OuiCar
OuiCar operates as Turo's French peer-to-peer car sharing marketplace, connecting individual vehicle owners with renters across France via web and mobile apps. It monetizes via commission on bookings, offering daily to monthly rentals across economy, SUV, family, luxury, electric, and specialty categories.
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What OuiCar does
OuiCar was a leading French peer-to-peer car sharing marketplace that enabled individual vehicle owners ("hosts") to monetize underutilized cars by renting them to consumers through a digital booking platform. Following its acquisition by US-based Turo, Inc., OuiCar has been rebranded and now operates as Turo's French platform at turo.com/fr, consolidating OuiCar's French supply and demand into Turo's global multi-country marketplace (also covering the US, Australia, Canada, and the UK).
The platform is built on a two-sided marketplace accessible via web and native iOS/Android applications. Supply comes from individual hosts who list vehicles free of charge and pay a commission percentage on each completed booking, while demand comes from individual renters (and a secondary corporate/business segment) booking for personal use cases including airport transfers, travel, family trips, and daily commutes. The product surface spans economy through luxury segments — standard cars, SUVs, family vehicles, luxury, electric/hybrid, convertibles, sports cars, minibuses, and classics — each with dedicated category pages. A long-term rental feature ("Location longue durée") introduced in 2025 adds monthly billing with progressively degressive pricing for stays from one day to one year. Physical pickup infrastructure spans all major French airports (CDG, Orly, Nice, Lyon, Marseille, Toulouse, and others) and train stations (Gare du Nord, Gare de Lyon, Montparnasse, Part-Dieu, St-Charles, Bordeaux, etc.), turning the platform into an omnichannel marketplace.
OuiCar / Turo France monetizes via marketplace commissions on each rental transaction plus ancillary host service fees, with usage-based pricing set by hosts (observed daily range €17–€64; monthly range €381–€1,880 across economy to luxury). Distribution is digital-first — organic social (Facebook, Instagram, TikTok, YouTube), content marketing via the Turo blog, and app-store optimization — with the mobile app and web interface acting as self-serve PLG funnels. The company is now a brand/operating unit of Turo, Inc., a privately held US corporation headquartered in San Francisco.
OuiCar firmographics
Firmographics- Name
- OuiCar
- Legal name
- Turo, Inc.
- Website
- https://ouicar.fr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OuiCar operates as Turo's French peer-to-peer car sharing marketplace, connecting individual vehicle owners with renters across France via web and mobile apps. It monetizes via commission on bookings, offering daily to monthly rentals across economy, SUV, family, luxury, electric, and specialty categories.
- Ownership category
- akta.pro rank
OuiCar industry classification
Industry- Product category
- Peer-to-peer car rental marketplace
- NAICS
- Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Consumer P2P Car Sharing Marketplaces (THADABAA)
- akta.pro secondary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
Keywords
Where OuiCar is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
OuiCar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Others
Revenue model
- Commission on Rentals: OuiCar/Turo earns revenue by taking a commission fee on each car rental transaction completed through the platform. Hosts list vehicles for free and pay a percentage of each booking.
- Host Service Fees: Additional service fees charged to hosts for using the platform to list and manage their vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily rental rates ranging from economy to luxury vehicles |
| Usage-based | Monthly | Monthly rental rates for long-term bookings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
OuiCar product offering
Product offeringCore offering
OuiCar operates a peer-to-peer car sharing marketplace (now rebranded as Turo in France) that connects individual vehicle owners (hosts) with renters through a digital platform. Hosts list their vehicles for free and earn income from each rental, while renters access a diverse catalog of vehicles (economy, SUV, family, luxury, electric, convertible, sports, minibus, and classic cars) for daily or monthly bookings, with pickup options at airports, train stations, cities, and via delivery. The platform monetizes through commissions on each rental transaction and host service fees, and includes integrated insurance and protection plans for both hosts and guests.
Product overview
OuiCar operates as a peer-to-peer car rental marketplace (now rebranded as Turo in France). The platform consists of a core marketplace connecting vehicle owners with renters, supplemented by specialized vehicle categories including standard cars, SUVs, family vehicles, luxury cars, electric vehicles, convertibles, sports cars, minibuses, and classic cars. The service supports various rental durations from daily to monthly bookings through the location longue durée feature. Additional offerings include host management tools, insurance/protection plans for both hosts and guests, and pickup/dropoff services at airports and train stations across France.
Differentiator
Problem solved
Functional benefit
Products and services
- Turo (formerly OuiCar) Marketplace Peer-to-peer car rental marketplace connecting individual car owners (hosts) with renters. Customers can rent vehicles for daily, weekly, or monthly periods through a digital platform and have the option to list their own vehicles to earn income.
- Location longue durée (Long-term Rental) Long-term vehicle rental offering with monthly payments and progressively decreasing prices. Allows rentals from one day to one year with a simplified booking workflow.
- Standard Car Rental Standard vehicle rental category covering economy and compact vehicles from brands including Citroën, Peugeot, Renault, Fiat, and Volkswagen at various daily and monthly price points.
- SUV Rental SUV rental category featuring vehicles like Renault CAPTUR, Fiat 500X, Citroën C5 AIRCROSS, and Mercedes-Benz CLASSE GLA with both daily and monthly pricing options.
- Family Vehicle Rental Family vehicle rental category including spacious models such as Renault SCENIC, Peugeot EXPERT, and Citroën GRAND C4 SPACETOURER designed for families and group transportation.
