Top.gg

What Top.gg does

Top.gg is a privately-held web-based marketplace and discovery platform for the Discord and Roblox ecosystems. Its core product is a directory of Discord bots, Discord apps, and Discord servers that lets end users browse, search, and filter listings via tags, votes, ratings, and trending lists, and lets developers and community owners submit and curate their bot or server pages. Underlying the directory is a three-sided platform: a listings surface for bot and server owners, a discovery surface for tens of millions of weekly Discord user impressions, and a developer-facing API/OAuth integration layer supporting Discord and Roblox login.

Beyond pure discovery, Top.gg operates an auction-based advertising marketplace (Top.gg Auctions / Top.gg Advertise) where roughly 1,500 advertisers bid on featured placements generating about 11 million weekly impressions, and a Premium subscription tier that removes ads for paying users. The company extends the model beyond Discord by surfacing a parallel Roblox "Space" and maintains a content distribution surface comprising a News Feed, blog, YouTube channel, and an official Twitter/X account. Reported customer outcomes include music bot Hydra scaling from 5,000 to 65,000 servers in 20 weeks and raid-planning bot Raid Helper scaling from 15,000 to 100,000 servers through Top.gg auctions, alongside the SmG Gaming community tripling its member count via the platform.

Monetization is concentrated in two streams: auction-based advertising fees from a long tail of bot developers and server owners (Primary revenue stream, supported by self-serve auction infrastructure), and a smaller recurring Premium subscription offering. Go-to-market is product-led, with global self-serve access via top.gg and partnerships with Medal and MCP Servers for cross-promotion. The company does not disclose revenue, funding, headcount, ownership, or founding information in publicly available sources.

Name

Top.gg

Website

https://top.gg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Top.gg is a privately-held discovery marketplace for Discord bots, apps, and servers, monetizing through an auction-based advertising platform with 1,500+ advertisers and approximately 11 million weekly impressions, plus a Premium subscription tier. It serves bot developers, server owners, and Discord end-users globally.

Ownership category

akta.pro rank

Product category

Community & Developer Discovery Directory

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Gaming Community, Chat & LFG Platforms (BPAMAKAK)

akta.pro secondary industry

Shopping/Deal & Affiliate Content Aggregators (MPACAKAK)

Keywords

• Discord bot directory
• Server discovery platform
• Bot listing service
• Community advertising
• Discord marketplace

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Top.gg offers a Premium subscription service that provides ad-free experience and additional features for users who want to support the platform.
2. Advertising Auctions: The platform operates an auction marketplace where Discord bot and server developers can bid on featured ad spots. This generates revenue through advertising fees from approximately 1500 advertisers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Top.gg is a discovery directory and marketplace for Discord bots and Discord servers, letting bot developers list their bots for users to find and letting server owners list their communities. The platform monetizes through a Premium subscription (customization features such as vanity URLs, extended bot fields, banner images, and member claiming) and through an auction-based advertising system where developers bid for prominent placement in search results.

Product overview

Top.gg is a unified discovery platform consisting of a Discord Bot Directory and a Discord Server Directory, serving as the #1 platform for bot and server discovery. The platform enables users to browse, search, and find Discord bots and servers through tag-based categorization, ratings, and voting systems. The core offerings include the bot discovery directory featuring millions of Discord bots with detailed pages, the server directory for community discovery, and an auction-based advertising platform (Top.gg Auctions/Advertise) for promotional visibility. Additional platform features include a news feed for bot and server announcements, premium subscription for ad-free experience, and developer API access for integration purposes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Hydra music bot grew from 5,000 to 65,000 servers in 20 weeks using Top.gg Auctions
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• MedalminorGTM or Marketing PartnerMedal (medal.tv) is listed as a partner on Top.gg, allowing cross-promotion between the two gaming/discord-related platforms.
• MCP ServersminorGTM or Marketing PartnerMCP Servers (mcpservers.com) is listed as a partner on Top.gg, providing additional discoverability for AI/automation related Discord servers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discordlist.net: Discordlist.net is a Discord server listing directory with tag-based categorization and search. It overlaps with Top.gg's server directory product and competes for the same server owner advertiser segment.
• bots.gg: bots.gg is a Discord bot directory with search and category browsing for bot discovery. It serves the same bot developer customer base and competes for organic discovery traffic on similar search terms as Top.gg.
• Disforge: Disforge is a Discord bot and server directory offering listings, tags, and promotional features. It competes directly with Top.gg in serving bot developers and server owners looking for visibility and discovery on Discord.
• Discord Bot List (discordbotlist.com): Discord Bot List is a dedicated Discord bot directory with voting, reviews, and bot discovery features. It targets the same bot developer audience as Top.gg and competes for premium listing placement and advertising spend.
• Disboard: Disboard is one of the largest Discord server directories, allowing server owners to list their communities with tags, categories, and bump-based visibility. It competes directly with Top.gg's server discovery product for the same advertisers and server owners in the Discord ecosystem.
• Top Bots (top-bots.com): Top Bots is a Discord bot discovery platform with ranking and search features. It targets the same bot developer and server owner audience as Top.gg and competes for organic discovery traffic in the same SEO landscape.
• Discord.me: Discord.me is a long-standing Discord community and bot directory with public listings, tags, and partner programs. It overlaps with Top.gg on server discovery and competes for the same audience of Discord community owners seeking visibility.

Emerging players

• MEE6: MEE6 is one of the most widely used Discord bots (moderation, leveling, community engagement) with a paid premium tier. While MEE6 is itself a listed bot rather than a directory, it represents a major advertiser and category-defining customer for Top.gg and exemplifies the bot developer persona Top.gg serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JoinTopgg
• YouTubeyoutube.com/channel/UCBdiLD7AzABKgG_4Rcxn3Qw
• LinkedInlinkedin.com/company/topgg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top.gg