The Briars Group

What The Briars Group does

The Briars Group is a privately held UK-headquartered professional services firm founded in 1991 that provides outsourced back-office and global expansion services to businesses operating across borders. Operating from offices in Warrington (headquarters), London, New York, and Surrey under the legal entity The Briars Group Ltd, the firm serves approximately 3,000+ clients spanning startups, SMEs, large multinational corporations, PE and VC firms, professional sports organisations, and medical/pharmaceutical businesses across 150+ countries. Its service portfolio covers global accounting, international tax, payments and banking, global compliance, treasury and FX, global HR, payroll, Employer of Record (EOR), Agent of Record (AOR), Non-Resident Employer Registration (NRER), fractional leadership, and full back-office support, delivered via a subscription-style engagement model with monthly billing and quote-based pricing.

The company's technology layer centers on the Briars Powered by Axiom (BPA) platform, an online treasury and FX system that integrates with regulated e-money institutions including Currencycloud (FCA-authorized), Ebury Partners, Visa Global Services Inc. (NMLS-licensed US money transmitter), Global Currency Exchange Network, and Interpay UK, enabling multi-currency account management, international payments, and 24/7 client access. The firm additionally integrates with the myepaywindow payroll platform. Beyond its technology stack, Briars has codified its domain expertise into a content ecosystem comprising the Knowledge Hub, Beyond Borders podcast, webinar series, and an extensive library of downloadable country-specific hiring, compliance, and expansion guides.

Commercially, Briars runs a direct enterprise and mid-market sales motion anchored by 'Book a Discovery Call' CTAs, supplemented by referral and partner channels and content-led inbound demand generation. Leadership is headed by CEO Andrew Fahey (a PE-backed business leader with accountancy, law, and financial services background), supported by an FCA-qualified Financial Controller (Clare Gaskell, ex-Grant Thornton/KPMG) and a team collectively representing 150+ years of expertise. The firm is privately owned with no disclosed external funding, parent company, or M&A activity, and operates profitably on a recurring subscription revenue model.

Name

The Briars Group

Legal name

The Briars Group Ltd

Website

https://briarsgroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

The Briars Group is a UK-headquartered professional services firm providing outsourced back-office functions (accounting, payroll, HR, tax, compliance, treasury/FX) and an EOR/AOR platform to 3,000+ clients expanding internationally across 150+ countries, delivered via a subscription model.

Ownership category

akta.pro rank

Product category

Global Business Expansion Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214), Professional Employer Organizations (561330), Professional Employer Organizations (56133), Office Administrative Services (56111)

SIC

Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

International Payroll & Contractor Payments (FSAMAIAC)

akta.pro secondary industries

Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support) (BPAAAGAD), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Global expansion services
• International payroll services
• Outsourced accounting
• Employer of record
• Global compliance advisory

Headquarters

HQ city

Godalming

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription-Style Professional Services: Flexible subscription-based model offering access to a wide range of global services including accounting, HR, payroll, compliance, and back-office support without the overhead of full-time resources. Services are scalable and adaptable to client-specific needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Briars Group delivers subscription-based professional services for global business expansion, including international accounting, tax, payroll, HR, compliance, and treasury/FX management. The firm supports 3,000+ clients across 150+ countries with outsourced back-office functions and operates the Briars Powered by Axiom (BPA) platform for international payments and multi-currency treasury operations.

Product overview

The Briars Group offers a suite of professional services for global expansion rather than a single software product. The core portfolio includes Global Accounting, International Tax, Payments & Banking, Global Compliance, and Treasury & FX Services delivered through the Briars Powered by Axiom (BPA) platform. Supporting services include Global HR, Global Payroll, Employer of Record (EOR), Agent of Record (AOR), and Non-Resident Employer Registration (NRER) solutions. Additional offerings encompass Fractional Services (providing on-demand HR and finance directors), Full Back Office Services, and Global Workforce Services. Content resources include the Knowledge Hub with articles, the Beyond Borders podcast, webinars, and downloadable guides covering country-specific and topic-specific expansion guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Briars Powered by Axiom (BPA): Treasury and FX services platform for international payments and banking operations.

Products and services

• Global Accounting Services

Quantifiable outcome

• Toronto construction company achieved 15% revenue increase within 3 months of expansion to Germany and UK
• +6 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Currencycloud (The Currency Cloud Limited)coreTechnology or IntegrationRegulated e-money institution partner providing international payment processing, e-money issuance, and treasury services. UK operations authorized by FCA under Electronic Money Regulations 2011. EEA services provided through CurrencyCloud B.V. licensed by De Nederlandsche Bank.
• Visa Global Services Inc. (VGSI)coreTechnology or IntegrationUS payment services provider licensed money transmitter (NMLS ID 181032) providing payment services in the United States. Licensed by New York Department of Financial Services and registered MSB with FinCEN and FINTRAC for cross-border payment processing.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Globalization Partners: Globalization Partners is a global EOR and international expansion platform operating in 180+ countries. It competes directly with Briars' EOR, payroll, and global expansion services for enterprise and mid-market clients.
• Deel: Deel is a leading global EOR, contractor management, and international payroll platform operating in 150+ countries. It directly competes with Briars' EOR, AOR, and global payroll offerings, with a more product-led and venture-funded model.
• Multiplier: Multiplier is a global EOR and contractor management platform operating in 150+ countries. It competes directly with Briars' EOR, AOR, global payroll, and contractor compliance offerings, especially for tech SMEs.
• Vistra: Vistra is a global business services provider offering corporate, accounting, tax, payroll, HR, and fund administration across 50+ jurisdictions. It competes directly with Briars' multi-jurisdictional back-office, accounting, and compliance services.
• Papaya Global: Papaya Global provides a cloud-based global payroll and EOR platform. It directly competes with Briars' global payroll and Employer of Record services, especially with technology-forward clients seeking integrated software workflows.
• Remote: Remote provides global EOR, contractor management, payroll, and international HR services. It overlaps directly with Briars' core EOR/AOR, global payroll, and HR compliance offerings, targeting similar technology and SME clients.
• Velocity Global: Velocity Global offers EOR, global payroll, immigration, and international expansion services across 185+ countries. It directly competes with Briars' EOR and global expansion portfolio for both enterprise and SME clients.
• Pilot: Pilot provides outsourced bookkeeping, tax, and CFO services for startups and SMBs. It is comparable to Briars' Full Back Office and Global Accountancy services, particularly for tech-startup clients seeking outsourced finance and tax support.
• TMF Group: TMF Group provides global accounting, tax, payroll, HR, and corporate secretarial services across 125+ jurisdictions. It is a direct peer given Briars' overlapping global accountancy, international tax, payroll, HR, and compliance offerings.

Broad incumbents

• Airwallex: Airwallex is a global payments and multi-currency account platform for businesses. It is comparable to Briars' BPA treasury and FX platform as an alternative international payment and FX provider, though Airwallex focuses more on software than services.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/briarsgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Briars Group