Free2Move
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Free2Move firmographics
Firmographics- Name
- Free2Move
- Legal name
- Free2Move SAS
- Website
- https://free2move.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Free2Move industry classification
Industry- Product category
- Mobility Services
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Free-Floating Carsharing (One-Way) (TLAFAMAB)
- akta.pro secondary industry
- EV Car Sharing (Round-Trip & Free-Floating) (THADANAB)
Keywords
Where Free2Move is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices16 records
Markets served
Free2Move business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Car Sharing (Usage-Based): Revenue generated from per-minute, hourly, and daily rental rates for free-floating car sharing services. Customers pay through the app based on usage duration with all-inclusive pricing covering fuel/charging, parking, and maintenance.
- Car on Demand (Subscription): Monthly subscription service for vehicle access including insurance, maintenance, tires, and 24/7 assistance. Offers flexible terms without credit or hidden fees.
- Parking Services: Commission-based model for parking space bookings at airports and urban locations across 52 countries and 150 airports. Free2move Park (formerly TravelCar) aggregates parking inventory from third-party providers.
- Business Solutions: B2B fleet management and mobility solutions for enterprise customers including car sharing for business, preventive maintenance, and connected fleet services. Also includes dealer integration programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Free-floating car sharing with per-minute, hourly, and daily rates |
| Usage-based | Pay-as-you-go | Short-term car rental from 1 day to 1 month |
| Usage-based | Pay-as-you-go | Van rental (Opel Movano) for heavy-duty transport |
| Subscription | Monthly | Car subscription with all-inclusive monthly payment |
| One time/ perpetual license | Pay-as-you-go | NACS adapter for Tesla Supercharger access |
| Transaction based/ take rate | Pay-as-you-go | Airport parking marketplace |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Free2Move product offering
Product offeringCore offering
Free2Move operates an integrated mobility platform providing free-floating car sharing in 16 cities, short-term vehicle rentals (1 day to 1 month), vehicle subscription (Car on Demand), parking aggregation across 500,000+ spaces in 65 countries, and EV charging solutions (Free2move Charge). All services are accessed via a single smartphone app, allowing users to find, reserve, and unlock vehicles and parking digitally with no paperwork or physical rental offices.
Product overview
Free2Move is a mobility solutions platform operated by Stellantis, offering a multi-modal portfolio of transportation services including car sharing (free-floating in 16 cities), traditional car rental (1 day to 1 month), parking aggregation (500,000+ spaces across 65 countries), and vehicle subscription (car on demand). The platform also includes business solutions for enterprise fleet management and EV charging services via Free2move Charge. Following the 2022 acquisition of Share Now from Mercedes-Benz and BMW, Free2Move operates across European cities with a combined fleet. The platform leverages an AI-powered intelligent fleet management system for vehicle deployment optimization and is expanding into autonomous mobility and teleoperation technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Free2move Park: Airport and city parking reservation service covering 500,000+ parking spaces across 65 countries
- Free2move Charge
Products and services
- Free2move Car Sharing Free-floating car sharing service allowing users to find, reserve, and unlock vehicles via smartphone app with per-minute, hourly, and daily rates. Includes maintenance, charging/refueling, and parking within home areas. Available to individual consumers in 16 cities.
- Free2move Car Rental Short-term vehicle rental service for 1 day to 1 month, offering 100% digital access via app with new and regularly maintained vehicles. Includes up to 3 drivers without additional fee. Targeted at consumers needing temporary transportation.
- Free2move Parking (Free2move Park) Parking space aggregation service offering over 500,000 parking places across 65 countries, including airport parking, 24/7 secured locations, valet services, and official airport car parks. Operates as a marketplace aggregating third-party parking providers. Targeted at air travelers and urban consumers.
- Free2move Car on Demand (Car Subscription) Vehicle subscription service allowing users to subscribe to cars with all-inclusive monthly payments covering insurance, maintenance, tires, and 24/7 assistance. Offers flexible terms with ability to change vehicles, no credit required. Targeted at consumers preferring subscription-based vehicle access.
- Free2move Business Solutions Enterprise mobility solutions including employee mobility guarantees, fleet cost optimization, and support for energy transition of corporate fleets. Includes car-sharing for business, preventive maintenance, and fleet connectivity services. Targeted at corporate and enterprise customers.
- Free2move Charge EV charging service and app that helps customers locate Superchargers and manage charging payments. Offers NACS-CCS1 DC adapters (priced at $230-$250) for Stellantis EVs to access Tesla's Supercharger network across 27,500+ locations in North America.
- Free2move Powered by DriveItAway Co-branded platform with DriveItAway enabling franchise dealers to offer flexible rental and lease-to-own vehicle access via a mobile app, transforming dealerships into mobility hubs. Launched in nine major U.S. cities.
Quantifiable outcome
- Find, reserve, and unlock cars in less than 2 seconds
- +2 more outcomes
Companies that use Free2Move
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Free2Move technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Free2Move partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DriveItAway HoldingscoreDriveItAway partnered with Free2move to leverage its platform and accelerate nationwide expansion of vehicle subscription and rental services. The partnership launched a shared fleet initiative allowing independent rental operators to expand capacity without additional capital investment.
- Hawaii Lifted Jeep RentalsminorPartnership expanding Free2move mobility services in Hawaii by integrating local fleet operators into a unified digital platform for sustainable and flexible travel.
