Kreedom

What Kreedom does

Kreedom is a privately held direct-to-consumer eyewear company founded in 2002 and headquartered in Henderson, Nevada, operating in the 11-50 employee range. The company designs and sells sunglasses, polarized eyewear, blue light glasses, gaming glasses, reading glasses, and children's sunglasses under its own brand and sub-brands, including Kreedom (men's), CrushEyes® (women's), and ROVE® (premium polarized). Product prices range from approximately $20 for kids' and sale items to $70+ for premium ROVE polarized styles, with universal UV400 protection blocking 99% of UVA/UVB rays and polarized or blue light filtering lens technologies applied across relevant collections. Specialty collections target distinct use cases, including the Pickleball Collection with contrast-enhancing lenses for court sports and the Gaming Collection with blue light filtering for extended screen use. The 1LENSREADER® technology combines reading and sunglass functionality in a single lens, and a limited Wood Temples Collection uses reclaimed wood and stainless steel spring hinges.

Kreedom generates revenue through direct e-commerce sales on its own Shopify-based platform at kreedom.com, supported by email newsletter marketing, seasonal collection launches, and organic social media presence. The brand ships to 50+ countries with multi-currency support (USD, GBP, EUR, AUD, CAD) and offers free US shipping on orders over $35. A 'Become a Retailer' program indicates nascent wholesale and B2B distribution activity, though the core model remains consumer-direct. The company maintains two registered sub-brands (CrushEyes® and ROVE®) plus a registered 1LENSREADER® product technology. Customer testimonials span individual buyers across US markets including Henderson NV, Rancho Santa Margherita CA, New Orleans LA, Riverside CA, and Templeton CA, reflecting a fragmented long-tail consumer base.

No external funding, institutional investment, or revenue figures are publicly disclosed, and the company appears to be bootstrapped since founding. The 2026 seasonal collection refresh spans twelve themed lines plus the ROVE signature, suggesting active product development. No AI/ML capabilities, patents, API infrastructure, or data-driven products are present; the technology stack is limited to standard e-commerce and physical eyewear manufacturing.

Name

Kreedom

Legal name

Kreedom

Website

https://kreedom.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Kreedom is a privately held, bootstrapped direct-to-consumer eyewear company founded in 2002, selling polarized sunglasses, blue light glasses, gaming eyewear, reading glasses, and kids' sunglasses online at price points from $20 to $70+ under the Kreedom, CrushEyes, and ROVE brands.

Ownership category

akta.pro rank

Product category

Eyewear & Sunglasses

NAICS

Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industries

Kids & Teen Eyewear (CRAAAKAE), Eye Protection & Goggles Retail (CRAMANAJ)

Keywords

• Polarized sunglasses
• Blue light glasses
• Direct-to-consumer eyewear
• Sport-specific eyewear
• UV400 protection sunglasses

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Kreedom generates revenue through direct-to-consumer online sales of sunglasses, polarized eyewear, blue light glasses, gaming glasses, reading glasses, and kids sunglasses. Products are sold at various price points ranging from $20 to $70+ with periodic sale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kreedom designs, markets, and directly sells branded sunglasses and eyewear (polarized sunglasses, blue light glasses, gaming eyewear, reading glasses, and kids sunglasses) through its own e-commerce storefront kreedom.com. The company runs two sub-brands—Kreedom (men's essentials) and CrushEyes® (women's)—plus the ROVE® Premium Polarized signature line, with UV400 protection built into every pair and pricing from roughly $20 to $70+.

Product overview

Kreedom is an eyewear e-commerce company operating two sub-brands: Kreedom (men's) and CrushEyes® (women's). The product portfolio centers on sunglasses with various lens technologies (polarized, blue light filtering), material innovations (wood temples, premium polarized), and purpose-built collections for sports (Pickleball), gaming, reading (1LENSREADER®), and kids. The company organizes products by collection themes (Sartorialist, All American, 90's Retro Modern, etc.) and frame shapes (Cat Eye, Aviator, Wrap Around, Square, Round, Shields). Core offerings include ROVE® Premium Polarized as the signature line, with universal UV400 protection across all eyewear.

