Guardian Fueling Technologies

What Guardian Fueling Technologies does

Guardian Fueling Technologies is a privately held petroleum equipment distributor and service provider headquartered in Jacksonville, Florida, operating 26 branch locations across 13 states in the Southeast, Mid-Atlantic, and Central U.S. The company distributes Gilbarco Veeder-Root and Verifone hardware — including fuel dispensers, underground and aboveground tanks, point-of-sale systems, automatic tank gauges, and EV chargers — and is the largest regional Gilbarco Veeder-Root distributor. It complements equipment sales with turnkey fuel system construction, 24/7 repair and preventative maintenance delivered through a network of 350+ factory-trained technicians, and a dedicated training academy (Guardian University) at facilities in Sanford, FL and Kernersville, NC.

The company's technology platform is anchored by Guardian Connect, an AI-driven remote monitoring and repair system that ingests IoT telemetry from deployed dispensers, performs anomaly detection and predictive maintenance, and triggers automated dispatch. Adjacent branded offerings include Guardian EVI (EV charging infrastructure) and Fuel Guard (fuel quality management and polishing). A 24/7 help desk and call center (Guardian Resource Center) provides operational support for fuel dispensers, POS systems, and ATG assets. Guardian generates revenue through hardware sales, recurring service contracts, project-based construction, fixed-price training ($1,900-$3,000 per student), and a financing referral partnership with Patriot Capital Corporation that enables customers to finance 100% of project costs.

The customer base spans four verticals — retail fueling, commercial and industrial, marine, and construction — serving enterprise fuel retailers, fleet operators, marinas, and mission-critical emergency power sites. Distribution is direct via field sales teams at each branch, with no third-party channel partners in the selling motion. The company was founded in 1972 as NRI Service and Supply, was purchased and renamed by current CEO Joey Batchelor in 1996, was awarded the Gilbarco Veeder-Root product lines in 2008, acquired Eaton Petroleum in December 2021, and most recently expanded into Texas, Oklahoma, Colorado, and Louisiana in 2024.

Name

Guardian Fueling Technologies

Legal name

Guardian Fueling Technologies

Website

https://guardianfueltech.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Guardian Fueling Technologies is a privately held Jacksonville, FL-based petroleum equipment distributor and service provider operating 26 branches across 13 states. It distributes Gilbarco Veeder-Root hardware, delivers 24/7 field service through 350+ factory-trained technicians, and runs AI-driven remote monitoring (Guardian Connect) for retail, commercial, marine, and construction fueling customers.

Ownership category

akta.pro rank

Product category

Petroleum Equipment Services and Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Private Aviation Fueling & Fuel Programs (THABAFAL)

akta.pro secondary industries

Marine Fueling & Engine Fluids Retail (Oil, Additives, Lubricants) (CRAMAIAK), Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH), Fuel Management & Fleet Card Programs (THADAKAH), Military Aerospace Fuel, Hydraulic & Environmental Control Systems (IMABAMAJ)

Keywords

• Petroleum equipment distribution
• Fuel system construction
• Fuel dispenser maintenance
• Commercial fueling solutions
• Marine fuel systems

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Distribution: Sale and distribution of petroleum fueling equipment including Gilbarco Veeder-Root products, tanks, dispensers, point-of-sale systems, and parts.
2. Service & Maintenance: 24/7 repair and maintenance services with 350+ factory-trained technicians. Includes preventative maintenance programs, first-trip repairs, and emergency service.
3. Construction Services: Fuel system construction for retail, commercial, fleet, marina, and mission-critical emergency power generation. Includes pre-construction meetings and project management.
4. Training Programs: Factory-authorized technical training courses for petroleum industry equipment. Courses range from $1,900 to $3,000 per participant.
5. Financing Referrals: Partnership with Patriot Capital Corporation for equipment financing and leasing solutions, enabling customers to finance 100% of project costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Guardian Fueling Technologies distributes, installs, services, and monitors petroleum fueling equipment for retail, commercial, industrial, and marine customers. Its offering spans Gilbarco Veeder-Root dispensers and POS systems, 24/7 repair and preventative maintenance, end-to-end fuel system construction, and the AI-driven Guardian Connect remote monitoring platform, complemented by Fuel Guard fuel-quality services, Guardian EVI EV charging, and Guardian University factory-authorized training.

Product overview

Guardian Fueling Technologies operates as a petroleum equipment and services company with a platform-plus-modules architecture. The core offerings include Guardian Connect (AI-driven remote monitoring platform), Guardian EVI (EV charging), and Fuel Guard (fuel quality management). These are complemented by a full suite of equipment products distributed through partnerships with Gilbarco Veeder-Root and Verifone, including dispensing equipment, POS systems, and EV charging solutions. Services span 24/7 maintenance and repair, construction, marine fueling, and commercial/industrial solutions, all supported by Guardian University training and a Help Desk call center. The company serves retail, commercial, fleet, and marine segments across 26 branches in 13 states.