- Luxury Vehicle Rental Premium vehicle rental category featuring high-end brands including Mercedes-Benz, Porsche, Maserati, BMW, and Audi at luxury pricing tiers.
- Electric Vehicle Rental Electric and hybrid vehicle rental category covering electric models available across major French cities including Paris, Lyon, Nice, Bordeaux, and Toulouse.
- Airport Rental Locations Airport pickup and drop-off rental service at major French airports including Paris Charles de Gaulle (CDG), Paris Orly (ORY), Nice Côte d'Azur (NCE), Lyon Saint-Exupéry (LYS), Marseille Provence (MRS), Toulouse Blagnac (TLS), Bordeaux, and others.
- Train Station Rental Locations Train station pickup rental service at major French rail hubs including Paris Gare de Lyon, Paris Gare du Nord, Paris Montparnasse, Lyon Part-Dieu, Marseille St-Charles, Bordeaux Saint-Jean, Lille Europe, Strasbourg, Rennes, Toulouse-Matabiau, and others.
- Insurance and Protection Plans Insurance and protection plans covering vehicle damage, theft, and liability during rental periods, with separate plans available for hosts and invited guests.
- Host Tools Suite of tools and resources for vehicle owners listing cars on the platform, including management dashboards, pricing optimization, and host support services.
Companies that use OuiCar
Customer profileSegments3 records
Ideal customer profiles3 records
OuiCar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OuiCar partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
OuiCar competitors and assessment
Company assessmentDirect peers
- Virtuo: French tech-enabled car rental company offering fully app-based vehicle pickup and return. Targets the same French urban and airport customer with a fleet (not P2P) model; directly competes for digital-first renters in Paris and major French cities.
- Drivy (Getaround): Former standalone French P2P car sharing leader, now integrated into Getaround. Closest legacy direct competitor to OuiCar, sharing the same French consumer base, host tools, and urban short-trip use cases.
- Getaround: Global peer-to-peer car sharing platform that acquired Drivy (OuiCar's historical French P2P competitor). Directly competes for French hosts and renters with the same marketplace commission model and similar host tooling.
- Turo: Global peer-to-peer car sharing marketplace and the parent brand under which OuiCar now operates in France. Directly comparable product, marketplace model, host tools, and insurance structure; OuiCar is effectively Turo's French brand.
Broad incumbents
- Free2Move: Stellantis-owned global mobility platform offering car sharing, rental, and subscription services across France and Europe. Broad incumbent in the same mobility space with overlapping consumer and corporate offerings.
- Zipcar: Large incumbent car sharing service (owned by Avis Budget Group) operating round-trip and station-based fleets. Comparable business model at the mobility category level, though primarily corporate and university-focused in Europe.
- Sixt: Major European traditional rental company with strong digital and app-based booking. Competes for OuiCar's airport and train station customers with a fleet-based model and aggressive pricing in France.
Regional players
- TravelCar: French mobility platform that monetizes airport parking by renting cars out while owners are away. Regionally focused French operator with a partially overlapping inventory and customer base to OuiCar.
Others
- BlaBlaCar: Leading French long-distance ride-sharing platform. Not a direct competitor in car rental, but a comparable French-born peer-to-peer marketplace sharing the same trust, review, and mobile-first playbook applied to intercity mobility.
Emerging players
- Uber Carshare: Uber's peer-to-peer car sharing product (originating from the Car Next Door acquisition) operating in selected markets. Emerging player with a marketplace model directly comparable to OuiCar, leveraging Uber's app for distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OuiCar social profiles
Digital presenceOuiCar financial estimates
Financial estimateRevenue estimate
Valuation estimate
OuiCar leadership team
Management profileNumber of profiles
OuiCar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OuiCar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OuiCar
What does OuiCar do?
OuiCar operates a peer-to-peer car sharing marketplace (now rebranded as Turo in France) that connects individual vehicle owners (hosts) with renters through a digital platform. Hosts list their vehicles for free and earn income from each rental, while renters access a diverse catalog of vehicles (economy, SUV, family, luxury, electric, convertible, sports, minibus, and classic cars) for daily or monthly bookings, with pickup options at airports, train stations, cities, and via delivery. The platform monetizes through commissions on each rental transaction and host service fees, and includes integrated insurance and protection plans for both hosts and guests.
Is OuiCar a public or private company?
OuiCar is a private company. It is classified as corporate owned and is currently operating.
When was OuiCar founded?
OuiCar was founded in 2007. It employs 11 to 50 people.
Where is OuiCar based?
OuiCar is headquartered in Paris, France, in the Europe region.
How does OuiCar make money?
Two revenue lines are on record. Commission on Rentals are the primary driver. The others are host Service Fees.
Who are OuiCar's main competitors?
Direct peers on record are Virtuo, Drivy (Getaround), Getaround and Turo. Broad incumbents are Free2Move, Zipcar and Sixt. TravelCar is listed as a regional player. BlaBlaCar is listed as an others. Uber Carshare is listed as an emerging player.
Does OuiCar have an API?
No public API is recorded for OuiCar.
What industry is OuiCar in?
OuiCar's product category is Peer-to-peer car rental marketplace. Its primary akta.pro industry code is THADABAA, Consumer P2P Car Sharing Marketplaces, with a secondary code of BPAMAIAF, Car Rental & Car-Sharing Booking Platforms. Its NAICS code is 532111 and its SIC code is 7510.