Erbaviva

What Erbaviva does

Erbaviva is a privately held, family-owned direct-to-consumer organic skincare brand founded in 1996 and headquartered in Chatsworth, California, with manufacturing operations described as being located in the Los Angeles area. The company develops and sells certified-organic personal care products across three primary lines — Baby, Mama (prenatal and postnatal), and Body — with a catalog spanning roughly 35-plus SKUs including shampoos, body washes, lotions, butters, oils, creams, sunscreens, diaper balms, nursing balms, stretch-mark treatments, organic deodorant sprays, lip balms, foot balm, and curated gift sets and discovery kits. Formulations use globally sourced botanical ingredients (lavender, chamomile, calendula, rosehip, shea butter, jojoba, and similar) and are positioned as free from sulfates, parabens, synthetic fragrances, and harsh detergents, with reef-safe sunscreen built around non-nano zinc oxide. The company holds a layered certification stack — USDA Organic (95%+ organic ingredients), B Corp, COSMOS Organic, Demeter Biodynamic, Leaping Bunny Cruelty-Free, Vegan, and FSC packaging — that anchors its trust-based brand positioning. Robin Brown is identified as co-founder and CEO.

The proprietary technical layer is concentrated in formulation recipes and certified-organic sourcing rather than a distinct platform architecture: products are made in California using farm-to-bottle inputs from certified organic, regenerative, and biodynamic farming partners. Sunscreens use non-nano zinc oxide rather than chemical UV filters to satisfy the brand's coral-reef-safe positioning, and selected lines (e.g., Stretch Mark Cream at 74% organic, Belly Butter, Nursing Balm at 100% USDA Organic) are positioned for use on sensitive infant skin or during pregnancy and breastfeeding. There is no disclosed mobile app, API surface, or third-party platform integration; the digital presence is a Shopify-based e-commerce storefront at erbaviva.com operating on a pure product-led, content-supported direct-to-consumer motion.

The business model is straightforward one-time-purchase e-commerce. Revenue is generated via direct online sales with no subscription mechanic, supported by free U.S. shipping over $30 and international shipping. Pricing is a la carte with single SKUs from $6 (lip balm) to roughly $26 (Belly Butter), discovery kits in the $30-$44 range, premium bundles up to $99, and gift cards available in $25, $50, and $100 denominations. The go-to-market is content-led: The Conscious Decision blog, an Instagram and TikTok presence, an email newsletter offering 10% off first order, a formal affiliate program, and earned media in Motherly, Cosmopolitan, Byrdie, ELLE, and InStyle. Distribution is exclusively DTC — there is no disclosed third-party retail, wholesale, or marketplace presence — and customer service, wholesale, and press inquiries are handled via dedicated email channels.

Name

Erbaviva

Legal name

Erbaviva

Website

https://erbaviva.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Erbaviva is a family-owned, direct-to-consumer organic skincare brand founded in 1996 and based in Chatsworth, California. It sells USDA-certified organic baby, prenatal/maternal, and adult body care products exclusively through its Shopify e-commerce storefront to conscious families and expecting mothers.

Ownership category

akta.pro rank

Product category

Organic Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Other Health and Personal Care Retailers (45619)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Baby Bath & Cleansing (CRABAJAA)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Organic skincare
• Baby care products
• Mama prenatal care
• Natural body care
• Certified organic cosmetics

Headquarters

HQ city

Chatsworth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Erbaviva generates revenue through direct-to-consumer sales of certified organic skincare products via its e-commerce website. Products are sold as one-time purchases with no subscription model. Product categories include baby care, mama/prenatal care, body care, and travel sizes. The company also sells gift cards in denominations of $25, $50, and $100.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Erbaviva formulates, manufactures, and sells USDA Certified Organic personal care products directly to consumers through its own e-commerce website. Its product portfolio spans baby care (shampoos, body washes, lotions, butters, oils, creams, diaper balms, sunscreens, bug sprays), mama and prenatal care (stretch mark oils and creams, belly butter, nursing balm, massage oil, oat bath, nausea relief lip balm), and adult body care (organic deodorants, lip balms, foot balm, hand sanitizer, hand wash, sunscreen). The company also markets curated gift sets, discovery kits, and gift cards.

Product overview

Erbaviva is a USDA Certified Organic skincare company offering a comprehensive portfolio of baby care, mama care, and body care products. The product line centers on certified organic ingredients with gentle botanical formulations designed for sensitive skin. Baby care offerings include shampoos, body washes, lotions, butters, oils, creams, sunscreen, diaper balms, bug repellents, and lip balms. Mama care products address pregnancy and postpartum needs including stretch mark prevention (oils, creams, belly butters), breastfeeding support (nursing balm), relaxation (oat baths, massage oils), and nausea relief (quease ease lip balm). Body care includes organic deodorants (jasmine grapefruit, lemon sage, lavender geranium varieties), lip balms in multiple flavors, foot balms, hand sanitizers, hand washes, and sunscreens. The company also offers curated gift sets and bundles including discovery kits, themed bundles (For Him, For Her), and everyday essentials travel sets. All products are crafted without sulfates, parabens, harsh chemicals, or synthetic fragrances, and many are vegan-certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Shampoo Organic baby shampoo with lavender and chamomile, gentle enough for newborn skin. Available in 2oz and 8oz sizes. For parents seeking gentle, organic cleansing for infants.
• Baby Body Wash Gentle, fragrance-free organic body wash formulated for newborns and infants with sensitive skin, free of harsh chemicals.
• Baby Lotion Gentle, nourishing organic baby lotion providing long-lasting hydration with organic essential oils.
• Baby Butter Organic baby butter cream with fair trade cocoa butter and calming organic essential oils, designed to comfort, moisturize, and protect delicate skin from winter dryness.
• Baby Oil USDA certified organic baby oil infused with vitamin E and rosemary extract in almond, jojoba, and safflower carrier oils; used for after-bath massage and moisturizing.
• Baby Cream Vegan and cruelty-free organic baby cream for nourishing and protecting baby's delicate skin.
• Baby Sunscreen SPF 30 Coral reef safe, non-nano zinc oxide sunscreen providing full spectrum UVA and UVB protection for the entire family, free from harmful chemicals.
• Diaper Balm Gentle organic balm formulated for diaper care and relief.
• Lip & Cheek Balm Award-winning organic lip and cheek balm for dry and chapped lips, cheeks, and hands, made with rich shea butter, lavender, chamomile, calendula, and rosemary extracts.
• Stretch Mark Oil Organic stretch mark oil with rose, sandalwood, sunflower, carrot seed, rosehip, and vitamin E; boosts skin elasticity and acts as anti-inflammatory skin rejuvenator.
• Stretch Mark Cream Nutritive organic essential oil-infused cream with cocoa butter and sea buckthorn extract to keep skin hydrated and elastic; 74% Organic and Vegan.
• Belly Butter 100% USDA Organic belly butter combining cocoa butter and carrot seed oil, enriched with lavender, mandarin, sandalwood, and rose essential oils for preventing stretch marks and easing itchiness.
• Nursing Balm USDA Organic nursing nipple cream to safely hydrate dry, cracked, sore skin for better breastfeeding; does not require rinse-off prior to breastfeeding. 100% Vegetarian and USDA Organic certified.
• Mama Relax Oil Soothing pregnancy-safe massage oil with calming organic essential oils of Roman chamomile, geranium, and lavender; USDA Organic and Vegan.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dr. Bronner's: Family-owned organic personal care company with certified-organic soaps, lotions, and baby products. Comparable on organic certifications, family-ownership ethos, and US manufacturing.
• Burt's Bees Baby: Baby care sub-brand of Burt's Bees (Clorox-owned) selling naturally-derived baby wash, lotion, and diaper ointment at mass retail. Competitor for the same consumer in the natural baby aisle.
• Aveeno Baby: Johnson & Johnson baby skincare line built around oat-based, sensitive-skin formulations and distributed broadly in mass and drug. Adjacent incumbent competing for the same baby-care shelf.

Emerging players

• Babo Botanicals: Plant-based baby and family care brand with certified organic formulations. Overlaps with Erbaviva in baby shampoo, lotion, sunscreen, and bug repellent categories.
• Pipette: Modern DTC baby care brand emphasizing clean, plant-derived formulations. Comparable in target customer (conscious parents), channel mix (DTC-first), and product architecture.
• Tubby Todd: DTC-native organic baby and family skincare brand growing rapidly through social and influencer channels. Comparable in product mix (lotions, bath, balm) and in leaning on organic/allergen-friendly claims.

Direct peers

• California Baby: Long-established US organic baby care brand offering shampoos, body wash, lotions, and sunscreens for sensitive skin. Direct peer in the natural baby care category with similar ingredient-transparency positioning.
• Earth Mama Organics: US-based organic brand focused on pregnancy, postpartum, and baby care with a comparable certified-organic formulation ethos and DTC-first distribution. Closest direct analog to Erbaviva's mama + baby positioning.
• Mustela: Specialist baby and maternity skincare brand with globally distributed retail presence. Overlaps directly with Erbaviva's baby bath, lotion, and prenatal skincare portfolio.
• Weleda: Global natural personal care brand with a substantial baby and maternity line built on certified natural and biodynamic ingredients. Comparable on certification stack, baby/mama focus, and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/erbaviva
• TikToktiktok.com/@erbavivaofficial?lang=en
• Xx.com/erbaviva
• Facebookfacebook.com/erbavivaus
• LinkedInlinkedin.com/company/erbaviva

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erbaviva