Differentiator

Problem solved

Functional benefit

Brands

• Guardian Connect: AI-driven dispenser monitoring and repair platform providing remote monitoring services across the US & Canada
• Guardian EVI
• Fuel Guard
• Guardian University

Products and services

• Guardian Connect AI-driven remote monitoring and repair platform for fuel dispensers that provides nationwide 24/7 monitoring with automated dispatch, designed to improve uptime and reduce maintenance costs for fuel retailers and operators.
• Guardian EVI Electric vehicle charging infrastructure solution offered to fuel retailers and commercial customers as part of alternative fueling systems.
• Fuel Guard Fuel quality management, fuel polishing, and tank cleaning service for fuel retailers and operators to ensure fuel integrity and compliance.
• 24/7 Repair and Maintenance Services 24/7 maintenance and repair services for fuel dispensers and related petroleum equipment, delivered by 350+ factory-trained technicians across 26 branch locations. Includes first-trip repair guarantees, preventative maintenance programs, EMV upgrades, and environmental compliance inspections.
• Fuel System Construction End-to-end construction services for fueling sites including retail stations, commercial and fleet facilities, marinas, and emergency power generation applications, from design through installation and commissioning.
• Marine Fueling Services Distribution, service, and construction of marine fuel systems for marinas, including EPA and state regulatory compliance support and recurring maintenance agreements.
• Commercial and Industrial Fueling Solutions Comprehensive fueling solutions for commercial and industrial customers including fleet fueling systems, fuel management systems, emergency generator fuel systems, bulk storage facilities, aircraft refueling, oil water separators, boiler systems, unattended fueling, CNG, and EV charging.
• Guardian Help Desk and Call Center 24/7 technical and operational help desk and call center service for retail convenience stores, covering fuel dispensers, point-of-sale systems, automatic tank gauges, and other store assets with escalation management.
• Guardian University Factory-authorized technical training and certification courses for petroleum industry equipment, including Gilbarco dispensing systems, Passport POS, Verifone Commander, Gasboy Islander Prime, and VeederTEC ATG certification, held at training facilities in Sanford, FL and Kernersville, NC.

Quantifiable outcome

• Guardian serves customers across 26 branches in 13 states with 350+ service technicians
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered major and core.

• Eaton PetroleummajorStrategic or Co-development Partner · 10 December 2021Guardian Fueling Technologies acquired Eaton Petroleum, a company founded in 1978 in North Carolina that specialized in fuel system projects for commercial and military clients. The acquisition expands Guardian's construction capabilities and customer base in North Carolina and Virginia.
• Gilbarco Veeder-RootcoreChannel Partner/ Reseller/ Distributor · 1 January 2008Guardian was awarded the Gilbarco Veeder-Root product lines in 2008 and is now the region's largest Gilbarco Veeder-Root distributor. They provide customers with access to Gilbarco dispensing systems, Passport POS, tanks, and other petroleum equipment solutions. Training programs are provided through Gilbarco's Saba learning platform.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• Tanknology: Tanknology provides underground storage tank testing and compliance services adjacent to Guardian's Fuel Guard fuel quality management and environmental compliance offerings, with overlapping customer relationships in retail fueling.

Direct peers

• Indian River Fuel Equipment: Indian River Fuel Equipment is a Florida-based petroleum equipment distributor and service provider directly comparable to Guardian's retail and commercial fueling solutions line of business, with similar Gilbarco and Veeder-Root service offerings across the Southeast.
• A&A Petroleum Services: A&A Petroleum Services is a regional petroleum equipment distributor and service company providing Gilbarco-certified equipment, installation, and maintenance — a direct mid-market comparable to Guardian's service network model.
• Ingram Equipment Company: Ingram Equipment distributes and services petroleum fueling equipment, including Gilbarco and Veeder-Root product lines, with comparable field service and construction offerings to Guardian's regional footprint.
• W. Capps & Associates: W. Capps & Associates is a petroleum equipment and service provider serving convenience stores and retail fuel operators in the Mid-Atlantic and Southeast, directly comparable to Guardian's retail fueling business.
• Mustang Companies: Mustang Companies provides petroleum equipment distribution, service, and construction across the Southern U.S., competing head-to-head with Guardian for retail, commercial, and fleet fuel system customers.
• SENTRY Petroleum Equipment: SENTRY Petroleum Equipment designs, distributes, and services fuel handling systems for retail and industrial customers across multiple states, directly comparable to Guardian's commercial and industrial fueling solutions segment.

Broad incumbents

• OPW (Dover Fueling Solutions): OPW, part of Dover Fueling Solutions, is a global broad incumbent manufacturer of fuel dispensing equipment, underground storage tank components, and fuel management systems — directly comparable to Guardian's distribution business but as a tier-1 manufacturer rather than regional distributor.
• Gilbarco Veeder-Root: Gilbarco Veeder-Root is the leading global manufacturer of fuel dispensers, point-of-sale systems, and tank gauging equipment — Guardian's core equipment partner and authorized distributor since 2008, serving as the upstream incumbent in Guardian's distribution stack.

Others

• Patriot Capital Corporation: Patriot Capital Corporation is Guardian's strategic financing partner enabling equipment financing for retail and commercial petroleum customers — included as an ecosystem enabler that reduces capex friction for Guardian's sales motion rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/guardianfueling
• Facebookfacebook.com/guardian-fueling-technologies-inc-206198842733387
• LinkedInlinkedin.com/company/guardian-fueling-technologies
• Instagraminstagram.com/guardianfuelingtechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Fueling Technologies