- BEXTminorPartnership integrating BEXT local fleet operators into Free2move's digital platform for Hawaiian vacation rentals.
- DriveItAway Holdings (Franchise Dealer Program)coreNational initiative 'Free2move Powered by DriveItAway' enables franchise dealers to offer flexible rental and lease-to-own vehicle access via co-branded app, transforming dealerships into mobility hubs.
- Share Now (Mercedes-Benz Mobility Group and BMW Group)coreFree2move acquired Share Now, a carsharing joint venture by Mercedes-Benz Mobility Group and BMW Group. The acquisition expanded Free2move's fleet and customer base in Europe, adding 14 European cities and over 3.4 million customers. This was part of Stellantis's strategy to expand mobility services.
- Lufthansa GroupminorFree2move is an exclusive partner of Lufthansa for airport parking services, providing preferential rates and visibility to airline passengers.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Free2Move competitors and assessment
Company assessmentDirect peers
- Share Now: Free-floating car sharing platform originally created as a BMW/Mercedes-Benz JV, which Free2Move acquired in May 2022. Now fully integrated into Free2Move, it remains the most directly comparable historical peer in free-floating one-way car sharing across European cities.
- Zipcar: Largest car sharing operator in North America, owned by Avis Budget Group, operating round-trip station-based car sharing across hundreds of U.S. and European cities. Directly comparable membership-based car sharing model targeting urban consumers and universities.
- Miles Mobility: German free-floating car sharing operator with a strong presence in German cities. Directly comparable to Free2Move on free-floating, station-free urban car sharing in the German market, where the two compete head-to-head in Berlin, Hamburg, and other cities.
Broad incumbents
- Sixt: Major European car rental and mobility incumbent operating Sixt Rent, Sixt Share (car sharing), and Sixt+ (subscription) — directly overlapping with Free2Move's car rental, car sharing, and subscription product lines and competing for the same urban and business customers.
- Enterprise Mobility (Enterprise Rent-A-Car): Global car rental and mobility giant with car sharing (Enterprise CarShare) and subscription products. Overlaps with Free2Move's rental, car sharing, and B2B fleet management offerings and competes for both consumer and corporate mobility budgets.
- Hertz: Global car rental incumbent with growing subscription (Hertz My Car) and corporate fleet services. Competes with Free2Move in airport rental, short-term rentals, and emerging subscription offerings, particularly across U.S. and European travel hubs.
Emerging players
- Turo: Largest peer-to-peer car sharing marketplace in North America and Europe, connecting private car owners with renters. Adjacent business model to Free2Move's fleet-based car sharing, competing for the same 'access over ownership' consumer demand.
- Getaround: Peer-to-peer car sharing platform with instant booking and Connect telematics for keyless access. Comparable to Free2Move in the access-over-ownership mobility space, especially in European markets where both have presence.
- SpotHero: North American parking marketplace aggregating off-airport and urban parking inventory. Directly comparable to Free2move Park (formerly TravelCar) in the parking aggregation business, competing for the same travel-parking consumer use case in overlapping geographies.
Regional players
- Cambio Mobilitätsservice: Station-based car sharing operator dominant in German and Belgian cities. Competes with Free2Move for the same urban consumer and corporate car sharing demand, primarily in the DACH region, with a different (station-based) operational model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Free2Move social profiles
Digital presenceFree2Move compliance and trust
Trust signalCompliance2 records
Free2Move financial estimates
Financial estimateRevenue estimate
Valuation estimate
Free2Move leadership team
Management profileNumber of profiles
Profiles4 records
Free2Move subsidiaries and ownership
Company hierarchySubsidiaries1 record
Free2Move funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Free2Move M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Free2Move
What does Free2Move do?
Free2Move operates an integrated mobility platform providing free-floating car sharing in 16 cities, short-term vehicle rentals (1 day to 1 month), vehicle subscription (Car on Demand), parking aggregation across 500,000+ spaces in 65 countries, and EV charging solutions (Free2move Charge). All services are accessed via a single smartphone app, allowing users to find, reserve, and unlock vehicles and parking digitally with no paperwork or physical rental offices.
Is Free2Move a public or private company?
Free2Move is a private company. It is classified as corporate owned and is currently operating.
When was Free2Move founded?
Free2Move was founded in 2016. It employs 101 to 250 people.
Where is Free2Move based?
Free2Move is headquartered in Berlin, Germany, in the Europe region.
How does Free2Move make money?
Four revenue lines are on record. Car Sharing (Usage-Based) is the primary driver. The others are car on Demand (Subscription), parking Services and business Solutions.
Who are Free2Move's main competitors?
Direct peers on record are Share Now, Zipcar and Miles Mobility. Broad incumbents are Sixt, Enterprise Mobility (Enterprise Rent-A-Car) and Hertz. Emerging players are Turo, Getaround and SpotHero. Cambio Mobilitätsservice is listed as a regional player.
Does Free2Move have an API?
No public API is recorded for Free2Move.
What industry is Free2Move in?
Free2Move's product category is Mobility Services. Its primary akta.pro industry code is TLAFAMAB, Free-Floating Carsharing (One-Way), with a secondary code of THADANAB, EV Car Sharing (Round-Trip & Free-Floating). Its NAICS code is 53211 and its SIC code is 7510.