Unitus Community Credit Union

What Unitus Community Credit Union does

Unitus Community Credit Union is a federally chartered, not-for-profit financial cooperative headquartered in Portland, Oregon, founded in 1937 by Pacific Telephone & Telegraph employees. It serves consumer and small business members across 15 Oregon counties and the entire state of Washington through 15 physical branches, a Virtual Branch offering video chat and live appointments, a digital banking platform with iOS and Android mobile apps, and call center support. The credit union holds $1.7 billion in total assets, $1.5 billion in deposits, and $1.3 billion in loans, operating with a member-owned governance model led by President/CEO Steven Stapp and an elected Board of Directors.

The product portfolio spans consumer banking (Go Savings at 3.00% APY, Interest Checking at 5.50% APY, Unitus Checking with debit rewards, three Visa credit card variants), consumer lending (auto, RV/boat/powersports, mortgages including ITIN and multi-generational programs, home equity loans and HELOCs, personal loans, bicycle loans, immigration loans, student loans), and business banking (Business Checking variants, Business Platinum Rewards Visa, small business loans up to $150,000, commercial real estate loans from $500,000 to $5 million). Supporting services include merchant and payroll processing through Total Merchant Concepts, equipment leasing via American Financial Partners, investment and retirement planning through LPL Financial, insurance through TruStage, international remittances via Movi/Brightwell, and financial counseling via GreenPath. Notable technology deployments include Judi.ai cashflow-based underwriting (which doubled SMB approval rates to 60% and increased loan throughput 10x), Card Management controls, and a Virtual Assistant.

Revenue is generated primarily through net interest income on the $1.3B loan portfolio, supplemented by fee income from interchange, overdraft, wire transfers, ATM usage, and service charges on business accounts. The credit union competes on rate competitiveness, financial inclusion products (ITIN mortgages, immigration loans), and community-focused service rather than on scale. Its member-owned cooperative structure mandates that excess earnings be returned to members through competitive deposit rates and loan pricing rather than distributed to external shareholders.

Name

Unitus Community Credit Union

Legal name

Unitus Community Credit Union

Website

https://unitusccu.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

251–500 employees

Short description

Unitus Community Credit Union is a federally chartered, member-owned financial cooperative founded in 1937, serving consumers and small businesses across Oregon and Washington through 15 branches and digital banking. It offers deposit products, consumer and commercial lending, credit cards, investment services, and international remittances, holding $1.7B in total assets.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Personal Credit Institutions (6141), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Small business banking
• Home mortgage loans

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on auto loans, home loans, home equity loans, personal loans, credit cards, and business/commercial loans. As a credit union, excess earnings are returned to members through competitive rates.
2. Fee-Based Services: Various fee income sources including overdraft fees, wire transfer fees ($20 domestic, $45 international), ATM fees at external networks, and loan-related fees
3. Credit Card Interchange: Revenue from credit card transaction interchange fees on Cash Back Rewards, Platinum Rewards, and Classic Visa cards
4. Service Charges: Monthly service fees on certain accounts (e.g., $10 monthly fee on Business Interest Checking waived with $3,000 minimum), and various business account service charges

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Unitus Community Credit Union is a not-for-profit, member-owned financial cooperative that provides deposit products (checking, savings, money market, CDs, IRAs), consumer and business credit cards, consumer loans (auto, RV, motorcycle, powersports, home mortgages including ITIN loans, home equity, personal, bicycle, immigration, student), and business/commercial lending (up to $5M commercial real estate). It distributes these products through 15 Oregon and Washington branches, a Virtual Branch, call center, mobile and online banking, and partner channels such as LPL Financial for investments, TruStage for insurance, and Movi for international transfers.

Product overview

Unitus Community Credit Union operates as a full-service financial institution offering a comprehensive suite of banking and lending products organized across personal, business, and digital banking categories. The personal banking division includes savings products (Go Savings with tiered 3.00% APY, Money Market, CDs, IRAs), checking accounts (Unitus Checking with free features and Interest Checking earning 5.50% APY), and a credit card portfolio (Consumer Cash Back Visa earning 2% cash back with 5.00% APY Rewards Savings, Platinum Rewards Visa, and Classic Visa for credit building). The lending suite spans consumer loans (auto/RV/powersports/motorcycle, home mortgages including ITIN and multi-generational programs, home equity loans/HELOC, personal loans, bicycle loans, immigration loans), business banking (Business Checking variants, Business Platinum Rewards Visa, merchant/payroll services through partners), and commercial lending (real estate loans $500K-$5M, lines of credit). The Digital Banking platform provides 24/7 mobile/online access with Card Management, Bill Pay, P2P payments, and My Offers for pre-approved lending. Unitus Rewards is a cross-product loyalty program that connects checking, debit, and credit card rewards into a unified savings earning 5.00% APY. Insurance products (auto, home, life) are offered through TruStage partnerships, while investment services are provided through LPL Financial.

