Rujamar

What Rujamar does

Grupo Avícola Rujamar S.L.U. is a Spanish alternative-egg producer headquartered in Cuenca, Castilla-La Mancha, founded in 1985 as a family operation in rural Cuenca and led since 2002 by President and CEO Rubén Martínez. The company operates a 1.2 million laying-hen flock across multiple sites in Cuenca province (Saelices for campero/free-range production, Honrubia for ecological production with 120,000 hens, and San Lorenzo de la Parrilla for suelo/floor-raised production), and Rujamar states it accounts for approximately one-third of Spain's organic egg production. Its commercial offering is organized into three lines — Huevos Ecológicos (organic), Huevos Camperos (free-range), and Huevos Suelo (floor-raised/cage-free) — sold across S, M, L, and XL sizes in 6, 8, 10, and 12-unit formats.

Rujamar differentiates an otherwise commodity product through a proprietary traceability stack: a blockchain platform supplied by Trace Food generates a unique QR code for each pack that is laser-etched onto the shell/outer surface via seven dedicated laser injection machines, supported by on-site Moba OMNIA FT500 sorting equipment with 360-degree Egginspector cameras, ultrasonic crack detection, UV sanitization, and automated weight grading. Total disclosed investment in the blockchain program is €235,000, with laser equipment alone above €210,000. Quality and compliance are anchored by EU Organic (ES-ECO-002-CM), IFS Food, Welfair (AENOR), and SAE certifications, and Rujamar Ecological carries the PASFEC seal from the Spanish Heart Foundation, which it identifies as the only such recognition held by a Spanish egg brand. The flock went 100% cage-free in 2019, six months ahead of its CIWF commitment, and the company was recognized in the CIWF EggTrack 2022 report.

Commercially, Rujamar generates revenue by selling premium-priced differentiated eggs (ecological at the top of the price ladder, campero mid-tier, suelo entry cage-free) through Spanish retail chains — Alcampo, Makro, Eroski, Lidl, Carrefour, and Mercadona — alongside a D2C e-commerce channel on its own website and a HORECA line for professional foodservice. Alcampo is a strategic co-development partner: the Alcampo Producción Controlada private label is supplied by Rujamar with blockchain traceability, and the program was extended to two additional product lines in 2022. Adjacent strategic partnerships include Alltech's E-CO2 program (carbon footprint via Life Cycle Assessment, joined January 2021) and an ongoing cardiometabolic-health research collaboration with the Universidad de Castilla-La Mancha (Centro de Estudios Sociosanitarios, signed September 2021). A national TV advertising campaign, #HayOtroCamino, ran in September 2022.

Name

Rujamar

Legal name

GRUPO AVÍCOLA RUJAMAR S.L.U.

Website

https://rujamar.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Rujamar is a Spanish alternative-egg producer operating 1.2 million laying hens in Cuenca, Castilla-La Mancha, supplying organic, free-range, and cage-free eggs to major Spanish retailers and HORECA channels. It differentiates through blockchain traceability, multi-site operations, and Spanish Heart Foundation (PASFEC) recognition for its ecological line.

Ownership category

akta.pro rank

Product category

Alternative Egg Production (Organic, Free-Range, and Floor-Raised)

NAICS

Chicken Egg Production (11231), Chicken Egg Production (112310), Poultry and Egg Production (1123)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Layer Hen Egg Production (Table Eggs) (AFAEADAB)

akta.pro secondary industries

Egg Collection, Grading & Packing (On-Farm/Producer-Owned) (AFAEADAL), Eggs (Shell & Liquid) Wholesale (AFAIAEAD), Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

Keywords

• Cage-free egg production
• Organic egg farming
• Free-range poultry
• Blockchain egg traceability
• Alternative eggs production

Headquarters

HQ city

Cuenca

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Alternative Egg Sales: Production and sale of alternative/cage-free eggs including ecological (organic), campero (free-range), and suelo (floor-raised) eggs, sold primarily through large retail chains and direct channels. Revenue is generated through product sales with pricing based on egg size class (S, M, L, XL) and production method.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Grupo Avícola Rujamar produces and distributes alternative eggs in Spain across three ranges: ecological (organic) eggs, campero (free-range) eggs, and suelo (floor-raised, barn) eggs. Operations span own farms with ~1.2 million laying hens, on-farm classification and packing centers, on-site feed manufacturing, and nationwide distribution through all major Spanish supermarket chains. Each pack carries a blockchain-traced QR code linking the consumer to the farm of origin.

