What WeFuse does

WeFuse is a full-service digital creative agency that delivers digital marketing, headless web development, performance marketing, B2B e-commerce, and creator-led campaign services to enterprise brands. Founded in 2014 and headquartered in Amsterdam, Netherlands, the firm operates with a distributed team of 25+ professionals across offices in Amsterdam, Johannesburg, and Cape Town. Its client base comprises large multinational and regional brands including Honda, Converse, Dickies, GE, Gap, Samsung, Huawei, and RookieUSA, with active engagements spanning Africa (13 countries for Honda), South America, Southeast Asia, and Europe.

The agency builds on a MACH-aligned technology stack incorporating headless CMS platforms (Craft CMS, Hygraph), React front-ends, Kubernetes orchestration on Azure, and GraphQL APIs. Core offerings include digital marketing services, headless website development, a modular B2B e-commerce platform, creator-led storytelling campaigns, and social media campaign management, supplemented by add-on modules covering lead management integration, AI-powered performance optimization, generative engine optimization (GEO), first-party data strategy consulting, headless architecture advisory, and AI-assisted design prototyping. Documented technology differentiators include a proprietary AI-driven budget reallocation engine, dynamic rules-based catalogue curation for B2B commerce, and a strategic partnership with Hygraph for federated content orchestration.

WeFuse monetizes through project-based professional services engagements, typically scoped as multi-year contracts with custom pricing that is not publicly disclosed. Go-to-market is direct enterprise sales targeting CMO-level buyers and digital transformation teams, supported by thought-leadership content, case studies, and industry award recognition (Assegai Gold, Mark Awards, ECHO Awards judge selection). The firm is privately held, founder-led by Dimitri Quadflieg (CEO) and Sarah Quadflieg (Managing Director), and structured as WeFuse B.V. in the Netherlands with a South African subsidiary (WeFuse (PTY) LTD). No external institutional investors or funding rounds have been disclosed. Reported client outcomes include a 104.7% performance lift for Honda with a 1.5% budget increase, 14x first-year ROI on the Converse B2B platform, 433% increase in retailer pre-orders, and 43M+ reach across 11 countries for a Converse social campaign.

Name

WeFuse

Legal name

WeFuse B.V.

Website

https://wefuse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

WeFuse is a privately held, Amsterdam-headquartered digital creative agency serving enterprise brands with digital marketing, headless web development, B2B e-commerce, and performance marketing services across Africa, Europe, and emerging markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital marketing services
• Performance marketing
• Headless web development
• B2b ecommerce platforms
• Creative campaign management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Full-service digital marketing and transformation services including performance marketing, web development, creative campaigns, and strategic consulting for enterprise clients.
2. Performance Marketing: Data-driven marketing campaigns with measurable outcomes including paid media, social advertising, and conversion optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WeFuse is a full-service digital creative agency that fuses creativity, data, technology, and AI to deliver digital marketing, headless website development, B2B e-commerce platforms, and creative campaigns for enterprise brands. Core services include performance marketing with AI-powered optimization, headless web platform engineering on MACH architecture, B2B commerce platforms with tiered pricing and digital sell-in, and creator-led storytelling campaigns executed globally across multiple markets.

