents, and services new and used Caterpillar heavy construction equipment, power generation systems, and industrial engines across Nebraska and Pottawattamie County, Iowa. The company provides genuine Cat parts (over 1.4 million products), preventative maintenance, field and shop service, ISO 17025 accredited fluid analysis, transportation/heavy hauling, and financing programs to construction, agriculture, power generation, trucking, landscaping, and waste management customers through 7 physical full-service locations.

Product overview

NMC Cat is a full-service Caterpillar dealer offering a comprehensive equipment and service portfolio across Nebraska and Iowa. The core offering includes new and used Cat construction equipment (over 300 product options), equipment rentals through The Cat Rental Store, and extensive parts support via Parts.Cat.Com. Service capabilities span preventative maintenance, field services, shop repairs, and the only ISO 17025 accredited fluid analysis lab in Nebraska. Additional offerings include Cat Certified Rebuilds for equipment restoration, power generation systems with generators and industrial engines, truck and trailer repair services, and transportation/hauling logistics. The company also provides Cat Connect technology solutions and VisionLink fleet management, along with financing programs including 0% financing options. Products are available through 7 locations throughout Nebraska and one in Iowa.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cat Equipment New Caterpillar heavy construction equipment including compactors, excavators, wheel loaders, articulated trucks, motor graders, backhoes, telehandlers, dozers, compact track loaders, and skid steers, with over 300 product options across categories and applications. Sold through quote-based pricing at all 7 NMC Cat locations in Nebraska and Iowa.
• Used Equipment Pre-owned and Cat Certified Used construction equipment, power systems, skid steers, tractors, and attachments inspected and maintained for reliability, including Cat Certified Used Equipment with refurbishment and warranties. Sold at lower prices than new units without compromising quality.
• Equipment Rental Short-term and long-term rental of Cat construction equipment, power generation equipment, temperature control, and compressed air equipment through NMC The Cat Rental Store at all 7 Nebraska and Iowa locations, with online browsing through nmcrental.com and rakarentals.com.
• Parts and Parts Ordering Genuine Cat parts including new, used, remanufactured (reman), and Yellowmark options. Online ordering available through Parts.Cat.Com and the Cat Central app providing access to over 1.4 million products, with periodic promotional discount codes (COOLANT, GET26, UC2026, TRACKS26).
• Preventative Maintenance Scheduled maintenance services designed to prevent equipment problems before they occur, maintaining optimal operating conditions and reducing unscheduled downtime for construction, agricultural, and industrial fleets.
• Field Services On-site 24-hour emergency service delivered by certified technicians in fully equipped service vehicles for quick fixes and immediate maintenance needs at customer job sites across Nebraska and Iowa.
• Shop Services In-shop repair capabilities for larger performance issues including cab-related component repair, hose rebuilds, machining, engine work, transmission rebuilds, and hydraulics service performed at NMC Cat facilities.
• Fluid Analysis ISO 17025 accredited laboratory testing for oil, fuel, and coolant conditions. NMC is the third Cat dealer in North America and the only full-service fluid analysis lab in Nebraska to hold this accreditation, providing proactive equipment maintenance insights.
• Cat Customer Value Agreement (CVA) Flexible maintenance program providing hassle-free scheduled upkeep with parts shipped to the customer location, no surprise costs on covered repairs, and machine insights. Custom built to meet specific fleet requirements, budgets, and operational needs.
• Diesel Engine and Truck Service Complete truck repair services for all makes and models including scheduled preventative maintenance, total truck overhaul, large diesel engine services, and repair parts. Available at NMC's Scottsbluff/Gering and North Platte locations, with Express Check preliminary diagnosis within 1 hour.
• Power Systems and Generators Sales, rental, and service of Cat diesel and gas generators ranging from 8 kW to large industrial capacities. Services include generator overhauls, rewinds, fuel system cleaning, load bank testing, and custom painting. System offerings also include UPS, switchgear, and turnkey power generation system design.
• Industrial Engines Cat industrial diesel and gas engines including ACERT industrial engines in various power ranges for agricultural, construction, marine, oil and gas, well servicing, gas compression, and land/offshore drilling applications.
• Cat Certified Rebuild Equipment restoration program that returns end-of-life Cat machines, systems, and components to like-new condition at a fraction of the cost of new equipment, including engineering updates and new serial numbers.
• Transportation and Heavy Haul Heavy machinery and construction equipment transportation and hauling throughout Nebraska and the Midwest via NMC Transport, using lowboys, RGNs, and purpose-built tractors and trailers, with dispatch, permitting, and routing services for oversized equipment.
• Financing Options Financial services including 0% down 0% financing for up to 60 months on select new Cat equipment, 0% financing on parts and service via Cat Card, the Cat Commercial Card program, and the Cat Rewards credit program. Consignment services also available.
• Attachments Cat equipment attachments including augers, blades, buckets, brush cutters, rakes, tillers, hammers, planers, brooms, and snow removal equipment for a wide range of construction, landscaping, and agricultural applications.

