Florida Association of Insurance Agents

Name

Florida Association of Insurance Agents

Legal name

Florida Association of Insurance Agents

Website

https://faia.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: FAIA generates revenue through membership dues from insurance agencies and associate members. Membership categories include Agency Membership and Associate Membership.
2. Insurance Product Distribution (E&O, PUP, Home Business): FAIA, through its FMS subsidiary, facilitates insurance products including Swiss Re E&O coverage, RLI Personal Umbrella Policies, and RLI Home Business Policies. Revenue includes commissions from these arrangements.
3. Preferred Provider/Utilization Bonus Program: FAIA generates revenue through preferred provider relationships where member agencies utilize partner services (cyber liability, payroll, office supplies, payment processing, etc.), generating revenue through FMS.
4. Education and Training Programs: Revenue from course fees, designations, pre-licensing courses, continuing education, and event registrations including convention, eSummit, Sales and Leadership Conference, and Women in Insurance Summit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FAIA is a non-profit professional trade association serving nearly 2,000 independent insurance agencies in Florida. It provides advocacy representation before the Florida legislature and regulators, professional education and licensing programs, and exclusive access to insurance products including E&O coverage through Swiss Re, personal umbrella policies through RLI, and market access solutions. Through its FMS subsidiary, FAIA delivers preferred provider services including payment processing, payroll, technology guidance, and banking to member agencies.

Product overview

The Florida Association of Insurance Agents operates a comprehensive member services ecosystem (FAIA Member Services/FMS) offering a broad portfolio of insurance products, professional services, and technology solutions for independent insurance agencies in Florida. The core offerings include proprietary professional liability/E&O coverage through Swiss Re (formerly Westport), personal insurance products via RLI (Personal Umbrella, Home Business Policy), and specialized coverage programs for cyber liability (Evolve) and flood insurance. Supporting services span talent acquisition (WAHVE), agency operations tools including e-signature (Formstack), payment processing (ePayPolicy), payroll (Auris), premium financing (FIRST Insurance Funding), banking (InsurBanc), and business supplies (ODP). Technology offerings include AI-powered underwriting (Fetch), cybersecurity services (Vine-IT), technology guidance (Catalyit), and agency valuation services (IA Valuations). The portfolio also includes consumer-facing restoration services (Paul Davis) and inspection management (Inspector Match). Education and training products include the new FAIA Academy and ongoing CE programs. The member platform provides access to all these products with a Utilization Bonus Program incentivizing participation across the product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Membership Primary membership offering for independent Florida insurance agencies, providing advocacy representation, professional education, market access programs, E&O coverage, preferred provider discounts, and networking opportunities. Serves nearly 2,000 member agencies across the state.
• Associate Membership Membership tier for non-agency members including vendors, service providers, and industry partners seeking access to FAIA's network and resources.
• E&O Coverage (Swiss Re Admitted Program) Exclusive professional liability/errors and omissions coverage through Swiss Re admitted program for FAIA member agencies. Offers modular design, $20 million limit capacity, claims-paying track record, catastrophic extra expense coverage, regulatory defense coverage, and broad professional services definition.
• RLI Personal Umbrella Policy Personal umbrella liability insurance product offered exclusively through FAIA member agents. Premiums start at $160 for Florida insureds, coverage limits up to $5 million, A+ AM Best rating, 12% commission on new business and 10% on renewals.
• RLI Home Business Policy Insurance coverage for home-based businesses using ISO Business Owners Policy form, premiums starting at $150, with 12% commission on new and renewal business.
• Cyber Liability Coverage (Evolve) Industry-leading cyber liability coverage for FAIA members to sell to clients, plus exclusive member rates for agency cyber protection.
• Flood Insurance Program Flood insurance program through Main Street America Insurance offering 20% commission on both new and renewal business with no volume commitments for FAIA member agencies.
• FAIA Academy Education and training program designed to help new insurance agent recruits succeed in their first year, addressing hiring market challenges in the Florida insurance industry.
• Pre-Licensing and Licensing Courses Pre-licensing and licensing courses preparing insurance professionals for Florida insurance license examinations and professional certifications.
• Continuing Education Programs Continuing education courses, designations (CIC, CRM, AIAM), micro-credentials, and training programs to help Florida insurance agents meet ongoing licensing requirements.
• Annual Convention and Education Symposium Annual convention and education symposium bringing together FAIA member agencies for networking, education, and industry updates. The 122nd Anniversary Convention was held in June 2026 at the Gaylord Palms Resort & Convention Center in Orlando.
• Utilization Bonus Program Revenue-generating program that tracks FAIA member agency usage of FMS products and services, converting participation into points and cash bonuses. Distributed $293,700 to 742 member agencies in 2023.
• Vine-IT Cybersecurity Services Cybersecurity and IT support services for Florida insurance agencies including 24/7 monitoring, email protection, security awareness training, and data backup/recovery. Tampa Bay-based provider offering flat monthly pricing and proactive monitoring.
• ePayPolicy Payment Processing Online payment processing portal accepting credit cards and ACH with fees passed to clients. Compatible with mobile devices, integrates with agency management systems. First three months free for FAIA members using referral code.
• ODP Business Solutions Office Supplies Office supplies, cleaning items, and technology products at up to 55% discount through partnership with ODP Business Solutions. Includes free next-day shipping on orders of $50 or more, online, mobile app, and in-store purchasing.
• Catalyit Technology Guidance Technology assessment, coaching calls, 2026 State of Tech Report, guides, demos, and 350+ solution provider directory for insurance agencies. Full Access starting at $9.99/month. Also provides Agency Compensation 360 benchmarking survey.
• WAHVE Talent Acquisition Staffing solutions including vintage contract staffing with retiring work-at-home insurance experts on long-term assignments and bias-free talent acquisition platform. Services include staffing for claims, underwriting, customer service, and administrative functions.
• Heartland/Auris Payroll and HR Services Automated payroll processing with HR integration, benefits management, compliance monitoring, pre-run compliance checks, audit-ready reporting, and 100+ third-party integrations.
• InsurBanc Banking Services Banking services for independent insurance agents including agency financing, acquisition loans, working capital, and cash management services through InsurBanc.
• Formstack Sign E-Signature Services Electronic signature solution enabling insurance agents to obtain signatures on documents via web browser or text message with complete audit trail. First 14 days free trial.
• Paul Davis Property Restoration Full-service restoration and remediation for commercial and residential properties affected by water, fire, mold, or storm damage. Offers first contact within 30 minutes, onsite within hours, free inspections, and continuing education classes.
• FIRST Insurance Funding Premium Finance Premium financing services for member agencies and clients through one of the largest premium finance companies in North America.
• Fetch AI Underwriting Platform AI-powered underwriting platform enabling insurance agents to underwrite smarter and quote faster through automated processing of insurance applications. Included in Utilization Bonus program.
• IA Valuations Agency Valuation Services Professional agency fair market valuations, buy/sell/merge advisory services, and business consulting including perpetuation planning and transition planning with 50 years collective industry experience.
• Big-I Markets Access Access to Big-I national markets and programs for independent insurance agencies, providing market reach beyond Florida through the IIABA national network.
• Legislative and Regulatory Advocacy Advocacy representation before the Florida legislature, regulators, and government agencies protecting independent agency interests in insurance legislation and reform. Includes InsurPac political action committee support.

