Hop on Hop off Bus Tours
Hop on Hop off Bus Tours is a UK-based online marketplace (a brand of SIGHTSEEINGO LIMITED) that aggregates 400-plus hop-on hop-off bus tours from multiple operators across more than forty countries and two hundred cities, serving individual tourists, families, backpackers, and small groups seeking flexible sightseeing bookings.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hop on Hop off Bus Tours does
Hop on Hop off Bus Tours is a UK-based online travel aggregator operating as a brand of SIGHTSEEINGO LIMITED. The platform aggregates hop-on hop-off bus tours from multiple operators (City Sightseeing, Big Bus Tours, Golden Tours, TooTBus, Hop On AS) into a single searchable marketplace, enabling travelers to compare itineraries, read aggregated reviews, and book tickets online with instant digital voucher confirmation. As of available data, the platform lists 400+ tours across 40+ countries and 200+ cities spanning Europe, North America, Asia-Pacific, South America, Middle East, Central America, and Africa, with the highest tour density in London (136 tours), Paris (107 tours), Dubai (86 tours), Barcelona (73 tours), and Rome (66 tours).
Hop on Hop off Bus Tours firmographics
Firmographics- Name
- Hop on Hop off Bus Tours
- Legal name
- SIGHTSEEINGO LIMITED
- Website
- https://hop-on-hop-off-bus-tours.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hop on Hop off Bus Tours is a UK-based online marketplace (a brand of SIGHTSEEINGO LIMITED) that aggregates 400-plus hop-on hop-off bus tours from multiple operators across more than forty countries and two hundred cities, serving individual tourists, families, backpackers, and small groups seeking flexible sightseeing bookings.
- Ownership category
- akta.pro rank
Hop on Hop off Bus Tours industry classification
Industry- Product category
- Travel Booking Marketplace
- NAICS
- Scenic and Sightseeing Transportation, Land (4871), Tour Operators (56152), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (48799)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Arrangement Of Transportation Of Freight & Cargo (4731), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK)
Keywords
Where Hop on Hop off Bus Tours is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hop on Hop off Bus Tours business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Tour Ticket Sales Commission: Platform earns commissions on each tour ticket sold through the marketplace. Customers book tours from various operators (TooTBus, Golden Tours, City Sightseeing, Big Bus Tours, etc.) with prices ranging from approximately $19 to $261+ per person
- Affiliate/Referral Revenue: Partnership model where tour operators list their tours on the platform, generating referral fees when customers purchase through the site
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Route Tickets |
| One time/ perpetual license | Pay-as-you-go | Multi-Day Tickets (24/48/72 hour validity) |
| Unit Pricing | Pay-as-you-go | Combo Packages (Bus + Boat/Cruise) |
| Unit Pricing | Pay-as-you-go | City Passes and Attraction Tickets |
| Transaction based/ take rate | Pay-as-you-go | Group Bookings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Hop on Hop off Bus Tours product offering
Product offeringCore offering
Hop on Hop off Bus Tours is an online travel marketplace that aggregates and distributes hop-on hop-off bus tours from multiple global tour operators (City Sightseeing, Big Bus Tours, Golden Tours, TooTBus, Hop On AS, and others). Travelers can search, compare reviews and prices, and book flexible city sightseeing tickets across 45+ countries and 200+ cities, with support for 18+ currencies and 3 languages. The platform earns commissions on each booking made through its website.
Product overview
Hop On Hop Off Bus Tours operates as an online travel marketplace and booking platform aggregating hop-on hop-off bus tours and related sightseeing experiences from multiple global operators. The core product is the Hop On Hop Off Bus Tours Platform (powered by Sightseeingo) which enables travelers to discover, compare, and book flexible city sightseeing tours across 45+ countries and 200+ cities worldwide. The platform offers the core Hop On Hop Off Bus Tours alongside bundled add-ons including cruises and attraction passes, city cards, boat tours, audio-guided commentary, and wheelchair-accessible options. The platform supports 18 currencies and 3 languages (English, Spanish, French), and partners with tour operators such as City Sightseeing, Big Bus Tours, Golden Tours, TooTBus, and Hop On AS.
Differentiator
Problem solved
Functional benefit
Products and services
- Hop On Hop Off Bus Tours Platform Online travel marketplace that aggregates and distributes hop-on hop-off bus tours from multiple operators worldwide, allowing travelers to search, compare, and book sightseeing tours across 45+ countries and 200+ cities with 18+ currencies and 3 languages.
- Hop-On Hop-Off Bus Tour Tickets Flexible sightseeing bus tours that allow travelers to board and alight at multiple designated stops throughout a city, covering iconic landmarks and attractions in a loop format with tickets valid for 24, 48, or 72 hours.
- Combo Packages (Bus + Cruise/Attraction)
- City Passes and Attraction Cards
- Boat Tours and Cruises
- Group Bookings (12+ travelers)
Quantifiable outcome
- 4.5/5 customer satisfaction rating from 4,600+ reviews
- +2 more outcomes
Companies that use Hop on Hop off Bus Tours
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Hop on Hop off Bus Tours technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Hop on Hop off Bus Tours partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TooTBuscoreTooTBus is a major European tour operator providing hop-on hop-off bus tours. They offer tours in major European cities including Paris, London, and other destinations. Their tours are prominently featured on the platform with options like Paris Hop-On, Hop-Off with Optional Seine Cruise and Paris Discovery Hop-On, Hop-Off with Emily.
- Golden TourscoreGolden Tours is a leading tour operator specializing in London hop-on hop-off bus tours. They offer the London Hop-On, Hop-Off Open Top Bus Tour featured as a top seller on the platform.
- City SightseeingcoreCity Sightseeing is a global hop-on hop-off bus tour operator with extensive listings across multiple cities including Cape Town, Rome, Barcelona, Edinburgh, Vienna, Amsterdam, Oslo, Bergen, Stavanger, and many more. They are one of the most featured operators on the platform.
- Big Bus TourscoreBig Bus Tours is a prominent worldwide open-top bus tour company offering tours in Paris, Vienna, Edinburgh, Muscat, Los Angeles, and other global destinations. Featured prominently on the platform.
- Hop On AScoreHop On AS is a Norwegian tour operator providing hop-on hop-off bus tours across Norway including Oslo, Bergen, Alesund, Haugesund, and Stavanger. They offer 24-hour and 48-hour ticket options.
- Skyline SightseeingminorTour operator partner featured in the trusted partners section, providing London sightseeing tours.
- Paris City VisionminorParis-based tour operator partner featured in the trusted partners section, specializing in Paris tours and attractions.
- Sightseeing Experience s.r.l.minorItalian tour operator partner featured in the trusted partners section, operating tours in Italian destinations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Hop on Hop off Bus Tours competitors and assessment
Company assessmentDirect peers
- GetYourGuide: Berlin-based global tour and activity booking marketplace aggregating sightseeing, attractions, and experiences. Directly comparable as a multi-operator aggregation platform targeting international leisure travelers with city tours, passes, and bundles.
- Viator (a Tripadvisor company): Largest global tours and activities marketplace, owned by Tripadvisor. Competes head-to-head on hop-on hop-off bus tours, city passes, and attraction bundles across the same destination footprint.
- Klook: Asia-headquartered travel activities and services booking platform. Directly comparable aggregator offering sightseeing tours, attraction tickets, and city passes across global destinations, particularly strong in Asia-Pacific cities also covered by HOHO.
- Headout: Curated in-destination experiences marketplace offering tours, attractions, and city passes. Competes on inventory aggregation, last-minute booking, and mobile voucher delivery for leisure travelers.
- Tiqets: Online ticketing platform for museums, attractions, and city experiences. Overlaps with HOHO on city pass / attraction pass offerings (e.g., iVenture, Explorer Pass) and serves a similar international leisure traveler base.
- Musement: Travel experiences marketplace distributing tours, activities, and attraction tickets. Comparable in aggregator business model, supplier breadth, and focus on sightseeing in major European cities.
Broad incumbents
- Booking.com Experiences: Global OTA giant that has expanded into tours, attractions, and local experiences. Massive traffic and customer base make it a formidable competitor in the same booking category, particularly via cross-sell from hotel reservations.
- City Sightseeing Worldwide: Global hop-on hop-off bus tour operator that is both a core supplier to HOHO and a competitor with its own direct booking channel. Comparison is direct on product, geographic footprint, and brand.
- Big Bus Tours: Major global open-top hop-on hop-off bus tour operator. Also a featured partner on HOHO; relevant as a benchmark incumbent with its own direct booking, mobile app, and global city coverage.
Regional players
- KKday: Asia-Pacific focused travel experiences marketplace. Comparable aggregator model with strong APAC inventory; competes most directly in HOHO's Asian destinations (Tokyo, Hong Kong, Singapore, Bangkok, Taipei).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hop on Hop off Bus Tours social profiles
Digital presenceHop on Hop off Bus Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hop on Hop off Bus Tours leadership team
Management profileNumber of profiles
Hop on Hop off Bus Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hop on Hop off Bus Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hop on Hop off Bus Tours
What does Hop on Hop off Bus Tours do?
Hop on Hop off Bus Tours is an online travel marketplace that aggregates and distributes hop-on hop-off bus tours from multiple global tour operators (City Sightseeing, Big Bus Tours, Golden Tours, TooTBus, Hop On AS, and others). Travelers can search, compare reviews and prices, and book flexible city sightseeing tickets across 45+ countries and 200+ cities, with support for 18+ currencies and 3 languages. The platform earns commissions on each booking made through its website.
Is Hop on Hop off Bus Tours a public or private company?
Hop on Hop off Bus Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hop on Hop off Bus Tours founded?
Hop on Hop off Bus Tours was founded in 2019. It employs 1 to 10 people.
Where is Hop on Hop off Bus Tours based?
Hop on Hop off Bus Tours is headquartered in London, United Kingdom, in the Europe region.
How does Hop on Hop off Bus Tours make money?
Two revenue lines are on record. Tour Ticket Sales Commission is the primary driver. The others are affiliate/Referral Revenue.
Who are Hop on Hop off Bus Tours's main competitors?
Direct peers on record are GetYourGuide, Viator (a Tripadvisor company), Klook, Headout, Tiqets and Musement. Broad incumbents are Booking.com Experiences, City Sightseeing Worldwide and Big Bus Tours. KKday is listed as a regional player.
Does Hop on Hop off Bus Tours have an API?
No public API is recorded for Hop on Hop off Bus Tours.
What industry is Hop on Hop off Bus Tours in?
Hop on Hop off Bus Tours's product category is Travel Booking Marketplace. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms. Its NAICS code is 4871 and its SIC code is 4100.