Product overview

Grupo Avícola Rujamar is an alternative egg production company offering three main product lines: Huevos Ecológicos (organic eggs from free-range hens fed 100% organic feed), Huevos Camperos (free-range eggs with outdoor access), and Huevos Suelo (floor-raised cage-free eggs). Products are sold in various sizes (S, M, L, XL) and packaging (6, 8, 10, 12 units). The company operates with integrated feed manufacturing, on-farm classification centers using Moba OMNIA FT500 technology, and proprietary blockchain traceability via Trace Food system. Products are certified under IFS Food, SAE, Welfair (AENOR), and EU Organic standards.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% cage-free production achieved ahead of schedule — 6 months ahead of CIWF commitment deadlines
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Compassion in World Farming (CIWF)minorOthers · 13 December 2022CIWF publishes the annual EggTrack report tracking company progress on cage-free commitments. Rujamar was recognized in the 2022 report for meeting its cage-free transition commitments 6 months ahead of schedule. Rujamar is one of 8 Spanish companies and 24 global companies named as making firm declarations against combined/limited-access systems.
• Alcampo (Alcampo Producción Controlada)coreStrategic or Co-development Partner · 21 October 2022Rujamar and Alcampo Producción Controlada jointly developed a blockchain-enabled traceability system for Alcampo's private-label free-range egg range. The partnership enables consumers to scan a QR code on each pack to access production data including farm location, hen age, feed, lay date, sorting, and logistics. Following an 8-month trial, Alcampo extended blockchain to two additional product lines. Rujamar supplies fresh cage-free eggs in various sizes through Alcampo's online and physical store channels.
• Centro de Estudios Sociosanitarios (CESS) — Universidad de Castilla-La Mancha (UCLM)coreStrategic or Co-development Partner · 29 September 2021A multi-year research collaboration to study the relationship between egg consumption and cardiometabolic health. Objective 1 examined egg consumption and lipid profiles; Objective 2 studied egg consumption and body composition (published in Science Direct); Objective 3 is ongoing on egg consumption and glycemia. The research was funded by FEDER and Rujamar, with findings published in Frontiers in Nutrition.
• Trace Food / Trace Food AlimenticiacoreTechnology or Integration · 18 January 2021Trace Food provides the blockchain platform and software infrastructure powering Rujamar's end-to-end traceability system. The technology enables daily QR code generation linked to immutable production data, accessible to consumers via smartphone scanning. Trace Food's system is scalable, allowing new traceability events to be added across the supply chain.
• Alltech / Alltech E-CO2coreStrategic or Co-development Partner · 15 January 2021The 'Rujamar & Alltech-Planet of Plenty Partnership' aims to reduce the carbon footprint (LCA) of Rujamar's cage-free, free-range, and organic egg products. Alltech E-CO2 provides environmental consulting using its ONE Tool software to measure and reduce greenhouse gas emissions across Rujamar's production and classification facilities. The partnership includes nutritional, management, health, and stewardship programs tailored to Rujamar's specific needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Huevos Guillén: Major Spanish egg producer selling through large grocery and HORECA channels. Both Rujamar and Huevos Guillén produce alternative/cage-free eggs across Spain with overlapping retail customers, making them direct competitors in the same product category and channels.

Broad incumbents

• Avícola de Galicia (COREN): Large Spanish poultry cooperative with national distribution and significant egg and poultry-meat operations. Comparable to Rujamar as a Spanish egg producer but operates more broadly across the full poultry value chain, giving it scale advantages in retail negotiations.
• Cal-Maine Foods: Largest US shell-egg producer with broad retail-grocery penetration and growing specialty/organic lines. Comparable to Rujamar as an egg producer selling predominantly through large supermarket chains, though at vastly larger scale and with conventional-egg volume dominating its mix.
• Herbruck's Poultry Ranch: Large US family-owned egg producer with cage-free and organic lines distributed through US grocery chains. Comparable to Rujamar in its family-owned structure, vertically integrated operations, and growing exposure to alternative-egg retail demand.

Regional players

• Grupo Avícola La Muralla / Avícola de Tenerife: Spanish poultry and egg producer focused on alternative egg categories distributed across regional retail. Comparable in product mix and channel approach to Rujamar but with a geographically more concentrated footprint.
• Daylesford Organic: UK-based premium organic farming brand producing organic eggs and related goods, marketed to affluent retail and HORECA customers. Comparable to Rujamar in alternative-egg positioning and brand-driven premium pricing, though vertically integrated into a broader organic food portfolio.

Emerging players

• Vital Farms: US pasture-raised egg brand emphasizing animal welfare, transparency, and traceable supply. Closely analogous to Rujamar in value proposition (welfare-first eggs with transparency claims) and retail channel mix, though at significantly larger scale and with a stock-market profile.
• Kipster: Dutch egg producer pioneering carbon-neutral, welfare-certified eggs with full transparency and direct retail partnerships in Europe. Comparable in scale-up stage, animal-welfare leadership, and sustainability-differentiation strategy to Rujamar, and a relevant peer for benchmarking the EU expansion path.

Others

• Moba Omnia: Supplier of the egg grading and sorting equipment (Moba OMNIA FT500) used across Rujamar's classification centers. Included as a relevant ecosystem peer because it is a key technology provider whose capabilities shape Rujamar's product quality and operational scalability.
• Trace Food (Trace Food Alimenticia): Spanish food-traceability software provider powering Rujamar's blockchain end-to-end traceability system. Included as an ecosystem peer because its platform is integral to Rujamar's differentiated quality and traceability claims, and is a likely partner/co-investor in any expansion of the technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UC95Aj8dreWmGxtJ_1g2hGQg
• Facebookes-es.facebook.com/Rujamar-1651941571712402
• LinkedInlinkedin.com/company/grupo-avícola-rujamar
• Instagraminstagram.com/gruporujamar
• Xx.com/gruporujamar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rujamar