Differentiator

Problem solved

Functional benefit

Brands

• CrushEyes®: Women's eyewear collection
• ROVE®

Products and services

• ROVE® Premium Polarized Collection Premium polarized sunglasses collection providing superior glare reduction and UV400 protection for outdoor activities, priced at $65–$70.
• Gaming Collection
• Pickleball Collection Sport-inspired frames with high-impact protection and contrast-enhancing lenses designed for pickleball players to improve ball visibility on outdoor courts.
• 1LENSREADER® Combined Sunglass & Reading Glasses Reading eyewear with Kreedom's 1LENSREADER technology that combines sunglass tint and reading-lens magnification into a single lens, available in men's, women's, and sunglasses variants.
• Kreedom Blue Light Glasses Blue light filtering eyewear for everyday screen use, reducing digital eye strain during computer work, smartphone use, and general screen exposure.
• CrushEyes® Blue Light Glasses Women's line of blue light filtering eyewear from the CrushEyes sub-brand, designed to reduce digital eye strain during screen use.
• Kreedom Polarized Sunglasses Polarized sunglasses collection that reduces glare and enhances clarity for sun protection across multiple frame styles, priced $40–$70.
• Kreedom Men's Essentials Collection Men's core everyday sunglasses collection offering standard sunglass styles with UV400 protection at $25–$50.
• CrushEyes® Women's Collection Trendy, expressive women's eyewear styles under the CrushEyes® sub-brand, designed for fashion-forward female consumers who want personality in their frames.
• Wood Temples Collection Limited-edition sunglasses featuring recycled, reclaimed wood transformed into frame temples with hand-polished wood arms and stainless steel spring hinges that flex up to 15 degrees.
• 2026 Men's New Collections (Sartorialist, All American, Last Man Standing, Detourism, Chutes & Boots, Good Times) Seasonal 2026 men's sunglass collections grouped by theme—Sartorialist, All American, Last Man Standing, Detourism, Chutes & Boots, and Good Times—each with its own style direction.
• 2026 Women's New Collections (Cat Eye with a Twist, Temple Story, 90's Retro Modern, Bigger the Better, Romantic Glamorati, Precious Metals) Seasonal 2026 women's sunglass collections grouped by theme—Cat Eye with a Twist, Temple Story, 90's Retro Modern, Bigger the Better, Romantic Glamorati, and Precious Metals—each with distinct stylistic direction.
• Kreedom KIDZ SUN – Boys Sunglasses Boys' kids sunglasses with UV protection and durable construction designed for active young lifestyles, starting at $20.
• CrushEyes® KIDZ SUN – Girls Sunglasses Girls' kids sunglasses under the CrushEyes® kidz range with UV protection and durable construction for active lifestyles.
• 'Become a Retailer' Wholesale Program Channel program that enables independent retailers and resellers to carry Kreedom-branded eyewear in their physical or online assortments on a wholesale basis.

Quantifiable outcome

• UV400 protection blocking 99% of UVA and UVB rays
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warby Parker: Public DTC eyewear retailer offering prescription and non-prescription sunglasses and glasses online with home try-on. Directly competes with Kreedom in the affordable DTC sunglasses category and shares a similar e-commerce-first model.
• Goodr: DTC sunglasses brand selling polarized, UV-protected sunglasses at affordable price points ($25-$45) directly through its own e-commerce site. Closely comparable to Kreedom on price architecture, channel model, and polarization as a core feature.
• Blenders Eyewear: Lifestyle sunglasses brand selling polarized, UV-protected eyewear DTC primarily through its own e-commerce platform with a similar price band and lifestyle-driven marketing approach.
• Knockaround: Affordable DTC sunglasses brand with polarized collections, sub-brands, and a similar price band ($20-$60) to Kreedom. Directly comparable as a value-oriented DTC sunglasses competitor.
• Pit Viper: Sport-lifestyle sunglasses DTC brand with polarized eyewear at affordable price points. Comparable to Kreedom on polarization, sport use cases, and DTC go-to-market.
• Raen Optics: Independent DTC sunglasses brand offering premium polarized eyewear. Comparable to Kreedom's ROVE premium polarized sub-line and to its overall e-commerce-led distribution approach.
• Zenni Optical: Affordable online eyewear retailer offering prescription glasses and sunglasses at very low price points. Comparable to Kreedom on the e-commerce-first, value-positioned DTC sunglasses model, though with broader prescription eyewear focus.

Broad incumbents

• Oakley: Global sport-eyewear incumbent owned by EssilorLuxottica, offering polarized and sport-specific lenses across premium price points. Comparable to Kreedom on polarization and sport use cases (pickleball/athletic), but with vastly larger distribution and brand spend.
• Maui Jim: Premium polarized sunglasses brand with broad retail and DTC distribution. Comparable to Kreedom's ROVE premium polarized positioning on polarized lens technology, though at much higher price points and broader scale.
• Sunglass Hut: Global multi-brand sunglasses retailer owned by EssilorLuxottica. Comparable to Kreedom as a competing channel for non-prescription sunglasses, though operates physical-store-led rather than DTC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kreedomeyewear
• Facebookfacebook.com/kreedomeyewear
• LinkedInlinkedin.com/company/kreedom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreedom