Babo Botanicals
Babo Botanicals is a privately held, family-owned plant-based skincare brand founded in 2010 that manufactures and sells approximately 72 EWG Verified mineral sunscreen, baby care, haircare, and bath products directly to consumers via its e-commerce storefront.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Babo Botanicals does
Babo Botanicals is a privately held, family-owned plant-based skincare company founded in 2010 by Kate Solomon and headquartered in New York. The company manufactures and sells a portfolio of approximately 72 mineral sunscreen, haircare, baby care, and bath and body products under the Babo Botanicals brand, formulated around non-nano zinc oxide and titanium dioxide mineral filters, an exclusive Nutri-Soothe herbal blend (calendula, chamomile, watercress, meadowsweet), and proprietary reverse emulsion technology that delivers milk-light sunscreen textures. All products are EWG Verified, dermatologist-tested, and pediatrician-tested, with additional certifications including B Corp, PETA cruelty-free, Leaping Bunny, and National Eczema Association recognition.
The business operates primarily on a direct-to-consumer model through its own e-commerce storefront at babobotanicals.com, with unit pricing ranging from $10.50 to $38 across hand soaps, sunscreen sticks, lotions, sprays, shampoo bars, bubble baths, and baby care items, and free shipping offered on orders over $49. An additional distribution channel is provided through Health-E Commerce's FSA Store and HSA Store, enabling pre-tax healthcare dollar purchases. Revenue is generated entirely through one-time transactional purchases with no subscription model, supplemented by the Club Babo loyalty rewards program, content marketing via the company blog, and Instagram-driven community engagement. The customer base is fragmented across families with young children, individuals with sensitive skin, eco-conscious consumers, and active outdoor users, with no enterprise or wholesale concentration.
Babo Botanicals firmographics
Firmographics- Name
- Babo Botanicals
- Legal name
- Babo Botanicals
- Website
- https://babobotanicals.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Babo Botanicals is a privately held, family-owned plant-based skincare brand founded in 2010 that manufactures and sells approximately 72 EWG Verified mineral sunscreen, baby care, haircare, and bath products directly to consumers via its e-commerce storefront.
- Ownership category
- akta.pro rank
Babo Botanicals industry classification
Industry- Product category
- Natural Plant-Based Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Sunscreen (Body) (CRABAHAB)
- akta.pro secondary industries
- Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Baby Sun Protection (CRABAJAE), Baby Bath & Cleansing (CRABAJAA), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where Babo Botanicals is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Babo Botanicals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales (DTC): Babo Botanicals generates revenue through direct-to-consumer sales of their plant-based skincare products via their e-commerce website. Products include mineral sunscreens, baby care, haircare, and body washes. The company offers products in various formats (lotions, sprays, sticks, bars) and sizes, with prices ranging from approximately $10.50 to $38. Revenue is one-time transaction-based with no subscription model explicitly mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand Soap - Sensitive Baby Fragrance-Free Foam Hand Soap 8oz |
| Unit Pricing | Pay-as-you-go | Sunscreen Sticks - SPF 50 Baby Face Mineral Sunscreen Stick |
| Unit Pricing | Pay-as-you-go | Sunscreen Lotions - Various SPF levels |
| Unit Pricing | Pay-as-you-go | Sunscreen Sprays - Mineral formulations |
| Unit Pricing | Pay-as-you-go | Shampoo Bars - Plant-powered solid shampoo |
| Unit Pricing | Pay-as-you-go | Baby Care Products - Lotions and washes |
| Unit Pricing | Pay-as-you-go | Bubble Bath & Body Wash |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Babo Botanicals product offering
Product offeringCore offering
Babo Botanicals manufactures and sells plant-based skincare, sun care, and hair care products for the whole family. Its product portfolio centers on mineral sunscreens (zinc oxide based), baby care items (diaper creams, washes, lotions), shampoos and conditioners, and bath and body washes. Products are sold directly to consumers via the company's e-commerce website and are formulated with the proprietary Nutri-Soothe herbal blend and EWG Verified, dermatologist-tested ingredients.
Product overview
Babo Botanicals is a plant-based skincare brand founded in 2010 by Kate Solomon, offering a comprehensive portfolio of mineral sunscreen, haircare, baby care, and bath & body products for the whole family. The product lineup centers on mineral sun protection with zinc oxide and titanium dioxide (including SPF30-SPF50 formulations in lotion, spray, stick, and tinted formats), supplemented by a full haircare line (shampoos, conditioners, and new eco-friendly shampoo bars in the award-winning Haircare in a Carton collection), baby care essentials (diaper creams, bubble baths, lotions, and gentle cleansers), and body moisturizers. All products feature plant-based ingredients with the proprietary Nutri-Soothe Herbal Blend (calendula, chamomile, watercress, meadowsweet), are EWG Verified, dermatologist tested, and cruelty-free. Key differentiators include sustainable packaging innovations like the 80% plastic-reducing carton haircare and refill pouch systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydrating Milk Mineral Face Sunscreen SPF30 Modern mineral face sunscreen with milk-light texture using reverse emulsion technology and liquid zinc oxide for broad-spectrum SPF30 protection with dewy finish. EWG Verified, fragrance-free.
- Sensitive Baby Mineral Sunscreen Lotion SPF50
Quantifiable outcome
- Approximately 80% plastic waste reduction through paper carton packaging for haircare collection
- +1 more outcomes
Companies that use Babo Botanicals
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Babo Botanicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Babo Botanicals partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Babo Botanicals competitors and assessment
Company assessmentDirect peers
- Thinkbaby / Thinksport: Mineral sunscreen brand sold through DTC and retail, with comparable baby/kids positioning and reef-safe claims. Competes for the same eco-conscious parent shopper.
- California Baby: Premium plant-based baby care brand offering shampoos, lotions, sunscreens and bubble baths. Directly competes with Babo's Sensitive Baby line in natural baby skincare.
- ATTITUDE: Canadian natural personal-care brand with EWG-verified baby, body and sun products. Comparable clean-ingredient, plant-based positioning across overlapping franchises.
- Blue Lizard Australian Sunscreen: Mineral sunscreen specialist with zinc-oxide SPFs marketed to families, babies and sensitive skin. Direct competitor in the mineral SPF category Babo anchors.
- Earth Mama Organics: USDA Certified Organic, EWG-verified baby and maternal care brand. Overlaps with Babo on sensitive-skin baby lotions, diaper balms, and clean ingredient standards.
- Goddess Garden: Natural mineral sunscreen brand focused on non-nano zinc oxide and reef-safe formulations. Directly comparable on ingredient philosophy and family-targeted SKUs.
- Badger Balm: Family-owned natural mineral sunscreen and balm maker. Closely comparable DTC clean-beauty brand with zinc-oxide SPFs and similar eco/sustainability positioning.
- Tubby Todd: DTC natural baby skincare brand with strong social/community presence and sensitive-skin focus. Comparable audience (parents of babies with eczema/sensitive skin) and price tier.
- Pipette: Baby skincare brand owned by Babyganics/Kao with plant-derived formulas, EWG-conscious positioning and broader retail distribution. A scale comparable to Babo's baby care line.
Broad incumbents
- Aveeno Baby: Johnson & Johnson-owned sensitive-skin baby and adult skincare line with colloidal oatmeal hero ingredient. Represents the scaled incumbent Babo competes against at retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Babo Botanicals social profiles
Digital presenceBabo Botanicals compliance and trust
Trust signalCompliance11 records
Babo Botanicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Babo Botanicals leadership team
Management profileNumber of profiles
Profiles1 record
Babo Botanicals funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Babo Botanicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Babo Botanicals
What does Babo Botanicals do?
Babo Botanicals manufactures and sells plant-based skincare, sun care, and hair care products for the whole family. Its product portfolio centers on mineral sunscreens (zinc oxide based), baby care items (diaper creams, washes, lotions), shampoos and conditioners, and bath and body washes. Products are sold directly to consumers via the company's e-commerce website and are formulated with the proprietary Nutri-Soothe herbal blend and EWG Verified, dermatologist-tested ingredients.
Is Babo Botanicals a public or private company?
Babo Botanicals is a private company. It is classified as family owned and is currently operating.
When was Babo Botanicals founded?
Babo Botanicals was founded in 2010. It employs 11 to 50 people.
Where is Babo Botanicals based?
Babo Botanicals is headquartered in New York, United States, in the North America region.
How does Babo Botanicals make money?
One revenue line is on record: direct Product Sales (DTC).
Who are Babo Botanicals's main competitors?
Direct peers on record are Thinkbaby / Thinksport, California Baby, ATTITUDE, Blue Lizard Australian Sunscreen, Earth Mama Organics, Goddess Garden, Badger Balm, Tubby Todd and Pipette. Aveeno Baby is listed as a broad incumbent.
Does Babo Botanicals have an API?
No public API is recorded for Babo Botanicals.
What industry is Babo Botanicals in?
Babo Botanicals's product category is Natural Plant-Based Personal Care. Its primary akta.pro industry code is CRABAHAB, Sunscreen (Body), with a secondary code of CRABAJAB, Baby Skincare (Lotions, Creams, Oils). Its NAICS code is 32561 and its SIC code is 2840.