Quantifiable outcome

• $293,700 paid to 742 member agencies in Utilization Bonus Program (2023)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Swiss Re (via FMS)coreStrategic or Co-development Partner · 26 March 2026FAIA Member Services (FMS) maintains exclusive access to Swiss Re admitted E&O program (formerly Westport program), providing professional liability insurance to member agencies. Swiss Re program offers $20 million limit capacity, proven claims-paying track record, and includes catastrophic extra expense coverage, regulatory defense coverage, and broad professional services definition.
• Independent Insurance Agents of America (IIABA)coreStrategic or Co-development PartnerFAIA is affiliated with the national IIABA organization, providing members access to Big-I Markets, national advocacy, professional development resources, and collective representation for independent insurance agents.
• Trusted ChoiceminorGTM or Marketing PartnerPartnership provides consumer-facing agency locator directing potential customers to FAIA member agencies. Members are listed in the Trusted Choice agency directory for consumer referrals.
• RLIcoreChannel Partner/ Reseller/ DistributorRLI provides Personal Umbrella Policies and Home Business Policies exclusively through FAIA member agents. Products offer 12% commission on new business, 10% on renewals. RLI is rated A+ by A.M. Best and accepts Citizens liability coverage.
• Vine-ITcoreTechnology or IntegrationVine-IT is FAIA's preferred provider for cybersecurity and IT support, specifically chosen for understanding Florida insurance agency compliance needs. Offers flat monthly pricing, proactive monitoring, and Tampa Bay-based support for member agencies.
• WAHVEcoreStrategic or Co-development PartnerWAHVE offers talent solutions including vintage contract staffing with retiring insurance experts and talent acquisition outsourcing for member agencies. Services include staffing for claims, underwriting, customer service, and administrative functions.
• EvolveminorChannel Partner/ Reseller/ DistributorFAIA's preferred provider for cyber liability coverage, offering industry-leading coverage for member agencies to sell to clients and exclusive member rates for agency cyber protection.
• Main Street America InsuranceminorChannel Partner/ Reseller/ DistributorFlood insurance program partner offering 20% commission on both new and renewal business with no volume commitments for member agencies.
• ODP Business SolutionsminorChannel Partner/ Reseller/ DistributorThrough FMS partnership, FAIA members receive up to 55% off office supplies, cleaning items, and technology products. Includes free next-day shipping on orders of $50 or more.
• Heartland/AurisminorChannel Partner/ Reseller/ DistributorFAIA preferred provider for payroll and HR services. Auris provides automated filings, pre-run compliance checks, audit-ready reporting, and HR integrations. Agrees not to offer competitive insurance services to protect member book of business.
• IA ValuationsminorStrategic or Co-development PartnerPartnership with Big 'I' Ohio's valuation provider brings agency valuation and business planning services. Offers fair market valuations, buy/sell/merge advisory, and perpetuation planning with 50 years collective industry experience.
• FIRST Insurance FundingminorChannel Partner/ Reseller/ DistributorPreferred provider for premium finance, offering access to one of the largest premium finance companies in North America for member agencies and clients.
• Paul Davis Property RestorationminorStrategic or Co-development PartnerPreferred provider for property restoration services, offering first contact within 30 minutes, onsite within hours, free inspections, and continuing education classes for member benefit.
• CatalyitcoreTechnology or IntegrationTechnology guidance and solutions provider helping agencies understand, select, and implement technology. Offers agency tech assessment, coaching calls, 2026 State of Tech Report, guides, demos, and 350+ solution provider directory. Also provides Agency Compensation 360 benchmarking survey.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/FAIA_Florida
• Facebookfacebook.com/Florida.Agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Association of Insurance Agents