Differentiator

Problem solved

Functional benefit

Products and services

• Go Savings High-yield savings account offering 3.00% APY on balances up to $2,499.99 with tiered interest rates. Requires $5 Prime Share and $10 membership fee to open.
• Unitus Rewards Automated rewards program linked to Unitus Checking that earns 5.00% APY on cash back earnings. Provides Debit Cash Back (5 cents per $5+ purchase), Debit Round Up feature, and integration with Cash Back Rewards Credit Card earning 2% cash back.
• Unitus Checking Free online checking account with no fees, no minimum balance, free mobile deposits, mobile wallet support, and access to over 30,000 ATMs. Includes optional Unitus Rewards enrollment for cash back earnings.
• Interest Checking Checking account that earns 5.50% APY with qualifications including 15+ debit transactions, eStatement enrollment, digital banking login, and $250+ monthly deposit.
• Consumer Cash Back Visa Card Credit card earning 2% unlimited cash back on all purchases with automatic daily deposits into Rewards Savings account earning 5.00% APY. No annual, international, or balance transfer fees.
• Consumer Platinum Rewards Visa Card Credit card earning 1 point per $1 spent with points redeemable online for gift cards, travel, and more. Annual fee waived first year.
• Consumer Classic Visa Card Credit card designed to help establish, build, or rebuild credit with responsible use.
• Auto Loans Vehicle financing for new and used autos with rates starting as low as 5.04% APR. Includes 0.25% discount for hybrid/electric vehicles and up to 1.25% discount for refinancing with automatic payments.
• RV and Boat Loans Financing for motorhomes, fifth wheels, boats (up to 26 feet), campers, travel trailers, horse trailers, and toy haulers with terms up to 240 months starting at 7.24% APR.
• Motorcycle and Powersports Loans Low-rate financing for motorcycles, ATVs, snowmobiles, scooters, and personal watercraft with flexible terms up to 96 months.
• Home Loans (Mortgages) Mortgage products including 30-Year Fixed, 15-Year Fixed, 5/6 ARM, and First-Time Homebuyer programs. Offers ITIN Home Loans for borrowers without social security numbers and Multi-Generational Loans for extended family households.
• Home Equity Loan Fixed-rate second mortgage providing lump-sum cash with terms of 5-30 years. Borrow up to 90% of available equity with no prepayment penalty.
• Home Equity Line of Credit (HELOC) Revolving credit line with 10-year draw period and 20-year repayment period. Borrow up to 80% of available equity with no interest until withdrawal. Variable rate starting at 5.74% APR.
• Personal Loans Fixed-rate personal loans starting at 9.99% APR for unforeseen expenses, household purchases, and debt consolidation. No prepayment penalties or fees.
• Personal Line of Credit Revolving credit line providing access to up to $30,000 on demand. Can be used as overdraft protection for checking accounts.
• Bicycle Loans Low fixed-rate loans for bicycles including accessories, eBikes, and pro-installed electric-assist motors at 6.99% APR.
• Immigration Loan Fixed-rate loan financing naturalization, immigration, DACA, and related fees at 6.07% APR.
• Student Loans Student lending offering zero origination fees, flexible repayment options, student line-of-credit structure, and reduced interest rates with automatic payments.
• Business Basic Checking Business checking with no minimum balance, free Visa debit card, no monthly service fee, and 75 free checks per month.
• Business Interest Checking Business checking that earns interest with $3,000 daily minimum balance requirement and $10 monthly fee (waived with minimum balance). Includes 150 free checks per month.
• Business Platinum Rewards Visa Business credit card earning points on every purchase with competitive interest rates, annual fee waived first year, and fraud monitoring. Decision within 48 hours.
• Small Business Vehicle Loans Business vehicle financing up to $150,000 for cars, trucks, SUVs, and specialized vehicles with up to 100% loan-to-value and terms up to 72 months.
• Small Business Equipment Loans Business equipment financing up to $150,000 with up to 75% loan-to-value and 60-month terms.
• Small Business Term Loans Business term loans up to $150,000 for expansion or long-term needs with fixed rates and terms up to 60 months.
• Small Business Line of Credit Revolving credit line up to $150,000 for short-term working capital needs.
• Small Business Credit Cards Business credit cards up to $50,000 with points rewards for expense tracking and easier bookkeeping.
• Commercial Real Estate Loans Commercial real estate financing for multi-family, light industrial, retail, office, and self-storage properties. Loans from $500,000 to $5 million with up to 75% LTV.
• Commercial Line of Credit Revolving credit line for short-term expenses and working capital, secured by business assets with competitive rates and no prepayment penalty.
• Digital Banking Online and mobile banking platform providing account management, mobile deposits, custom budgets, savings goals, free credit monitoring, instant spending notifications, peer-to-peer payments, and pre-approved loan offers.
• Movi International Money Transfer International remittance service in partnership with Movi/Brightwell for sending money abroad directly from Unitus accounts. $0 transfer fees for limited time on cross-border payments for US members.
• TruStage Insurance Insurance products offered through TruStage including auto, home, and life insurance with discounted rates for Unitus members.
• Unitus Financial Advisors (Investment and Retirement Planning) Investment and retirement planning services provided through LPL Financial, offering investment strategies, wealth management, education funding, estate planning, and Guided Wealth Portfolios.
• Virtual Branch Virtual banking service providing video chat, live chat, and virtual appointments for personalized support without visiting a physical branch.

Quantifiable outcome

• SMB loan approval rates doubled from 30% to 60% using Judi.ai technology
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Judi.aicoreTechnology or IntegrationTechnology partnership for cashflow-based underwriting technology deployed for small business lending. Implementation doubled SMB approval rates from 30% to 60% and achieved 10x increase in loan processing throughput.
• Movi (International Money Transfer)coreGTM or Marketing PartnerInternational remittance and money transfer service partnership enabling members to send money worldwide directly from Unitus accounts. Currently offering $0 transfer fees for limited time on cross-border payments.
• LPL FinancialcoreStrategic or Co-development PartnerInvestment and retirement planning services offered through Unitus Financial Advisors, a registered investment advisor and broker/dealer. Provides investment strategy, wealth management, and retirement planning through licensed financial advisors.
• TruStage InsurancecoreGTM or Marketing PartnerInsurance products partnership offering auto, home, and life insurance through TruStage Insurance Agency with discounted rates for Unitus members.
• Auto MentorsminorChannel Partner/ Reseller/ DistributorWhite-glove auto buying service partner helping Unitus members with vehicle purchases through consultation, research, dealer negotiation, and no-obligation test drives.
• Total Merchant ConceptscoreChannel Partner/ Reseller/ DistributorMerchant services and payroll services partner providing credit/debit card acceptance with month-to-month contracts, wireless options, and affordable terminals for business members.
• American Financial PartnersminorChannel Partner/ Reseller/ DistributorEquipment leasing partnership offering up to 100% financing including soft costs, low/no down payment, and flexible lease terms for business members.
• GreenPath Financial WellnessminorStrategic or Co-development PartnerFinancial counseling partner offering courses like A-1 Credit Tool and Navigating Auto Loans to help first-time buyers and those new to credit qualify for better rates.
• Small Shops Big HeartsminorGTM or Marketing PartnerCommunity partnership for #PDXunites initiative featuring weekly giveaways to local small businesses on social media to support the community.
• American Consumer Council (ACC)coreChannel Partner/ Reseller/ DistributorMembership partnership enabling people outside Unitus' normal field of membership to qualify for membership at no additional cost by joining ACC first.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• BECU: Washington-state-headquartered community credit union serving the Pacific Northwest, offering similar consumer, mortgage, and small business products at a larger scale than Unitus.
• IQ Credit Union: Pacific Northwest credit union (Washington and Oregon) offering full-service consumer and business banking with comparable community-charter structure and product mix.
• Oregon Community Credit Union: Oregon-headquartered community credit union offering consumer lending, mortgages, and business banking to members across the same state geography as Unitus.
• OnPoint Community Credit Union: Portland, Oregon-based community credit union with comparable assets, full-service consumer and business banking, and overlapping Pacific Northwest branch footprint—Unitus's closest geographic and product-line peer.
• Advantis Credit Union: Portland, Oregon-based community credit union offering consumer and business banking, mortgages, and member services throughout the same metro area as Unitus.
• First Tech Federal Credit Union: Pacific Northwest-based credit union serving technology-sector employees and broader community, with comparable online/mobile banking capabilities and product breadth.
• Columbia Credit Union: Washington-state community credit union providing personal, mortgage, and small-business banking with similar Pacific Northwest geographic focus.

Emerging players

• Marcus by Goldman Sachs: Goldman Sachs's national digital bank competing directly for high-yield savings deposits and personal loans; exerts pricing pressure on Unitus's retail deposit and consumer loan rates.

Others

• LPL Financial: Wealth management and broker-dealer partner that powers Unitus Financial Advisors; included as an adjacent ecosystem participant that defines Unitus's investment and retirement product capabilities.

Broad incumbents

• Umpqua Bank: Large Pacific Northwest-headquartered commercial bank offering consumer, mortgage, and small business banking across Oregon, Washington, and California—a broader incumbent that competes with Unitus for retail and SMB deposits and loans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnitusCCU
• YouTubeyoutube.com/user/UnitusCCU
• Facebookfacebook.com/UnitusCommunityCU
• LinkedInlinkedin.com/company/unitus-community-credit-union
• Instagraminstagram.com/unitusccu

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unitus Community Credit Union