Medal
Medal B.V. is a Dutch gaming technology company that operates a free cross-platform application for capturing, editing, and sharing short-form gameplay video clips, serving 12M+ individual PC and mobile gamers with an optional Premium subscription and advertising-supported monetization.
- Company typePrivate
- Founded2016
- HeadquartersNaarden, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Medal does
Medal B.V. is a Dutch gaming technology company founded around 2015-2016 and headquartered in Naarden, Netherlands, with US operations in New York City. Its core product is a free, cross-platform application — available on Windows desktop, iOS, and Android — that captures, edits, and shares short-form gameplay video clips. The platform supports every PC game via lightweight background capture (100-400MB RAM), auto-clips specific in-game events in popular titles such as Fortnite, Valorant, League of Legends, and Rocket League, and provides an integrated browser-based editor with effects, music, GIFs, captions, and multi-track audio mixing for game, microphone, and Discord sources. Users can share clips via instant shareable links, browse trending content, and engage through friend tagging, comments, and game-specific communities; the platform reports 12M+ connected users and approximately 3 billion clips captured to date.
Medal operates a freemium business model. The free tier provides core capture, editing, and sharing functionality, while Medal Premium adds unlimited cloud storage, longer uploads, higher quality, ad removal, custom hotkeys, and profile customization. Additional revenue streams include targeted in-app advertising and the resale of third-party game activation keys with revenue share from publishers. Distribution is fully self-serve and digital — direct download, App Store, Google Play — and the company has expanded reach through the Overwolf ecosystem (via the rebranded Fuze.tv), a public Game Developer SDK, and partnerships including a Roblox community integration.
In 2024 Medal launched Highlight, a separate AI assistant platform that leverages its screen-capture technology for cross-platform desktop AI interactions. The company is developing AI features — smart trimming, auto-montage, automatic captions — in collaboration with General Intuition, an AI research lab that spun out from Medal in October 2025 with approximately $134M in seed funding from Khosla Ventures, General Catalyst, Jeff Bezos, and Eric Schmidt. Notable acquisitions include Gif Your Game and Fuze.tv (2021) and Rawa.tv and Megacool.co (2024). The company has raised roughly $73M+ in total funding across multiple rounds, with a $333M post-money valuation as of its July 2024 round; OpenAI reportedly approached Medal with a $500M acquisition offer in 2024, which was rejected.
Medal firmographics
Firmographics- Name
- Medal
- Legal name
- Medal B.V.
- Website
- https://medal.tv
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medal B.V. is a Dutch gaming technology company that operates a free cross-platform application for capturing, editing, and sharing short-form gameplay video clips, serving 12M+ individual PC and mobile gamers with an optional Premium subscription and advertising-supported monetization.
- Ownership category
- akta.pro rank
Where Medal is headquartered
LocationHeadquarters
- HQ city
- Naarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Medal business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Medal Premium Subscription: Optional premium subscription adding unlimited cloud storage, longer clip uploads (beyond 10-minute limit), higher quality uploads, custom hotkey sounds, animated profile customization, removable watermarks, and ad removal. Free tier provides basic clipping, editing, and sharing capabilities.
- Digital Key Sales: Sale of digital activation keys for third-party games and content, with Medal acting as reseller with revenue share from publishers
- Advertising and Data Partnerships: Platform displays targeted advertisements using user engagement data. User data (identifiers, geolocation, behavior) is shared with advertising platforms for programmatic ad buying. Privacy policy explicitly grants rights to monetize user generated content for AI training purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core features |
| Subscription | Monthly | Medal Premium with enhanced features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Medal product offering
Product offeringCore offering
Medal is a gaming video clip recording, editing, and sharing platform that allows gamers to capture gameplay highlights with one click and instantly share them via auto-generated links. The platform features AI-powered auto-clipping for popular competitive titles (Fortnite, Valorant, Apex Legends), an in-app video editor with multi-track audio and effects, cross-platform sync between PC and mobile apps, and supports all PC games with minimal system impact.
Product overview
Medal is a unified gaming video clip-sharing platform offering a freemium model with a core all-in-one application and premium subscription tier. The core Medal platform (Medal.tv) provides PC and mobile apps for capturing, editing, and sharing gameplay clips with auto-clipping powered by AI game event detection, a built-in video editor, cloud storage, and social features. Medal Premium adds unlimited cloud storage, longer uploads, and enhanced customization. Highlight is a separate AI assistant platform launched in 2024 that leverages Medal's screen capture technology for cross-platform AI interactions. The Medal Research Group collaborates with General Intuition on foundation AI models for spatial intelligence using Medal's 2.5+ billion annual clips as training data.
Differentiator
Problem solved
Functional benefit
Products and services
- Medal Desktop Platform Windows desktop application that enables gamers to record gameplay highlights with one-click capture, edit clips with built-in multi-track audio, effects, and music, and share instantly via auto-generated links. Supports all PC games with low system overhead (100–400MB RAM) and includes AI-powered auto-clipping that detects game events in popular titles including Fortnite, Valorant, and Apex Legends.
- Medal Mobile App Cross-platform mobile application (iOS and Android) that lets gamers browse, view, and share Medal clips from mobile devices with cross-device sync to the Medal desktop platform.
- Highlight AI Assistant Platform AI-powered gaming assistant platform developed in partnership with General Intuition, leveraging foundation models trained on Medal's gameplay video corpus to enable smart trimming, automatic captions, auto-montage generation, and research into spatial intelligence and AI agents for gaming.
Quantifiable outcome
- 3 billion clips captured since inception
- +1 more outcomes
Companies that use Medal
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Medal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature5 records
Medal partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- General IntuitioncoreMedal and General Intuition announced development of foundation models for spatial intelligence using gaming footage and gameplay actions as training data. AI models will power new platform features including smart trimming, automatic captions, auto-clipping, and auto-montage capabilities. General Intuition spun out from Medal in October 2025.
- CoreWeavecoreCoreWeave partnership provides compute capacity for General Intuition's AI model training. CoreWeave offers GPU cloud infrastructure optimized for AI workloads.
- Rawa.tvminorAcquired Middle Eastern game streaming platform as part of expansion strategy, strengthening presence in Middle Eastern gaming market.
- Megacool.cominorAcquired mobile SDK startup to enhance mobile capture capabilities and expand mobile-first gaming clip functionality.
- Gif Your GameminorAcquired gameplay recording and editing platform to strengthen social gaming position and expand feature set.
- Fuze.tvminorAcquired video editing app rebranded as Medal on Overwolf, integrating video editing capabilities into Overwolf gaming apps.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Medal competitors and assessment
Company assessmentDirect peers
- Streamlabs (Logitech): Leading creator tooling suite for capture, clipping, alerts, and monetization; targets overlapping streamer/gamer personas with comparable one-click workflows.
- NVIDIA ShadowPlay / GeForce Experience: Free, hardware-bundled PC game-capture and instant-replay feature that overlaps directly with Medal's core recording/clipping functionality and is a default for many gamers.
- Xbox Game Bar / Xbox Share: Microsoft's built-in Windows/console capture and share workflow that competes head-on with Medal for casual and console-adjacent gamers' clipping use cases.
- Overwolf: In-game apps platform that hosts Medal's editor (rebranded Fuze) and competing apps for clip capture, recording, and overlays for PC games.
Emerging players
- Klippy: Smaller direct competitor offering AI-powered auto-clipping and sharing for streamers; comparable on auto-event detection and creator workflow, but with much smaller scale than Medal.
- GIPHY: GIF and short-clip sharing platform with strong social/discovery distribution; comparable in the shareable-gameplay-clip format (especially via Gif Your Game acquisition lineage) and in viral mechanics.
Broad incumbents
- Twitch (Amazon): Largest live game-streaming platform; directly competes with Medal for gamer attention and clip-sharing workflows, with broader creator tooling and a much larger monetization infrastructure.
- TikTok: Dominant short-form video platform competing for the same "shareable vertical clip" attention economy, including a sizable gaming-content creator base that overlaps Medal's audience.
- Discord: Core communication and social platform for gamers; offers in-app game activity clips/status sharing and competes for the social layer where Medal's community features live.
- YouTube Gaming: YouTube's gaming vertical and Shorts compete for gaming-clip creators and viewers, offering a much larger distribution and monetization backbone than Medal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Medal social profiles
Digital presenceMedal compliance and trust
Trust signalCompliance1 record
Medal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medal leadership team
Management profileNumber of profiles
Profiles9 records
Medal funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medal M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medal
What does Medal do?
Medal is a gaming video clip recording, editing, and sharing platform that allows gamers to capture gameplay highlights with one click and instantly share them via auto-generated links. The platform features AI-powered auto-clipping for popular competitive titles (Fortnite, Valorant, Apex Legends), an in-app video editor with multi-track audio and effects, cross-platform sync between PC and mobile apps, and supports all PC games with minimal system impact.
Is Medal a public or private company?
Medal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Medal founded?
Medal was founded in 2016. It employs 11 to 50 people.
Where is Medal based?
Medal is headquartered in Naarden, Netherlands, in the Europe region.
How does Medal make money?
Three revenue lines are on record. Medal Premium Subscription is the primary driver. The others are digital Key Sales and advertising and Data Partnerships.
Who are Medal's main competitors?
Direct peers on record are Streamlabs (Logitech), NVIDIA ShadowPlay / GeForce Experience, Xbox Game Bar / Xbox Share and Overwolf. Emerging players are Klippy and GIPHY. Broad incumbents are Twitch (Amazon), TikTok, Discord and YouTube Gaming.
Does Medal have an API?
Yes. Medal provides a public API that enables users to display publicly shared User Generated Content (including video clips) via their own services, websites, and applications. The API license is limited, non-exclusive, non-sublicensable, and revocable. Users must comply with Terms of Service, Community Standards, and applicable laws. Developer documentation is at docs.medal.tv.