Product overview

WeFuse is a full-service digital agency operating as a data-driven digital creative firm that accelerates businesses in the digital era. The company offers a unified portfolio of services rather than a singular SaaS product: core service offerings include Digital Marketing Services (performance marketing, paid media, social media management), Headless Website Development (using Craft CMS, Hygraph, React/Kubernetes architecture for scalable multi-site platforms), B2B E-Commerce Platforms (MACH-based modular headless commerce), Creator-Led Storytelling Campaigns, and Social Media Campaign Management. Supporting modules and capabilities include Lead Management System Integration, Performance Marketing Optimisation with AI-powered creative testing, Generative Engine Optimisation (GEO), First-Party Data Strategy consulting, Headless Architecture Advisory, and AI-Powered Design Prototyping. The agency also provides strategic Digital Transformation Consulting using its proprietary Fusion Framework that integrates data, strategy, and creativity. Projects span enterprise clients including Honda, Converse, Dickies, GE, Gap, Huawei, and Samsung across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Full-service digital marketing including performance marketing, paid media, social media management, and data-driven campaign execution with AI-powered optimisation, delivered to enterprise brands.
• Digital Transformation Consulting Strategic consulting services guiding organisations through digital transformation by integrating design, marketing, and technology into unified growth strategies using WeFuse's proprietary Fusion Framework.
• Headless Website Development Decoupled front-end and back-end website development using Craft CMS and Hygraph with React front-ends deployed via Kubernetes on Azure; enables omnichannel content delivery, mobile-first experiences, and scalable multi-site management across regions for enterprise clients.
• B2B E-Commerce Platform Development Modular MACH-based headless commerce platform development for B2B sell-in processes featuring dynamic rules-based catalogue curation, tiered pricing, multi-product order cards, and self-managed CMS; replaces spreadsheet-based ordering with real-time digital commerce for brand wholesale and retail partner networks.
• Creator-Led Storytelling Campaigns Influencer and creator-led marketing campaigns featuring authentic video content creation, social media activation, and purpose-driven engagement; includes story development, cultural relevance strategy, and cross-platform content distribution for brands such as Dickies and Converse.
• Social Media Campaign Management Full social media strategy and campaign execution including content creation, community building, influencer partnerships, and paid social amplification across Instagram, YouTube, and other platforms for enterprise brand clients.

Quantifiable outcome

• 104.7% performance increase with only 1.5% budget increase (Honda)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability17 records

Feature3 records

Partnerships

One partnership is on record.

• HygraphcoreTechnology or Integration · 17 August 2025Strategic partnership with Hygraph, the enterprise-grade federated content platform. WeFuse leverages Hygraph's GraphQL API and content orchestration capabilities to build dynamic, scalable, content-rich digital experiences for clients. The partnership enhances WeFuse's composable architecture and headless technology offerings, enabling seamless content management across diverse systems and channels.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept Agency: Amsterdam-based full-service digital agency offering creative, technology, and data services to enterprise brands; near-ideal comparable for WeFuse given shared Dutch origin, MACH/headless capabilities, and enterprise brand roster (Tesla, Google, eBay).
• Jellyfish: Global digital marketing agency under Brandtech Group focused on performance media, creative, and data-driven campaigns for enterprise clients; directly comparable on performance marketing optimization, AI-powered campaign work, and tech partnerships.
• Huge: Experience design and digital transformation agency serving enterprise clients like Nike and Google; directly comparable on headless commerce, UX engineering, and integrated creative+tech delivery model.
• Mirum: Mid-size global digital agency combining strategy, creative, and technology; comparable to WeFuse on MACH/headless commerce builds, performance marketing, and creator-led campaign execution for enterprise brands.

Broad incumbents

• R/GA: Globally scaled digital creative and experience agency under IPG that combines design, technology, and consulting; overlaps with WeFuse on headless platform builds, brand transformation, and creator-led storytelling for major brands.
• Publicis Sapient: Large-scale digital transformation arm of Publicis Groupe delivering MACH-based commerce, AI, and engineering services; comparable as a headless/composable competitor with deeper resources and a global delivery network.
• MediaMonks (S4): Monks (formerly MediaMonks) is a global digital content, experience, and performance agency under S4 Capital; overlaps with WeFuse on creative campaigns, headless commerce, and enterprise client roster.
• Dentsu Creative: Creative network of Dentsu International delivering integrated campaigns, experience design, and performance marketing; comparable as a broader incumbent competing for the same enterprise brand transformation mandates.
• Accenture Song: Global experience and digital transformation practice under Accenture; competes for large enterprise digital transformation mandates including headless commerce and marketing operations redesign.
• Isobar: Global digital experience agency under dentsu delivering creative, commerce, and platform solutions; comparable on headless architecture builds and enterprise digital transformation, with similar full-service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/WeFuse
• Facebookfacebook.com/wefuse
• LinkedInlinkedin.com/company/wefuse
• Instagraminstagram.com/wefuse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeFuse