Knockaround
- Company typePrivate
- Founded2005
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Knockaround firmographics
Firmographics- Name
- Knockaround
- Legal name
- Knockaround, LLC
- Website
- https://knockaround.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Knockaround industry classification
Industry- Product category
- Eyewear / Sunglasses
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Knockaround is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knockaround business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for sunglasses and accessories sold directly to consumers through the e-commerce website. Products include prescription sunglasses, snow goggles, cases, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classics line starting at $28 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Knockaround product offering
Product offeringCore offering
Knockaround designs, manufactures, and sells affordable polarized and non-polarized sunglasses directly to consumers, offering men's, women's, kids', sport, prescription, snow goggles, and custom-built eyewear. The company complements its core frame lines with extensive licensed brand collaborations and officially licensed sports league fan merchandise, supported by a lifetime warranty and 45-day returns policy.
Product overview
Knockaround is a San Diego-based sunglasses manufacturer offering affordable polarized and non-polarized eyewear across multiple product lines. The core product portfolio includes eight main frame styles (Fast Lanes, Premiums, Torrey Pines, Fort Knocks, Classics, Paso Robles, Flight Paths, and Kinetics) plus specialized lines for kids, prescription lenses, and performance sports. The company operates a Custom Shop allowing customers to design personalized sunglasses. Knockaround maintains an extensive collaboration program with major entertainment and sports brands including Fender, Grateful Dead, Bob Marley, DC Comics, Star Trek, SpongeBob SquarePants, South Park, Hello Kitty, Care Bears, Ford, Dogfish Head, Shark Week, and NYC Marathon. The Fan Shop offers officially licensed MLB, NFL, NHL, and NBA team sunglasses. The brand also serves the sports market as the Official Eyewear of the PGA TOUR, powered by proprietary Knockterra+ lens technology. Business services include wholesale programs, an affiliate marketing partnership via Impact.com, a military discount program, and a lifetime warranty policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Fast Lanes Sunglasses
- Premiums Sunglasses
- Torrey Pines Sunglasses
- Fort Knocks Sunglasses
- Classics Sunglasses
- Paso Robles Sunglasses
- Flight Paths Sunglasses
- Kinetics Sunglasses
- Slingshots Snow Goggles
- Custom Sunglasses Builder
- Prescription Sunglasses
- Kids Premiums
- Kids Campeones
- Kids Shirley Temples
- MLB Fan Shop Sunglasses
- NFL Fan Shop Sunglasses
- NHL Fan Shop Sunglasses
- NBA Fan Shop Sunglasses
- Fender Stratocaster Collaboration Sunglasses
- Grateful Dead Collection
- Bob Marley Collection
- DC Comics Collection
- Star Trek Collection
- SpongeBob SquarePants Collection
- South Park Collection
- Hello Kitty Collection
- Care Bears Collection
- Ford Collection
- Dogfish Head Collaboration
- Shark Week Collection
- TCS NYC Marathon Collection
- Wholesale Program
Companies that use Knockaround
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Knockaround technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Knockaround partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- PGA TOURflagshipOfficial Eyewear of the PGA TOUR. The partnership includes official licensed eyewear designation for golf-specific sunglasses powered by Knockterra+ lens technology.
- Fender Musical InstrumentscoreCollaboration on Fender Stratocaster-themed sunglasses featuring surf green and sunburst designs. Licensed product line under the Fender brand partnership.
- Dogfish HeadcoreBeer-inspired collaboration featuring Dogfish Head Torrey Pines Sport sunglasses in the 'Fishin' is Bitchin'' collection.
- Grateful DeadcoreLicensed collaboration featuring Grateful Dead Bolt Bears designs on sunglasses and snow goggles.
- Bob MarleycoreLicensed Bob Marley-branded sunglasses featuring reggae-inspired designs and colors.
- DC ComicscoreBatman and other DC Comics character-themed sunglasses collections.
- Discovery (Shark Week)minorShark Week limited edition sunglasses collaboration.
- Ford Motor CompanycoreLicensed Ford-branded sunglasses collection featuring automotive-inspired designs.
- Sanrio (Hello Kitty)minorHello Kitty branded sunglasses collaboration.
- Care BearsminorCare Bears character-themed sunglasses collection.
- South ParkminorSouth Park animated series themed sunglasses and snow goggles.
- Nickelodeon (SpongeBob SquarePants)minorSpongeBob SquarePants character-themed sunglasses and snow goggles.
- CBS (Star Trek)minorStar Trek franchise branded Fort Knocks sunglasses.
- elf Cosmeticsminorelf-branded Fort Knocks sunglasses collaboration.
- TCS NYC MarathonminorOfficial marathon-themed sunglasses for the TCS New York City Marathon.
- Major League Baseball (MLB)coreFan Shop featuring officially licensed MLB team branded sunglasses.
- National Football League (NFL)coreFan Shop featuring officially licensed NFL team branded sunglasses.
- National Hockey League (NHL)coreFan Shop featuring officially licensed NHL team branded sunglasses.
- National Basketball Association (NBA)coreFan Shop featuring officially licensed NBA team branded sunglasses.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Knockaround competitors and assessment
Company assessmentBroad incumbents
- Smith Optics: Sport-performance sunglasses and goggles brand with strong golf and snow categories; competes with Knockaround on sport lens technology and snow goggle share via the Slingshots line.
- Sunglass Hut: Largest specialty sunglass retailer in North America and a Luxottica vehicle; Knockaround competes on price, brand distinctiveness, and DTC reach versus Sunglass Hut's mall-based multi-brand assortment.
- Maui Jim: Premium polarized sunglasses brand focused on lens technology and outdoor/sport use; represents the upper-end performance benchmark Knockaround competes against in polarized sport segments.
- Oakley: Essilor/Luxottica-owned sport-performance eyewear incumbent with deep golf, cycling, and snow-sports presence; Knockaround's Knockterra+ and PGA TOUR pursuit compete in Oakley's core performance arena.
- Costa Del Mar: Premium polarized performance eyewear brand owned by EssilorLuxottica; competes with Knockaround in fishing, boating, and outdoor sport-lens categories and through its prescription program.
Direct peers
- Warby Parker: DTC prescription and non-prescription eyewear brand with Home Try-On and an expanding retail footprint; overlaps with Knockaround on prescription sunglasses, women's/men's frames, and DTC channel strategy.
- Quay Australia: Fashion-forward affordable sunglasses brand with strong influencer and celebrity partnerships and a comparable $40-$60 price band; competes with Knockaround's womens/lifestyle collaboration business.
- Blenders Eyewear: San Diego-based affordable sunglasses brand with a comparable DTC model, celebrity-driven marketing (e.g., lifestyle/athlete ambassadors), and a similar $30-$45 price band with polarized and performance lines.
- Pit Viper: Sport/lifestyle polarized sunglasses brand with a similar irreverent-brand, multi-collaboration, direct-to-consumer playbook at comparable price points.
- Goodr: Budget-priced polarized sport sunglasses brand selling directly to runners, golfers, and gym-goers at $25-$45; competes most directly with Knockaround's Knockterra+ performance lines and PGA TOUR-adjacent positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Knockaround social profiles
Digital presenceKnockaround financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knockaround leadership team
Management profileNumber of profiles
Profiles1 record
Knockaround funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knockaround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knockaround
What does Knockaround do?
Knockaround designs, manufactures, and sells affordable polarized and non-polarized sunglasses directly to consumers, offering men's, women's, kids', sport, prescription, snow goggles, and custom-built eyewear. The company complements its core frame lines with extensive licensed brand collaborations and officially licensed sports league fan merchandise, supported by a lifetime warranty and 45-day returns policy.
Is Knockaround a public or private company?
Knockaround is a private company. It is classified as private equity controlled and is currently operating.
When was Knockaround founded?
Knockaround was founded in 2005. It employs 11 to 50 people.
Where is Knockaround based?
Knockaround is headquartered in San Diego, United States, in the North America region.
How does Knockaround make money?
One revenue line is on record: direct Product Sales.
Who are Knockaround's main competitors?
Broad incumbents on record are Smith Optics, Sunglass Hut, Maui Jim, Oakley and Costa Del Mar. Direct peers are Warby Parker, Quay Australia, Blenders Eyewear, Pit Viper and Goodr.
Does Knockaround have an API?
No public API is recorded for Knockaround.
What industry is Knockaround in?
Knockaround's product category is Eyewear / Sunglasses. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.