Quantifiable outcome

• Parts promotional discounts up to 35% off select Cat parts via online promo codes (GET26 for ground engaging tools, UC2026 for undercarriage, TRACKS26 for rubber tracks, COOLANT for coolant)
• +5 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Caterpillar (Cat)coreStrategic or Co-development PartnerAuthorized Caterpillar dealer for all of Nebraska and Pottawattamie County, Iowa. NMC Cat distributes full Cat product line (300+ equipment options), Cat Connect technology, VisionLink fleet monitoring, Cat Certified Rebuild program, and Cat Customer Value Agreement (CVA). Exclusive Cat dealer status in Nebraska. Cat Central app and Cat Rewards credit program partner.
• SITECH Mid-PlainscoreTechnology or IntegrationAuthorized SITECH technology dealer for Trimble construction technology solutions in the Mid-Plains region. Provides Cat Connect technology integration, Trimble grade control systems, and construction technology solutions for NMC Cat customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caterpillar Inc. The global heavy equipment manufacturer and NMC's exclusive principal. As the franchisor that defines NMC's product roadmap, technology stack (Cat Connect, VisionLink), and service programs (CVA, Cat Certified Rebuild), Caterpillar is the structural anchor that shapes NMC's competitive position.
• United Rentals: The largest equipment rental company in the world and a major Cat fleet customer. While not a dealer, United Rentals directly competes with NMC's The Cat Rental Store for short- and long-term construction equipment rentals across the U.S.
• Herc Rentals: Public equipment rental company serving industrial, construction, and infrastructure customers across North America. Competes with NMC's rental business on construction, aerial, and power generation equipment categories.
• Sunbelt Rentals: One of the largest equipment rental providers in North America and a key Caterpillar fleet customer. Overlaps with NMC on construction equipment rentals, power generation rentals, and complementary service offerings at a national scale.

Others

• Rush Enterprises: Largest Peterbilt truck dealer network in North America, with commercial vehicle service and parts operations that overlap with NMC's Truck & Trailer Repair segment at North Platte and Scottsbluff. Comparable in dealership service model and parts distribution mechanics but operating in a different OEM franchise.

Direct peers

• RDO Equipment Co. Authorized Caterpillar dealer operating across the Upper Midwest and Western U.S., offering the same new/used equipment, parts, service, rental, and technology solutions as NMC. Directly comparable business model, customer base, and revenue mix (Cat dealer with integrated construction, agriculture, and power systems coverage).
• HOLT CAT: Largest Caterpillar dealer in Texas operating a full-line dealer model with new/used equipment, parts, service, rental, and power generation. Comparable in scope and product breadth, with a larger geographic footprint — a useful scale benchmark for NMC.
• Foley Equipment: Authorized Caterpillar dealer covering Kansas and Missouri with full-service new/used equipment, parts, service, and rental offerings. Closely mirrors NMC's full-line dealer model, customer segments (construction, agriculture, power generation), and tiered service capability footprint.

Regional players

• Stribling Equipment: Authorized Caterpillar dealer operating across parts of the Mid-Atlantic and Southeast U.S. with a similar multi-location, full-service dealer model covering construction, material handling, and power generation.
• Wheeler Machinery Co. Authorized Cat dealer serving Utah and parts of surrounding states with new/used equipment, parts, service, and power systems. Comparable full-line dealer model and customer verticals, though operating in a different geography than NMC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NMCCat
• LinkedInlinkedin.com/company/nmc-cat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMC Cat