The Glacier Group

What The Glacier Group does

The Glacier Group, LLC is a privately held manufacturer's representative headquartered in Middleton, Wisconsin, that sells engineered HVAC systems into commercial and industrial construction projects on commission from a portfolio of HVAC equipment manufacturers. Its line card spans Magnetic Bearing chillers, Custom Air Handling units with energy recovery wheels, FlexSys underfloor air distribution, Water Source and Ground Source Heat Pumps (Climate Master), Outside Air Ventilation units (Addison, Modine, AnnexAire, Rupp), York (Johnson Controls) chillers and air handlers, and a range of terminal and specialty equipment including humidifiers, pool dehumidifiers, packaged RTUs, and energy wheel cassettes. The technical differentiator across the portfolio is energy efficiency, with magnetic-bearing compressor technology, energy recovery ventilation, and geothermal heat pumping positioned to address lifecycle cost, indoor air quality, and sustainability priorities of specifying engineers and end users.

The company sells through a field force of equipment outside sales engineers described as carrying more than 150 years of combined HVAC industry experience, engaging architects, consulting engineers, general contractors, mechanical contractors, and end users in a relationship-based, specification-driven motion. Four staffed offices in Middleton, Brookfield, Appleton, and La Crosse cover the Madison, Milwaukee, Fox Valley, La Crosse, and Rockford markets of Wisconsin plus adjacent areas, with no disclosed operations outside the region. Its earned revenue stream is commission income from HVAC equipment sales through its manufacturer partnerships, governed by standard B2B terms (Net 30 with credit hold past 60 days), and the firm supplements its sales motion with an educational platform offering PDH-credit Lunch & Learn sessions, webinars, YouTube training content from manufacturers such as Pottorff, Schwank, Samsung HVAC, and Titus, and Titus University content aimed at specifiers. Industry association memberships in ASHRAE, the US Green Building Council, AHRI, and MCAA position the firm within standard HVAC industry channels. The only named project in the source material is the 2013 Madison Public Library installation, which featured magnetic bearing chillers and a FlexSys underfloor air system.

Name

The Glacier Group

Legal name

The Glacier Group, LLC

Website

https://theglaciergroup.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Glacier Group is a Wisconsin-based manufacturer's representative that sells engineered, energy-efficient HVAC equipment including chillers, air handlers, heat pumps, and air distribution systems to commercial and industrial construction projects on behalf of manufacturers such as Climate Master and York (Johnson Controls).

Ownership category

akta.pro rank

Product category

Commercial & Industrial HVAC Systems

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• HVAC systems
• Manufacturer representative
• Commercial heating cooling
• Energy efficient chillers
• Heat pumps ventilation

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HVAC Equipment Sales Representation: As a manufacturer's representative, The Glacier Group generates revenue by representing HVAC equipment manufacturers and earning commissions on sales to commercial and industrial customers. They provide engineered HVAC system solutions to the construction industry through their manufacturer partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Glacier Group is a manufacturer's representative that sells engineered HVAC systems—including Magnetic Bearing chillers, Custom Air Handling units with energy recovery wheels, FlexSys underfloor air systems, Water Source and Ground Source Heat Pumps, and outside air ventilation units—to commercial and industrial customers across Wisconsin. The firm combines sales engineering expertise with manufacturer partnerships (e.g., Climate Master, York, Addison, Modine) to deliver energy-efficient HVAC solutions to architects, consulting engineers, general contractors, mechanical contractors, and owner/end users.

Product overview

The Glacier Group is a manufacturer's representative specializing in innovative, energy-efficient HVAC systems for commercial and industrial markets. The company offers a comprehensive portfolio of HVAC equipment including Magnetic Bearing chillers, Custom Air Handling units with energy recovery wheels, FlexSys underfloor air systems, Water Source and Ground Source Heat Pumps (manufactured by Climate Master), and various terminal units. Their product lineup also includes humidifiers, air and water cooled chillers, packaged RTUs, pool dehumidifiers, and energy wheel cassettes. They partner with manufacturers including York, Addison, Modine, AnnexAire, and Rupp to provide complete building solutions focused on comfort, energy efficiency, indoor air quality, acoustics, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Bearing Chillers Energy-efficient chillers using magnetic bearing technology for reduced friction and improved performance, sold to commercial and industrial building projects.
• Custom Air Handling Units

Quantifiable outcome

• Lower life cycle cost through energy-efficient systems
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Climate MastercoreChannel Partner/ Reseller/ DistributorWater Source and Ground Source Heat Pump manufacturer whose products help reduce installation costs, provide excellent temperature control, superior energy efficiency, and are easy to design and install. Climate Master chose The Glacier Group to represent their products in Wisconsin markets.
• AddisoncoreChannel Partner/ Reseller/ DistributorManufacturer of outside air ventilation units that pair with Water Source Heat Pumps to provide complete building HVAC solutions.
• ModinecoreChannel Partner/ Reseller/ DistributorManufacturer of outside air ventilation units for commercial HVAC systems, part of The Glacier Group's complete building solution offering.
• AnnexAirecoreChannel Partner/ Reseller/ DistributorManufacturer of outside air ventilation units that complement Water Source Heat Pump systems for complete building solutions.
• RuppcoreChannel Partner/ Reseller/ DistributorManufacturer of outside air ventilation units for building HVAC systems.
• York (Johnson Controls)coreChannel Partner/ Reseller/ DistributorHVAC manufacturer providing products including Custom Air Handling units and outside air ventilation units. York products were used in the Madison Public Library project.
• PottorffminorGTM or Marketing PartnerHVAC manufacturer providing training and education content. Pottorff Online Education Portal offers self-paced classes with PDH credits for industry professionals.
• SchwankminorGTM or Marketing PartnerHVAC manufacturer partner providing on-demand webinar content and training materials for The Glacier Group's e-learning platform.
• Samsung HVACminorGTM or Marketing PartnerHVAC manufacturer partner whose YouTube training videos are featured on The Glacier Group's learning platform.
• TitusminorGTM or Marketing PartnerAir distribution manufacturer providing extensive training content including Titus University, Titus Timeout podcasts, Titus Tech Talk blog, and webinars on topics like Air Distribution for Healthcare Facilities.
• ASHRAEminorOthersThe American Society of Heating, Refrigerating and Air-Conditioning Engineers. The Glacier Group is an active member.
• US Green Building CouncilminorOthersUSGBC. The Glacier Group is an active member, supporting their focus on energy efficiency and sustainability in building systems.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Texas AirSystems: Large independent HVAC manufacturer's representative serving Texas, Oklahoma, New Mexico, and Louisiana with commercial/industrial product lines from Trane, etc. Highly comparable business model — relationship-driven rep firm selling engineered HVAC systems to architects, engineers, and mechanical contractors — but at significantly larger scale than The Glacier Group's Wisconsin footprint.
• Habegger Corporation: Regional HVAC manufacturer's representative serving Indiana, Kentucky, Ohio, and Tennessee with engineered commercial HVAC equipment. Directly comparable to The Glacier Group's rep-firm model, scope (engineered HVAC systems for commercial/industrial customers), and relationship-based sales motion targeting construction industry professionals.
• R.E. Dimsey & Associates: Independent HVAC manufacturer's representative in the Midwest focused on commercial and industrial engineered HVAC equipment. Closely mirrors The Glacier Group's manufacturer-rep business model, customer segments (engineers, contractors, building owners), and territory-based field sales approach.

Broad incumbents

• Trane Technologies: Global HVAC equipment OEM whose products (including commercial chillers, air handlers, and VRF systems) compete with several lines The Glacier Group represents or could potentially represent. Relevant as both an indirect competitor that maintains direct-account sales teams bypassing reps, and as the type of principal manufacturer the firm could partner with for additional Wisconsin business.
• Johnson Controls (York): York-branded custom air handling units and HVAC equipment from Johnson Controls are actively represented by The Glacier Group in Wisconsin (used in the Madison Public Library project). Relevant as a key principal/manufacturer relationship and a major channel-partner ecosystem peer to the firm's rep business.
• Carrier Global: Major global HVAC OEM offering chillers, air handlers, and packaged units across commercial and industrial segments. Relevant incumbency peer whose products could conflict with the firm's existing rep lines and whose commercial salesforce is the principal alternative channel for engineered HVAC projects in The Glacier Group's territory.
• Daikin Applied: Commercial HVAC manufacturer offering chillers, air-handling units, and VRF systems with a rep-driven sales model in North America. Comparable to The Glacier Group's portfolio scope (chillers, AHUs, custom equipment) and competitive on large engineered commercial projects in Wisconsin.
• Mitsubishi Electric Trane HVAC US: Joint venture between Mitsubishi Electric and Trane that sells VRF and commercial HVAC systems primarily through independent manufacturer-rep firms. Directly comparable ecosystem peer to The Glacier Group's commercial/industrial rep business and a potential additional principal the firm could align with.
• Lennox International: Major HVAC manufacturer with commercial rooftop units, chillers, and refrigeration products. Comparable incumbent whose commercial lines overlap with parts of The Glacier Group's portfolio (RTUs, chillers) and whose direct/dealer network represents the alternative go-to-market the rep must compete with.

Others

• Ferguson HVAC (Ferguson Enterprises): Large national HVAC distribution and supply house with showrooms serving contractors and end-customers across commercial and residential categories. Comparable as an adjacent distribution channel for commercial HVAC equipment that sometimes competes with, and sometimes routes business to, independent manufacturer's representatives like The Glacier Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-glacier-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Glacier Group